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PENGEMBANGAN SISTEM INFORMASI PEMASARAN BUAH PINANG BERBASIS WEB UNTUK PETANI DAN PEDAGANG: Information Systems, MYSQL, Web-Based, Marketing Areca Nut, SDLC Yulvianda, Renaldi; Sutoyo, Mochammad Arief Hermawan; Ismail, Muhammad; Anzari, Yandi
JURNAL AKADEMIKA Vol 18 No 1 (2025): Jurnal Akademika
Publisher : LP2M Universitas Nurdin Hamzah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53564/8gv01h05

Abstract

The Betel nut is a plantation commodity with significant economic potential, particularly as an export product. However, marketing activities among farmers and traders still face obstacles, such as limited access to price information, less than optimal promotions, and a narrow distribution network. This study aims to design and develop a web-based betel nut marketing information system that can support the promotion and transaction process. The system development method used refers to the System Development Life Cycle (SDLC) model, namely the waterfall, starting from user needs analysis, system design, implementation, and testing. This system was created using the PHP programming language with a MySQL database, and is equipped with key features such as product data management, price recording, information publication and communication media between farmers and traders, as well as a payment gateway feature. Testing results using the black box testing approach showed that the system can function according to the design. With this information system, it is expected that betel nut marketing will be more structured, market access will be wider, and farmers and traders will obtain a more competitive selling price.
Analisis Model TOE terhadap Faktor yang Memengaruhi Keputusan UMKM di Kota Jambi dalam Mengadopsi TikTok Febri Yanti Lingga; Muh. Subhan; Mochammad Arief Hermawan Sutoyo
JURNAL PENELITIAN SISTEM INFORMASI (JPSI) Vol. 4 No. 2 (2026): Mei: JURNAL PENELITIAN SISTEM INFORMASI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jpsi.v4i2.3908

Abstract

Social media platforms like TikTok have been utilized as a means of information dissemination and digital promotion due to their ability to reach a broad, interactive audience. However, the adoption rate of technology, particularly TikTok, among Micro, Small, and Medium Enterprises (MSMEs) in Jambi City is low. This condition is influenced by limited digital literacy, lack of understanding of technology benefits, and low readiness to utilize available features. The purpose of this study is to analyze factors influencing the decision to adopt TikTok by MSMEs in Jambi City by applying the Technology-Organization-Environment (TOE) model. This study was conducted using a quantitative approach with the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, analyzed using SmartPLS 4.0, and involving 100 MSME respondents in Jambi City. The results showed that of the three hypotheses tested, one was accepted, namely organizational factors have a positive and significant effect on TikTok adoption. In contrast, the other two hypotheses were rejected, namely technological and environmental factors do not show significant influence on the decision to adopt TikTok. These findings suggest that internal factors, such as organizational readiness and support from business owners, are the main drivers of TikTok adoption by MSMEs compared to external factors.