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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian Buletin Udayana Mengabdi Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Nandur

I GUSTI AYU AGUNG LIES ANGGRENI

Program Studi Agribisnis, Fakultas Pertanian, Uniuersitas Udayana

Author-ID : 228828

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pola Kemitraan Yayasan Trikaya dalam Pengembangan Usahatani Padi Organik di Subak Purnajaya, Desa Lebih, Kecamatan Gianyar, Kabupaten Gianyar ANAK AGUNG RISKHA ANINDITA; I WAYAN BUDIASA; I G A A LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.2, April 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Trikaya Foundation Partnership Pattern in the Development of Organic RiceFarming in Subak Purnajaya, Lebih Village, Gianyar Sub-District, GianyarRegencyRice as one of agriculture's mainstay commodities in Gianyar Regency whichhasbig opportunity, but Subak Purnajaya in the Lebih Village only able to produce anaverage of 2.5 up to 3 tons/ha with conventional farming systems and do not get marketguarantee. Seeing these conditions, the Trikaya Foundation created an organic rice pilotproject by embracing farmers to be its partners. This study aims to: (1) Analyze thecharacteristics of Subak Purnajaya before the partnership is implemented; (2) Analyzethe pattern and mechanism of partnership that is applied; (3) Analyze the obstaclesfaced in realizing the sustainability of partnerships between the foundation and subaks.The analytical method used was qualitative and quantitative descriptive analysis. Theresults of the study showed that (1) The characteristics of Subak Purnajaya before thepartnership was implemented, namely the limited knowledge possessed by farmers andthe subak was still applying conventional farming systems; (2) The partnershipimplemented in the Subak Purnajaya was a pattern of Agribusiness OperationPartnership; (3) The foundation constraints had not optimally accommodated farmersproduction and limited infrastructure facilities, while the constraints of farmers found itdifficult to find harvesters during great harvest time and are still dependent on thefoundation. Based on the results of the research, the foundation should be able to utilizethe role of social media to reach a wider market segments and improve the managementsystem in establishing partnerships, while farmers continue practicing organic farmingbecause it is more profitable than the conventional systems.

Pengaruh Unsur-Unsur Customer Experience terhadap Minat Pembelian Kembali (Studi Kasus pada Konsumen Anomali Coffee Ubud) NI KADEK AYU LILIS UPAYANI; KETUT BUDI SUSRUSA; I GUSTI AYU AGUNG LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.1, Januari 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Influence of Customer Experience on Customer Repurchase Intention (A Case Study on Anomali Coffee Ubud Customers) Coffee shop is one of the culinary business which is growing significantly enough. The Anomaly Coffee is a coffee shop which is located at Jalan Raya Ubud No. 88, Ubud, Bali it prepares different types of coffee and foods as the other coffee shops do. Anomali Coffee it also prepares several supporting facilities which can contribute to the customer experience.Its interior design is unique and provides free wifi. Apart from that, the consumers are provided with the opportunity to brew own coffee. This current study was intended to identify and analyze the influence of the elements of customer experience to repurchase intention.The samples in the current study were taken using the accidental sampling technique.The respondents totaled 60. The data were analyzed using the multiple linear regression method.From the result of the study, it could be concluded that the customer experience could be categorized as good. Based on the result of the partial test, the variables of sense and the relate variable have a significant influence on repurchase intention. Simultaneously, the elements of customer experience which consist of the sense, feel, think, act and relate have a significant influence on repurchase intention at Anomali Coffee customer. The R-square score obtained was 78.8%; the rest was obtained from the other factors which were not investigated in the current study.

Hubungan Bauran Pemasaran Pie Susu dengan Keputusan Pembelian Wisatawan Domestik di Kota Denpasar SARAH IMANUELLA TAMBUNAN; KETUT BUDI SUSRUSA; IGAA LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.4, Oktober 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Correlation of Milk Pie Marketing Mix on Domestic Tourist Buying Decisions in Denpasar City The purpose of this study was to determine whether the marketing mix which includesproduct, price, place, and promotion factors have correlation with the buying decisions ofdomestic tourists in buying milk pies and to find out the most dominant variablesconsidered by domestic tourists in buying milk pies in the of City Denpasar. Productvariables (X1), prices (X2), place (X3), and promotions (X) are the independent variablesin this study, with the dependent variable namely the buying decision of domestic tourists(Y). The type of research data used is quantitative and qualitative data. Data sources wereobtained from the results of interviews and observations in the companies of Pie SusuAsli Enaaak and Pie Susu Special, and by using literature studies of books, notes relatingto research and the internet. Data analysis used was the analysis of Rank Spearmancorrelation using SPSS 23. The marketing mix which includes products, prices, place, and promotions, has a positiveinfluence on the buying decisions of domestic tourists in Denpasar City. Milk pieproducts are variables that have a dominant influence on purchasing decisions ofdomestic tourists in Denpasar City. Based on the results of Rank Spearman's correlationanalysis, it is suggested to the milk pie companies to pay attention to the distributionchannel variables as well as to establish cooperation in the future with Balinese gift shops 4and courier services. It is also hoped that they improve the promotion variables byutilizing social media to promote milk pie products, and maintain the gift offer to attractdomestic tourists.

Analisis Pemasaran Kelapa Dalam di Kabupaten Tabanan PUTU IKA FRANSISKA; KETUT BUDI SUSRUSA; I.G.A.A LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Marketing Analysis of Dalam Coconut in Tabanan Regency This study aims to determine the marketing channels for Dalam Variety Coconut commodity in Tabanan Regency, from farmers to producers to consumers (but limited to collector traders). Marketing functions, institutions, and the level of marketing efficiency are identified by analyzing marketing margins, farmer's share as well as profit and cost ratios. Descriptive qualitative analysis is used to analyze marketing channels, functions and marketing institutions. Quantitative analysis is used to analyze marketing efficiency. Respondents of this study were 15 farmers and 23 representatives of marketing institutions. The results show that there are two marketing channels, namely: (1) farmers - middlemen traders - collector traders, and (2) farmers - collector traders. Both marketing channels are efficient when viewed from the percentage of farmer's share which is more than 40%. The marketing margin in marketing channel I is Rp. 1,083.25, while in marketing channel II it is Rp. 800. The level of efficiency of a marketing system can also be seen from the ratio of profits and costs incurred by all marketing agencies. The profit and cost ratio value for marketing channel I is 2.87 per item, while in marketing channel II is 3.35 per item. Each marketing agency performs three main functions, namely a physical function, an exchange function and a facility function. Producer farmers perform exchange functions, facility functions and sometimes also perform physical functions, such as transport.

Pola Kemitraan Usaha Tani Kelapa Sawit Kelompok Tani Telaga Biru dengan PT. Sawindo Kencana melalui Koperasi di Kabupaten Bangka Barat Provinsi Bangka Belitung I MADE GANNAL DWI SAPUTRA; I G A A LIES ANGGRENI; I PUTU DHARMA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.2, April 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Farming Partnership of Palm Oil Farmers Group of Telaga Biru, with PT. Sawindo Kencana in West Bangka of Bangka Belitung.This research is to determine the mechanism of partnership between PT. Sawindo Kencana with farmer groups of Telaga Biru through cooperatives, farmers' rights and obligations and the company as well as the role of the position of the institutions concerned, the effectiveness of cooperation, and obstacles encountered in the course of the partnership. Location of research was selected by using purposive sampling. The type of data includes quantitative and qualitative data derived from primary and secondary data. Methods of data collection are interviews and documentation. Data analysis was conducted by using qualitative and quantitative descriptive method. The research results showed that the mechanism of implementation of the partnership based on a written agreement between farmers' groups of Telaga Biru and PT. Sawindo Kencana already realized well. The rights of farmers are to obtain the seeds, fertilizers, crop tool, material of pesticides, and marketing of the crop. The rights of the company is to obtain the harvest from farmers. Obligations of farmers namely provide crop yields of quality palm oil. The company's obligation namely to provide the needs of farmers such as fertilizer, harvesting equipment, materials of pesticides, and crop yields rights. The effectiveness of cooperation, namely the certainty of the role of the farmer groups of Telaga Biru in the company in partnership was not running optimally, but the certainty of the role of the company is already well underway. Obstacles in the farmer group of Telaga Biru namely that the farmers ‘background is different, lacking the discipline of saving money, and lack of participation in the care of smallholdings.

Analisis Pendapatan dan Tingkat Kesejahteraan Rumah Tangga Nelayan Tradisional di Desa Bunutan Kecamatan Abang Kabupaten Karangasem I KOMANG GEDE ROBBIE PRADNYANA; I KETUT RANTAU; I GUSTI AYU AGUNG LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Analysis of Income and Welfare Level of Fishermen Households in Bunutan Village, Abang District, Karangasem Regency This research was to know (1) The income obtained by traditional fishermen from fish catches, and the income of traditional fishermen’s households, (2) The level of welfare of traditional fishermen households, and (3) Factors influenced the welfare level of traditional fishermen households in Bunutan Village.This study was conducted in Bunutan Village, Abang District, Karangasem Regency with survey method. Respondents in this study were 50 traditional fishermen who used netfishes whom selected using simple random sampling method. Household income consists of on farm, off farm and non fishing. Household welfare level is analyzed by Central agency on Statistics 2018 criteria. The factors that influence household welfare analyzed by binary logistic regression. The results showed that the income obtained by fishermen from fish catches in the western season was Rp Rp4.823.677, in the eastem season was Rp13.663.463, and in the normal season was Rp8.505.180. The contribution of fish catches income (on farm) was 91.01 percent traditional fishermen households income, the contribution of bussines income in the agricultural sector outside the fish catches (off farm) was 5.55 percent, and the contribution of business outside the agricultural sector (non fishing) was 3.60 percent. The households of traditional fishermen as big as 52,00 percent were classified as not prosperous yet and 48,00 percent were prosperous based on criteria of walfare according to Central agency on Statistics 2018. The factors influenced the welfare of traditional fishermen households were the level of education and income of fishermen’s households.

Hubungan Kualitas Produk dan Harga terhadap Pembelian Ulang Pia Baturiti Cap Sinar NI PUTU FEBRI KRISNA DEWI; KETUT BUDI SUSRUSA; IGAA LIES ANGGRENI IGAA LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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The Relationship Between Product Quality and Price on The Repurchase of Pia Sinar Baturiti Nowadays, people tend to prioritize taste and nutrition, only then consider the price when buying food. Bread is a choice of snacks considering the variety of flavors offered and contains good nutrition. In terms of price, bread is easily accessible to all people. This study aims to determine the relationship between product quality and Pia Sinar Baturiti repurchase, as well as the relationship between price and Pia Sinar Baturiti repurchase. Primary data is obtained through a questionnaire given to consumers who have repeatedly bought Pia Sinar Baturiti. The analysis used is a quantitative analysis, namely Rank Spearman analysis. Based on the research, the characteristics of consumers who repurchase Pia Sinar Baturiti are women (54.1%), high school graduates (45.9%), private employees (28.2%) and traders (25.9%). The dominant variable that has a repurchase relationship is the variable of product quality with a correlation value of 0.612 with a strong correlation level, and the variable of price with a correlation value of 0.568 with a moderate level of relationship.

Analisis Perilaku Konsumen terhadap Keputusan Pembelian Buah-Buahan di Moena Fresh Bali NI MADE SRI KESARI DHARMA PADMI; RATNA KOMALA DEWI; I.G.A.A. LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.4, Oktober 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Analysis of Consumers’ Behavior Against The Decision on PurchasingFruits in Moena Fresh This research aimed to (1) analyze the process of decision making in purchasing freshfruits in Moena Fresh, (2) analyze the factors which influence the consumers indeciding to purchase fruits in Moena Fresh. The data analysis method that wereused were descriptive analysis to find out the process of decision making inpurchasing the fruits and factor analysis to analyze the factors which influenced theconsumers in deciding to purchase the fruits in Moena Fresh.The results showed some of the steps that consumer passing through beforepurchasing, those were the recognition of needs, search of information, evaluation ofalternatives, purchase, and post-purchase. Factors that influenced the consumers indeciding the purchasing of fresh fruits in Moena Fresh include external factor andinternal factor. External factor that is environment factor that involves variable offreshness of the fruits, fruit hygiene, packaging, price of fruits, cleanliness of therack, service of the store employees, store temperature, and the aroma of the store.Internal factor that is psychological factor that involves variable of the types of thefruits; and also individual differences factor consists of the income of the consumers.Suggestions that can be given that Moena Fresh pay attention to the availality of fruiton order to avoid a product void and consider other factors such as, advertising andsituation of consumer psychology.

Partisipasi Masyarakat dalam Program Urban Farming Gang Hijau di RW 03 Kelurahan Cempaka Putih Timur, Jakarta ENI PERMATASARI; NYOMAN PARINING; I GUSTI AYU AGUNG LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Community Participation in the Urban Farming Program Gang Hijau at RW 03 Kelurahan Cempaka Putih Timur, Jakarta The trend of population growth in urban areas is very rapid, it is estimated that by 2025 there will be around 68% of Indonesia's population living in cities. Population growth due to urbanization creates new problems, namely the amount of food availability decreases and air pollution increases. The urban farming program Gang Hijau is an agricultural program designed by the DKI Jakarta Provincial Government which is suitable to be applied in urban areas because it does not require large tracts of land for its application. Community participation is needed to achieve the objectives of the urban agriculture program. This research was conducted with the aim of expressing community participation in the implementation and enjoying the results of the Green Gang urban farming program. This research was conducted in the area of ??RW 03, Kelurahan Cempaka Putih Timur by taking a sample of 44 people using the probability sampling method, which is simple random sampling. Data analysis method used is qualitative descriptive analysis. The results showed that the overall community participation in the urban farming program of the Gang Hijau in the RW 03 area is in the high category assessed based on the combined score between participation at the stage of implementation. Physical participation and non-physical participation and participation at the stage of enjoying the outcome with three aspects of social aspects, economic aspects and environmental aspects.

Hubungan antara Bauran Pemasaran Kecap Bango dan Keputusan Pembelian pada Generasi Millenial di Kota Denpasar KUMIL LAILA; NYOMAN PARINING; IGAA LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.1, Januari 2020
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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The Relation between Bango Soy Sauce Marketing Mix and Purchase Decisions onMillennials Generation in Denpasar City Increasing the soy sauce business every year causes intense competition by producers,including Unilever with its flagship soy sauce product Bango. In recent years, thenumber of Bango ketchup consumers in the millennium is less than that of generationX. Consumer decisions in the purchase of Kecap Bango in the millennium areinfluenced by many factors, one of which is the marketing mix elements.This researchwas conducted by 100 millennial generation respondents in Denpasar City who aimed tofind out the dominant marketing mix elements considered by the millennium generationin buying Bango soy sauce in Denpasar City and analyze the relationship between themarketing mix and purchasing decisions. This research used accidental samplingtechnique with purposive sampling method and analyzed using Rank Spearmancorrelation. The results of this study indicate that the distribution is an element of themarketing mix which is most dominantly considered by the millennial generation inbuying Bango soy sauce. Marketing mix elements that have a significant relationshipwith purchasing decisions are product and distribution.Producers are expected tocontinue to maintain and even develop product quality, diverse features and attractivedesigns so that consumers still trust the product and the marketing target of Bango soysauce is achieved. In addition, producers are expected to maintain and even expanddistribution channels so that consumers can easily get Bango soy sauce and will notmove to other brands.

Co-Authors ANAK AGUNG NGURAH WISNAWA ANAK AGUNG RISKHA ANINDITA ANGIN, DWI SHETTY BR PERANGIN ARGADO SARAGIH AZIZ FATHUR ROHMAN BAIQ RIA ASKINA DESAK GEDE MAYA AGREVINA DWI PUTRA DARMAWAN ENI PERMATASARI FAQIH HASMURULLAH GAOL, BHAKTI A. LUMBAN GEDE JAYENG MAHATMA Gede Mekse Korri Arisena GUSTI MADE OFFAYANA, I DEWA AYU SRI YUDHARI I Dewa Ayu Sri Yudhari I DEWA GEDE AGUNG I Dewa Gede Raka Sarjana I DEWA MADE DWI JULIANA PUTRA I Gde Pitana, I Gde I Gede Setiawan Adi Putra I GEDE VIBHUTI KUMARANANDA I GUSTI AGUNG AYU AMBARAWATI I Gusti Ayu Oka Suryawardani I KADEK ADIKA ARJASTA PUTRA I Ketut Rantau I Ketut Suamba I KOMANG GEDE ROBBIE PRADNYANA I M Sarjana I Made Antara I MADE GANNAL DWI SAPUTRA I MADE PRADNYA ANDITA I Made Sarjana I MADE SUDARMA I Nyoman Bagus Wirawan I Nyoman Gede Ustriyana I PUTU DHARMA I PUTU YOGA PRATAMA I WAYAN BUDIASA I WAYAN SUDARTA I WAYAN WIDYANTARA I WAYAN WINDIA Ida Ayu Listia Dewi Ida Ayu Maharani A.P. IRHAM MAULANA JHON RONALD SAPUTRA TAMBUNSARIBU JULIANI, SEPTIA KETUT ADI WAHYU PUTRA KETUT BUDI SUSRUSA KUMIL LAILA MADE CINDY DARMAWATI MARIA IRMAYANTI DOSOM Mega Hudha Ayu Lukitasari MONICA INDAH LESTARI SIMARMATA Ni Ade Lianita NI KADEK AYU LILIS UPAYANI NI KADEK SUTIASIH NI KETUT AGUSTYARI NI LUH KOMANG AYU PRADNYANI NI MADE MITA SINTYA PRADNYANI NI MADE SRI KESARI DHARMA PADMI NI PUTU FEBRI KRISNA DEWI NI WAYAN PUTU ARTINI Ni WAYAN SRI ASTITI Nyoman Parining NYOMAN SUTJIPTA PASARIBU, JOSEPA PUTU IKA FRANSISKA RATNA KOMALA DEWI REYDELT SAPLORI JOI TAMSAR RICCO DAMONA SANG AYU MADE SRI UTAMI DEWI SARAH IMANUELLA TAMBUNAN SETO AGUNG PANGHARIBOWO SIREGAR, YOPY YOLA ARDYNA BR TURNIP, ELGA SARI WAHYUNI, DESAK AYU KOMANG SRI

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