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Analisis Pengaruh Motif Rasional, Motif Emosional, dan Perceived Value Terhadap Keputusan Pembelian di Shoope Zahrani, Amalia; Roosmawarni, Anita; Senoaji, Fauzie
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.23907

Abstract

This research aimed to determine the influence of rational purchase motive, emotional purchase motive, and perceived value on purchase decisions. The research used a quantitative approach. The data collection was carried out by distributing questionnaires to 102 respondents. The sampling method used purposive sampling techniques. The data processing using the IBM Statistical Package for the Social  Science (SPSS) version 25 program through the following stages: validity test, reliability test, classical assumption test, multiple linear analysis, hypothesis test, and coefficient of determination obtained an R value of 2 of 56,7% and the rest of the 43,3% purchase decisions shopee were influenced by other variables purchase decisions outside of this research. The results showed that rational purchase motive no had a effect on that emotional purchase motive had a  effect on purchase decisions, and perceived value had a effect on purchase decisions, Meanwhile, simultaneously rational purchase motive, emotional purchase motive, and perceived value on purchase decisions. Keywords: Rational Purchase Motive ,Emotional Purchase Motive,Perceived Value, Purchase Decisions.   Penelitian ini bertujuan untuk mengetahui pengaruh motif pembelian rasional, motif pembelian emosional dan perceived value terhadap keputusan pembelian Shopee. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan menyebar kuisioner kepada 102 responden. Metode pengambilan sampel menggunakan teknik simple random sampling. Pengolahan data menggunakan program SPSS versi 25 melalui beberapa tahapan berikut: uji validitas, uji reliabilitas, uji asumsi klasik, analisis linear berganda, uji hipotesis, dan koefisien determinasi diperoleh nilai R2 sebesar 56,7% dan sisanya sebesar 43,3% keputusan pembelian Shopee dipengaruhi oleh variabel lain diluar penelitian ini. Hasil penelitian secara parsial, menunjukkan bahwa motif pembelian rasional tidak berpengaruh terhadap keputusan pembelian Shopee, motif pembelian emosional berpengaruh terhadap keputusan pembelian Shopee, dan perceived value berpengaruh terhadap keputusan pembelian Shopee. Sedangkan, secara simultan motif pembelian rasional, motif pembelian emosional, dan perceived value berpengaruh terhadap keputusan pembelian Shopee. Kata kunci: Motif Pembelian Rasional, Motif Pembelian Emosional, Nilai yang Dipersepsikan, Keputusan Pembelian.
The Application of Human Organization Technology Model to Evaluate ERP Information Systems in General Contractor, Supplier and Trade National Companies Senoaji, Fauzie; Nuraeni, Lenny; Suwarna, A Idun; Safrida, Safrida; Sriyono, Sriyono
MALCOM: Indonesian Journal of Machine Learning and Computer Science Vol. 4 No. 1 (2024): MALCOM January 2024
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/malcom.v4i1.978

Abstract

The goal of this study is to assess the system and identify the key performance indicators for the enterprise resource planning (ERP) information system. Researchers also spoke with a number of respondents in unstructured interviews; the results of these interviews served as some supporting information on the business. Saturated sampling combined with a nonprobability sampling strategy was employed by researchers. Thus, 100 respondents, or samples, were used in this study. To create the framework for the research model that would be utilized, research model creation was done. The HOT Fit model was employed in this study. There are four hypotheses that cannot be accepted, according to the study and discussion outcomes. System usage, user satisfaction, structure, and environment are the aspects that affect net benefit; system quality, information quality, and service quality are the factors that influence system use, user satisfaction, and structure. In this study, the variable relationship with the highest influence is IQ? US, with a path coefficient value of 0.5, and the variable relationship with the lowest value is SU? NB, with a route coefficient value of 0.1. Thirteen of the hypotheses are accepted, whereas two have little bearing.
Optimalisasi Dasawisma Dahlia, Desa Mojosarirejo-Gresik Menuju Eco-Friendly Village Melalui Rumah Sampah Integrasi (RSI) Rusmawati, Zeni; Senoaji, Fauzie; Hakim, M. Hanifuddin; Haryanti, Fadhilah Putri; Anisa, Dwi Nur
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Januari 2026 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v6i1.995

Abstract

Kegiatan pengabdian masyarakat merupakan upaya memitigasi permasalahan lingkungan. Kegiatan ini sejalan dengan program pembentukan desa ramah lingkungan (eco-friendly village). Konsep eco-friendly sendiri merupakan gaya hidup yang bertujuan menjaga kelestarian ekosistem darat secara berkelanjutan. Caranya, dengan membiasakan masyarakat memilah sampah serta menerapkan prinsip reduce, reuse, dan recycle dalam kehidupan sehari-hari. Kegiatan ini berfokus pada implementasi dari aspek manajemen pemilahan sampah dan pengelolaan keuangan Rumah Sampah Integrasi. Kegiatan ini dimulai dari sosialisasi kegiatan-kegiatan PKM kepada pengurus dan anggota Dasawisma Dahlia, RT 05/RW X, Desa Mojosarirejo, Kabupaten Gresik. Selajutkan dilakukan pelatihan pemilahan sampah dan pengelolaan pencatatan keuangan dengan Microsoft Excel yang di lengkapi dengan buku tabungan Rumah Sampah Integrasi. Hasil dari kegiatan ini menunjukkan bahwa pelatihan ini sangat bermanfaat bagi Dasawisma Dahlia untuk meningkatan pengetahuan sehinggan mampu mengoptimalisasi peran Dasawisma dalam masyarakat
Pengaruh Lingkungan Kerja, Penghargaan dan Motivasi Kerja Terhadap Kinerja Guru di Sekolah Menengah Atas Muhammadiyah 10 Surabaya Sakhroni, Imam; Soleh, Mohammad; Senoaji, Fauzie
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 5 (2026): January 2026 , Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/en6fe719

Abstract

The purpose of this study was to analyze the influence of work environment, rewards, and work motivation on teacher performance. This study used a quantitative approach with a survey method and data collection through questionnaires. The population in this study consisted of all teachers at SMA Muhammadiyah 10 Surabaya, totaling 65 people, determined using a saturated sampling technique. The data were analyzed using multiple linear regression with the help of SPSS version 29. The results showed that simultaneously, the variables of work environment, rewards, and work motivation had a positive and significant effect on teacher performance. Partially, all three variables also had a significant effect. A comfortable work environment, fair rewards, and high work motivation contribute to improving teacher performance. Therefore, the school is expected to continue developing a supportive work environment, a proportional reward system, and ongoing efforts to motivate teachers