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All Journal JURNAL PENELITIAN ILMU PENDIDIKAN Socia : Jurnal Ilmu-Ilmu Sosial Media Komunikasi Geografi Indonesian Journal of Business and Entrepreneurship (IJBE) JINOP (Jurnal Inovasi Pembelajaran) Jurnal Pendidikan Ilmu Sosial JPBM (Jurnal Pendidikan Bisnis dan Manajemen) JPM (Jurnal Pemberdayaan Masyarakat) urnal Interaksi: Jurnal Ilmu Komunikasi Management and Economics Journal (MEC-J) WIDYA LAKSANA Geodika: Jurnal Kajian Ilmu dan Pendidikan Geografi Jurnal Praksis dan Dedikasi Sosial Jurnal Pendidikan Sosiologi Undiksha Jurnal Integrasi dan Harmoni Inovatif Ilmu-ilmu Sosial
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Universitas Negeri Malang
Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pendampingan Pengelolaan E-Commerce Mitrapurwo.Id untuk Optimalisasi Marketing Produk Usaha Mikro Kecil dan Menengah Desa Purwojati Neni Wahyuningtyas; Khofifatu Rohmah Adi; Idris; Yuniar Rosyidah
Jurnal Pemberdayaan Masyarakat Vol 9 No 2 (2024): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v9i2.9289

Abstract

Mitrapurwo.id's e-commerce management assistance program is designed as a solution for optimizing the marketing of superior UMKM products in Purwojati Village in Mojokerto Regency. This is a response to the challenges faced by UMKM in the midst of the COVID-19 pandemic and unstable global economic conditions. Mitrapurwo.id e-commerce is a platform developed by Abdimas Team from Universitas Negeri Malang since 2022 to help market Purwojati Village UMKM products. However, UMKM still faces obstacles in operating this platform due to a lack of digital literacy and knowledge about online business management. To overcome this problem, the Universitas Negeri Malang collaborated with the Purwojati Village Government to organize a mentoring program. This program includes six stages, including business analysis, increasing knowledge and skills, and optimizing the use of mitrapurwo.id e-Commerce. The evaluation results show a significant increase in business management knowledge and skills as well as the use of technology, especially e-commerce mitrapurwo.id. All program participants successfully applied the knowledge gained in their businesses. This program is also considered successful in helping develop product innovation, business growth and marketing of Purwojati Village UMKM products. This mentoring program has succeeded in providing broad benefits for Purwojati Village MSMEs by increasing knowledge, skills and utilization of mitrapurwo.id e-commerce. This program also has the potential to be further developed with innovative features in the mitrapurwo.id e-commerce platform to support the growth of Purwojati Village UMKM businesses and increase the involvement of the general public.
Sosialisasi dan Pendampingan Pembuatan Nomor Izin Ber-Usaha Berbasis Resiko untuk Pelaku Usaha di Desa Langlang Khofifatu Rohmah Adi; Idris; Nurul Ratnawati
Jurnal Pemberdayaan Masyarakat Vol 9 No 1 (2024): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v9i1.9338

Abstract

Business Identification Number is an important thing that every business needs to have. The legal basis that regulates that every business must have a permit is government regulation (PP) number 24 of 2018 concerning electronically integrated business licensing services. By having this NIB, many business actors can access it. This access includes access to funding, being able to arrange other permits which can make the product more trusted by consumers. Langlang village is one of the villages in Malang Regency. This village has many business people, but unfortunately the majority of them don't understand about NIB and don't have NIB. The aim of carrying out this service is to educate the public regarding NIB, apart from that the aim of this service is also to provide assistance in managing NIB. The results of this activity are first, business actors have knowledge about the importance of NIB and the benefits of having NIB. Second, after assisting with NIB processing activities, several business actors succeeded in creating NIBs. This activity is felt to be very beneficial for MSMEs.
Co-Authors Achmad Sudiro Agung Wiradimadja Agus Purnomo Agus Purnomo Auliya Putri Rachmawati Bayu Kurniawan Desinta Dwi Rapita Djumilah Hadiwidjojo Ersza Triyoga Asmaradhana Fatiya Rosyida, Fatiya Indah Purnama Sari Khofifatu Rohmah Adi Khofifatu Rohmah Adi Luluk Mufarohah Margono Setiawan Meilia Tika Ayu Ningrum Mufida Rahmawati Mugiono Mugiono, Mugiono Muhammad Ardiansyah Muhammad Rizqon Fauroni Nanang A.S Nani Widiawati Neni Wahyuningtyas, Neni Novianti Dinda Saputra Nurul Ratnawati, Nurul Pangestu Gusti Putri Purwadita, Christianto Prasetyo Rahmawati, Mufida Reyvita Wike Wijaya Rista Anggraini Salsabila, Unik Hanifah Subekti, Arif Sukamto Sukamto Sulistyo, Wahyu Djoko Surrotul Hasanah Windy Sastri Febriana Yuniar Rosyidah