Article Per Year (5 Year)
p-Index From 2021 - 2026
5.211
P-Index
This Author published in this journals
All Journal Jurnal EMT KITA Jurnal Ilmiah Ekonomi Global Masa Kini Jurnal Abdimas Mandiri Revitalisasi : Jurnal Ilmu Manajemen Community Development Journal: Jurnal Pengabdian Masyarakat Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis, Manajemen, dan Ekonomi International Journal of Marketing and Human Resource Research Forum Bisnis dan Kewirausahaan ProBisnis : Jurnal Manajemen Journal of Social Research Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Roswaty Roswaty
Universitas Indo Global Mandiri
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search

 1   2   3   4 
Pengaruh Brand Image dan E-Wom Terhadap Keputusan Pembelian Konsumen Marketplace Shopee Muhammad Riki; Roswaty Roswaty; Try Wulandari
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.5657

Abstract

This study aims to analyze the effect of brand image and e-WOM on consumer purchasing decisions for the Shopee marketplace. Research is not limited to one specific place, but can include various locations that are relevant to the focus of the study (shopee marketplace users). The sampling used in this study was non-probability sampling using purposive sampling technique, there were 150 respondents. This research data was obtained from a questionnaire. The analysis technique used in this research is multiple linear regression method. Based on the results of the F test, the Fcount value is 120.781 with a Ftable value of 3.056 so that the Fcount> Ftable value (120.781> 3.056) with a significance level of 0.000> 0.05, it can be concluded that Brand Image (X1), e-WOM (X2) have a jointly significant effect on Purchasing Decisions (Y). Based on the results of the t test, it shows that Brand Image with a sig value of Brand Image (X1) on Purchasing Decisions (Y) is 0.000 <0.05 and the value of t count> t table is 4.885> 1.976. So it can be concluded that the Brand Image variable has a significant effect on Purchasing Decisions. E-WOM with a sig value of e-WOM (X2) on Purchasing Decisions is 0.000 <0.05 and t count> t table is 4.984> 1.976, it can be concluded that the e-WOM variable has an effect and is significant on Purchasing Decisions. Meanwhile, the results of the correlation coefficient (R) of brand image, e-wom on consumer purchasing decisions obtained a correlation coefficient value of 0.788 at a significance level of α 5%. While the result of the detemination coefficient (R2) obtained a value of 0.617. This shows that Brand imgae and e-WOM are able to explain the purchasing decision variable by 0.617 or 61.7%. And the remaining 38.3% can be explained / influenced by other variables not included in this study.
Pengaruh Online Customer Review Dan Live Streaming Terhadap Keputusan Pembelian Skintific Pada Tiktok Shop Tamara Fatryana; Siti Komariah Hildayanti; Roswaty Roswaty
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 3: Maret 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i3.15654

Abstract

Penelitian ini bertujuan untuk menguji apakah pengaruh Online Customer Review (X1) dan Live Streaming (X2) terhadap keputusan pembelian produk skincare Skintific pada aplikasi TikTok Shop. Permasalahan yang dihadapi adalah bagaimana kedua variabel ini mempengaruhi keputusan pembelian konsumen. Metode yang digunakan dalam penelitian ini adalah analisis regresi linear berganda dengan data yang dikumpulkan melalui kuesioner yang disebarkan kepada 115 responden. Solusi yang ditawarkan adalah untuk memahami peran signifikan masing-masing variabel independen terhadap variabel dependen, guna memberikan strategi pemasaran yang lebih efektif bagi pengelola online shop. Hasil penelitian menunjukkan bahwa kedua variabel, Online Customer Review (X1) dan Live Streaming (X2), memiliki pengaruh yang signifikan terhadap keputusan pembelian dengan koefisien regresi masing-masing sebesar 0.549 dan 1.375. Nilai R Square sebesar 0.611 menunjukkan bahwa 61.1% variasi dalam keputusan pembelian dapat dijelaskanoleh kedua variabel ini. Nilai F hitung sebesar 87.797 dengan signifikansi 0.000 mengindikasikan bahwa model regresi yang dibangun adalah signifikan secara statistik.
Co-Authors Adikah Soekarman Aini Aini Amelya Yuniar Andi Susanti Andika Maulana Siddiq Angga Lesmana Anggraini, Leriza Desitama Annisa Juliartha Maharani Desti Tantiana Devi Sapira Dewani Rahma Savitri Diny Nur Ramadhanty Eka Damayanti Endah Dewi Purnamasari Estiana Asri Fadhila Gandi Gandi Hesti Ifititah Sari Hj. Luis Marnisah Imelda Saluza, Imelda Indah Fitri Rahmawati Indah Permatasari Juhaini Alie Kurniawan Kurniawan Lili Syafitri Lily Syafitri M. Nurul Huda Marhamah Marhamah Meilin Veronica Mohammad Kurniawan Muhammad Bahrul Ulum Muhammad Haekal Apriansyah Muhammad Kurniawan DP Muhammad Riki Neny Rostiati Novita Damayanti Putri Septia Margareta Putri Vareri Angelieta Rafika Sari Ria Purnama Sari Rioe Chandra Sartika, Dewi Shafiera Lazuarni Shafiera Lazuarni Shelfi Wulandari Siti Komariah Hildayanti Siti Ulfa Ridayani Tamara Fatryana Tito Rahmayang Tripermata, Lukita Try Wulandari Vitri Andriani Wadud, Muhammad Zara Barika