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All Journal Cannarium (Jurnal Ilmu-ilmu Pertanian) Techno: Jurnal Penelitian SAINTIFIK@ : Jurnal Pendidikan MIPA Indonesian Food Science and TechnologyJournal Jurnal Ilmiah Ecosystem Jurnal Pengabdian Masyarakat Khatulistiwa Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas Bina Bangsa Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Agrikan: Jurnal Agribisnis Perikanan PROCURATIO: Jurnal Manajemen dan Bisnis BARAKATI: Journal of Community Service Scientia: Journal of Multi-Disciplinary Science Jurnal Pertanian Khairun (JPK) Jurnal Pengabdian Masyarakat Hutan
Fatmawati, Mila
Program Studi Agribisnis, Fakultas Pertanian, Universitas Khairun
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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PENGARUH BAURAN PEMASARAN (4P) TERHADAP KEPUTUSAN PEMBELIAN SAYURAN PAPRIKA (CAPSICUM ANNUM L) DI HYPERMART TERNATE Saputri, Yuyun Ayu; Basuki, Natal; Fatmawati, Mila; Mahmud, Haris
Jurnal Pertanian Khairun Vol 3, No 1: (Juni 2024)
Publisher : Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jpk.v3i1.8440

Abstract

Hypermart is the largest retail company that provides a complete range ofneeds and almost all products needed by consumers are available at hypermartranging from household needs to grocery needs including fruits and vegetables.This study aims to analyze and determine the marketing mix (4p) that influencesthepurchasedecisionofpaprikavegetablesatHypermartTernate.AndToanalyze and find out the elements of the marketing mix that most influence thedecision to purchase paprika vegetables at Hypermart Ternate. This study wasconducted on all visitors who decided to buy paprika vegetables at HypermartTernate by determining samples using accidental sampling techniques. The resultsshowedthatthemarketingmix(4P)consistingofproduct,price,place,andpromotion of the purchase decision of paprika vegetables at Hypermart Ternateinfluencedthepurchasedecision.Thesignificantvalueofeachvariableis,productwith a value of0.038, price 0.022, place 0.003 and promotion0.008whichmeansthatthemarketingmix(4P)hasasignificanteffectonthedecisionto purchase peppers at Hypermart Ternate. The marketing mix element that mostinfluences the decision to purchase paprika vegetables at Hypermart Ternate is aplace with a significant value of 0.008 which means that it has a significantinfluenceon the decisionto purchasepeppers atHypermart Ternate
Co-Authors Ahmed A Mansour, Nabel Albaar, Nurjanna Arifin, Tuti Handayani asep nurhikmat Darsan, Ismi Musdalifa Darwis, Herman Djumadil, Nurdiyanawati Eka Kusuma Dewi Eka Kusuma Dewi Fahri, Johan Fatmawaty Kaddas Gunawan Gunawan Hamidin Rasulu Haris Mahmud Hasbullah Hasbullah Helda Sabban Hi. Karim, Suriyati Husen, Janiah Ishak, Lily Kaddas, Fatmawati Kadir Lahati, Betty Kamaluddin, Abdul Kadir karmila ibrahim Lahati, Betty Kadir Mani, Orwin La Mardiyani Sidayat Mustafa, Ikrima M. Mustafa Nancy Kiay, Nancy Natal Basuki Nursamsi, Nursamsi Ridwan, Hasan Santi, Andi Saputri, Yuyun Ayu Sri Wahyuni Suhardi Suhardi Suhardi Suhardi Suhardi Syamsul Bahri wulansari, angela Yusri Sapsuha