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Koesoemasari, Dian Safitri Pantja
Fakultas Ekonomika Dan Bisnis, Universitas Wijayakusuma Purwokerto
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Learning Strategies in Developing Entrepreneurial Intention Among Students : Theory of Planned Behavior Approach Muhammad Nur Afiat; Syamsu Rijal; Dian Safitri Pantja Koesoemasari; Andi Chairil Furqan; Muhammad Ikbal Abdullah
Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Vol 9, No 2 (2023): June
Publisher : Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v9i2.7757

Abstract

This research aims to analyze the influence of personal attitude, subjective norm, and perceived behavioral control on entrepreneurial intention of students in the context of learning strategies. The research used a survey method, where questionnaires were distributed to 501 students from several universities using Google Forms. The collected data was analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS). The results of this study indicate that attitude toward behavior, perceived behavioral control, and subjective norms are important factors that influence entrepreneurial intention in the context of learning strategies. A positive attitude towards behavior increases perceived behavioral control, and a supportive subjective norm can lead to a greater intention to start and manage a business. Although communication may not directly affect behavior, it can indirectly influence behavior through perceived behavioral control and entrepreneurial intention. It is important to consider a range of factors that may impact behavior and design learning strategies that comprehensively address these factors. The quality and nature of communication, along with other variables, may also impact its effect on behavior in learning strategies.
Co-Authors Abdullah, Muhammad Ikbal Achadi, Ady Ananda Putri, Juvita Andhi Johan Suzana Andhi Johan Suzana Andi Chairil Furqan Anisa Aulia Janah Asri Ady Bakri Cahyaningtyas Ria Uripi Diva Anur Pramesti Diva Aulia Putri Doddy Setiawan Doddy Setiawan Enrico Aziezy Ervan Susilowati Gawik Setiawan Gita Terawati Harsuti, Harsuti Herwiek Dyah Lestari Ilham Maulana Putra Irvan Fajar Satria Irwan Trinugroho Irwan Trinugroho Isnaeni Rokhayati Jana Sandra Juvita Ananda Putri Juvita Ananda Putri Juvita Putri Ananda Luthfi Nur Azizah Marlia Neni Nadiati Muntahanah, Siti Mutia Pamikatsih Mutiara Naomi Juliantika Nirmala Nirmala Nugraha, Ginanjar Adi Pahlevi , Akabar Ratna Pujiastuti Ratna Pujiastuti Rizka Amalia Agustin Romadhon, Sahrul Rosalina Anindia Sari Kartika Rosalina Anindia Sari Kartika Sahrul Romadhon Santi Suciningtyas Satria, Irvan Fajar Sri Sundari Surveyandini, Mayla Syamsu Rijal Tommy Indra Gunawan Tulus Haryono Wardana, Rizyad Kusuma Wisnu Wijayanto Zumaeroh -