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All Journal Paradigma : Journal of Science, Religion and Culture Studies Jurnal Manajemen Pendidikan Nuansa Journal of Arts and Design Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Ilmu Dakwah Ta'dib: Jurnal Pendidikan Islam Khidmatul Ummah: Jurnal Pengabdian Kepada Masyarakat Ijtimā`iyya: Journal of Muslim Society Research Jurnal El-Thawalib AL HAZIQ: Journal of Community Service Pawarta: Journal of Communication and Da'wah Spektra : Jurnal Ilmu-ilmu Sosial Al-Risalah Jurnal Studi Agama dan Pemikiran Islam Jurnal El-Thawalib
Widoyo, Agus Fatuh
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Pawarta: Journal of Communication and Da'wah

 1 
Komodifikasi Agama Dalam Iklan Bebas Gerah Dengan Vaseline Hijab Bright Nursanto, Fajar; Sarjono, Joko; Widoyo, Agus Fatuh
Pawarta: Journal of Communication and Da'wah Vol. 2 No. 1 (2024): February
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.404

Abstract

The commercialization of religious values in advertising reflects the transformation of spiritual values into trading objects. To attract consumers, companies often use religious symbols to increase the appeal of their products. However, this raises controversy about the exploitation of religious values. This phenomenon creates tension between commercial purposes and the integrity of religious values. Research on the commodification of religious values in advertising is essential to understand market dynamics as well as the impact on the public's view of the religious value used for advertising. This research uses critical content analysis methods with observation collection and documentation techniques. To facilitate the research, the researchers also used the data analysis done with the semiotic analysis model of Charles Sanders Pierce. This method was chosen because it could help researchers to explore the meaning contained in the visual and symbolic elements of advertising, enriching an understanding of how messages are delivered and received by the audience. Analysis of Vaseline Hijab Bright's advertising revealed signs of practical commodification of religious values. There seems to be a transformation of the meaning of religious values into commercial exchange values, in which the concept of body serum that is considered safe from a religious point of view is combined with convenience from a commercial perspective. This process is reflected in advertising, where Vaseline modifies all Islamic values and shifts from functional values to exchange values in the context of its product.
Strategi Dakwah Bil-Lisan bagi Masyarakat Pedesaan: Studi pada Pengajian Rutin Mushola An-Nur Bakalan Karangpandan Widiyanto, Vian; Sarjono, Joko; Widoyo, Agus Fatuh
Pawarta: Journal of Communication and Da'wah Vol. 2 No. 2 (2024): August
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.574

Abstract

To achieve happiness in this world and the hereafter, da'wah is an obligation for every Muslim. Islam provides da'wah activists with various methods that they can use according to the circumstances they face during da'wah to realize da'wah work. Da'wah bi al-bahasa is the most important and most effective da'wah method. effective. Descriptive qualitative methods and phenomenological-naturalistic approaches were used in this study. Data collection was done through interviews, observations, and documentation. Data analysis used data preparation, verification, and reduction. The results of the study explain that the An-Nur Mosque in Bakalan Hamlet, Harjosari Village, holds Dakwah Bil Lisan activities led by a Ustad every Friday night after the Maghrib prayer , starting with the reading of the Yasin Letter of the Qur'an, then continuing with the reading of Tahlil, namely the reading of Tasbih, Tahmid, Takbir, Istighfar, and finally prayer. Continued until Isha time filled with lectures with religious strengthening material, the Taklimul Muta'alim Book and also the Aqidatul awam book. Second , this activity is carried out using the Mauidzah Khasanah Method with the help of Qaulan Ma'rufa (kind words), Qaulan Layyina (gentle words), and Qaulan Baligha (words that leave an impression on the heart or soul).
Strategi Pengembangan SDM dalam Meningkatkan Kinerja Karyawan Baitul Mal Forum Komunikasi Aktivis Masjid Kota Surakarta Riyanto, Mumin; Effendi, Arif; Widoyo, Agus Fatuh; Fatchurrohman, Muhammad
Pawarta: Journal of Communication and Da'wah Vol. 1 No. 1 (2023): February
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.105

Abstract

This research wish to know the strategy for developing human resources at the Baitul Mal Forum Komunikasi Aktivis Masjid (FKAM); wish to know the implications of human resource development strategies on improving employee performance Baitul Mal FKAM. This research used qualitative descriptive to reveal facts, phenomena, and circumstances that occurred during the research and present it as it is. Subject in this study are employees at Baitul Mal FKAM in Surakarta 2022. Primary data sources are obtained from the Director, Head of HRD, Head of Program Division, Head of Fundraising Division, Head of Finance Division and Head of Marketing Communications Division. Meanwhile, secondary data sources were obtained through literature study, namely books, documents and archives that are relevant to the research topic. The results showed that HRD's strategy carried out by Baitul Mal FKAM includes several forms, That are recruitment, training that classified into internal and external training, and the strengthening motivation work. The performance of Baitul Mal employees is quite good, but there are still obstacles, so that the knowledge after participating in the training has not been fully applied to the maximum.
Upaya Persuasif Majelis Taklim dalam Meningkatkan Kesadaran Berjamaah: Studi pada Majelis Taklim Al-Ukhuwah Gentan Budiman, Arif; Alhasbi, Faruq; Widoyo, Agus Fatuh
Pawarta: Journal of Communication and Da'wah Vol. 3 No. 2 (2025): August
Publisher : Institut Islam Mamba'ul 'Ulum Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54090/pawarta.747

Abstract

Kegiatan berjamaah dalam Islam tidak hanya bernilai ibadah, tetapi juga berfungsi sebagai fondasi untuk memperkuat ukhuwah, kedisiplinan, dan interaksi sosial umat. Namun, perkembangan gaya hidup individualistis telah menyebabkan penurunan partisipasi di masjid, melemahkan perannya sebagai pusat spiritual dan sosial. Kondisi ini mendorong perlunya strategi komunikasi persuasif yang efektif. Penelitian kualitatif dengan pendekatan studi kasus ini bertujuan menganalisis upaya komunikasi persuasif Majelis Taklim (MT) Al-Ukhuwah dalam meningkatkan kesadaran berkegiatan secara berjamaah di Masjid Al-Barokah. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, kemudian dianalisis dengan analisis tematik berbasis kerangka McGuire’s Persuasion Matrix serta divalidasi menggunakan triangulasi data dan sumber. Hasil penelitian menunjukkan bahwa pengurus MT Al-Ukhuwah berhasil meningkatkan kesadaran jamaah melalui beberapa elemen persuasif kunci. Kredibilitas pengurus dan ustadz menjadi faktor utama yang membangun kepercayaan. Konstruksi pesan dakwah yang relevan dengan kebutuhan jamaah mendorong partisipasi aktif. Variasi saluran komunikasi, dari mimbar hingga kegiatan sosial, efektif menjangkau ranah kognitif, afektif, dan perilaku. Integrasi tujuan spiritual dan sosial ini terbukti berhasil membangun solidaritas dan kesadaran kolektif. Berdasarkan kerangka teori McGuire, dapat disimpulkan bahwa strategi dakwah persuasif yang relevan, kredibel, dan partisipatif merupakan instrumen efektif untuk meningkatkan partisipasi jamaah, memperkuat kohesi sosial, dan membangun kepercayaan institusional dalam komunitas keagamaan.
Co-Authors Alfauzi, Ikhsanurdien Alhasbi, Faruq Amrie, M. Abduh Anang, Moh. Sitoh Ardhiansyah, Fatah Arif Budiman Arif Effendi, Arif Bayu Prasetyo, Bayu Fahrurrozi, F Fatchurrohman, Muhammad Indah Nurhidayati, Indah Islamy, Athoillah Java, Abyanuddin Al Khoir, Mulyanto Abdullah Liswara, Musa Ahmad Mastori, Mastori Mufasiroh, Hanif Fika Muhammad Abduh Muhammad Fathurrahman Mujiyati Mujiyati Nawir, M. Syukri Ngatmin Nur Hidayah Nursanto, Fajar Nurwahyudha, Ilham Oktaviani, Danissa Dyah Riyanto, Mumin Rofik, Hanifah Nur Sarjono, Joko Subagya, Timbul Susilo, Adib . Widiyanto, Vian Zulihi, Zulihi