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Journal : International Journal of Economics Development Research (IJEDR)

Economic Insights into Tourist Behavior: The Mediating Role of Satisfaction Between Destination Image, Perceived Value, and Revisit Intention in Toronipa Beach Deniswara, Frederik Pradana; Churiyah, Madziatul; Dhewi, Titis Shinta
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8184

Abstract

This study aims to determine and analyse whether there is an effect of perceived value and destination image on revisit intention with tourist satisfaction as an intervening variable (study on Toronipa beach attractions). This research is quantitative research with descriptive and explanatory research methods. The population in this study were visitors to Toronipa Beach and the sample obtained was 222 people. The data collection technique in this study was to use an online questionnaire. The data analysis technique uses associative and quantitative approaches with SmartPLS software. The results of this study indicate that perceived value has a positive and insignificant effect on revisit intention in Toronipa Beach visitors. Destination image and tourist satisfaction has a positive and significant effect on revisit intention for Toronipa Beach visitors. Perceived value and destination image has a positive and significant effect on tourist satisfaction for Toronipa Beach visitors. Perceived value and destination image indirectly through tourist satisfaction as an intervening variable has a positive and significant effect on revisit intention for Toronipa Beach visitors. Overall to provide theorical developments and practicasl strategies, this study aims to develop a framework that explains tourists’ revisit intention by expanding the Theory of Planned Behavior (TPB).
Building Brand Loyalty Through Trust: The Impact of Social Media Marketing and Service Quality at Toko Kopi Tuku Adawiyah, Indah; Churiyah, Madziatul; Dhewi, Titis Shinta
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8321

Abstract

This study aims to examine the role of brand trust in mediating the influence of social media marketing and service quality on brand loyalty in Toko Kopi Tuku consumers. A total of 225 respondents were selected using purposive sampling technique, with the criteria that individuals follow the @tokokopituku Instagram account and have made purchases more than twice in the last six months. Data was collected using a likert scale questionnaire with a range of 1 (strongly disagree) to 5 (strongly agree). The analysis was conducted using the SEM-PLS (Partial Least Squares) method to test the proposed structural model. The results showed that social media marketing has no significant effect on brand loyalty, while service quality has a significant effect. In addition, both social media marketing and service quality have a significant effect on brand trust, and brand trust has a significant effect on brand loyalty. Furthermore, brand trust is able to mediate the relationship between social media marketing and service quality on brand loyalty. These results highlight the importance of building consumer trust as a bridge in optimizing digital marketing strategies and service quality to increase brand loyalty.