Articles
<![CDATA[Meningkatkan Kepuasan Pelanggan melalui Persepsi Harga dan Customer Experience: Peran Customer Trust sebagai Mediator ]]>
<![CDATA[Putri, Fadia Diani]]>;
<![CDATA[Nainggolan, Bonifasius MH]]>
<![CDATA[ INOVASI Vol. 11 No. 1 (2024): Inovasi: Jurnal Ilmiah Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Pamulang ]]>
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DOI: 10.32493/Inovasi.v11i1.p22-36.40255
<![CDATA[Tujuan penelitian ini adalah untuk mengetahui pengaruh persepsi harga dan pengalaman pelanggan terhadap kepuasan pelanggan yang dimediasi oleh kepercayaan pelanggan. Metode analisis data yang digunakan adalah PLS-SEM dengan menggunakan software Smart-PLS 3 untuk mengolah data. Teknik pengambilan sampel yang digunakan adalah purposive sampling sebagai pengambilan sampel. Teknik pengambilan sampel yang digunakan adalah purposive sampling sebagai teknik pengambilan sampel. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif, yaitu dengan menyebarkan kuesioner melalui survei yang diberikan kepada pelanggan. Kuesioner dibagikan kepada 288 pelanggan yang berkunjung atau pernah berkunjung ke lokasi penelitian sebagai ukuran sampel akhir. Hasil penelitian ini antara lain, persepsi harga berpengaruh terhadap kepercayaan pelanggan. Persepsi harga berpengaruh dan signifikan terhadap kepuasan pelanggan. Selanjutnya pengalaman pelanggan berpengaruh terhadap kepercayaan pelanggan dan pengalaman pelanggan berpengaruh signifikan terhadap kepuasan pelanggan. Secara keseluruhan persepsi harga dan pengalaman pelanggan berpengaruh dan signifikan terhadap kepuasan pelanggan yang dimediasi oleh kepercayaan pelanggan.]]>
<![CDATA[Peran Kualitas Pelayanan, Kepercayaan dan Pengalaman Pelanggan terhadap Kepuasan Pelanggan ]]>
<![CDATA[Fadhilah, Reza Eka]]>;
<![CDATA[Nainggolan, Bonifasius MH]]>
<![CDATA[ INOVASI Vol. 11 No. 1 (2024): Inovasi: Jurnal Ilmiah Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Pamulang ]]>
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DOI: 10.32493/Inovasi.v11i1.p150-163.40256
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengalaman pelanggan, kepercayaan, dan kualitas layanan mempengaruhi kepuasan pelanggan. Dengan menggunakan pendekatan survei, penelitian dilakukan dengan memberikan kuesioner kepada 105 pengunjung Restoran Rimbun Café 32 di Jakarta. Metode pengambilan sampel yang digunakan adalah teknik purposive sampling, dimana responden yang memenuhi syarat sebagai sampel adalah tamu yang telah melakukan pembelian minimal dua kali. Setelah dilakukan uji validitas dan reliabilitas, untuk menguji data digunakan analisis regresi linier berganda. Temuan penelitian menunjukkan bahwa kualitas pelayanan mempunyai pengaruh yang kecil terhadap kepuasan pelanggan. Kepuasan pelanggan secara signifikan dipengaruhi oleh kepercayaan dan pengalaman pelanggan. Dengan demikian, semakin banyak kepercayaan dan pengalaman pelanggan, maka semakin meningkat pula kepuasan pelanggan. Mempertahankan hubungan konsumen jangka panjang membutuhkan kepercayaan. Pengalaman yang baik dan berkesan diharapkan dapat meningkatkan penjualan di masa depan.]]>
<![CDATA[Meningkatkan Keputusan Pembelian Viral Marketing, Kualitas Produk, dan Persepsi Harga pada Mixue Ice Cream And Tea ]]>
<![CDATA[Sari, Putri Nilam]]>;
<![CDATA[Nainggolan, Bonifasius MH]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue) ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/innovative.v4i3.10221
<![CDATA[Penelitian ini bertujuan untuk mengetahui peran viral marketing, kualitas produk dan persepsi harga dalam pengambilan keputusan pembelian, dengan mengambil studi kasus pada Mixue Ice Cream And Tea. Populasi dalam penelitian adalah konsumen yang menikmati produk dari Mixue. Studi dilakukan pada tiga gerai Mixue di Jakarta Timur. Metode penarikan sampel adalah dengan menggunakan accidental sampling melalui survey yang diberikan kepada 160 konsumen yang menikmati Mixue Ice. Metode analisis data dalam penelitian ini menggunakan analisis regresi linear berganda dengan bantuan software SPSS 26. Hasil pengujian hipotesis menunjukan bahwa terdapat pengaruh yang positif dan signikan viral marketing, kualitas produk dan persepsi harga terhadap keputusan konsumen untuk membeli produk Mixue. Hal ini menunjukan semakin tinggi pengaruh viral marketing dapat memengaruhi keputusan pembelian konsumen. Kondisi yang sama terjadi pada kualitas produk dan persepsi harga. Pada studi ini, viral marketing berkonstribusi paling besar untuk menentukan keputusan konsumen untuk membeli produk, diikuti oleh persepsi harga, dan kualitas produk.]]>
<![CDATA[Analysis of Brand Image as a Mediator between Service Quality and Perceived Price on Tourists' Decision to Stay at Ashley Hotel Wahid Hasyim Jakarta ]]>
<![CDATA[Joko Haryanto]]>;
<![CDATA[Bonifasius MH Nainggolan]]>
<![CDATA[ Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus ]]>
Publisher : <![CDATA[Dinasti Publisher ]]>
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DOI: 10.38035/dijemss.v5i6.2838
<![CDATA[This research aims to analyze Brand Image as a Mediator between Service Quality and Perceived Price on Tourists' Decision to Stay at Ashley Hotel Wahid Hasyim Jakarta. The population in this study consists of guests who have visited Ashley Hotel Wahid Hasyim at least once, with a sample obtained through purposive sampling of 160 respondents. Data analysis used the Outer model and Inner model (SEM-PLS). The results of the study indicate that overall, Service Quality and Perceived Price have a positive and significant effect on Tourists' Decision to Stay through Brand Image. Brand Image plays a mediating role as an intervening variable between Service Quality and Perceived Price. The implications of this study show that the management of Ashley Hotel Wahid Hasyim can increase Tourists' Decision to Stay by focusing on Service Quality, Perceived Price, and Brand Image. ]]>
<![CDATA[Bridging Education and Industry Gaps through IQF-Based Finansial Management Occupation Mapping ]]>
<![CDATA[Surono, Surono]]>;
<![CDATA[Nainggolan, Bonifasius]]>
<![CDATA[ Journal of Management Economic and Financial Vol. 3 No. 3 (2025): Special Issue ]]>
Publisher : <![CDATA[Politeknik Siber Cerdika Internasional ]]>
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DOI: 10.59261/jmef.v3i3.82
<![CDATA[This study aims to bridge the gap between education and industry in financial management by developing a comprehensive occupational map within the Indonesian Qualification Framework (IQF). Employing the methodologies of the Mapping Study (Petersen et al., 2008) and Rapid Assessment Process (RAP) (Beebe, 2005), the research identifies and categorizes essential competencies required for various financial management roles across different qualification levels. The study ensures the validity and traceability of standards by adhering to the principles of the Regional Model Competency Standards (RMCS). Key findings include the identification of critical competencies for each IQF level, which inform curriculum development and support policy-making to align vocational education with industry needs. The results highlight the importance of developing tailored educational programs to enhance employability and career prospects for graduates, contributing to a competitive workforce in Indonesia. This research provides insights and recommendations for future studies, curriculum development, and policy-making in vocational education and training.]]>
<![CDATA[PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGAN DI RESTORAN SUSHIMAS ]]>
<![CDATA[Paskah Amelia Situmeang]]>;
<![CDATA[Bonifasius MH Nainggolan]]>;
<![CDATA[Al. Agus Kristiadi]]>
<![CDATA[ Eduturisma Vol 5 No 1 (2020): Eduturisma ]]>
Publisher : <![CDATA[LPPM and Travel Operation Department Universitas Asa Indonesia ]]>
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<![CDATA[This study's purpose of determining the effect of product quality, service quality, and trust in customer satisfaction at Sushimas Restaurant. The data collection was conducted through a questionnaire survey of 100 selected Sushimas Restaurant customers using the purposive sampling method. Data processing uses multiple linear regression analysis methods. The analysis results showed that product quality, service quality, and trust have a significant positive effect on customer satisfaction. Of the three variables studied, trust has better explained the variability of customer satisfaction, followed by service quality and product quality. The three variables simultaneously explain that customer satisfaction variability is 31.02%, while the remaining 68.98% is affected by other variables not included in this research variable]]>
<![CDATA[PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DI RESTORAN CEPAT SAJI KENTUCKY FRIED CHICKEN JAKARTA UTARA ]]>
<![CDATA[Yati Kusmawati]]>;
<![CDATA[Bonifasius MH Nainggolan]]>;
<![CDATA[Verry Cyasmoro]]>
<![CDATA[ Eduturisma Vol 3 No 2 (2019): Eduturisma ]]>
Publisher : <![CDATA[LPPM and Travel Operation Department Universitas Asa Indonesia ]]>
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<![CDATA[This study analyzes the effect of Brand Equity on purchasing decisions at fast food restaurants Kentucky Fried Chicken North Jakarta. The basic concepts of Brand Equity which are variables in this study are Brand Awareness (X1) Quality Perception (X2), Brand Association (X3) and Brand Loyalty (X4). Whereas the Purchase Decision is denoted as Y variable. The data used in this study are primary data and secondary data. Primary data was collected using a study questionnaire and five measurements of variables examined on five levels of Likert scale. Respondents were taken from 120 consumers of the KFC restaurant in North Jakarta with the requirement to have made purchases at the restaurant more than twice. The method used in this study is quantitative statistics, using multiple linear regression analysis. The results showed that there were significant influences between Brand Awareness, Quality Perception, Brand Association, Brand Loyalty on Purchase Decisions partially and simultaneous]]>
<![CDATA[Peningkatan Niat Pembelian Ulang dengan Kualitas Layanan dan Word of Mouth di Ha-Ka Restoran : Peran Kepuasan Pelanggan sebagai mediasi ]]>
<![CDATA[Tjitjih Dewiasih]]>;
<![CDATA[Bonifasius Nainggolan]]>
<![CDATA[ Eduturisma Vol 6 No 2 (2022): Eduturisma ]]>
Publisher : <![CDATA[LPPM and Travel Operation Department Universitas Asa Indonesia ]]>
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<![CDATA[The study examines the role of service quality and WOM on repurchase intention through customer satisfaction at restaurants serving Indonesian and Western food in Central Jakarta. Hypothesis testing using SEM with the help of PLS-SEM 2.3.9. Customers of restaurants were given a questionnaire as part of the study's survey methodology. The sample determination criteria use the purposive sampling method: a customer who has made at least two purchases at the restaurant. The number of customers who became the final sample was 250 respondents. The statements presented on the questionnaire have referred to previous studies. The results showed that service quality and WOM significantly and favorably impact customer satisfaction and intent to repurchase. Repurchase intention is greatly and directly influenced by customer satisfaction. Customer satisfaction significantly affects the indirect effect of service quality and WOM on repurchase intention. This study demonstrates that WOM's direct impact on repurchase intention is most significant. Compared to WOM's influence, service quality's effect on repurchase intention is more strongly mediated by customer satisfaction.]]>
<![CDATA[Pengaruh Suasana dan Persepsi Harga Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Di Pomelo Cafe & Resto Kuningan ]]>
<![CDATA[Intan Nurhayati]]>;
<![CDATA[Bonifasius MH Nainggolan]]>
<![CDATA[ Eduturisma Vol 7 No 2 (2023): Eduturisma ]]>
Publisher : <![CDATA[LPPM and Travel Operation Department Universitas Asa Indonesia ]]>
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<![CDATA[This research analysis aims to determine the effect of atmosphere and price perceptions on customer satisfaction through purchasing decisions at Pomelo Café & Resto Kuningan. Quantitative method is the method used in research with a sample of 200 respondents who have come to the research site as the final sample size. Questionnaire distribution was carried out by conducting a survey given to customers at Pomelo Cafe. Then data processing is done using Smart-PLS 3 software with the data analysis method used is PLS-SEM. The results of the study show that: (1) atmosphere has a direct and significant impact on purchasing decisions (2) atmosphere has a direct and significant impact on customer satisfaction (3) atmosphere has an indirect impact on customer satisfaction mediated by purchasing decisions (4) Price perception has an impact on purchasing decisions (5) Price perceptions have an impact on customer satisfaction (6) Price perceptions have an indirect impact on customer satisfaction mediated by purchasing decisions (7) Purchase decisions have an effect on customer satisfaction.]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN SUASANA TERHADAP KEPUTUSAN PEMBELIAN MELALUI CITRA MEREK PADA KOPI NAKO SUMMARECON BEKASI ]]>
<![CDATA[elvina octaviana]]>;
<![CDATA[Bonifasius MH Nainggolan]]>
<![CDATA[ Eduturisma Vol 8 No 1 (2023): Eduturisma ]]>
Publisher : <![CDATA[LPPM and Travel Operation Department Universitas Asa Indonesia ]]>
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<![CDATA[The objective of this study is to examine the impact of product quality and atmosphere on consumers' purchasing decisions through brand image. Data collection by distributing questionnaires to 220 respondents at Kopi Nako Summarecon Bekasi. Incidental sampling is used as a sampling method and is processed using the SmartPLS 2.3 application. The results of this study indicate that product quality has a significant effect on brand image, product quality has a significant effect on purchasing decisions, atmosphere has a significant effect on brand image, atmosphere has no significant effect on purchasing decisions, brand image has a significant effect on purchasing decisions and for indirect influence. There is an indirect effect of product quality on brand decisions mediated by brand image, there is an indirect effect of atmosphere on purchasing decisions mediated by brand image.]]>
