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All Journal Jurnal Mirai Management YUME : Journal of Management Jurnal Sains Manajemen dan Bisnis Indonesia Al-Buhuts (e-journal) Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Jurnal Nusantara Berbakti Paradoks : Jurnal Ilmu Ekonomi Perspektif: Jurnal Pendidikan dan Ilmu Bahasa Jurnal Kemitraan Masyarakat
Muhammad Tafsir
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Public Health Social Sciences

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Peningkatan Pemahaman Digital Marketing para Pelaku UMKM Kecamatan Sanrobone Kabupaten Takalar Hasbiyadi Hasbiyadi; Andi Sulfati; Edy Jumadi; Ruslan Ahmad; Marwah Yusuf; Erniwaty Madya; Muhammad Tafsir
Jurnal Nusantara Berbakti Vol. 1 No. 4 (2023): Oktober : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i4.261

Abstract

The aim of this training activity is to increase the knowledge and abilities of MSME business actors in the field of digital marketing. This digital marketing socialization activity was carried out in Sanrobone village, Takalar district, which was the result of collaboration between the Sanroboe village government and STIEM Bongaya Makassar. This community service uses a participatory approach. Method of delivering material in the form of lectures. The speaker uses the lecture form to deliver the activity material, then continues with a discussion. This activity was attended by 15 MSME players. The observation results are that most MSME entrepreneurs have not done digital marketing well. There are several obstacles in managing MSMEs, namely human resource capabilities are still low, the market share of goods/services produced by MSMEs is still limited, lack of capital, and not having a good bookkeeping system. as well as a lack of understanding by the perpetrators. Follow-up activities are expected to be more technical in the form of training and technical guidance related to Digital Marketing for MSME development, both manually and application-based.
Co-Authors Abdul Rajab Andi Dahrul Andi Sulfati Ardiansyah Halim Arianti, Rezky Bungatang Bungatang Bungatang T Dharmawati Djaharuddin Dharmawaty Djaharuddin Dian Sari Edy Jumady Eldi Eldi Erniwaty Madya Erwin Lessy Gunawan Gunawan Hamiddin, Irwan Nur Hardiani . Hasbiyadi Hasbiyadi Hastuti Hastuti hasyim, hasyim Heslina Heslina LAUNTU, ANSIR Lusiana Kanji Marshal Marwah Yusuf Muh Irwan Nur Hamidin Muh. Faisal Arief Muhammad Fahrez Muhammad Haekal Yunus Muhammad Syafruddin Muhammad Umar Data Nur Syamsu Nurjannah Nurlaely Razak Retno Budiarti Bahrun Rizky Rifandi Rumianti, Chaerunnisa Ruslan Ahmad Rusli Djunaid Rusni Sohilauw, Muhammad Irfai Sufiati Sufiati Syamsul Alam Yana Fajriah Yudi Akhmad Sadeli