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PENGARUH HARGA, BIAYA PROMOSI, DAN RATA-RATA HARGA PESAING TERHADAP PENJUALAN KAMAR DI APARTEMEN SOMERSET GRAND CITRA JAKARTA Debora Lasmaria; Bonifasius MH. Nainggolan
Panorama Nusantara Vol 12 No 2 (2017): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this research is to determine the price, promotion costs and average competitors’s price affecting the room sales of Somerset Grand Citra Apartment partially and simultaneously. The population of this research is taken from the profit and loss statement of Somerset Grand Citra for the year of 2011 to 2015. The sample used for this research are the pricing structure, promotion expenses, and competitor’s price list. The sampling technique used for this research is the purposive sampling. Data anlysis tools used for this research are multi linier regression, classic assumption test (normality test, runs test, heteroscedasticity test and multycollinearity test) and the hypothesis test used are the F test, t test, partial correlation analysis and coefficient of determination (

PENGARUH RASIO PROFITABILITAS DAN RASIO SOLVABILITAS TERHADAP RETURN SAHAM PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI TAHUN 2010-2015 Nurhasanah Anggraini; Bonifasius MH. Nainggolan
Panorama Nusantara Vol 12 No 1 (2017): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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The purpose of the research is to analyzing the effect of profitability ratio (Return on Asset and Return on Equity) and leverage ratio (Debt to Asset Ratio dan Debt to Equity Ratio) on Stock Return on Manufacturing Companies from Indonesia Stock Exchange 2010 to 2015. The population consisted of manufacturing companies from Indonesia Stock Exchange 2010 to 2015 and a sample of 107 companies was obtained by using purposive sampling technique. Data analysis that will be used for this research are multi linier regression, classic assumption test (normality test, runs test, heterocedasticity test and multycolinearity test) whereas the hypothesis test including the F test, t test, partial correlation analysis and coefficient of determination (R2). From this analysis we can see the effect of Return on Asset, Return on Equity, Debt to Asset Ratio and Debt to Equity Ratio on Stock Return on Manufacturing Companies from Indonesia Stock Exchange 2010 to 2015.

THE COMPARISON OF DISCRIMINANT ANALYSIS AND LOGISTIC REGRESSION TO SEE THE FACTORS AFFECTING THE CONDITIONS OF FINANCIAL DISTRESS IN MANUFACTURING COMPANIES LISTED IN INDONESIA STOCK EXCHANGE (ISE) Bonifasius MH. Nainggolan
Panorama Nusantara Vol 11 No 2 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Penelitian ini bertujuan untuk mengetahui pengaruh seperangkat rasio keuangan untuk mengelompokan perusahaan-perusahaan manufaktur di Bursa Efek Indonesia (BEI) masuk kategori FD dan Non FD dengan menggunakan Analisis Diskriminan dan Regresi Logistik, dan membandingkan kedua metode tersebut. Penelitian ini menggunakan sampel 107 perusahaan yang laporan keuangannya lengkap dari tahun 2010-2014. Kriteria perusahaan masuk kelompok FD sebagai variable dependent adalah nilai Earning Per Share (EPS) negatif atau Jumlah Aktiva (TA) < Jumlah Kewajiban (TL) dan 24 rasio keuangan sebagai variable independent. Hasil penelitian menunjukkan rasio keuangan Equity to Total Assets (ETA), Return on Equity (ROE), Return on Asset (ROA), Retained Earning to Total Assets (RETA), dan Pre Tax Profit to Total Assets (PPTA) adalah rasio keuangan yang mampu memprediksi Kelompok FD dan Non-FD. Dengan regresi Logistik, rasio keuangan yang dominan untuk memprediksi kelompok FD dan Non-FD adalah ETA, ROA, dan RETA. Kekuatan Prediksi Regresi Logisitik relatif lebih baik dari analisis diskriminan.

PENGARUH NILAI TUKAR, DEBT TO EQUITY RATIO DAN RETURN ON EQUITY TERHADAP HARGA SAHAM Eva Moranty; Bonifasius MH. Nainggolan
Panorama Nusantara Vol 11 No 2 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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The purpose of the research is to know the exchange rate (1), debt to equity ratio (2) and return on equity (3) simultaneously or partially on The Banking Industry Stock Price from Indonesia Stock Exchange. The population of this research are the banking companies which are listed in Indonesia Stock Exchange (BEI) since 2011-2014. The sample that used for this research are 10 banks. This research use purposive sampling technique to get the sample. Data analysis tools that will be used for this research are multi linier regression, classic assumption test (normality test, runs test, heteroscedasticity test and multy collinearity test) whereas the hypothesis test including the F test, t test, partial correlation analysis and coefficient of determination ( ). The result of this research concluded that exchange rate, debt to equity ratio, and return on equity have effected stockprice of the bank companies, significantly, at the market of Indonesia Stock Exchange.

THE APPLICATION OF LOGISTIC REGRESSION TO FIND THE FACTORS THAT INFLUENCE BRAND LOYALITY ON FAST-FOOD RESTAURANT CASE STUDY : KFC, CFC AND MC DONALD Bonifasius MH. Nainggolan
Panorama Nusantara Vol 10 No 2 (2015): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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This study aims to assess the application of logistic regression to find the factors that influence brand loyalty on fried chicken fast-food restaurant and arrange logistic regression model of the determinants of brand loyalty in the fried chicken fast-food restaurant. To carry out the study authors conducted a survey through a questionnaire to a fried chicken fast-food restaurant, which is to Kentucky Fried Chicken (KFC), California Fried Chicken (CFC) and Mc Donald. The number of samples in this study there were 517 people. Sampling method on the author is non-random sampling technique (non-probability sampling technique). Before distributing questionnaires authors first tested the validity and reliability of the data with the test product moment correlation and Cronbach Alpha method. Results of the study provide information on the logistic regression model of factors that influence consumer brand loyalty in each of the fried chicken fast-food restaurant partially or after the data are combined. Partially determinants of consumer loyalty at KFC is the price, the CFC is gender, number of visits, product quality and restaurant environments, while at the restaurant Mc. Donald is the quality of service and price. Taken together, the determinants of customer loyalty in the three restaurants is the quality of products, quality of service, price and neighborhood restaurants.

THE MEASUREMENT OF BRAND EQUITY TOWARD DECISION BUYING PROCES ON WATER MINERAL Ramli Ramdani; Bonifasius MH. Nainggolan
Panorama Nusantara Vol 10 No 2 (2015): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Business is the World when competition is a real, many kind of strategy is a must for marketing a product, one sample Brand Product, Because sometime the big name of a brand more many people know than the product name, The purpose of this research is to knowing of brand equity element effect for buying decision, And the subject is people in RT 3 RW 1 Harjasari.Bogor, when using quantitative analysis with nonprobability sampling, the result is brand equity for simultaneous have a strong and real effect to buying decision, but for partial have a varies result, for brand awareness and brand association have a real effect but weak, for brand loyalty have a real effect and middling, and for perceive quality have a not real effect and weak, Because of this for build the brand equity must looking all aspect to make a strong and real effect to buying decision.

PENGARUH KOMPENSASI TERHADAP MOTIVASI DAN KINERJA KARYAWAN PADA HOTEL PULLMAN JAKARTA CENTRAL PARK Endang Sukma Rini; Bonifasius MH. Nainggolan
Panorama Nusantara Vol 10 No 2 (2015): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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This study is purposed to analyze the performance employess of Pullman Hotel Jakarta Central Park. This study used a compensation as the independent variable in order to analyze and used motivation as an intervening variable to measure how high the influence of compensation to the employess performance. Data were collected using a questionnaire by providing a list of questions or questionnaires directly to the respondents. Data analysis techniques in this study using SEM (Structural Equation Modelling) operated through LISREL program version 8.54. The results of this study show that the compensation variable is positively influence to the motivation. Compensation variable showed unsignificant positive impact to the performance. And the motivation variable showed significant positive impact to the performance.

PENGARUH HARGA, BIAYA PROMOSI, DAN RATA-RATA HARGA PESAING TERHADAP PENJUALAN KAMAR DI APARTEMEN SOMERSET GRAND CITRA JAKARTA Debora Lasmaria; Bonifasius MH. Nainggolan
Panorama Nusantara Vol 12 No 2 (2017): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this research is to determine the price, promotion costs and average competitors’s price affecting the room sales of Somerset Grand Citra Apartment partially and simultaneously. The population of this research is taken from the profit and loss statement of Somerset Grand Citra for the year of 2011 to 2015. The sample used for this research are the pricing structure, promotion expenses, and competitor’s price list. The sampling technique used for this research is the purposive sampling. Data anlysis tools used for this research are multi linier regression, classic assumption test (normality test, runs test, heteroscedasticity test and multycollinearity test) and the hypothesis test used are the F test, t test, partial correlation analysis and coefficient of determination (

PENGARUH RASIO PROFITABILITAS DAN RASIO SOLVABILITAS TERHADAP RETURN SAHAM PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BEI TAHUN 2010-2015 Nurhasanah Anggraini; Bonifasius MH. Nainggolan
Panorama Nusantara Vol 12 No 1 (2017): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of the research is to analyzing the effect of profitability ratio (Return on Asset and Return on Equity) and leverage ratio (Debt to Asset Ratio dan Debt to Equity Ratio) on Stock Return on Manufacturing Companies from Indonesia Stock Exchange 2010 to 2015. The population consisted of manufacturing companies from Indonesia Stock Exchange 2010 to 2015 and a sample of 107 companies was obtained by using purposive sampling technique. Data analysis that will be used for this research are multi linier regression, classic assumption test (normality test, runs test, heterocedasticity test and multycolinearity test) whereas the hypothesis test including the F test, t test, partial correlation analysis and coefficient of determination (R2). From this analysis we can see the effect of Return on Asset, Return on Equity, Debt to Asset Ratio and Debt to Equity Ratio on Stock Return on Manufacturing Companies from Indonesia Stock Exchange 2010 to 2015.

THE COMPARISON OF DISCRIMINANT ANALYSIS AND LOGISTIC REGRESSION TO SEE THE FACTORS AFFECTING THE CONDITIONS OF FINANCIAL DISTRESS IN MANUFACTURING COMPANIES LISTED IN INDONESIA STOCK EXCHANGE (ISE) Bonifasius MH. Nainggolan
Panorama Nusantara Vol 11 No 2 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengetahui pengaruh seperangkat rasio keuangan untuk mengelompokan perusahaan-perusahaan manufaktur di Bursa Efek Indonesia (BEI) masuk kategori FD dan Non FD dengan menggunakan Analisis Diskriminan dan Regresi Logistik, dan membandingkan kedua metode tersebut. Penelitian ini menggunakan sampel 107 perusahaan yang laporan keuangannya lengkap dari tahun 2010-2014. Kriteria perusahaan masuk kelompok FD sebagai variable dependent adalah nilai Earning Per Share (EPS) negatif atau Jumlah Aktiva (TA) < Jumlah Kewajiban (TL) dan 24 rasio keuangan sebagai variable independent. Hasil penelitian menunjukkan rasio keuangan Equity to Total Assets (ETA), Return on Equity (ROE), Return on Asset (ROA), Retained Earning to Total Assets (RETA), dan Pre Tax Profit to Total Assets (PPTA) adalah rasio keuangan yang mampu memprediksi Kelompok FD dan Non-FD. Dengan regresi Logistik, rasio keuangan yang dominan untuk memprediksi kelompok FD dan Non-FD adalah ETA, ROA, dan RETA. Kekuatan Prediksi Regresi Logisitik relatif lebih baik dari analisis diskriminan.

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