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Supandi, Agus
Universitas Indraprasta PGRI
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Pengaruh Pajak dan Inflasi terhadap Daya Beli Masyarakat di Pulau Jawa Periode 2014–2023 Supandi, Agus; Widiyarini, Widiyarini; Asikin, Iin; Septariani, Desy; Johan, Ria Susanti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4178

Abstract

Penelitian ini bertujuan menganalisis pengaruh pajak dan inflasi terhadap daya beli masyarakat di Pulau Jawa pada periode 2014–2023 menggunakan pendekatan kuantitatif eksplanatori dengan data panel 6 provinsi secara seimbang (balanced panel). Pajak diproksikan melalui indikator fiskal konsumsi dan pendapatan daerah, sementara inflasi menggunakan laju inflasi tahunan (%). Estimasi model dilakukan dengan metode Panel Least Squares (PLS) pada EViews 12, disertai pengujian asumsi klasik untuk memastikan validitas dan reliabilitas estimasi. Hasil regresi menunjukkan bahwa variabel pajak (koefisien −0,4864; p = 0,0000) dan inflasi (−3,4896; p = 0,0000) berpengaruh negatif dan signifikan terhadap daya beli, menegaskan bahwa kenaikan beban pajak menekan pendapatan siap konsumsi (disposable income contraction), sedangkan inflasi mengikis nilai riil uang melalui kenaikan harga kebutuhan dasar. Model memiliki daya jelas sangat tinggi (R² = 0,9702; Adj. R² = 0,9680) dengan error regresi rendah (Root MSE 2,30). Residual model lolos uji normalitas (Jarque-Bera p = 0,2871 > 0,05), bebas heteroskedastisitas (Likelihood Ratio p = 0,1252 > 0,05), serta minim korelasi antar-independen (−0,1352 < 0,80) yang mengonfirmasi tidak terdapat multikolinearitas. Nilai Durbin-Watson 1,9067 ≈ 2 menunjukkan tidak ada autokorelasi serius, sehingga model memenuhi prinsip BLUE dalam kerangka panel klasik. Temuan riset relevan bagi kawasan Jawa sebagai barometer konsumsi nasional, menegaskan urgensi kebijakan fiskal yang tidak kontraktif dan pengendalian inflasi yang pro-daya beli untuk menjaga kekuatan konsumsi publik sebagai fondasi permintaan dan pertumbuhan ekonomi yang inklusif.
Pengaruh Labelisasi Halal dan Sertifikasi Halal terhadap Minat Beli Produk Makanan dan Minuman UMKM di Kelurahan Mekarwangi Bogor Supandi, Agus; Widiyarini, Widiyarini; Asikin, Iin; Septariani, Desy; Johan, Ria Susuanti
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.5925

Abstract

The rapid growth of the food and beverage MSME sector in Indonesia, particularly in areas dominated by Muslim consumers such as Mekarwangi Village in Bogor, highlights the importance of halal assurance in purchasing decisions. This study aims to analyze the influence of halal labeling and halal certification on consumer purchase intention toward food and beverage MSME products. A quantitative approach was employed by distributing questionnaires to 100 respondents. The data were analyzed using multiple linear regression with the assistance of EViews 12 software. The findings reveal that halal labeling has a positive and significant effect on purchase intention, indicating that a clear halal logo on the product packaging can increase consumer confidence in purchasing decisions. Halal certification also has a positive and significant effect and becomes the most dominant factor influencing consumer purchase intention. The regression model explains 91.81% of the variation in purchase intention, while the remaining percentage is explained by other external factors. Classical assumption tests confirm that the model fulfills BLUE criteria, ensuring the validity of the estimation results. This study emphasizes that halal-based marketing strategies are crucial to enhance consumer trust and strengthen the competitive advantage of MSMEs operating in the food and beverage industry within local markets.
Co-Authors Ali Muktarom Andri Andri Apsarini, Felicia Arief Nugroho Wibowo Arief Nugroho Wibowo Arief Nugroho Wibowo Arief Nugroho Wibowo Armi Bakar Aster Pujaning Ati Bado Riyono Budi Purnomo Burhanudin Burhanudin Desy Septariani Dhio Rezky Budheci Dwi Narsih Hawa Liberna Hugo Aries Suprapto Iin Asikin Indah Purnama Sari Jacky S. B. Sumarauw Johan, Ria Susanti Johan, Ria Susanti Johan, Ria Susuanti LESTARI, WITRI Lin Mas Eva Mailizar Martha Ayerza Esra Muhamad Farhan Nuraini Habibah Nurlela Nurlela Nurul Hikmah Oktaviani, Fitri Pascal Hendrawan Wahyudi RETNO NENGSIH Ria Susanti Johan Rita Ningsih Rita Ningsih Rita Ningsih, Rita Sadjab, Muhammad Reza Septariani, Desy Sigit Widiyarto Sigit Widiyarto Siti Dewi Afriliani Soegoto, Herman Susanti Johan, Ria Susanti, Ria Johan Tony Margiyanto Adi Tony Renhard Sinambela Vernia, Dellia Mila Widiyarini, Widiyarini Witri Lestari Wulan Anggraeni