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All Journal Suluh Pembangunan: Journal of Extension and Development Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL ILMIAH MAHASISWA AGROINFO GALUH Agriprimatech Jurnal Pengabdian Nasional Jurnal Manajemen Agribisnis Terapan
Nuni Anggraini
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Journal : Agriprimatech

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MEASUREMENT OF WILLINGNESS TO PAY LEVEL OF ORGANIC RICE CONSUMERS IN BANDAR LAMPUNG CITY Rini Desfaryani; Humaidi, Edy; Anggraini, Nuni
Agriprimatech Vol. 6 No. 1 (2023): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v6i2.3533

Abstract

Consuming healthy food has become a trend in the community, but healthy products tend to have high prices, while information on consumers' willingness to pay or the maximum price that consumers can afford is not yet available. This study aims to analyze the value of consumers' willingness to pay for organic rice. Analysis of the data used is descriptive analysis, and Contingent Valuation Method (CVM). The study was carried out in Bandar Lampung for six months, namely April - September 2022 and the sampling method used non-probability sampling, namely accidental sampling. The number of respondents in this study was 30. The results showed that consumers were willing to pay at a price 6% greater than the average price. The average organic rice is 26,670. Keywords: Willingness to pay, organic rice, Contingent Valuation Method
MEASUREMENT OF WILLINGNESS TO PAY LEVEL OF ORGANIC RICE CONSUMERS IN BANDAR LAMPUNG CITY Desfaryani, Rini; Humaidi, Edy; Anggraini, Nuni
Agriprimatech Vol. 6 No. 1 (2023): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v6i2.3533

Abstract

Consuming healthy food has become a trend in the community, but healthy products tend to have high prices, while information on consumers' willingness to pay or the maximum price that consumers can afford is not yet available. This study aims to analyze the value of consumers' willingness to pay for organic rice. Analysis of the data used is descriptive analysis, and Contingent Valuation Method (CVM). The study was carried out in Bandar Lampung for six months, namely April - September 2022 and the sampling method used non-probability sampling, namely accidental sampling. The number of respondents in this study was 30. The results showed that consumers were willing to pay at a price 6% greater than the average price. The average organic rice is 26,670. Keywords: Willingness to pay, organic rice, Contingent Valuation Method
Co-Authors Analianasari Analianasari Annisa Fitri Cholid Fatih Damayanti, Nabila Desfaryani, Rini Edy Humaidi Fitriani Fitriani Handayani, Sri Irawati, Luluk Kertayoga, I Putu Ajie Windu Kusmaria, Kusmaria M. Zaini, M. Maria Ulfah Muhammad Zaini Nazmi Fathy, Intan Noer, Irmayani Pitaloka, Seroja Elok Prianando Tambunan, Varingan Rahmadiza, Radefi Rinaldi, Al-Bara Fuad Sari, Dewi Meliana Saty, Fadila Marga Sudiyo, Sudiyo Sutarni, Sutarni Tampubolon, Monika Tantriadisti, Shinta Trisnanto, Teguh Budi Unteawati, Bina