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All Journal Dinasti International Journal of Education Management and Social Science Aliansi : Jurnal Manajemen dan Bisnis JURNAL ILMIAH AKUNTANSI DAN MANAJEMEN CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Riset Manajemen Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Pusat Publikasi Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi JURNAL RUMPUN MANAJEMEN DAN EKONOMI Indonesian Journal of Economics and Strategic Management
Ari Sulistyowati
Unknown Affiliation
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Social Sciences Other

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THE EFFECT OF CURRENT RATIO AND DEBT TO EQUITY RATIO ON PROFIT GROWTH IN CIGARETTE COMPANIES THAT GO PUBLIC 2017-2022 PERIOD Ricardo Rafael Laurensius Gultom; Ari Sulistyowati; Christoporus Indra Wahyu; Tyna Yunita
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 4 (2023): Vol.1.,No.4., 2023 : December
Publisher : Draf Solusi Indonesia

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Abstract

This study aims to determine and analyze the effect current ratio, debt to equity ratio, on profit growth in cigarette companies listed on the Indonesia Stock Exchange for the 2017-2022 period. This research was conducted using a quantitative research approach. The total population in this study amounted to 5 companies. The sample was selected using a saturated sampling technique, in order to obtain a sample of 5 companies. The data used in this study is secondary data collected through annual financial reports accessed from idx.co.id which is the research sample. The analytical method used in this research is multiple linear regression analysis. The data was tested using the Eviews12 application. Based on the results of the influence test current ratio on profit growth obtained test results with a probability of 0.1235> 0.05 which means that (X1) CR partially does not affect profit growth. Test results debt to equity ratio has a probability of 0.0000 <0.05 which means that (X2) DER partially has a positive effect on profit growth. And (X1) Current ratio ,(X2) Debt to equity ratio simultaneously affect the profit growth
The Effect of Financial Literacy and Financial Attitude on Financial Management Behavior in Generation Z in Bekasi Regency Yosida Rahmadani; Ari Sulistyowati; Christophorus Indra Wahyu; Tyna Yunita
IJESM Indonesian Journal of Economics and Strategic Management Vol. 1 No. 4 (2023): Vol.1.,No.4., 2023 : December
Publisher : Draf Solusi Indonesia

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The Effect of Financial Literacy and Financial Attitude on Financial Management Behavior in Generation Z in Bekasi Regency. This research is to measure the effect of Financial Literacy and Financial Attitude on Financial Management Behavior in Generation Z in Bekasi Regency. This research is quantitative research where the object used by Generation Z is Papan Indah Housing, Bekasi Regency. The number of samples used in this study was 122 respondents. Data collection techniques used questionnaires and data processing and hypothesis testing using SmartPLS 4.0. The results of this study explain that Financial Literacy has a significant positive effect on Financial Management Behavior, and the Financial Attitude variable has a significant positive effect on Financial Management Behavior
The Influence of Product Quality, Price and Social Media Marketing on Purchasing Decisions at Shopee E-Commerce (Survey of Students at the Faculty of Economics, Bhayangkara University, Jakarta) K. Farhan Rizki Abdulaziz; Yayan Hendayana; Ari Sulistyowati
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

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This research aims to investigate the influence of product quality, price, and marketing via social media on purchasing decisions on the Shopee e-commerce platform. This research focuses on students from the Faculty of Economics and Business, Bhayangkara University, Jakarta as respondents, with the aim of understanding their purchasing behavior in the context of e-commerce.This research uses a survey method by adopting a questionnaire as a tool to collect information. The respondents sampled in this research were students registered at the Faculty of Economics and Business, Bhayangkara University, Jakarta who actively made purchases via the Shopee platform. It is hoped that this research will provide an in-depth understanding of the elements that influence purchasing decisions on the Shopee e-commerce platform, especially among students within the Faculty of Economics and Business, Bhayangkara University, Jakarta. The practical implications of this research can help e-commerce platforms and businesses optimize their marketing strategies, improve product quality, and manage prices more effectively to attract consumers and influence purchasing decisions. In addition, this research also contributes to academic understanding of the dynamics of e-commerce and the factors that influence consumer behavior in a digital context.
PENGARUH DIGITAL MARKETING DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG KONSUMEN COFFEE SHOP (STUDI KASUS DI TJANGKIR KOPI) Rezki Nabilawati; Yayan Hendayana; Ari Sulistyowati
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 1 (2024): Vol.2.,No.1.,2024 : March
Publisher : Draf Solusi Indonesia

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Artikel Penelitian Pengaruh Digital Marketing dan Kualitas Pelayanan Terhadap Keputusan Pembelian Ulang Konsumen Coffee Shop (Studi Kasus Di Tjangkir Kopi) adalah penelitian yang bertujuan untuk membangun hipotesis riset pengaruh antar variabel yang akan digunakan pada riset selanjutnya. Metode artikel penelitian ini adalah menggunakan metode kuantitatif, Sedangkan Jenis penelitian ini yang digunakan adalah penelitian deskriptif. Hasil artikel Penelitian ini adalah: 1) Pengaruh Digital Marketing Berpengaruh Signifikan Terhadap Keputusan Pembelian Ulang ; 2) Pengaruh Kualitas Pelayanan Berpengaruh Signifikan Terhadap Keputusan Pembelian Ulang ; 3) Pengaruh Digital Marketing dan Kualitas Pelayanan Berpengaruh Signifikan Terhadap Keputusan Pembelian Ulang.
PENGARUH PROMOSI, HARGA, LIVE SHOPPING DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN TIKTOK SHOP Ika Wijayanti; Muhammad Richo Rianto; Ari Sulistyowati; Eri Bukhari; M Fadhli Nursal
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v3i3.122

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh promosi, harga, live shopping dan kepuasan pelanggan terhadap loyalitas pelanggan TikTok Shop di Bekasi Utara. Metode yang digunakan adalah pendekatan kuantitatif dengan survei 100 responden, dan data dianalisis menggunakan SmartPLS. Hasil menunjukkan bahwa promosi tidak berpengaruh signifikan terhadap loyalitas pelanggan, harga tidak berpengaruh terhadap loyalitas pelanggan, sementara live shopping berpengaruh positif dan signifikan terhadap loyalitas pelanggan, kepuasan pelanggan tidak berpengaruh terhadap loyalitas pelanggan. Penelitian ini diharapkan menjadi acuan strategis bagi pelaku bisnis di TikTok Shop dalam meningkatkan loyalitas pelanggan melalui optimalisasi pengalaman belanja digital..
Pengaruh Brand Ambassador, Citra Merek, Dan Cita Rasa Terhadap Keputusan Pembelian (Studi Komparasi Indomie Vs Mie Sedaap Pada Gen Z Di Kota Bekasi Utara) Widiarto; Rianto, Muhammad Richo; Ari Sulistyowati; Eri Bukhari; M Fadhli Nursal
IJESM Indonesian Journal of Economics and Strategic Management Vol. 3 No. 3 (2025): September
Publisher : Draf Solusi Indonesia

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Abstract

Penelitian ini mengeksplorasi studi komparasi pengaruh produk indomie dan mie sedaap di Bekasi Utara, Menggunakan pendekatan kuantitatif, yang disebarkan kepada 102 responden dengan metode purposive sampling. Analisis dilakukan dengan metode PLS-SEM menggunakan sofware SmartPLS 4. Hasil penelitian menyimpulkan ke tiga variabel secara positif dan signifikan mempengaruhi keputusan pembelian produk Indomie dan Mie Sedaap. Pada Indomie, variabel cita rasa (X3) menunjukkan pengaruh paling dominan dengan nilai t-statistik sebesar 5,498 (p-value 0,000), citra merek (X2) dengan t-statistik 2,997 (p-value 0,003), dan brand ambassador (X1) dengan t-statistik 2,333 (p-value 0,020). Pada Mie Sedaap, cita rasa (X3) juga menjadi faktor paling berpengaruh dengan t-statistik 4,845 (p-value 0,000), citra merek (X2) dengan t-statistik 2,363 (p-value 0,018), dan brand ambassador (X1) dengan t-statistik 2,133 (p-value 0,033).
Co-Authors Ajeng Afifah Mustikasari Angelina Virgilia Putri Deo Bukhari, Eri Christophorus Indra Wahyu Christoporus Indra Wahyu Desy Novitasari Diah Ayu Sefianggraini Fajarratih, Maya Hadita Hadita Handayani, Milda Ika Wijayanti Indah Sari Ningrum Indra Irawan Jumawan, Jumawan K. Farhan Rizki Abdulaziz Kiky Ayuning Pratiwi Layyina Galuh Purnama M Fadhli Nursal Muhammad Ikhsan Muhammad Salman Al-Farisi Nathasyah Nathasyah Pitoyo, Bayu Seno Putra, Christophorus Indra Wahyu Rezki Nabilawati Rianto, Muhammad Richo Ricardo Rafael Laurensius Gultom Ridwan Ridwan Rizky Edi Nurdiansyah Samuel Siregar Sari, Rycha Kuwara Siska Dwi Novianti Siti Wahdaniyah Putri Terris Febri Andika Tuhu Setya Ning Tyas Undi Dian Nufrikhat Widiarto Yayan Hendayana Yosida Rahmadani Yunita, Tyna