Article Per Year (5 Year)
p-Index From 2021 - 2026
7.157
P-Index
This Author published in this journals
All Journal Kanal : Jurnal Ilmu Komunikasi Communicatus: Jurnal Ilmu Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Cakrawala: Jurnal Litbang Kebijakan MEDIAKOM: Jurnal Ilmu Komunikasi Bioscientia Medicina : Journal of Biomedicine and Translational Research Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Academia Open Sinteks Indonesian Journal of Cultural and Community Development COMMICAST Poros Onim JURNAL STUDIA KOMUNIKA Indonesian Journal of Public Policy Review Procedia of Social Sciences and Humanities JKMP (Jurnal Kebijakan dan Manajemen Publik) Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Spektrum Komunikasi Jurnal Pengabdian Masyarakat Intelektualitas al-Balagh : Jurnal Dakwah dan Komunikasi CONVERSE Journal Communication Science Komunikatif : Jurnal Ilmiah Komunikasi
Didik Hariyanto
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

Published : 71 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Syntax Literate: Jurnal Ilmiah Indonesia

 1 
Strategi PT. Bluebrid Tbk dalam Menghadapi Persaingan Taksi Online Melalui Marketing Public Relations Dwitia Masdarul Mawahib; Didik Hariyanto
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v8i7.12914

Abstract

Online transportation has become a new alternative for people due to its efficiency and effectiveness. Some transportation services that have been around for a while have also transformed their booking systems to online platforms. One of the transportation companies that has revolutionized its booking process is PT. Blue Bird Tbk, which is still a popular choice among the public. Blue Bird is not just a company; it has become a lifestyle for many people. Although PT. Blue Bird Tbk does not offer motorbike services like PT. Go-Jek, PT. Grab, and MAXIM, its presence still poses competition for other online transportation services. In such a competitive landscape, companies need to establish a strong brand presence among the public. Marketing public relations play a crucial role in introducing the brand to the public. The focus of this research is PT. Blue Bird Tbk's strategy in dealing with the competition from online taxi services through marketing public relations. The research utilizes the theory of the PR marketing mix by Thomas L. Harris, which employs the concept of 'P.E.N.C.I.L.S.' This study adopts a qualitative research method with a descriptive case study approach, collecting data through interviews supplemented with additional data. Marketing public relations activities serve as marketing strategies through 7 PR marketing strategies, including publicity activities, creating engaging events, fostering good relationships with the community, establishing partnerships with other companies, building a positive image, and providing services with new features added to their network for the public. All of these are steps or strategies employed by PT. Blue Bird Tbk to provide the best service and strengthen brand awareness for PT. Blue Bird Tbk.
Co-Authors Akbar, Azriyansyah Fadil Andrean Dwi Prasetya Aninda Pinasti Putri Mariyanto Anjani , Silvia Mitahullisa Anjarsari, Surya Ardiani Kusuma Sari Arifin, M Saiful Asiyatul Ulfiyah Baghaswanta, Jeffrey Basri Hadi Baswedan, Fauzi Choiri Choiri Choiri Choiri Darmawan, Muhammad Alif Davina Feri Fatmala Dhea Alinda Vitara Djarot Meidi Budi Utomo Doni Rudiyanto Dwi Prasetya, Andrean Dwitia Masdarul Mawahib Dyah Ayu Kharina Fajar Muharram Fernanda, Eryansya Alga Ferry Adhi Dharma Fredy Kurniadi Gustin, Eliana Ardelia Hafshah Hazimah Hakam, Dear Haris, Utari Kencana Hariyadi, Nanda Widyanita Harli Brata Wardhana Hendra Sukmana Ilmy, Ana Fieka Niswatul Jamaluddin Fawaid Joko Susilo Khofifatuzzahro , Rifki Khoirun Nisak Lesmana, Sandi Putra Lina Nur Azizah Maulana, Riswanda Maulia Figo Arian Difa Mayetti Akmal Melyana, Azahra Aqita Menza , Noval Nabadi Sevi moh saifulloh, moh Mohamad Faiz Bilmukharom Muhammad Ardiansyah Muhammad Mahmud Mulyanto, Kharisma Putri Nanda Rizkiyah Novi Nur Aini, Novi Nur Novianti, Anandita Putri Nur Luqman Shalahudin Nurjanah, Indah PRAMONO, PUGUH Putri, Safira Ramadhani Rahman, Nur Fatkhur Rahmawati , Neny Ratti, Kara Thania Rijal, Moch. Choirul Rio Agung Permana Riza Fatmawati Roro Ayu Ruddy Purnama Sagita, Faikatul Anggola Saifudin, Fahmi Savana, Ylin Diva Sidiq, Akhmad Totok Wahyu Abadi Tri Santoso, Redy Vivi Mulyati Wincoko Wulandari , Ariesta Wulandari Ciptaningtyas , Ariesta Wulandari, Alifiah Mulia Yuanico Lirauka Yuniarti, Vitri Yusri Dianne Jurnalis Yussof, Ishak