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All Journal Cannarium (Jurnal Ilmu-ilmu Pertanian) Techno: Jurnal Penelitian SAINTIFIK@ : Jurnal Pendidikan MIPA Indonesian Food Science and TechnologyJournal Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Ilmiah Ecosystem Asian Journal of Agriculture Jurnal Pengabdian Masyarakat Khatulistiwa Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas Bina Bangsa Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Agrikan: Jurnal Agribisnis Perikanan PROCURATIO: Jurnal Manajemen dan Bisnis BARAKATI: Journal of Community Service Scientia: Journal of Multi-Disciplinary Science Jurnal Pertanian Khairun (JPK) Jurnal Pengabdian Masyarakat Hutan
Fatmawati, Mila
Program Studi Agribisnis, Fakultas Pertanian, Universitas Khairun
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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PENGARUH BAURAN PEMASARAN (4P) TERHADAP KEPUTUSAN PEMBELIAN SAYURAN PAPRIKA (CAPSICUM ANNUM L) DI HYPERMART TERNATE Saputri, Yuyun Ayu; Basuki, Natal; Fatmawati, Mila; Mahmud, Haris
Jurnal Pertanian Khairun Vol 3, No 1: (Juni 2024)
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jpk.v3i1.8440

Abstract

Hypermart is the largest retail company that provides a complete range ofneeds and almost all products needed by consumers are available at hypermartranging from household needs to grocery needs including fruits and vegetables.This study aims to analyze and determine the marketing mix (4p) that influencesthepurchasedecisionofpaprikavegetablesatHypermartTernate.AndToanalyze and find out the elements of the marketing mix that most influence thedecision to purchase paprika vegetables at Hypermart Ternate. This study wasconducted on all visitors who decided to buy paprika vegetables at HypermartTernate by determining samples using accidental sampling techniques. The resultsshowedthatthemarketingmix(4P)consistingofproduct,price,place,andpromotion of the purchase decision of paprika vegetables at Hypermart Ternateinfluencedthepurchasedecision.Thesignificantvalueofeachvariableis,productwith a value of0.038, price 0.022, place 0.003 and promotion0.008whichmeansthatthemarketingmix(4P)hasasignificanteffectonthedecisionto purchase peppers at Hypermart Ternate. The marketing mix element that mostinfluences the decision to purchase paprika vegetables at Hypermart Ternate is aplace with a significant value of 0.008 which means that it has a significantinfluenceon the decisionto purchasepeppers atHypermart Ternate
Risk Analysis of Mulu Bebe Banana Farming in West Halmahera Regency Province North Maluku Kaddas, Fatmawati; Baguna, Firlawanti Lestari; Rasulu, Hamidin; Fatmawati, Mila
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.26380

Abstract

Food production problems can contribute to global food and energy inflation; therefore, this study aims to identify the risks faced by farmers in developing Mulu Bebe banana farming, analyze the levels of production and income risks, and explore appropriate mitigation strategies. The research was conducted in West Halmahera Regency, which serves as the main production center for Mulu Bebe bananas. The study employed interviews and Focus Group Discussions (FGDs) to identify key risks experienced by local farmers. These findings were analyzed using a comprehensive risk assessment approach, including calculations of the likelihood and consequences of each risk, categorization into risk levels, grouping of risks, and prioritization of mitigation strategies, all of which were visualized through a risk map. The risks associated with Mulu Bebe banana farming were classified into two main categories: production risk and income risk. Based on the analysis, both risk types showed a coefficient of variation (CV) of less than 0.5 and a lower limit value (L) greater than 0. These indicators suggest that Mulu Bebe banana farmers generally operate under low-risk conditions and are likely to avoid significant losses in both production and income. This farming system is not entirely free from risk. Risk identification based on production and income aspects revealed several sources of risk ranging from low to high levels. The most critical risk, categorized as high, is related to technical errors in the cultivation process. Medium-level risks include pest attacks, input prices such as fertilizers and herbicides, fruit quality, seed availability, planting area, weather and climate conditions, and banana distribution infrastructure. Meanwhile, consumer preference was identified as a relatively low risk.
PENGUATAN KELEMBAGAAN KELOMPOK TANI SENGKANAUNG DI DESA AKEKOLANO KECAMATAN OBA UTARA KOTA TIDORE KEPULAUAN Fatmawati, Mila; Sidayat, Mardiyani; Djumadil, Nurdiyanawati; Kaddas, Fatmawati; Basuki, Natal; Mahmud, Haris; Nursamsi, Nursamsi; Annisa, Khairun; Syahroni, Syahroni
Jurnal Pengabdian Masyarakat Khatulistiwa Vol 8, No 2 (2025): NOPEMBER
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpmk.v8i2.5812

Abstract

ABSTRACTFarmer Institutions provide institutional strengthening of farmers through non-formal education that includes activities in knowledge and skills with the main objective of providing strengthening to farmers is one form of empowerment of farmers and agricultural business actors to increase productivity, income and welfare. In improving the knowledge and skills of the community in utilizing agricultural crops into crops that have high economic value. Assistance to farmers in Akekolano Village, Oba District is very important, especially in terms of institutional strengthening of this group, it is necessary to build public awareness in terms of cooperation between extension officers with farmers and other related institutions. The objects that are the main targets in institutional strengthening are farmer groups and the general public in Akekolano Village, Oba District. Where the targets are farmers and farmer group associations who are de facto the family economic managers and young men and women who come from farming families. Keywords: Institutions, Farmer Groups, Values, Economy and EmpowermentABSTRAKKelembagaan Petani memberikan penguatan kelembagaan kepada petani melalui pendidikan non formal yang meliputi kegiatan dalam pengetahuan dan ketrampilan dengan tujuan utama memberikan pengauatan kepada petani adalah salah satu bentuk upaya pemberdayaan petani dan pelaku usaha pertanian untuk meningkatkan produkstivitas, pendapatan dan kesejahteraan. Dalam meningkatkan pengetahuan dan keterampilan mayarakat dalam memanfaatkan tanaman pertanian menjadi tanaman yang memiliki nilai ekonomi tinggi. Pendampingan terhadap petani di Desa Akekolano Kecamatan Oba sangat penting terutama dalam hal penguatan kelembagaan kelompok ini perlu untuk membangun kesadaran masyarakat dalam hal kerjasama antar petugas penyuluh dengan petani serta lembaga terkait lainnya. Adapun objek yang menjadi target utama dalam penguatan kelembagaan yaitu kelompok petani serta masyarakat umum yang berada di Desa Akekolano Kecamatan Oba. Dimana sasarannya adalah para petani dan gabungan kelompok tani yang secara de facto merupakan pengatur ekonomi keluarga dan para pemuda/pemudi yang berasal dari keluarga petani.Kata Kunci: Kelembagaan, Kelompok Tani, Nilai, Ekonomi dan Pemberdayaan
Karakteristik Sensoris dan Mutu Gizi Ikan Masak Kuah Woku (IMAWOKU) dalam Kemasan Kaleng sebagai Pangan Lokal Siap Saji Rasulu, Hamidin; Juharni, Juharni; Fatmawati, Mila
Jurnal Pertanian Khairun Vol 4, No 2: (Desember 2025)
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jpk.v4i2.11214

Abstract

Woku Cooking Fish (IMAWOKU) is a traditional food typical of North Maluku that has a strong taste and great potential to be developed as a ready-to-eat local food product. However, conventional processing has limited shelf life and quality consistency, so packaging innovations are needed that are able to maintain the sensory and nutritional quality of the product. The main problem in the development of IMAWOKU as a ready-to-eat food is how the canning process affects the level of consumer acceptance and the nutritional composition of the product. This study aims to analyze the sensory characteristics and nutritional quality of IMAWOKU in canned packaging as the basis for the development of ready-to-eat local food. The research was carried out in March–August 2025 using a laboratory experimental approach. The main ingredient used is red snapper with typical North Maluku spices. IMAWOKU products are packaged in cans and thermally sterilized. Sensory evaluation was carried out through hedonic tests on 30 semi-trained panelists with attributes of color, aroma, taste, texture, and overall preference. Nutritional quality was analyzed using proximate tests including moisture content, protein, fat, ash, and carbohydrates. The results of organoleptic tests showed that the canned IMAWOKU obtained a high level of likeability, with an average color value of 7.83±0.72 (like–very like), aroma 8.10±0.65 (very like), taste 8.35±0.58 (very like), texture 7.75±0.70 (like), and overall likability 8.20±0.60 (very like). Proximate analysis showed a moisture content of 66.85±1.12%, protein 18.75±0.85%, fat 6.20±0.54%, ash 2.05±0.18%, carbohydrates 6.15±0.92%, and a total energy of 158.4±4.6 kcal/100 g. Based on these results, it can be concluded that canned IMAWOKU has excellent sensory acceptance and balanced nutritional quality, so it has the potential to be developed as a nutritious, practical, and value-added ready-to-eat local food.
Supply chain analysis of agricultural and plantation commodities in North Maluku, Indonesia AJAM, M. RIDHA; RASULU, HAMIDIN; ASHARI, REYNA; TRIDTITANAKIAT, PAVALEE CHOMPOORAT; MURTINI, ERNI SOFIA; JABID, ABDULLAH W.; KAMALUDDIN, ABDUL KADIR; NURJANNAH, SITI; FATMAWATI, MILA; ROZAKI, ZUHUD; ABDULLAH, HAYUN
Asian Journal of Agriculture Vol. 10 No. 1 (2026)
Publisher : Smujo International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.13057/asianjagric/g100100

Abstract

Abstract. Ajam MR, Rasulu H, Ashari R, Tridtitanakiat PC, Murtini ES, Jabid AW, Kamaluddin AK, Nurjannah S, Fatmawati M, Rozaki Z, Abdullah H. 2026. Supply chain analysis of agricultural and plantation commodities in North Maluku, Indonesia. Asian J Agric 10 (1): g100122. https://doi.org/10.13057/asianjagric/g100122. North Maluku is an archipelagic province in eastern Indonesia where agricultural and plantation supply chains are shaped by dispersed geography and reliance on maritime transport. This study applied a qualitative approach, combining in-depth interviews and field observation. Thirty informants were purposively selected, consisting of 15 farmers, 5 intermediaries, and 10 local traders engaged in agricultural distribution. The research examined supply chain structures, transport modes, and logistical constraints across seven major islands-Hiri, Halmahera, Bacan, Obi, Morotai, Sula, and Taliabu. The results identified five distinct supply chain typologies. Types 1-3 are associated with local vegetable distribution and short intra-island flows from farmers to end consumers, local retailers, or collectors. Type 4 reflects inter-island trade networks, commonly used for locally abundant fruits and for imported products such as carrots, potatoes, and garlic. Type 5 is for the plantation crops, such as nutmeg, cloves, and coconuts, which are largely export-oriented and involve the longest chain with multiple intermediaries. Across all types, profitability is strongly influenced by transport costs and weather-dependent marine disruptions, affecting both the availability and price stability of agricultural products as essential commodities. To enhance food security and reduce dependency on external sources, there is a need to strengthen local agricultural production through crop diversification, infrastructure development, and targeted farmer support initiatives. The results provide insights into how archipelagic geography shapes agricultural supply chains and point to strategies for building more resilient and equitable food systems.
Co-Authors Ahmed A Mansour, Nabel Ajam, M. Ridha Albaar, Nurjanna Annisa, Khairun Arifin, Tuti Handayani asep nurhikmat Baguna, Firlawanti Lestari Darsan, Ismi Musdalifa Darwis, Herman Djumadil, Nurdiyanawati Eka Kusuma Dewi Eka Kusuma Dewi Erni Sofia Murtini Fahri, Johan Fatmawaty Kaddas Gunawan Gunawan Hamidin Rasulu Haris Mahmud Hasbullah Hasbullah Hayun Abdullah Helda Sabban Hi. Karim, Suriyati Husen, Janiah Ishak, Lily Jabid, Abdullah W. Juharni, Juharni Kaddas, Fatmawati Kadir Lahati, Betty Kamaluddin, Abdul Kadir karmila ibrahim Lahati, Betty Kadir Mani, Orwin La Mardiyani Sidayat Muhammad Luthfi Mustafa, Ikrima M. Mustafa Nancy Kiay, Nancy Natal Basuki Nursamsi, Nursamsi Reyna Ashari Ridwan, Hasan Rozaki, Zuhud Santi, Andi Saputri, Yuyun Ayu Siti Nurjannah Sri Wahyuni Suhardi Suhardi Suhardi Syahroni Syahroni Syamsul Bahri Tridtitanakiat, Pavalee Chompoorat wulansari, angela Yusri Sapsuha