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ANALISIS PELUANG PEMBELIAN REWORKED CLOTHING DALAM MENGIMPLEMENTASIKAN SDGs PADA GENERASI Z Baswara, Michelle Putri; Pramitha Purwanti, Putu Ayu
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 15 No 2 (2025): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v15i2.4542

Abstract

Reworked clothing refers to the process of taking existing garments or textiles and transforming them into new clothing. Wearing reworked clothing is one of the best ways to reduce fashion waste while creating unique and environmentally friendly apparel. Generation Z is a digital generation that tends to express themselves through the clothes they wear. This study examines the simultaneous and partial effects of the variables willingness to pay, acceptance, product quality, and understanding of the SDGs concept on the purchase intention of reworked clothing. The research was conducted on 100 respondents in South Jakarta who follow the Instagram account @make.them.jealous, using an online Google Form questionnaire, with data analysis performed using SPSS software. The study aimed to determine both the simultaneous and partial effects of the independent variables on the dependent variable. The results showed that willingness to pay, acceptance, product quality, and understanding of the SDGs concept have a significant simultaneous effect on the purchase intention of reworked clothing. However, willingness to pay does not have a significant partial effect, acceptance does not have a significant partial effect, product quality has a significant partial effect, and understanding of the SDGs concept has a significant partial effect on the purchase intention of reworked clothing. Reworked clothing refers to the process of taking existing garments or textiles and transforming them into new clothing. Wearing reworked clothing is one of the best ways to reduce fashion waste while creating unique and environmentally friendly apparel. Generation Z is a digital generation that tends to express themselves through the clothes they wear. This study examines the simultaneous and partial effects of the variables willingness to pay, acceptance, product quality, and understanding of the SDGs concept on the purchase intention of reworked clothing. The research was conducted on 100 respondents in South Jakarta who follow the Instagram account @make.them.jealous, using an online Google Form questionnaire, with data analysis performed using SPSS software. The study aimed to determine both the simultaneous and partial effects of the independent variables on the dependent variable. The results showed that willingness to pay, acceptance, product quality, and understanding of the SDGs concept have a significant simultaneous effect on the purchase intention of reworked clothing. However, willingness to pay does not have a significant partial effect, acceptance does not have a significant partial effect, product quality has a significant partial effect, and understanding of the SDGs concept has a significant partial effect on the purchase intention of reworked clothing. Keywords : Reworked clothing, purchase intention, Generation Z, product quality, SDGs
Analysis of Purchase Probability for Reworked Clothing in Implementing SDGs Among Generation Z Michelle Putri Baswara; Putu Ayu Pramitha Purwanti
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 3 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i3.351

Abstract

Reworked clothing refers to the process of taking existing garments or textiles and transforming them into new clothing. Wearing reworked clothing is one of the best ways to reduce fashion waste while creating unique and environmentally friendly apparel. Generation Z is a digital generation that tends to express themselves through the clothing they wear. This study explains the simultaneous and partial effects of the variables willingness to pay, income, product quality, and conceptual understanding of the SDGs on the purchase probability for reworked clothing. The research was conducted on 100 respondents in South Jakarta who followed the Instagram account @make.them.jealous by distributing an online Google Form questionnaire, with data analysis performed using SPSS software. The purpose of this study was to determine the simultaneous and partial effects of the independent variables on the dependent variable. The results showed that willingness to pay, income, product quality, and conceptual understanding of the SDGs simultaneously had a significant effect on the purchase probability for reworked clothing. However, willingness to pay and income did not have a partial effect on purchase probability for reworked clothing, while product quality and conceptual understanding of the SDGs had a significant partial effect on the purchase probability for reworked clothing.
Untapped Potential of Manufacturing MSEs in Bali Amidst the Covid-19 Pandemic Candrawati, Ida Ayu; Purwanti, Putu Ayu Pramitha
Signifikan: Jurnal Ilmu Ekonomi Vol. 12 No. 2 (2023)
Publisher : Faculty of Economic and Business, Universitas Islam Negeri Syarif Hidayatullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/sjie.v12i2.32389

Abstract

The macro health impact of the COVID-19 pandemic that resulted in an economic slump in Bali exposed the need for economic development outside the tourism sector. Manufacturing Micro and Small Enterprises (MSEs) is one sector that contributes significantly to the economy, export value, and employment, particularly during moments when the tourism sector is down. This study aims to determine the performance of manufacturing MSEs during 2018-2021 using Cobb-Douglas stochastic frontier production function analysis. The Technical Inefficiency (TE) value of manufacturing MSEs in Bali was 22.24% over 2018-2021. The impact of COVID-19 on each ISIC and business location has a varied impact on the production value of MSEs Manufacturing. The gender of the business owner, financial service, age of workers, and source of raw materials are inefficiency variables that significantly affect production value. However, the training received by manufacturing MSEs had no significant effect. The findings from this study can be used as a basis for government policy in further developing the untapped potential of manufacturing MSEs in Bali regarding impacts upon Bali's tourism sector during the pandemic.JEL Classification: D24, E23, J16, L86, O14 How to Cite:Candrawati, I.A., & Purwanti, P.A.P. (2023). Untapped Potential of Manufacturing MSEs in Bali Amidst the Covid-19 Pandemic. Signifikan: Jurnal Ilmu Ekonomi, 12(2), 383-398. https://doi.org/10.15408/sjie. v12i2.32389.