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All Journal Jurnal Ilmiah Ahwal Syakhshiyyah (JAS) Jurna Ilmiah Hukum Keluarga Islam SEAGRI Vicratina : Jurnal Ilmiah Keagamaan
Ahmad Subekti
Universitas Islam Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN MALANG STRUDEL (Studi Pada Pelanggan Malang Strudel, Batu) Rizki Ahmad Subekti; Sri Hindarti; Zainul Arifin
Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 8, No 1 (2020)
Publisher : Program Studi Agribisnis

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Abstract

This study aims to identify the characteristics of consumers and analyze the factors that influence consumer decisions in purchasing Malang Strudel. The data used are primary data from observations and interviews conducted in December 2019 located in Malang Strudel Batu with a sample of 30 respondent consumers. Data analysis techniques used descriptive analysis and logit model regression analysis. The results showed that the majority of consumers were 77% women, judging from the educational background of Malang Strudel consumers, the average was in the highly educated category of 70% undergraduate to post graduate 23%. Judging from the monthly income, most Malang Strudel consumers are employed and have a high income from yaituRp. 5,000,000 60% per month and ≥ Rp. 5,000,000 with 40%. Factors that influence consumer decisions are price, taste, and durability with α = 0.1Keywords: strudel, consumers, consumer decisions
Co-Authors A. Arinal Haq Abdul Wafi Achmad Syarifuddin Ahmad Fauzan Mubarok Alfiah Ekariani Alfira Deviana Anita Anita Anwar Sadullah Anwar Sa’dullah Asrul Rohan As’at Nursalim Ma’as Hamzah Atika Zuhrotus Sufiyana Atisatul Mukaromah Azhar Haq Bahroin Budiya Binti Uswatul Chasanah Chalimatus Sa'dijah Dewi Khotmawati Dina Khalidah Duvaliani Nadya Karenina Dwi Ari Kurniawati Dzulfikar Rodafi Faridatus Sa’adah Fathurrahman Alfa Fatimatus Zahroh Haijan Haijan Humaidi Humaidi Humaidi Humaidi Ibnu Jazari Imam Syafi’i Indhra Musthofa Jazari Karamunir Karamunir Khairunnisa Khairunnisa Khoisiria Ainulzana Khullatus Sofiyah Kukuh Santosa Maulidiyah Wati Misbakhul Munir Mitahul Ayu Fasarotin mizatul khaula Moh Murtadho Moh. Muslim Mohamad Fahri Kolanus Mohamad Satria Negara Muhammad Alfan Salim Muhammad Dwiki Ilhamsyah Muhammad Fahmi Hidayatullah Muhammad Hanief Muhammad Hanif Muhammad Irfan Aribah Mukhanad Khabib Mustofa Nabilah Lukman Manu Nadea Octamia Putri Nun Maulana Khaidir Al Muzli Nurhasan Nurhasan Nurul Hamidah Apriyanti Pitria Nur Rinawati Putri Nailatul Iqna’ah Rahmat Nuryadin Sudirman Rani May Saputri Saputri Rifki Zaenul Fawwas Rosichin Mansur Rossa Meilynda Shofiatul Jannah Silvi Chumairotun Nadiyah Silvynia Efrida Siti Badriyah Sri Hindarti Sulsi Suparwadin Anwar Susianti Ago Syamsu Madyan Ulil Fauziyah Umu Latifah Usamah Salim Bob Said Yudha Dwi Anggono Yusril Mandar Zainul Arifin