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All Journal JURNAL IQRA´ Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmu Multidisplin Jurnal Manajemen dan Pemasaran Digital Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Jurnal Akademi Akuntansi Indonesia Padang Jurnal Riset Ilmiah Jurnal Kewirausahan dan Multi Talenta (JKMT)
Hadita
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH BRAND AMBASSADOR DAN CITRA MEREK TERHADAP KEPUASAN KONSUMEN YANG DI MEDIASI OLEH MINAT BELI PRODUK AZARINE DIKALANGAN GENERASI Z Lituhayu, Megan; Hadita; Winarso, Widi
SINERGI : Jurnal Riset Ilmiah Vol. 2 No. 8 (2025): SINERGI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/sinergi.v2i8.1616

Abstract

This study aims to examine the influence of Brand Ambassador and Brand Image on Consumer Satisfaction mediated by Purchase Intention of Azarine products among Generation Z. The sampling technique used in this study is purposive sampling, based on Hair's formula. Data were collected through the distribution of questionnaires to 115 respondents. The results show that Brand Ambassador and Brand Image have a significant positive influence on Purchase Intention. Purchase Intention is proven to have a significant positive effect on Consumer Satisfaction. In addition, Brand Ambassador has a significant positive effect on Consumer Satisfaction of Azarine products among Generation Z, while the influence of Brand Image on Consumer Satisfaction is positive but not significant.
The Influence of Taste and Price on Purchase Interest in Bebek Madu 88 Bekasi Anggi Achmad Akbar; Hadita
Formosa Journal of Applied Sciences Vol. 2 No. 12 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i12.7103

Abstract

This research aims to find out whether taste (X1) and affordable price (X2) have an influence on consumer or buyer interest (Y) in Bebek Madu 88 Bekasi. The data collection technique used in the research was a survey using gform, with the population being all consumers who came, and the sample obtained was 30 people. From the results of data processing, there are results obtained from simple regression analysis that there is an influence of taste and price on buyer interest of 72%, while the remaining 28% is influenced by other variables. This research aims to find out whether taste and affordable price have an influence on consumer or buyer interest in Bebek Madu 88, and the results obtained are that the calculated t value for taste is 2.938 and the t table value is 2.048, so it can be interpreted that there is an influence between taste to buyer interest
The Effect Of Event Marketing On Purchase Decisions Through Purchase Interest In Tokopedia Marketplace (Case Study On Tokopedia Event Photocard Program) Nuraeni, Laziani; Hadita
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 4 (2022): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i4.1397

Abstract

This study aims to analyze the effect of event marketing on purchase decisions through the purchase interest of the Tokopedia Marketplace at the Tokopedia photocard event. This study took 190 respondent who have participated in the Tokopedia photocard event. The sampling method in this research is using non-probability sampling method with purposive sampling technique. The analytical method used to test the hypothesis in this study is Structural Equation Modeling (SEM) through the SmartPLS 3.0 application. The results of this study indicate that event marketing has a positive and significant effect on purchase decision, event marketing has a positive and significant effect on purchase interest, purchase interest has a positive and significant effect on purchase decision, purchase interest can mediates the effect of event marketing on purchase decision.
FAKTOR-FAKTOR YANG MEMPENGARUH LOYALITAS KARYAWAN: LINGKUNGAN KERA DAN KOMPENSASI (LITERATURE REVIEW) Muhammad Asyharul; Anggun Rika Mandasari; Zahratulfarhah; Dhea Septia Rani; Maysaroh; Zaqiyah Nur Afifah; Jumawan; Hadita
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 1 No. 1 (2023): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v1i1.134

Abstract

Artikel ini mengulas variabel-variabel yang mempengaruhi loyalitas karyawan: lingkungan kerja dan kompensasi. Tujuan dari penulisan ini adalah untuk mengetahui faktor-faktor yang mempengaruhi loyalitas karyawan, khususnya yang berkaitan dengan lingkungan kerja dan kompensasi. Metode penulisan artikel ilmiah ini menggunakan metode penelitian kualitatif dan juga penelitian kepustakaan untuk membantu memperoleh banyak atau beragam gambaran tentang faktor-faktor yang mempengaruhi hasil variabel yang diteliti. Berdasarkan hasil penelitian, maka hasil artikel tinjauan pustaka ini adalah: 1) Lingkungan kerja berpengaruh terhadap loyalitas kerja karyawan; 2) Gaji berpengaruh terhadap loyalitas kerja karyawan; 3) Baik lingkungan kerja maupun gaji mempunyai pengaruh. terhadap loyalitas kerja karyawan berpengaruh. Keterbatasan tulisan ini adalah literatur yang digunakan terutama berasal dari jurnal ilmiah, buku dan publikasi resmi yang berkaitan dengan manajemen sumber daya manusia. Data sekunder dan primer akan dikumpulkan dengan cermat untuk memastikan validitas dan reliabilitas Dengan menulis artikel ini, peneliti berharap dapat memberikan landasan untuk mengembangkan kebijakan pengelolaan sumber daya manusia yang lebih efektif. Organisasi dapat mempertimbangkan untuk memperbaiki lingkungan kerja dan menyesuaikan sistem kompensasi untuk meningkatkan loyalitas karyawan. Keaslian penelitian ini terletak pada analisis literatur yang komprehensif dan mendalam terhadap konsep-konsep kunci seperti lingkungan kerja, kompensasi, loyalitas karyawan, dll. Pemahaman yang mendalam ini memperkaya pemahaman kita tentang hubungan antar variabel.
The Effect Of Event Marketing On Purchase Decisions Through Purchase Interest In Tokopedia Marketplace (Case Study On Tokopedia Event Photocard Program) Nuraeni, Laziani; Hadita
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 4 (2022): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i4.1397

Abstract

This study aims to analyze the effect of event marketing on purchase decisions through the purchase interest of the Tokopedia Marketplace at the Tokopedia photocard event. This study took 190 respondent who have participated in the Tokopedia photocard event. The sampling method in this research is using non-probability sampling method with purposive sampling technique. The analytical method used to test the hypothesis in this study is Structural Equation Modeling (SEM) through the SmartPLS 3.0 application. The results of this study indicate that event marketing has a positive and significant effect on purchase decision, event marketing has a positive and significant effect on purchase interest, purchase interest has a positive and significant effect on purchase decision, purchase interest can mediates the effect of event marketing on purchase decision.
Strategi Branding Batik dalam Meningkatkan Minat Beli Pelanggan melalui e-Promosi Hadita
Jurnal Akademi Akuntansi Indonesia Padang Vol. 5 No. 2 (2025): Oktober
Publisher : LPPM Akademi Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/s1p6be27

Abstract

Penelitian ini bertujuan untuk menganalisa faktor yang mempengaruhi minat beli pelanggan melalui e-promosi pada produk batik. Pendekatan pada penelitian ini yaitu kuantitatif. Populasi dalam penelitian ini yaitu konsumen batik di Indonesia. Data yang digunakan pada penelitian ini yaitu data primer (kuesioner) dan data sekunder (data pendukung) lainnya terkait batik. Alat analisis yang digunakan yaitu SmartPLS dengan model Structural Equation Modeling (SEM). Uji yang dilakukan pada penelitian ini yaitu Outer Model, Inner Modal dan Uji Hipotesis Direct dan Indirect Effect. Hasil penelitian diperoleh yaitu: 1) Strategi branding batik berpengaruh positif dan signifikan terhadap e-Promosi; 2) Strategi branding batik berpengaruh positif dan signifikan terhadap minat beli pelanggan; dan 3) E-Promosi tidak berpengaruh dan tidak signifikan terhadap minat beli pelanggan; 4) Strategi branding batik tidak berpengaruh dan tidak signifikan terhadap minat beli pelanggan melalui e-promosi.
The Influence of Employee Engagement, Employee Communication, Transformational Leadership, and NLP Learning on Sustainable Human Resource Management with Mediation of Employee Performance Lisna Nurpida; Nera Marinda Machdar; Hadita; Zahara Tussoleha Rony
Jurnal Iqra' : Kajian Ilmu Pendidikan Vol. 11 No. 1 (2026): Jurnal Iqra' : Kajian Ilmu Pendidikan
Publisher : Institut Agama Islam Ma'arif NU (IAIMNU) Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25217/ji.v11i1.6598

Abstract

This study aims to examine the effects of employee engagement, employee communication, attitude, transformational leadership, and Neuro-Linguistic Programming (NLP) Learning on Sustainable Human Resource Management (Sustainable HRM), with employee performance serving as a mediating variable. This research employs a quantitative approach using a survey method. The research population consists of managerial-level employees (leaders to managers) from companies in West Java who participated in training programs conducted by Job Training Institute (LPK) “X”. A total of 360 respondents were selected using purposive sampling. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that employee engagement, employee communication, transformational leadership, and NLP Learning have a positive and significant effect on employee performance, while attitude does not have a significant effect on employee performance. Furthermore, employee performance is found to have a positive and significant effect on Sustainable HRM. Mediation analysis reveals that employee performance partially mediates the relationship between employee engagement, transformational leadership, and NLP Learning and Sustainable HRM. However, employee performance does not significantly mediate the effects of employee communication and attitude on Sustainable HRM. These findings highlight that the achievement of Sustainable HRM is not solely determined by individual and organizational practices directly, but is strongly influenced by the organization’s ability to enhance employee performance as a key mediating mechanism. This study contributes theoretically by reinforcing the role of employee performance as a mediator in the Sustainable HRM framework and by introducing NLP Learning as a relevant human resource development approach in the Indonesian organizational context. Practically, the findings provide insights for organizations and job training institutions in designing performance-oriented and sustainability-driven human resource development strategies.
Co-Authors AGUNG SETIAWAN Andhika Rifki Prasetyo Andrian Angelina Simorangkir Anggi Achmad Akbar Anggun Rika Mandasari Aprilia Rizki Utami Bagus Naufal Della Alvionita Putri Denis Putra Ramadhan Dhea Septia Rani Dhiya Utami, Aisyah Ery Teguh Prasetyo Fauziyah, Jihan Febri Dwiyanti Hanna Caroline Patricia Hapzi Ali Iqbal albaihaqi Jumawan Lattifah Rahmaviani Lisna Nurpida Lituhayu, Megan Maysaroh Muhammad Asyharul Nafia Navanti, Dovina Nera Marinda Machdar Ni Nyoman Sawitri Nia Nurfitri Nuraeni, Laziani Nursal, M. Fadhli Pangeswati, Saron Okavia Pradhana Arief Syahputra Ricka Bonita Salsabila Putri Adhisty Sarifah Robbiatul Adawiah Tusadiah, Iis Halimah Untari, Dhian Tyas Visi Khumairah Madani Widi Winarso, Widi Wirawan Widjanarko Y.A Didik Cahyanto Zahara Tussoleha Rony Zahratulfarhah Zaqiyah Nur Afifah