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All Journal The Spirit of Society Journal : International Journal of Society Development and Engagement BENING Jurnal Kesehatan Tambusai SENTRI: Jurnal Riset Ilmiah Journal of the Community Development in Asia PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING
Amira Amira
Institut Teknologi Padang
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Journal of the Community Development in Asia

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CASE STUDY: TATA NANO Verma, Akanksha; Alenezi, Abdularahman; Alkandari, Abdelaziz; Amira, Amira
Journal of The Community Development in Asia Vol 2, No 2 (2019): May 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v2i2.518

Abstract

The TATA NANO was a compact city car manufactured and marketed by Indian Automaker TATA MOTORS over a single generation, primarily in INDIA, as an inexpensive rear-engine hatchback intended to appeal to current riders of motorcycle and scooters. According to the recent, report INDIA overlook BRAZIL and become the sixth largest passenger vehicle producer in the world. This car is the cheapest car in the world than also people are not to buy this car for their level of status. There is various strategy which the company may apply wrong that why the car may not to be purchases more in the India.
Co-Authors Abdullah, Tengku Mohd. Khairal Alenezi, Abdularahman Alkandari, Abdelaziz Amanda, Raina Julia Ervin Nora Susanti, Ervin Nora Fietroh, Muhammad Nur Fujiantoro, Avilia Pradesti Gandhi Sutjahjo Hidayati, Agriana Rosmalina Hisyam, Magneta Lukmanul Hakim Mahfuza, Adinda Mulyadi, Aris Pratama, Galih Chandra Rahmattullah, Yaumir Ramadhan, Muhammad Rafi Bintang Ramli, Rimayang Anggun Laras Prastianty Ridwan, Sucilawaty Saputra, Yoga Dwi Sri Langgeng Ratnasari Suryalisman, Suryalisman Verma, Akanksha Wandila, Welsi