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All Journal Jurnal Informasi dan Teknologi Journal of Community Development Improvement: Jurnal Manajemen dan Bisnis Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Journal of Innovative and Creativity
Senoaji, Fauzie
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Nursing Public Health Social Sciences Other

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Analisis Pengaruh Motif Rasional, Motif Emosional, dan Perceived Value Terhadap Keputusan Pembelian di Shoope Zahrani, Amalia; Roosmawarni, Anita; Senoaji, Fauzie
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.23907

Abstract

This research aimed to determine the influence of rational purchase motive, emotional purchase motive, and perceived value on purchase decisions. The research used a quantitative approach. The data collection was carried out by distributing questionnaires to 102 respondents. The sampling method used purposive sampling techniques. The data processing using the IBM Statistical Package for the Social  Science (SPSS) version 25 program through the following stages: validity test, reliability test, classical assumption test, multiple linear analysis, hypothesis test, and coefficient of determination obtained an R value of 2 of 56,7% and the rest of the 43,3% purchase decisions shopee were influenced by other variables purchase decisions outside of this research. The results showed that rational purchase motive no had a effect on that emotional purchase motive had a  effect on purchase decisions, and perceived value had a effect on purchase decisions, Meanwhile, simultaneously rational purchase motive, emotional purchase motive, and perceived value on purchase decisions. Keywords: Rational Purchase Motive ,Emotional Purchase Motive,Perceived Value, Purchase Decisions.   Penelitian ini bertujuan untuk mengetahui pengaruh motif pembelian rasional, motif pembelian emosional dan perceived value terhadap keputusan pembelian Shopee. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebar kuisioner kepada 102 responden. Metode pengambilan sampel menggunakan teknik simple random sampling. Pengolahan data menggunakan program SPSS versi 25 melalui beberapa tahapan berikut: uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji hipotesis, dan koefisien determinasi diperoleh nilai R2 sebesar 56,7% dan sisanya sebesar 43,3% keputusan pembelian Shopee dipengaruhi oleh variabel lain diluar penelitian ini. Hasil penelitian secara parsial, menunjukkan bahwa motif pembelian rasional tidak berpengaruh terhadap keputusan pembelian Shopee, motif pembelian emosional berpengaruh terhadap keputusan pembelian Shopee, dan perceived value berpengaruh terhadap keputusan pembelian Shopee. Sedangkan, secara simultan motif pembelian rasional, motif pembelian emosional, dan perceived value berpengaruh terhadap keputusan pembelian Shopee. Kata kunci: Motif Pembelian Rasional, Motif Pembelian Emosional, Nilai yang Dipersepsikan, Keputusan Pembelian.
The Application of Human Organization Technology Model to Evaluate ERP Information Systems in General Contractor, Supplier and Trade National Companies Senoaji, Fauzie; Nuraeni, Lenny; Suwarna, A Idun; Safrida, Safrida; Sriyono, Sriyono
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 4 No. 1 (2024): MALCOM January 2024
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v4i1.978

Abstract

The goal of this study is to assess the system and identify the key performance indicators for the enterprise resource planning (ERP) information system. Researchers also spoke with a number of respondents in unstructured interviews; the results of these interviews served as some supporting information on the business. Saturated sampling combined with a nonprobability sampling strategy was employed by researchers. Thus, 100 respondents, or samples, were used in this study. To create the framework for the research model that would be utilized, research model creation was done. The HOT Fit model was employed in this study. There are four hypotheses that cannot be accepted, according to the study and discussion outcomes. System usage, user satisfaction, structure, and environment are the aspects that affect net benefit; system quality, information quality, and service quality are the factors that influence system use, user satisfaction, and structure. In this study, the variable relationship with the highest influence is IQ? US, with a path coefficient value of 0.5, and the variable relationship with the lowest value is SU? NB, with a route coefficient value of 0.1. Thirteen of the hypotheses are accepted, whereas two have little bearing.
The Influence of Learning Agility, Change Readiness, and Digital Competence on Employee Digital Readiness in the Financial and Banking Industry Senoaji, Fauzie; Susilowati, Tri; Hamdany, Mohammad Azharie; Apramilda, Riesna; Widyastuti, Niken; Hendratni, Tyahya Whisnu
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4661

Abstract

This study aims to analyze the influence of learning agility, change readiness, and digital competence on employee digital readiness in the financial and banking industry. This study used a quantitative approach with a survey method of 150 respondents working in financial and banking institutions in Indonesia. The sampling technique used purposive sampling with the criteria of respondents who have worked for at least one year, actively use digital technology in their work, and have participated in digital training. Data analysis was conducted using multiple linear regression to test the simultaneous and partial effects between variables. The results showed that all three independent variables have a positive and significant effect on employee digital readiness. Partially, learning agility improves digital adaptability, change readiness strengthens psychological readiness for transformation, and digital competence improves employees' technical skills. Theoretically, this study expands the study of digital human resource management, while practically, it provides guidance for financial and banking companies to develop training strategies and policies that support the digital readiness of the workforce in the era of technological transformation.
Co-Authors Anang Firmansyah Dian Ariani Dina Novita, Dina Gusmaniarti, Gusmaniarti Hamdany, Mohammad Azharie Kevin Indajang Lailatul Badriyah Lenny Nuraeni, Lenny Malini Lubis, Fatimah Maulidya, Vina Mochklas, Mochamad Muhammad Anang Firmansyah, Muhammad Anang Muhammad Anas Mulyadana, Achmad Juliandani Niken Widyastuti Riesna Apramilda Robiah, Siti Roosmawarni, Anita Safrida Safrida Salbiyah, Siti Sriyono Sriyono Suwarna, A Idun Syamsul Hadi Tri Susilowati Tyahya Whisnu Hendratni Zahrani, Amalia