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All Journal Jurnal Informasi dan Teknologi Journal of Community Development Improvement: Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat dan aplikasi Teknologi
Senoaji, Fauzie
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Computer Science & IT Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Nursing Public Health Social Sciences Other

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Peran Merek dan Packing dalam Penjualan Keripik Pisang Kekinian di Surabaya Novita, Dina; Senoaji, Fauzie
Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Vol. 1, No. 1: January 2022
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.adipati.2022.v1i1.2586

Abstract

Pelaku usaha mikro kecil menengah memerlukan dukungan dari berbagai pihak, baik pemerintah sampai dengan akademisi untuk memberikan jalan keluar bagi pengusaha atas keterbatasan pengetahuan. Penurunan penjualan menjadi penyebab utama dalam produknya, yang menyebabkan pelaku usaha kurang bergairah mengembangkan usaha. Tujuan kegiatan yang dilakukan oleh peneliti, untuk membantu pengusaha dalam mengembangkan usaha melalui pengemasan produknya. Dengan pemeberian identitas yang mudah dibaca oleh pihak luar akan memudahkan untuk mengetahui produknya. Beberapa hal yang dilakukan adalah dengan pengemasan, pemberian nama produk, dan promosi penjualan melalui media online.Beberapa tahapan yang telah dilakukan memberikan dampak yang signifikan terhadap penjualan produknya. Hal ini dibuktikan dengan meningkatnya jumlah penjualan, yang semula hanya dapat menjual 40 bungkus tiap harinya dalam bentuk plastik biasa sedangkan sekarang dapat menjual dalam 150 bungkus dalam bentuk mika tiap harinya untuk dikirim kedalam maupun luar kota. Pemberian identitas yang menarik, seperti: pengemasan produk, memberian label untuk memberikan citra merk, dan promosi penjualan melalui media sosial menjadi konsumen tertarik untuk membeli produk keripik pisang.
Analysis of The Influence of Organizational Engagement and Digitalization in Work Environment on Loyalty of Generation Y Employees Senoaji, Fauzie; Indajang, Kevin; Malini Lubis, Fatimah; Ariani, Dian; Hadi, Syamsul
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.512

Abstract

The purpose of this study is to examine how supportive work environments affect organizational engagement and how that affects employee retention. In this study, questionnaires and interviews were employed as data collection methods. Descriptive and causal research methodologies were used in this study. The research's target demographic comprises Generation Y workers with permanent job status in property companies. Non-probability sampling combined with judgmental sampling is the sampling method employed in this study. One hundred people made up the study's sample. Multivariate analysis is typically used with this data analysis method. The study's findings indicate no statistically significant correlation between a supportive work environment and employee retention. On the other hand, with a very low p-value, a supportive work environment significantly positively affects organizational engagement. In addition, it was discovered that staff retention is significantly positively impacted by organizational engagement. These findings highlight the value of fostering a positive work environment to raise organizational engagement among employees, which can increase retention rates.
Analisis Dampak Kualitas Layanan, Harga dan Promosi Terhadap Kepuasan Pelanggan Pengguna Jasa PT. Gedung YKP-BE Robiah, Siti; Firmansyah, Muhammad Anang; Senoaji, Fauzie
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2023): Vol 3 No 1 Maret 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v3i1.24152

Abstract

The purpose of this study was to determine the effect of service quality, price and promotion on customer satisfaction at PT. Gedung YKP-BE and to find out how much influence of service quality, price and promotion has on customer satisfaction of PT. Gedung YKP-BE. This study used primary data from questionnaires distributed to respondents. The type of data used primary data and literature. The instrument used a closed questionnaire with a Likert scale. The sample in this study amounted to 41 customers. Data analysis on the validity test used the corrected item-total correlation, the reliability test used Croancbach Alpha, the normality test used the Kolmogrov-Smirnov test, and the classical assumption test used the Multicollinearity and Heteroscedasticity tests. While testing the hypothesis using multiple regression. The results of the study showed that the variables of Service Quality, Price and Promotion simultaneously (together) have an effect on customer satisfaction. Partially the variables of Service Quality, Price and Promotion affect customer satisfaction, and the independent variables are able to explain the dependent variable by 73.7% while the remaining 26.3% are explained by other variables not included in this research model (not examined). Keywords: Quality of Service, Price and Promotion Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Kualitas Pelayanan, Harga dan Promosi Terhadap Kepuasan Pelanggan Pt. Gedung YKP-BE serta untuk mengetahui seberapa besar pengaruh Pengaruh Kualitas Pelayanan, Harga dan Promosi Terhadap Kepuasan Pelanggan Pt. Gedung YKP-BE. Penelitian ini menggunakan data primer dari kuesioner yang didistribusikan kepada responden. Jenis data yang digunakan adalah data primer dan kepustakaan. Instrumen yang digunakan adalah kuesioner tertutup dengan skala Likert. Sampel pada penelitian kali ini berjumlah 41 pelanggan. Analisis data pada uji validitas menggunakan corrected item-total correlation, uji reliabilitas menggunakan Croancbach Alpha, uji normalitas menggunakan uji Kolmogrov-Smirnov, serta uji asumsi klasik menggunakan uji Multikolinearitas dan Heteroskedastisitas. Sedangkan uji hipotesis menggunakan regresi berganda. Hasil penelitian menjelaskan variabel Kualitas Pelayanan, Harga dan Promosi simultan ( bersama-sama ) berpengaruh terhadap kepuasan pelanggan. Secara parsial ( individu ) variabel Kualitas Pelayanan, Harga dan Promosi berpengaruh terhadap kepuasan pelanggan, dan variabel independen mampu menjelaskan variabel dependen sebesar 73,7% sedangkan 26,3% sisanya dijelaskan variabel lain yang tidak dimasukkan dalam model penelitian ini ( tidak diteliti ). Keywords: Kualitas Layanan, Harga, Promosi
Pendampingan Kelompok Sadar Wisata Pantai Tlangoh Menuju “Blue Marine Economy” Berbasis Pariwisata Halal Anas, Muhammad; Senoaji, Fauzie; Gusmaniarti, Gusmaniarti
Journal of Community Development Vol. 5 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v5i3.1457

Abstract

The background of the community service (PKM) with the following problems; Firstly, towards the "Blue Marine Economy", the Tlangoh Beach area still does not meet the standards of business activities, especially in the availability of supporting facilities, it can be seen that there is still a lot of scattered garbage, lack of clean water availability, limited toilet facilities, poor mushola management standards and poor sewage management, Secondly, in terms of halal tourism, the Tlangoh Beach area still does not have a digital-based financial management system to support halal tourism activities, and thirdly, in terms of halal tourism, food and beverage products managed by MSMEs at Tlangoh Beach still do not meet halal certification standards. The purpose of the PkM activity is to empower the community, especially the POKDARWIS, to develop a tourism village by improving the welfare of the village community through creating jobs and increasing the village's original income. PKM activities are carried out in 5 stages, namely Preparation Stage, preparing all the needs required for the implementation of activities, Implementation Stage, including training and assistance in the form of increasing knowledge, simple bookkeeping skills, halal product certificates, and renovation of mushollahs, Monitoring and Evaluation Stage, Partner Participation, POKDARWIS plays an active role as a participant in training and mentoring activities, provides the required formal documents, and provides consumption as much as possible, and Evaluation and Follow-up, in two forms, namely: Activity-based evaluation there is an increase in knowledge by 53%, and evaluation of usefulness in the form of use of Mushollah renovations by visitors.
Analisis Pengaruh Store Name, Price Discount, Event Marketing, dan Service Quality Terhadap Impulse Buying Maulidya, Vina; Roosmawarni, Anita; Senoaji, Fauzie
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.23899

Abstract

This research aimed to determine the influence of store name, price discount, event marketing, and service quality on impulse buying.  The research used a quantitative approach. The data collection was carried out by distributing questionnaires to 100 respondents. The sampling method used purposive sampling techniques. The data processing using the IBM Statistical Package for the Social Science (SPSS) version 25 program through the following stages: validity test, reliability test, classical assumption test, multiple linear analysis, hypothesis test, and coefficient of determination obtained an R value of 2 of 70.1% and the rest of the 29.9% impulse buying Petra Togamas Surabaya consumers were influenced by other variables outside of this research. The results showed that store name had a significant effect on impulse buying that price discounts had a significant effect on impulse buying, The marketing events had a significant effect on impulse buying, and service quality had a significant effect on impulse buying. Meanwhile, simultaneously store name, price discount, event marketing, and service quality had a significant effect on impulse buying Keywords: Store name, Price Discount, Event Marketing, Service Quality, Impulse Buying Penelitian ini bertujuan untuk mengetahui pengaruh store name, price discount, event marketing, dan service quality terhadap impulse buying. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebar kuesioner kepada 100 responden. Metode pengambilan sampel menggunakan teknik purposive sampling. Pengolahan data menggunakan program IBM Statisical Package for the Social Science (SPSS) versi 25 melalui beberapa tahapan berikut: uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji hipotesis, dan koefisien determinasi diperoleh nilai R2 sebesar 70,1% dan sisanya sebesar 29,9% impulse buying konsumen Petra Togamas Surabaya dipengaruhi oleh variabel lain diluar penelitian ini. Hasil penelitian ini, secara parsial menunjukkan bahwa store name berpengaruh signifikan terhadap impulse buying, price discount berpengaruh signifikan terhadap impulse buying, event marketing berpengaruh signifikan terhadap impulse buying, dan service quality berpengaruh signifikan terhadap impulse buying. Sedangkan, secara simultan store name, price discount, event marketing, dan service quality berpengaruh signifikan terhadap impulse buying. Kata kunci: Nama toko, Diskon Harga, Pemasaran Event, Kualitas Layanan, Pembelian Impulsif
Analisis Pengaruh Motif Rasional, Motif Emosional, dan Perceived Value Terhadap Keputusan Pembelian di Shoope Zahrani, Amalia; Roosmawarni, Anita; Senoaji, Fauzie
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.23907

Abstract

This research aimed to determine the influence of rational purchase motive, emotional purchase motive, and perceived value on purchase decisions. The research used a quantitative approach. The data collection was carried out by distributing questionnaires to 102 respondents. The sampling method used purposive sampling techniques. The data processing using the IBM Statistical Package for the Social  Science (SPSS) version 25 program through the following stages: validity test, reliability test, classical assumption test, multiple linear analysis, hypothesis test, and coefficient of determination obtained an R value of 2 of 56,7% and the rest of the 43,3% purchase decisions shopee were influenced by other variables purchase decisions outside of this research. The results showed that rational purchase motive no had a effect on that emotional purchase motive had a  effect on purchase decisions, and perceived value had a effect on purchase decisions, Meanwhile, simultaneously rational purchase motive, emotional purchase motive, and perceived value on purchase decisions. Keywords: Rational Purchase Motive ,Emotional Purchase Motive,Perceived Value, Purchase Decisions.   Penelitian ini bertujuan untuk mengetahui pengaruh motif pembelian rasional, motif pembelian emosional dan perceived value terhadap keputusan pembelian Shopee. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebar kuisioner kepada 102 responden. Metode pengambilan sampel menggunakan teknik simple random sampling. Pengolahan data menggunakan program SPSS versi 25 melalui beberapa tahapan berikut: uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji hipotesis, dan koefisien determinasi diperoleh nilai R2 sebesar 56,7% dan sisanya sebesar 43,3% keputusan pembelian Shopee dipengaruhi oleh variabel lain diluar penelitian ini. Hasil penelitian secara parsial, menunjukkan bahwa motif pembelian rasional tidak berpengaruh terhadap keputusan pembelian Shopee, motif pembelian emosional berpengaruh terhadap keputusan pembelian Shopee, dan perceived value berpengaruh terhadap keputusan pembelian Shopee. Sedangkan, secara simultan motif pembelian rasional, motif pembelian emosional, dan perceived value berpengaruh terhadap keputusan pembelian Shopee. Kata kunci: Motif Pembelian Rasional, Motif Pembelian Emosional, Nilai yang Dipersepsikan, Keputusan Pembelian.
Pengaruh Insentif, Jaminan Sosial dan Kepuasan Kerja Terhadap Kinerja Pada Komunitas Driver Gojek di Kota Surabaya Mulyadana, Achmad Juliandani; Mochklas, Mochamad; Senoaji, Fauzie
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2023): Vol 3 No 1 Maret 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aimed to determine the effect of incentives, social security, and job satisfaction on performance. This research used quantitative research methods, namely multiple linear regression. Data collection was carried out directly by distributing questionnaires to 50 respondents. This research used a saturated sampling technique. The subjects were all members of the gojek driver study on the gojek driver community in Gubeng of Surabaya. The analysis tool in this research was multiple linear regression analysis with the help of SPSS program version 25. The results showed that (1) Incentives had a positive and significant effect on the performance of Surabaya gojek drivers with a tcount value of 4,401 (2) Social Security had a positive and significant effect on the performance of Surabaya gojek drivers with a tcount value of 0,258 (3) Job Satisfaction had a positive and significant effect on gojek drivers in Surabaya with a tcount value of 2,556 4) Incentives, Social Security, and Job Satisfaction simultaneously affect driver performance gojek in Surabaya with a calculated fvalue of 39,857. Penelitian ini bertujuan untuk mengetahui pengaruh insentif, jaminan sosial, dan kepuasan kerja terhadap kinerja. Penelitian ini menggunakan metode penelitian kuantitatif, yaitu regresi linier berganda. Pengumpulan data dilakukan secara langsung dengan menyebar kuesioner kepada 50 responden. Penelitian ini menggunakan teknik sampling jenuh. Subjek dalam penelitian ini adalah seluruh anggota driver gojek (studi pada komunitas driver gojek gubeng surabaya) Alat analisis dalam penelitian ini adalah analisis regresi linier berganda dengan bantuan program SPSS versi 25. Hasil penelitian ini menunjukkan bahwa (1) Insentif berpengaruh positif dan signifikan terhadap Kinerja driver gojek Surabaya dengan nilai thitung sebesar 4,401 (2) Jaminan Sosial berpengaruh positif dan signifikan terhadap Kinerja driver gojek Surabaya dengan nilai thitung sebesar 0,258 (3) Kepuasan Kerja berpengaruh positif dan signifikan terhadap driver gojek Surabaya dengan nilai thitung sebesar 2,556 4) Insentif, Jaminan Sosial, dan Kepuasan Kerja berpengaruh secara simultan terhadap Kinerja driver gojek Surabaya dengan nilai fhitung sebesar 39,857.
Analisis Dampak Kualitas Layanan, Harga dan Promosi Terhadap Kepuasan Pelanggan Pengguna Jasa PT. Gedung YKP-BE Robiah, Siti; Firmansyah, Muhammad Anang; Senoaji, Fauzie
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 1 (2023): Vol 3 No 1 Maret 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v3i1.24152

Abstract

The purpose of this study was to determine the effect of service quality, price and promotion on customer satisfaction at PT. Gedung YKP-BE and to find out how much influence of service quality, price and promotion has on customer satisfaction of PT. Gedung YKP-BE. This study used primary data from questionnaires distributed to respondents. The type of data used primary data and literature. The instrument used a closed questionnaire with a Likert scale. The sample in this study amounted to 41 customers. Data analysis on the validity test used the corrected item-total correlation, the reliability test used Croancbach Alpha, the normality test used the Kolmogrov-Smirnov test, and the classical assumption test used the Multicollinearity and Heteroscedasticity tests. While testing the hypothesis using multiple regression. The results of the study showed that the variables of Service Quality, Price and Promotion simultaneously (together) have an effect on customer satisfaction. Partially the variables of Service Quality, Price and Promotion affect customer satisfaction, and the independent variables are able to explain the dependent variable by 73.7% while the remaining 26.3% are explained by other variables not included in this research model (not examined). Keywords: Quality of Service, Price and Promotion Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Kualitas Pelayanan, Harga dan Promosi Terhadap Kepuasan Pelanggan Pt. Gedung YKP-BE serta untuk mengetahui seberapa besar pengaruh Pengaruh Kualitas Pelayanan, Harga dan Promosi Terhadap Kepuasan Pelanggan Pt. Gedung YKP-BE. Penelitian ini menggunakan data primer dari kuesioner yang didistribusikan kepada responden. Jenis data yang digunakan adalah data primer dan kepustakaan. Instrumen yang digunakan adalah kuesioner tertutup dengan skala Likert. Sampel pada penelitian kali ini berjumlah 41 pelanggan. Analisis data pada uji validitas menggunakan corrected item-total correlation, uji reliabilitas menggunakan Croancbach Alpha, uji normalitas menggunakan uji Kolmogrov-Smirnov, serta uji asumsi klasik menggunakan uji Multikolinearitas dan Heteroskedastisitas. Sedangkan uji hipotesis menggunakan regresi berganda. Hasil penelitian menjelaskan variabel Kualitas Pelayanan, Harga dan Promosi simultan ( bersama-sama ) berpengaruh terhadap kepuasan pelanggan. Secara parsial ( individu ) variabel Kualitas Pelayanan, Harga dan Promosi berpengaruh terhadap kepuasan pelanggan, dan variabel independen mampu menjelaskan variabel dependen sebesar 73,7% sedangkan 26,3% sisanya dijelaskan variabel lain yang tidak dimasukkan dalam model penelitian ini ( tidak diteliti ). Keywords: Kualitas Layanan, Harga, Promosi
Pengaruh Digital Marketing, Brand Image, dan Service Quality Terhadap Satisfaction Studi Pada SD Putra Harapan Bangsa Surabaya Badriyah, Lailatul; Firmansyah, Anang; Salbiyah, Siti; Senoaji, Fauzie
Improvement: Jurnal Manajemen dan Bisnis Vol 5 No 1 (2025): Vol 5 No 1 Maret 2025
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v5i1.26085

Abstract

This study aims to analyze the influence of digital marketing, brand image, and service quality on parents' satisfaction at SD Putra Harapan Bangsa Surabaya.The research is motivated by the increasing need for schools to implement digital-based marketing strategies to attract prospective students, build a strong brand image, and improve service quality. The study employs a quantitative approach using a survey method through questionnaires distributed to 80 respondents consisting of parents of students at SD Putra Harapan Bangsa. The variables examined include digital marketing, brand image, and service quality as independent factors, and parents' satisfaction as the dependent variable. The findings indicate that digital marketing, brand image, and service quality have a significant influence, both partially and simultaneously, on parents' satisfaction. Service quality is identified as the most dominant variable in enhancing parents' satisfaction. This study provides recommendations for the school to continuously improve service quality, effectively utilize digital marketing strategies, and strengthen the brand image to ensure institutional sustainability and competitiveness. Keywords: Digital Marketing, Brand Image, Service Quality, Parental Satisfaction Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital, citra merek, dan kualitas layanan terhadap kepuasan orang tua siswa di SD Putra Harapan Bangsa Surabaya Penelitian ini dilatarbelakangi oleh semakin meningkatnya kebutuhan sekolah dalam menerapkan strategi pemasaran berbasis digital untuk menarik minat calon siswa, membangun citra merek yang kuat, dan meningkatkan kualitas layanan. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan metode survei melalui kuesioner yang disebarkan kepada 80 responden yang terdiri dari orang tua murid SD Putra Harapan Bangsa. Variabel yang diteliti meliputi pemasaran digital, citra merek, dan kualitas layanan sebagai faktor independen, dan kepuasan orang tua sebagai variabel dependen. Hasil penelitian menunjukkan bahwa pemasaran digital, citra merek, dan kualitas layanan memiliki pengaruh yang signifikan, baik secara parsial maupun simultan, terhadap kepuasan orang tua siswa. Kualitas layanan diidentifikasi sebagai variabel yang paling dominan dalam meningkatkan kepuasan orang tua. Penelitian ini memberikan rekomendasi kepada pihak sekolah untuk terus meningkatkan kualitas layanan, memanfaatkan strategi pemasaran digital secara efektif, dan memperkuat citra merek untuk memastikan keberlanjutan kelembagaan dan daya saing Kata kunci: Pemasaran Digital, Citra Merek, Kualitas Layanan, Kepuasan Orang Tua
Co-Authors Anang Firmansyah Dian Ariani Dina Novita, Dina Gusmaniarti, Gusmaniarti Kevin Indajang Lailatul Badriyah Malini Lubis, Fatimah Maulidya, Vina Mochklas, Mochamad Muhammad Anang Firmansyah, Muhammad Anang Muhammad Anas Mulyadana, Achmad Juliandani Robiah, Siti Roosmawarni, Anita Salbiyah, Siti Syamsul Hadi Zahrani, Amalia