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All Journal JURNAL CRANKSHAFT Jurnal Manajemen Informatika dan Sistem Informasi GEOGRAPHY : Jurnal Kajian, Penelitian dan Pengembangan Pendidikan JATI (Jurnal Mahasiswa Teknik Informatika) JURNAL PENDIDIKAN OLAHRAGA Mutiara: Multidiciplinary Scientifict Journal Jurnal Teknik dan Teknologi Indonesia Jurnal Cendekia Ilmiah
Alfin, Muhammad
Unknown Affiliation
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Earth & Planetary Sciences Education Energy Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences

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Analisis Strategi Digital Marketing dalam Meningkatkan Daya Saing di Aulia Motor Kabupaten Sidenreng Rappang Alfin, Muhammad; Pratiwi Ramlan; Muh.Tamrin; Adam Latif
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.12698

Abstract

Rendahnya pemanfaatan strategi digital marketing pada Aulia Motor Kabupaten Sidenreng Rappang, di mana promosi masih didominasi metode konvensional sehingga kurang efektif menjangkau konsumen baru di era digital. Tujuan penelitian ini adalah menganalisis penerapan strategi digital marketing dalam meningkatkan daya saing usaha serta mengidentifikasi faktor-faktor keberhasilannya. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan delapan informan yang terdiri dari pemilik, karyawan, dan pelanggan. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi, kemudian dianalisis menggunakan analisis tematik berbantuan NVivo 12 Pro. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial, khususnya Instagram, berdampak positif terhadap peningkatan visibilitas, jangkauan pasar, serta loyalitas pelanggan. Dari enam indikator digital marketing, yang paling dominan adalah informativeness (24%) dan interactivity (21%). Keduanya berpengaruh terhadap daya saing, terutama pada aspek kualitas produk, keunggulan bersaing, dan harga bersaing. Penelitian ini menegaskan pentingnya strategi digital marketing sebagai instrumen utama peningkatan daya saing UMKM, meskipun masih diperlukan optimalisasi variasi konten hiburan dan konsistensi promosi.
Analisis SWOT dalam Penentuan Strategi Pelestarian Hotel Grand Inna Medan Aura, Geby; Aulia, Cindy; Alfin, Muhammad; Rahim, Rizki; Nazira, Mawaddah; Syam, Fariz Harindra
Jurnal Teknik dan Teknologi Indonesia Vol. 2 No. 2 (2024): Juni : Jurnal Teknik dan Teknologi Indonesia (JTTI)
Publisher : PT. Arsil Reka Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62287/jtti.v2i2.157

Abstract

Grand Inna Medan Hotel is one of the oldest hotels in Medan City, originating from the Dutch colonial era as Hotel de Boer (1898) and later Hotel Inna Dharma Deli. As a heritage building, it faces both preservation challenges and strategic opportunities. This study aims to formulate a preservation strategy for Grand Inna Medan Hotel through a SWOT analysis, examining its historical and architectural values, existing physical condition, and internal and external factors. A qualitative descriptive method was used, based on field observation and documentation of the building's past and present condition, combined with an IFAS-EFAS weighting and rating matrix. The results show that the total internal factor score (Strength minus Weakness) is +0.500 and the external factor score (Opportunity minus Threat) is +0.500, positioning the hotel in Quadrant I of the SWOT diagram, which corresponds to an aggressive growth strategy. This indicates that Grand Inna Medan Hotel should leverage its Strengths, particularly its strategic location and heritage reputation, to capture tourism growth opportunities while continuing renovation and digital promotion efforts. The findings contribute to the discourse on adaptive heritage hotel preservation in urban Indonesia.
Co-Authors Adam Latif Adidtya Perdana, Adidtya Akbar, Aji Ali Amelia Br Siregar, Ririn Arnita Arnita Aulia, Cindy Aura, Geby Bahiy, Oktavian Khayyan Budi Akbar, Muhammad Bush Henrydunan, John Haikal Al Majid, Muhammad Ibrahim Ibrahim Impana Manik, Kristin Isnaini, Lalu Jati, Dian Rahayu Kana Saputra S Lalu Moh Yudha Isnaini Muh.Tamrin Nazira, Mawaddah Rahim, Rizki RAJIP MUSTAFILLAH RUSDIYANTO Ramadhan Manik, Albert Ramadhani, Fanny Ramlan, Pratiwi Remon, Aulia Irelin Sekar Rizki, Dwiki Fatur Rusindiyanto Shaleh, Mansyur Abdul Syam, Fariz Harindra Wahyudi, Rizky Yewon, Kim Zulfina N, Fannisa