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The Influence Of Brand Trust, Product Quality, and Consumer Satisfaction On Product Purchasing Decisions Sunscreen Wardah Based On an Islamic Business Perspective: User Study Sunscreen Wardah Student Class Of 2021 UIN Raden Intan Lampung Khofifah Mahdalena; Zulaikah Zulaikah; Yeni Susanti
Indonesian Economic Review Vol. 5 No. 1 (2025): February : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v3i1.46

Abstract

The purchasing decision is the process carried out by individuals, groups, or organizations in selecting and purchasing products or services that they believe will fulfill their needs and desires. This process involves considering various factors, including price, brand trust, product quality, and satisfaction gained from the product or service. The higher the level of consumer trust in the brand, the quality of the product offered, and the level of consumer satisfaction, the greater the impact on the purchasing decision. This study aims to determine the influence of brand trust, product quality, and consumer satisfaction on Wardah sunscreen products from the perspective of Islamic business. The research methodology used is a descriptive quantitative method. The population in this study consists of Wardah sunscreen users from the 2021 batch of UIN Raden Intan Lampung, with a sample size of 98 respondents. The data analysis method used includes validity testing, reliability testing, hypothesis testing, and the coefficient of determination (R²). The results of the study show that: brand trust has a positive and significant effect on the purchasing decision of Wardah sunscreen products with a t-statistic value of 2,524 > 1,98 and a p-value of 0,012 < 0,05. Conversely, product quality does not have a positive and significant effect on the purchasing decision of Wardah sunscreen products, with a t-statistic value of 0,21 < 1,98 and a p-value of 0.817 > 0,05 and consumer satisfaction has a positive and significant effect on the purchasing decision of Wardah sunscreen products, with a t-statistic value of 8,705 > 1,98 and a p-value of 0.000 < 0,05.
THE EFFECT OF ECONOMIC GROWTH ON THE UNEMPLOYMENT RATE IN MEDAN CITY 2017-2023 Anggun Aiza Yolanda; Annisa Aulia; Yeni Susanti
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i1.471

Abstract

This study analyzes the effect of economic growth on the unemployment rate in Medan City for the period 2017-2023 using secondary data from the Central Statistics Agency (BPS) and using simple linear regression analysis. The results of the analysis show a negative relationship between economic growth and the unemployment rate, but the effect is not statistically significant (p>0.05). The t-test shows a significant constant, but the economic growth coefficient is not significant. The F test also shows that the overall regression model is not significant (p>0.05). The R-square of 0.463 indicates that the model only explains 46.3% of the variation in the unemployment rate, the rest is influenced by other factors. Economic growth in Medan City for that period did not have a significant effect on the unemployment rate. Other factors such as the quality of education, workforce training, infrastructure, and business incentives need to be considered to reduce unemployment. The government needs to increase quality economic growth and improve factors supporting employment.
Pengaruh Senam Prental Yoga terhadap Penurunan Kecemasan Ibu Hamil Trimester III di PMB Fatmah Baradja Kumalasari, Kafita; Yeni Susanti; Angelina Chika Pury Putri; Lailatur Rohmah; Vistra Veftisia; Risma Aliviani Putri; Ari Andayani
Prosiding Seminar Nasional dan CFP Kebidanan Universitas Ngudi Waluyo Vol. 4 No. 1 (2025): Prosiding Seminar Nasional dan Call for Paper Kebidanan Universitas Ngudi Waluy
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A woman's life includes an important phase: pregnancy, which requires special attention to both physical and mental health in order to positively impact the wellbeing of both the mother and the fetus. Psychological issues such as anxiety and stress are also commonly encountered among pregnant women in many countries. These discomforts not only affect the mother's well-being, but can also have an impact on fetal development and the childbirth process. Prenatal yoga has proven to be an effective approach to reducing physical and psychological symptoms during pregnancy.   Abstrak Kehidupan seorang wanita terdapat fase penting yaitu kehamilan yang memerlukan perhatian khusus terhadap kesehatan fisik dan mental sehingga dapat mempengaruhi kesejahteraan ibu dan janin. Keluhan psikologis seperti kecemasan dan stress juga sering ditemui pada ibu hamil, di berbagai negara. Ketidaknyamanan ini tidak hanya mempengaruhi kesejahteraan ibu, tetapi juga dapat berdampak pada perkembangan janin dan proses persalinan. Praktik prenatal yoga terbukti menjadi pendekatan efektif mengurangi gejala fisik dan psikologis selama kehamilan (Miller & Thompson, 2023). Tujuan : Kegiatan pengabdian masyarakat dengan tema prenatal yoga diharapkan dapat memberikan dampak positif terhadap pengurangan ketidaknyamanan fisik dan kecemasan psikologis pada ibu hamil. Pengabdian  ini dilakukan di TPMB Fatmah Baradja  pada hari Minggu tanggal 08 Juni 2025 pukul 08.00-10.00 sebanyak 8 ibu hamil. Kegiatan pengabdian masyarakat dengan tema prenatal yoga memberikan dampak positif terhadap pengurangan ketidaknyamanan fisik dan kecemasan psikologis pada ibu hamil. Dengan hasil yang menjanjikan, kegiatan ini dapat diintegrasikan sebagai salah satu alternatif intervensi untuk mendukung kesehatan ibu hamil. Dari kegiatan ini ibu hamil TM III dapat menerapkan prenatal yoga secara mandiri dirumah, sehingga ibu dapat mengontrol kecemasan dalam diri ibu.
The Effect of Family Socialization, Teacher Example, and Heterogeneity Society Towards Global Diversity Character of Five Principles Students Profile Yeni Susanti
Komunitas: International Journal of Indonesian Society and Culture Vol. 16 No. 1 (2024): March 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/komunitas.v16i1.1476

Abstract

This inquiry looks at the impact of family socialization, educator illustration, and heterogeneity of society towards worldwide differences in the character of the five standards understudies profile of State Islamic Senior Tall School 2 Surakarta. This investigation is inquired about with a quantitative approach, employing a study strategy with an informative inquiry about sorts. The comes about of this investigation shows that the factors tried appear in a tall category, specifically the concentrated of the family socialization variable is 98,8%, the level of the commendable educator is 91.6%, social heterogeneity is 81,9% and the level of the worldwide differences of character is 92.8%. Based on the results of the t-test, appears that there’s a noteworthy impact between the three subordinate factors on the free factors with an importance of less than 0.05 and the comes about of the F-test appears that the speculation is acknowledged with a likelihood of less than 0.05, as well as the comes about of testing the coefficient of assurance (R2) gotten a Balanced R Square esteem of 0.224, meaning that the concentrated of family socialization, the level of model educator, and social heterogeneity can impact the level of worldwide differences of character by 22.4%. The hypothetical suggestion in this inquiry is the reasonableness between the comes about of information examination and George Herbert Mead’s Socialization Hypothesis (1972), Jean Baudrillard’s Simulacra and Recreations Hypothesis (1985), Albert Bandura’s Impersonation Hypothesis (1977), and Pierre Bourdieu’s (1986) Social Capital Hypothesis. Globalization Thomas Larsson Friedman (2001).
Pengaruh Zero Waste Lifestyle Terhadap Pembelian Produk Ecoprint Dengan Green Trust Sebagai Variabel Moderasi dalam Perspektif Bisnis Islam Radita, Siwi; Iqbal, Muhammad; Yeni Susanti
Jurnal Disrupsi Bisnis Vol. 8 No. 4 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i4.49557

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh gaya hidup zero waste terhadap pembelian produk ecoprint di kalangan warga Bandar Lampung, dengan mempertimbangkan green trust sebagai variabel moderasi dari perspektif bisnis syariah. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif, yang melibatkan populasi penduduk di Bandar Lampung. Data dikumpulkan melalui kuesioner, dan analisis dilakukan dengan menggunakan Smart PLS (Partial Least Squares) untuk pemodelan persamaan struktural. Temuan tersebut menunjukkan bahwa gaya hidup zero waste berdampak positif dan signifikan pada pembelian produk ecoprint. Kepercayaan hijau tidak memainkan peran moderasi yang signifikan dalam hubungan ini. Dalam konteks bisnis syariah, temuan ini sejalan dengan prinsip Syariah, seperti pelarangan israf (pemborosan) dan peran manusia sebagai pelayan lingkungan. Produk Ecoprint mencerminkan konsep halal dan thayyib, sedangkan kepercayaan hijau mewujudkan nilai-nilai kejujuran dan kepercayaan, meskipun tidak signifikan secara statistik.