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All Journal Sosiohumaniora Indonesian Journal of Socio Economics International Journal of Supply Chain Management BASKARA: Journal of Business and Entrepreneurship International Journal of Environmental, Sustainability, and Social Science Nusantara Hasana Journal International Journal of Regional Innovation Journal of Social Research Devotion: Journal Corner of Community Service Asian Journal of Economics and Business Management Journal of Innovation in Management, Accounting and Business JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) International Journal of Business and Applied Economics (IJBAE) Asian Journal of Applied Business and Management (AJABM) Journal Research of Social Science, Economics, and Management Amkop Management Accounting Review (AMAR) International Journal of Business, Economics & Financial Studies Digital Innovation : International Journal Of Management International Journal of Economics, Business and Innovation Research INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship Journal of Social Sciences and Technology for Community Service
Satria Bangsawan
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Transportation Other

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Journal : Journal of Social Research

 1 
The Influence Of Service Quality And Trust On The Acceptors Loyalty Of Through Consumer Satisfaction As A Mediation Variable In The National Population And Family Planning Board (Bkkbn) Tanggamus District Aulia, M. Khoirul; Bangsawan, Satria; Pandjaitan, Dorroty RH
Journal of Social Research Vol. 3 No. 7 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i7.2170

Abstract

Acceptor Loyaltyin research This as variable dependent , whether loyalty consumer after quality services provided by the district BKKBN Tanggamus give impact positive to BKKBN 's performance own research carried out For know service quality, consumer trustin a way Partial influential direct to Acceptor Loyalty, service qualityand consumer trustin a way Partial influential to variable mediation ie satisfaction customers , loyalty consumers , service qualityand trust consumers who are mediated by satisfaction consumer in a way Partial mediate or in a way No direct to Acceptor Loyalty. Research carried out use method perposive random sampling with amount sample of 220 respondents with SEM method using tool analysis namely Amos. Findings empirical results obtained is Service qualityinfluential positive and significant to Acceptor Loyaltyat Regency BKKBN Tanggamus . Consumer trustInfluential positive and significant to Acceptor Loyalty. Service qualityinfluential positive and significant to satisfaction consumer Consumer trustinfluential positive and n significant to papacy customer . Satisfaction consumer influential positive and significant to Acceptor Loyalty. Service qualityinfluential positive and significant to Acceptor Loyaltythrough satisfaction consumer as variable mediation Consumer trustInfluential positive and significant to Acceptor Loyaltythrough satisfaction consumer as variable mediation.
The Influence Of Social Presence On Impulsive Behavior Buy Gen Z On Live Streaming E-Commerce Shopee With Sor Framework Gumay, Elsa Christy; Bangsawan, Satria; Pandjaitan, Dorothy Rouly H.
Journal of Social Research Vol. 3 No. 7 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v3i7.2171

Abstract

The rapid development of the internet in Indonesia has driven the growth of e-commerce businesses, with this phenomenon being a major factor in the emergence of live streaming e-commerce features. There exists a social presence in live streaming e-commerce, which is the ability to interact directly with viewers, thus prompting unplanned purchases (Impulsive Buying). In Indonesia, Gen Z tends to engage in impulsive buying, especially when shopping online. The need for instant gratification and the convenience of online shopping further fuel this behavior, often resulting in unplanned and impulsive purchases. Therefore, this study aims to analyze the influence of social presence on impulsive buying in live streaming e-commerce among Gen Z. Using dimensions such as broadcaster's social presence, viewer's social presence, live streaming social presence, arousal, and pleasure. Thus, this research examines the impact of social presence that may affect impulsive buying on Shopee. This study adopts a quantitative research approach using Structural Equation Model (SEM) with AMOS application. Data collection involves quantitative methods through questionnaires and SEM analysis. The research findings indicate that the overall Structural Equation Modeling (SEM) supports the current model, where impulsive buying dimensions have a positive and significant influence from broadcaster's social presence, viewer's social presence, live streaming social presence, arousal, and pleasure. This study is expected to provide theoretical and practical insights into how marketers can effectively plan and implement strategies in live streaming e-commerce. Keywords: e-commerce, marketing, social presence, impulsive buying, Gen Z, Structural Equation Modeling (SEM).
Co-Authors Akuan, Muhammad Farel Aqilah Yunda Putria Sari Atmawijaya, Melissa Adira Puteri Aulia, M. Khoirul Ayi Ahadiat, Ayi Azzahra, Maghfira Muthia Calosa, America Rachmasari Chaniago, Nicco Chaisar Dewi, Ayu Karmila Dorothy R. H. Pandjaitan Dorothy Rouly H. Pandjaitan Ekaputra, Rismoyo Fajrin Satria Dwi Kesumah FEBRIAN, ANGGA Febrian, E Angga Forda Nama, Gigih Gigih Forda Nama Gumay, Elsa Christy Handoko, Albert Jayadi Hanner Rambe Hibatullah, Raihan Irawan, Yanuar Irene Vanessa Ramadhani Janice Jesslyne, Naomi Mahrinasari MS Mahrinasari, M.S. Ms, Maharinisari Muhammad Ibnoe Nugraha Nabila Maram Pahlawan, Princhita Nadia Putri Pramudiyanto, Khashia Natalie, Hellen Cornellia Ni Komang Ayuni Puspita Sari Nita, Nurul Apri Nurul Husna Nurul Kholifah, Nurul Nuzul Inas Nabila PANDJAITAN, Dorothy RH Pandjaitan, Dorroty RH Rachmat Ramelan, Mudji Ramelan, Mudji Rachmat RH Pandjaitan, Dorothy Salsabila Inggrid Widya Septi Saptarini, Atmi Saputra, Aditia Jaya Sarita, Rahma Sentosa, Budi Sihombing, Joel Chandra Suci, Nanda Destyana Widya Astuti Wulan, Mutiasari Nur Yuniarti Fihartini Yusa, Viola De