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All Journal Jurnal Reviu Akuntansi dan Keuangan AKUNTABILITAS PROSIDING SEMINAR NASIONAL Jurnal Ekonomi Jurnal Akuntansi dan Sistem Teknologi Informasi Jurnal Dinamika Akuntansi Jurnal Pendidikan Akuntansi PRESTASI Jurnal Promosi Pendidikan Ekonomi Jurnal Penelitian LPPM (Lembaga Penelitian dan Pengabdian kepada Masyarakat) IKIP PGRI MADIUN Jurnal CARE Riset Akuntansi dan Keuangan Indonesia Jurnal Akuntansi dan Pajak Jurnal AKSI (Akuntansi dan Sistem Informasi) Assets: Jurnal Akuntansi dan Pendidikan CAPITAL: JURNAL EKONOMI DAN MANAJEMEN INVENTORY: JURNAL AKUNTANSI Profita : Komunikasi Ilmiah Akuntansi Perpajakan International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Riset Bisnis dan Manajemen Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam JBMR: Journal of Business and Management Review Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak Jurnal Akuntansi AKUNESA Forum Ilmiah Pendidikan Akuntansi (FIPA) D'edukasi: Jurnal Pengabdian Masyarakat SURAKARTA ABDIMAS JOURNAL Jurnal Pengabdian Masyarakat "Wiryakarya" Jurnal Dinamika Akuntansi FISCAL: Jurnal Akuntansi dan Perpajakan Buletin Pemberdayaan dan Pengembangan Masyarakat
Nik Amah
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pelatihan Branding dan Strategi Promosi Digital untuk Meningkatkan Daya Saing Produk Lokal pada UMKM UMARA Kota Madiun Juli Murwani; Nik Amah; M. Agus Sudrajat; Richo Diana Aviyanti
Jurnal Pengabdian Masyarakat "Wiryakarya" Vol. 5 No. 02 (2026)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/wjpm.v5i02.25120

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting regional economic growth. However, many MSMEs still face challenges in developing strong brand identities and implementing effective promotional strategies. Limited knowledge of branding and digital marketing has reduced the competitiveness of local products. This condition was also experienced by members of UMARA MSMEs in Madiun City, whose businesses include processed food, beverages, and handicrafts. Therefore, this community service program aimed to enhance participants’ knowledge and understanding of branding and digital promotion strategies to improve the competitiveness of local products. The program was implemented through several stages, including needs assessment, preparation, training, interactive discussions, and evaluation. The training involved 19 MSME participants from the UMARA community and was conducted through face-to-face learning sessions. The materials covered brand identity development, brand storytelling, packaging design, social media utilization, digital marketing strategies, and marketplace optimization. The results indicated that participants showed high enthusiasm throughout the training activities. They gained a better understanding of the importance of consistent branding, attractive product presentation, effective use of social media, and appropriate digital marketing strategies according to their business characteristics. Interactive discussions also increased participants’ awareness of product legality, halal certification, and the importance of maintaining brand consistency to strengthen consumer trust. Overall, this community service program contributed positively to improving the capacity of MSMEs in developing branding and digital promotion strategies. Continuous mentoring is recommended to ensure that the acquired knowledge can be effectively implemented, thereby enhancing the competitiveness and sustainability of local MSMEs.
Taxpayer Compliance Based on Tax Socialization Mediated by Taxpayer Awareness: Behavioral Approach Farida Styaningrum; Ahmad Nur Aziz; Nik Amah; Zainul Khoirunnisa; Anggita Putri Pramudyawati
Jurnal Dinamika Akuntansi Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jda.v17i2.19520

Abstract

Purposes: The purpose of the research is to test a taxpayer compliance model where taxpayer awareness mediates the tax socialization they receive. The research results provide strategic policy recommendations to the government regarding effective tax socialization to build voluntary compliance.Methods: The population is MSME taxpayers registered at KPP Pratama Madiun. A sample of 130 respondents was obtained through incidental sampling. Data collection used a questionnaire-based survey filled out by Micro, Small, and Medium Enterprises (MSMEs) actors. Smart Partial Least Square (Smart-PLS) to analyze mediation regression models. The relationship between variables is explained using a behavioral theory approach.Findings: Socialization increases taxpayer compliance directly and through taxpayer awareness. These results strengthen the government's efforts to increase taxpayer awareness through quality, effective, intensive, and sustainable tax socialization and education. Taxpayer awareness is expected to encourage voluntary compliance.Novelty: Similar studies have been conducted before, but not for MSMEs in Madiun City. We include the indicator of “compliance in reporting Tax Returns (SPT)” which is often overlooked by other studies in measuring taxpayer compliance. Several groups of MSMEs with income below a certain limit are not required to pay taxes but are still required to report SPT.
SERVICE QUALITY AND CUSTOMER LOYALTY: THE ROLE OF SATISFACTION AND TRUST IN INDONESIAN SHARIA BANK Maya Novitasari; Nik Amah; Anissa Ayera; Ahmad Aziz; Ardi Gunardi
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 1 (2024): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i1.12659

Abstract

This study determines the effect of service quality on customer loyalty with satisfaction and trust as mediating variables in Indonesia sharia banks during the Covid-19 pandemic period. This study used 300 respondents of sharia bank customers in Indonesia. The data were analyzed using a partial least square with the SmartPLS 3.0 analysis tool. Service quality has a positive effect on customer loyalty, service quality has a positive effect on customer satisfaction, service quality has a positive effect on trust, satisfaction has a positive effect on customer loyalty, trust has a positive effect on customer loyalty, satisfaction is able to mediate the effect of service quality on customer loyalty, and trust is able to mediate the effect of service quality on loyalty. This study adopts two mediating variables, namely satisfaction and trust in the effect of service quality on customer loyalty. The results present partial mediation of satisfaction on the influence of service quality on customer loyalty and partial mediation of trust on the influence of service quality on customer loyalty.
DETERMINANT OF CUSTOMER LOYALTY AT BANK SYARIAH INDONESIA Nik Amah; Annisatul Khoiru Maghfiroh; Anissa Ayera
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5 No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.3441

Abstract

This study aims to determine the effect of Service Quality, Trust and Customer Satisfaction on Customer Loyalty (Case Study at Bank Syariah Indonesia). The population was all customers of Bank Syariah Indonesia Branch Madiun. The sample selection used a random sampling technique and was calculated based on the Slovin formula. The number of samples is 100. The data used is primary data. Multiple linear regression analysis was used to analyze the data. The results showed that the variables of service quality and trust partially had no effect on customer loyalty. The satisfaction variable has a significant effect on customer loyalty.
Co-Authors Abd Rohman Taufiq Abd. Rohman Taufik Adhelia Oktavian Putri Diyanto Aena Mardiyah Agus Sudrajat Ahmad Aziz Ahmad Nur Aziz Ajeng Marga Kusuma Almarida Wilujeng Angga Dwi Nugroho, Angga Dwi Anggita Langgeng Wijaya Anggita Langgeng Wijaya Anggita Putri Pramudyawati Anggita Putri Pramudyawati Anisa Rahmadita Syaifia Anissa Ayera Anita Tri Widiyawati Annisatul Khoiru Maghfiroh Ardi Gunardi Arik Setiawan Wibowo Aviyanti, Richo Diana Candra Febrilyantri Chindy Dwi Jayanti Citra Anggraini Desy Nur Pratiwi Devi, Heidy Paramitha Dimas Aji Pambudi Dwi Indah Setiowati Dwi Nila Andriani Dwi Nila Andriani Efa Dwi Prasetyowati Eka Adiputra, Eka Elisa Fandika Dewi Elly’s Mersina Mursidik Elva Nuraina Enno Aldea Amanda Erlin Rahayu Eva Rafika Dewi Farida Styaningrum Farida Styaningrum Farida Styaningrum Febrilyantri, Candra Frisca Arvinda Prihandani HENDRA SETIAWAN Hestin Mawarni Hestin Mawarni, Hestin Ida Tri Wahyungingsih Isharijadi Isharijadi Isharijadi Isharijadi Juli Marwani Juli Murwani Juli Muwarni Kuntardina, Ari Lita Dwi Damayanti M. Agus Sudrajat Mahesti Cahayuni Marshanda Yovianita Sukma Hernandi Mawar Puspitasari Maya Novitasari Maya Novitasari Moh. Ubaidillah Muhamad Agus Sudrajat Nadila Ayu Puspitasari Nanik Ermawati Niken Setiyo Wati Novi Dwi Lestari Novita Erliana Sari Nur Wahyuning Sulistyowati Permatasani, Arsinta Ayu Pramesti Wahyu Widiastuti Pramesti Widiastuti Purweni Widhianningrum Purweni Widhianningrum Purweni Widhianningrum Refiana Yuliawati Resta Puji Astuti Risma Choirunisa Rizal, Fitra Rizky Arum Rosyid Arfan Gustama Satrijo Budi Wibowo Satrijo Budiwibowo Satrijo Budiwibowo Satrijo Budiwibowo Septi Hendriana Siami Sinta Romadhini Silvia Risky Sulistyowati, Nur Wahyuning Supri Wahyudi Utomo, Supri Suswan Ningsih Waghfirotul Afkar Widhianningrum, Purweni Yahya Reka Wirawan Zainul Khoirunnisa Zyndia P. R