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All Journal Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Celebes Abdimas: Jurnal Pengabdian Kepada Masyarakat Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Journal of Management and Bussines (JOMB) Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Ilmiah Wahana Pendidikan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Neraca Peradaban Jurnal Akuntansi dan Keuangan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Resa Nurmala
Universitas Muhammadiyah Sukabumi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Pengaruh Entrepreneurial Orientation dan Market Orientation Terhadap Business Performance yang Dimediasi oleh Marketing Capabillity pada UMKM Kuliner di Kota Sukabumi Fani Julia Pratama; R. Deni Muhammad Danial; Resa Nurmala
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3408

Abstract

One industry that is growing and in the spotlight is the food and beverage industry sector, where the sector is known to be a shining warabala sector and will continue to move to improve. The purpose of this study was to determine the effect of entrepreneurial orientation, market orientation on business performance and to determine marketing capability in mediating the relationship between entrepreneurial orientation, market orientation on business performance in MSMEs in Sukabumi. The methods used in this study are descriptive and associative methods through a quantitative approach. The population in this study were culinary MSME players in the city of Sukabumi. The sample used in this study amounted to 270 culinary umkm in the city of Sukabumi based on the theory of Hair Jr. The research data used in this study include primary data and secondary data, namely observation, interviews, questionnaires, literature studies, and documentation. The results of this study are that there is a positive and significant influence between entrepreneurial orientation and market orientation on business performance and marketing capability as a mediator plays an important role in the relationship between entrepreneurial orientation and market orientation with business performance.
Strategi Pemasaran Melalui Kompetensi Kewirausahaan dalam Mencapai Peningkatan Kinerja UMKM Raysa Alevia Permana; R. Deni Muhammad Danial; Resa Nurmala
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 11 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i11.3415

Abstract

Beverage MSMEs in Sukabumi City have experienced a decline in sales growth. In addition to the impact of Covid-19 several years ago, this is also caused by the fact that MSME players do not understand the performance of MSMEs, marketing strategies and entrepreneurial competencies to improve MSME performance. This study aims to determine the effect of marketing strategies and entrepreneurial competencies in achieving improved MSME performance and to determine how entrepreneurial competencies mediate marketing strategies on MSME performance. The methods used in this research are descriptive and associative methods through a quantitative approach. The population in this study were beverage MSME players in Sukabumi City who used and were interested in the performance of MSMEs. The sample used in this study amounted to 210 beverage MSMEs in Sukabumi City. The sample was taken based on Hair J theory, that the determination of the sample size was 5 times the number of research instruments. The research data used in this study include primary data and secondary data, namely observation, interviews, questionnaires, literature studies, and documentation. The results of this study are There is a significant influence between marketing strategy variables and entrepreneurial competence on MSME Performance and Entrepreneurial Competence can mediate the relationship between marketing strategies and MSME Performance in beverage business actors in Sukabumi City.
Analisis Harga Emas, Ukuran Perusahaan dan Profitabilitas Terhadap Pembiayaan Gadai Emas: Studi Empiris pada PT Bank Syariah Indonesia Tbk KCP Sukabumi Cicurug Setia Budi Periode 2021-2023 Seli Lestari; Nor Norisanti; Resa Nurmala
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4175

Abstract

The purpose of this study was to determine how much influence the Gold Price, Company Size, and Profitability have on Gold Pawn Financing at PT Bank Syariah Indonesia Tbk, KCP Sukabumi Cicurug Setia Budi for the period 2021-2023. The objects of research are Gold Price (X1), Company Size (X2) Profitability (X3) and Gold Pawn Financing (Y). The research uses descriptive and associative methods with a quantitative approach. The population in the study was the financial statements of PT Bank Syariah Indonesia Tbk, KCP Sukabumi Cicurug Setia Budi. Data analysis techniques used are classical assumption test, multiple linear regression analysis, multiple correlation coefficient, coefficient of determination, partial test (t test) and simultaneous test (f test). The results showed a relationship between Gold Price, Company Size, Profitability on Gold Pawn Financing of 0.766 the level of relationship including strong relationship criteria. Then the results of the partial test show that the price of gold has a positive and significant effect on gold pawn financing, company size has a negative and significant effect on gold pawn financing, profitability has a negative and significant effect on gold pawn financing.
Pengaruh Pengetahuan Kewirausahaan dan Self Efficacy Terhadap Kesiapan Berwirausaha pada Mahasiswa di Kota Sukabumi M Yaumal Mizan Firdaus; R Deni Muhhammad Danial; Resa Nurmala
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.4487

Abstract

In the context of globalization which is currently very strong, the availability of a large workforce but the number of jobs and employment opportunities is small is the main factor causing employment problems, including unemployment. Every individual has the same goal, namely having optimal work readiness, which will influence positive work results for the success of their business. That way each individual will achieve the desired goal. The aim of this research is to determine the description of entrepreneurial knowledge, self-efficacy and entrepreneurial readiness among students in Sukabumi City. The sampling technique in this research used purposive sampling, the samples taken in this research were 300 students. Based on the research results, it shows that there is a positive and significant influence between entrepreneurial knowledge and self-efficacy on entrepreneurial readiness.
Co-Authors Ajeng Vika Nia Tifani Antariksa, Nabiel Salim Asep Muhamad Ramdan Deria Cahya Fitriadi Dian Purwanti Dicky Jhoansyah Disa Faletina Falentina Eneng Ferawati Erry Sunarya Fani Julia Pratama Fauzhan Pratama Permana Fazril, M Fazril Fitria Juliani Futri Ayu Kartini Hana Alvita Hana Nurhasanah Hasan Wirayuda Indah Khoiriyah Jasmine Balqist Kiki Aulia Salaswati Kokom Komariah Kokom Komariah Lestari Damayanti M Yaumal Mizan Firdaus Moch Lutfi Gunawan Mochammad Husen Gifari Muhammad Tasbit Hamzah Ramdani Mutiara Insani Mutiara Rayhan Fatyla Nabila Maulidina Nadia Cindy Monica Nashif Fauzan Abdillah Naufal Agung Ferdiana Neneng Maesyarah Nor Norisanti Novita Sari Nurul Aulia R Deni Muhammad Danial R Deni Muhhammad Danial Raysa Alevia Permana Reichan Maulana Putra Isna Restu Nurfani Ria Mulvianti Rika Endah Budiharti Risela Karismania Ruly Hardiansyah Salia Zahra Maulida Salsabila Khoirunnisa Seli Lestari Siska Apriliani Widiastuti Sopyan Saori Sri Yesi Mardiana Utami Qaulan Tsaqila Yeni Nur Apriliyani Yuniar, Elsa Yuwan Apriliandi