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All Journal Jurnal Manajemen Pendidikan: Jurnal Ilmiah Administrasi, Manajemen dan Kepemimpinan Pendidikan Ilmu Pendidikan: Jurnal Kajian Teori dan Praktik Kependidikan JURNAL PENDIDIKAN GLASSER Journal on Education Jambura Journal of Educational Management JAMP : Jurnal Administrasi dan Manajemen Pendidikan PEDAGOGIKA Aksara: Jurnal Ilmu Pendidikan Nonformal Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Sustainable Human Capital Development Journal
Arifin Arifin
Jurusan Administrasi Pendidikan, Fakultas Ilmu Pendidikan, Universitas Negeri Gorontalo
Humanities Decision Sciences, Operations Research & Management Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Sustainable Human Capital Development Journal

 1 
A Brand Equity Management in Enhancing School Competitiveness at MIM Unggulan Kota Gorontalo Irma Lisdiana Irma; Sitti Roskina Mas Roskina; Arifin Arifin
Sustainable Human Capital Development Journal Volume 1 Issue 1
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/schade.v1i1.46504

Abstract

This study aimed to describe: (1) The selling value of MIM Unggulan Kota Gorontalo; (2) The implementation of selling value consistency at MIM Unggulan Kota Gorontalo; and (3) The effectiveness and impact of brand equity management at MIM Unggulan Kota Gorontalo. This research employed a qualitative approach. Data were collected through interviews, observation, and documentation. The data analysis model employed was the interactive analysis model, which involved data condensation, data display, and drawing conclusions. Data validity was tested using source triangulation. The results of this study show that: (1) The central selling values of MIM Unggulan Kota Gorontalo, which build and strengthen the brand equity of “Unggulan,” include: an A accreditation, an innovative curriculum, professional human resources, modern facilities and infrastructure, outstanding extracurricular programs, and various innovative initiatives; (2) The implementation of consistent selling values at MIM Unggulan Kota Gorontalo is carried out through creative and consistent promotional strategies on Facebook, Instagram, TikTok, and YouTube; and (3) The effectiveness of brand equity management at MIM Unggulan Kota Gorontalo has proven to strengthen the brand awareness, brand association, perceived quality, and brand loyalty. This substantial brand equity has become the main competitive advantage of MIM Unggulan Kota Gorontalo.
Analysis Of The Fulfillment Of Teacher Standards In Public Junior High Schools In Gorontalo City Moh. Alfathir Nopo; Arwildayanto Arwildayanto; Arifin Arifin
Sustainable Human Capital Development Journal Volume 1 Issue 1
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/schade.v1i1.46734

Abstract

 The purpose of this study was to analyze: (1) the level of fulfillment of educator competency standards in public junior high schools in Gorontalo City, (2) the level of fulfillment of educators’ academic standards in public junior high schools in Gorontalo City, (3) the level of fulfillment of academic standards according to educators’ field of duty in public junior high schools in Gorontalo City, and (4) the level of fulfillment of certification academic standards relevant to educators’ scientific field in public junior high schools in Gorontalo City.This study employed a quantitative approach with a descriptive research design. The subjects of this study were teachers, with a total sample of 221 participants. Data were collected through questionnaires, observation, and documentation. The data analysis technique used in this study was descriptive quantitative analysis in the form of percentages.The results of this study indicate that: (1) the level of fulfillment of educator competency standards is in the good category with a percentage of 84.46%; (2) the level of fulfillment of educators’ academic standards is in the good category with a percentage of 82.7%; (3) the level of fulfillment of academic standards according to educators’ field of duty is in the good category with a percentage of 81%; and (4) the level of fulfillment of certification academic standards relevant to educators’ scientific field is in the good category with a percentage of 88%.
Co-Authors Akhmad Ramli Ansar Arifin Suking Arwildayanto, Arwildayanto Devi Rahayu Datuewela Devin Mahendika Dinar Tri Juliyanti Dwi Esti Andriani Fory Armin Nawai Fory Armin Naway Ikhfan Haris Irma Lisdiana Irma Marhawati, Besse Moh. Alfathir Nopo Muhajir Musa Muhammad Ade Kurnia Harahap Muhammad Nur Muhammad Sarlin Mustiningsih Noor Aziz Pranata, Sudadi PUPUNG PUSPA ARDINI Rivi Antoni Roslin Takahindangen Sahruni Umar Saripa Abdullatif Sitti Roskina Mas Sitti Roskina Mas Roskina Sudadi Sukmawati, Ellyzabeth Sukri Kartili Sutrisno Gobel Suyud Suyud Tetriko Talibo Yurni Rahman Zulkifli Zulkifli