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All Journal AdBispreneur Journal of Secretary and Business Administration Majalah Ilmiah Bijak International Journal of Economics, Business and Accounting Research (IJEBAR) Ilomata International Journal of Management Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Business Review and Case Studies Ilomata International Journal of Social Science Jurnal Media Akademik (JMA) JAMBIS : Jurnal Administrasi Bisnis
Nur Fitri Rahmawati
Institut Ilmu Sosial Dan Manajemen Stiami
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Home Leisure Wear Recommendation on Social Media: Theory of Planned Behaviour Applied Nur Fitri Rahmawati; Anita Maulina; Rousdy Safari Tamba; Dewi Nurbaiti; Yoka Mai Patria
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2775

Abstract

This research was conducted to see the consumer behavior of recommendation intention on social media to use home leisure wear with theory of planned behavior applied. This research can be a contribution for fashion industry and maximizing business strategies. The problem raised is how the attitude construct, subjective norm and perceived behavioral control influence intention to recommend home leisure wear on social media. The novelty of the research is intention to recommend using social media platforms and fashion products with home leisure wear specification. Structural Equation Modeling (SEM) was used to analyze the data obtained with the SmartPLS. Questionnaires in easy-to-understand language were distributed to 143 respondents who filled them out perfectly. There are three conclusions and two of them are rejected hypotheses. The subjective norm construct became the most influential construct in the intention to recommend home leisure wear. Further research is expected to take larger data, longer period and broaden the target characteristics of respondents.
Co-Authors Ade Firmansyah Alfian Adhitama Alfihani Alfihani Anisa Arizona Anita Maulina Annisa Anissa Annisa Putri Auliya Bisma Widyawan Dewi Nurbaiti Dewi Nurbaiti Elang Rizka Syah Putra Erwinsyah Fifin Arifianti Mamik Suendarti Melsa Anindia Devika MOHAMMAD SOFYAN Muhammad Akbar Nurholipah Rangga Dalu Aji Toana Rina Diana Lestari Rita Budiarti Roikhatul Jannah Rudy Adriyadi Ruslan, Budiana Sandra Puspa Dewi Selvi Selvi Suparman Tamba, Rousdy Safari Thamrin Trie Andari Ratna Widyastuti Yoka Mai Patria Yoka Mai Patria Zahirah Khairunnisa