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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Manajemen Indonesia Perisai : Islamic Banking and Finance Journal Jurnal Tabarru': Islamic Banking and Finance Syarikat : Jurnal Rumpun Ekonomi Syariah Iqtishoduna: Jurnal Ekonomi Islam Jurnal Pengabdian Masyarakat IPTEKS Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Soeropati: Journal of Community Service JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Islamiconomic: Jurnal Ekonomi Islam Indonesian Journal of Islamic Studies Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat Kesosi International Journal Multidisciplinary Academia Open
Diah Krisnaningsih
Perbankan Syariah, Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : academia open

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Product Marketing Strategy For Micro, Small and Medium Enterprises : Strategi Pemasaran Produk UMKM : Usaha Mikro Kecil Menengah Khoirun Nisak; Diah Krisnaningsih
Academia Open Vol. 9 No. 1 (2024): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.8403

Abstract

This research was conducted to find out about how the comparison or advantages between conventional and sharia marketing strategies in MSME players. This research uses the Systematic Literature Review method. This research procedure has 4 stages consisting of identification, screening, eligibility, and inclusion. The literature in this study comes from several journals from Google Scholar. After searching for articles with a range of 2011 to 2023, there were 20 articles that discussed the Marketing Strategy of MSME Products. The purpose of the marketing strategy is to facilitate MSME players in Indonesia. Highlights : Conventional vs. Sharia Marketing: Understand the comparative advantages. Systematic Literature Review: Methodology for comprehensive analysis. Impact on MSMEs: Enhancing accessibility and effectiveness of marketing strategies. Keywords : Conventional marketing, Sharia marketing, MSME players, Systematic Literature Review, Product
Gen Z Muslimah Fashion Preferences Emphasizing Formality and Feminine Elegance: Preferensi Busana Muslimah Gen Z yang Menekankan Formalitas dan Keanggunan Feminin Diah Krisnaningsih
Academia Open Vol. 9 No. 2 (2024): December
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/acopen.9.2024.10440

Abstract

Background: Muslimah fashion evolves by blending global trends with Islamic values, yet its alignment with Generation Z’s preferences remains underexplored. Gap: Limited research exists on how Gen Z’s aesthetic and religious values intersect in Muslimah fashion, particularly in academic settings. Aim: This study examines fashion trends and purchasing behavior among Muslimah students at Universitas Muhammadiyah Sidoarjo (UMSIDA) to support MSME product segmentation. Methods: Using a descriptive quantitative approach, data from 139 female students aged 19–24 were analyzed. Results: Findings reveal 74.8% prefer formal styles for academic/professional settings, dominated by Feminine-Casual and Feminine-Classic styles, characterized by pastel tones, modest embellishments, and breathable fabrics. Novelty: This study highlights how Gen Z integrates global trends, such as Korean aesthetics, with Islamic dress codes. Implications: Insights guide MSMEs in designing fashionable yet religiously compliant products for Gen Z Muslimah consumers. Highlights: Fashion Preference: UMSIDA Gen Z students favor formal attire with Feminine-Casual and Feminine-Classic styles. Cultural Integration: Korean-inspired trends blend with Islamic modesty, emphasizing pastel tones and simple designs. MSME Opportunity: Insights support tailored product segmentation for Muslimah fashion in academic and professional markets. Keywords: Muslimah Fashion, Gen Z, Consumer Behavior, Feminine Style, MSMEs
Co-Authors Aisha Hanif Anggraeni, Indah Kurnia Aprilia, Yohana Dewi Komala Sari Dian Maharani Saputri Dinda Ayu Agustina Dyah Ayu Nur Aini Eka Vebrly Maretha Eko Hardiansyah Erlanda, Renaldy Trisna Faiza, Nur Iza Fidri Fadillah Puspita Firdausi, Selsabilla Fitri Nur Latifah Imam Fauji, Imam Jasmine Aura Salsabila Suwito Khoirun Nisak KHOIRUN NISAK Lailatul Fitriani Lailatul Mukaromah Mahilda Anastasia Putri Maretha, Eka Vebrly Masruchin Masruchin Masruchin Masruchin Masruchin Mey Kurnia Lestari Moch. Angga Hidayatullah Muhammad Ruslianor Maika Ninda Ardiani Nishai, Wardha Nur Iza Faiza Nuri Khasanah, Fiya Pupun Saepul Rohman Raflesia, Helvira Putri Pratiwi Rahmansyah, Panji Ramdani Ramdani Ramdani Ramdani Renny Oktafia Renny Oktafia Reyhan Septya Alamsyah Rizka Tri Cahyaning Ati Ruli Astuti Tiara Dinda Amalia Kartika Tika Widiastuti Timotius Yohanes Mamuko Tofan Tri Nugroho Uce Indahyanti Uce Indahyati