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All Journal Jurnal Akuntansi dan Pajak Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika IJBE (Integrated Journal of Business and Economics) Indonesian Journal of Strategic Management Empowerment : Jurnal Pengabdian Masyarakat JURISMA: Jurnal Riset Bisnis & Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) International Journal Administration, Business & Organization PUBLICA: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Keuangan dan Bisnis DIGIBE: Digital Business and Entrepreneurship Journal eJEBA INDONESIAN JOURNAL OF BUSINESS AND ECONOMICS
Munir Nur Komarudin
Universitas Kuningan
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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The Role of Lifestyle, Advertising, and Discount on Impulsive Buying (Survey of Tokopedia Application Users in Kuningan Regency) Oktaviani, Winda; Ahman, Eeng; Komarudin, Munir Nur; Nasser
International Journal Administration, Business & Organization Vol 5 No 2sp (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.426

Abstract

The intent of this study is to assess the impact of lifestyle, advertising, and discounts on impulsive purchases among Tokopedia application users in Kuningan Regency. The study methodology used in this research is descriptive and verification research methods with a data-driven survey approach. The demographic of the study composed of all people in Kuningan Regency who use the Tokopedia application. The sample size is 100 respondents, selected using purposive sampling techniques. The criteria for respondents include those who have used the Tokopedia application at least twice. The data used in obtained through surveys distributed to respondents who met the specified criteria. The results of the study show that lifestyle, advertising, and discounts have a positive and significant effect on impulsive buying. Advertising in particular, exerts a substantial positive and significant impact on impulsive buying.
Peningkatan Jiwa Entrepreneur Bagi Pemuda Dan Pengelola Karang Taruna Di Kelurahan Cijoho Kabupaten Kuningan Komarudin, Munir Nur; Dadang Suhardi; Deri Prayudi
PUBLICA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2024): PUBLICA: Jurnal Pengabdian Kepada Masyarakat , April 2024
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/publica.v2i2.24

Abstract

Saat ini pemurda merupakan ujung tombak peningkatan ekonomi di Desa ataupun Kelurahan tempat mereka tinggal. Karang taruna dewasa ini kurang memperhatikan aspek kewirausahaan dalam setiap kegiatannya. Oleh karenaitu tujuan kegiatan ini adalah untuk meningkatkan jiwa entrepreneur bagi pemuda ataupun pengelola karang taruna di Kelurahan Cijoho. Adapun metode yang digunakan adalah transfer pengetahuan, diskusi dan tanya jawab serta praktek langsung dengan bisnis model canva. Hasil dari penelitian ini adanya peningkatan pemahaman pentingnya entrepreneur dan memahami pembuatan bisnis model canva.   
PENGARUH IKLAN DAN KEPERCAYAAN TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE BLIBLI.COM: (Survei pada Mahasiwa Fakultas Ekonomi dan Bisnis Universitas Kuningan) Elsa Rinjani; Suhardi, Dadang; Komarudin, Munir Nur
Digital Business and Entrepreneurship Journal Vol. 1 No. 1 (2023): Digital Business and Entrepreneurship Journal
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v1i1.8

Abstract

This research aims to determine the influence of advertising and trust on purchasing interest in the Blibli.com marketplace. The population in this study were all students from the Faculty of Economics and Business, Kuningan University, namely 2,177 people. Determination of sample size was based on the Slovin formula and a sample size of 96 respondents was obtained purposively. The research method that the author uses in this research is a survey method using a questionnaire distributed via Google Forms. The data collection technique that the author uses in this research is a questionnaire with measurements using an interval scale. The data obtained was then processed and analyzed using a multiple linear regression model with the help of the SPSS version 23 application. Hypothesis testing was carried out using verification analysis techniques based on the t-test and F-test. The results of the study showed that: (H1) advertising variables have a positive and significant effect on interest purchase, (H2) the trust variable has a positive and significant effect on purchase interest, and (H3) the advertising and trust variables simultaneously influence purchase interest.  Keywords: advertising; trust; buying interest
PENGARUH PROMOSI DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG JASA TRANSPORTASI ONLINE GRAB Hartati, Teti; Djuniardi, Dede; Komarudin, Munir Nur
Digital Business and Entrepreneurship Journal Vol. 1 No. 1 (2023): Digital Business and Entrepreneurship Journal
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v1i1.9

Abstract

Penelitian ini dilakukan pada pengguna jasa transportasi online Grab di Kecamatan Kuningan. Tujuan penelitian ini adalah untuk mengetahui bagaimana pola pengaruh variabel Promosi dan variabel Persepsi Harga terhadap Minat Beli Ulang jasa transportasi online Grab. Populasi dalam penelitian ini sebanyak 108 responden, teknik pengambilan sampel menggunakan purposive sampling, metode pengumpulan data menggunakan kuesioner Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif untuk menggambarkan karakteristik sampel dan persepsi responden serta metode verifikatif untuk menguji dampak promosi dan persepsi harga terhadap minat beli ulang. Adapun teknik analisis data yang dilakukan didasarkan pada model regresi linear berganda. Di dalam model tersebut digunakan dus statistik uji, yaitu uji F untuk pengujian hipotesis secara serentak, dan uji t untuk menguji hipotesis secara individual. Hasil pengujian menyatakan: (1) Variabel Promosi berpengaruh positif dan signifikan terhadap Minat Beli Ulang. (2) Variabel Persepsi Harga berpengaruh positif dan signifikan terhadap Minat Beli Ulang. (3) Promosi dan Persepsi Harga secara simultan berpengaruh dan signifikan terhadap Minat Beli Ulang. Kata kunci: promosi; persepsi harga; minat beli ulang   Abstract This research was conducted on users of the Grab online transportation service in Kuningan District. The aim of this research is to find out the influence pattern of Promotion variables and Price Perception variables on Repurchase Interest in Grab online transportation services. The population in this study was 108 respondents, the sampling technique used purposive sampling, the data collection method used a questionnaire. This research uses a quantitative approach with descriptive methods to describe sample characteristics and respondents' perceptions as well as verification methods to test the impact of promotions and price perceptions on repurchase interest. The data analysis technique used is based on a multiple linear regression model. In this model, test statistics are used, namely the F test for testing hypotheses simultaneously, and the t test for testing hypotheses individually. The test results state: (1) Promotion variables have a positive and significant effect on repurchase interest. (2) The Price Perception variable has a positive and significant effect on Repurchase Intention. (3) Promotion and Price Perception simultaneously and significantly influence Repurchase Intention. Keywords: promotion;, price perception; repurchase interest.
Strategi Membangun UMKM Unggul Berbasis Nilai Lokal dan Kreatifitas Desa Jatimulya Kecamatan Cidahu Kabupaten Kuningan Komarudin, Munir Nur; Suhardi, Dadang; Prayudi, Deri; Masruroh, Rina
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 3 (2024): Mei
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i3.841

Abstract

UMKM merupakan tonggak perekonomian pada saat ini. Negara Indonesia dewasa ini dikategorikan dalam negara berkembang Dimana untuk memajukan sektor ekonomi salah satunya bergantung pada kemajuan UMKM. Tujuan dari kegiatan yang dilakukan ini adalah agar Desa Jatimulya memiliki pemahaman yang jelasa dalam kegiatan usaha dengan mengandalkan potensi dan kreatifitas yang ada. Terdapat beberapa produk yang belum berkembang, dan terkedala dengan salah satunya media pemasaran. Metode yang dilakukan pada pengabdian kali ini adalah dengan menggunakan Teknik partisipatif. Manfaat dari kegiatan ini diharapkan mampu membuat analisis SWOT yang ada pada masing-masing UMKM sehingga mampu membuat rancangan strategi dalam pengembangannya
The Effect Of Gender Diversity and Financial Performance On Stock Returns With Sustainability As An Intervening Variable Maulana, Yasir; Masruroh, Rina; Komarudin, Munir Nur
Integrated Journal of Business and Economics (IJBE) Vol 8, No 3 (2024): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v8i3.932

Abstract

Sustainability and return on stock represent crucial factors in a company's development. Board gender diversity and financial performance can influence a company's Sustainability and return on stock. This study employs a quantitative research method analyzing data from 17 companies, utilizing financial reports from 2018 to 2021. The research findings indicate no significant influence of board gender diversity and financial performance on stock return through a company's Sustainability. These findings underscore the complexity of the dynamics between these factors, emphasizing the need for an integrated approach in corporate management to achieve an optimal balance between Sustainability, return on stock, and inclusive business practices.
PENGARUH GAYA HIDUP HEDONISME, PENGALAMAN KEUANGAN, DAN PENGETAHUAN KEUANGAN TERHADAP PERILAKU PENGELOLAAN KEUANGAN Komarudin, Munir Nur; Wiharno, Herma; Masruroh, Rina
Jurnal Akuntansi dan Pajak Vol 25, No 2 (2024): JAP, Vol. 25, No. 02, Agustus 2024 - Januari 2025
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v25i2.16468

Abstract

The aim of this research is to analyze whether there is an influence of Hedonistic Lifestyle, Financial Experience, and Financial Knowledge on Financial Management Behavior. The research method used was quantitative with the population in this study being PKK women in Kuningan Regency, totaling 1,183 people. The sampling method used was proportional simple random sampling, the data collection technique used in this research was through distributing questionnaires and measuring using an interval scale. The research results show that the hedonistic lifestyle has a positive and significant influence on financial management behavior, financial experience has a positive and significant influence on financial management behavior, financial knowledge has a positive and significant influence on financial management behavior and simultaneously all three influence financial management behavior.
PENGARUH GAYA HIDUP HEDONISME, PENGALAMAN KEUANGAN, DAN PENGETAHUAN KEUANGAN TERHADAP PERILAKU PENGELOLAAN KEUANGAN Komarudin, Munir Nur; Wiharno, Herma; Masruroh, Rina
Jurnal Akuntansi dan Pajak Vol. 25 No. 2 (2024): JAP, Vol. 25, No. 02, Agustus 2024 - Januari 2025
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v25i2.16468

Abstract

The aim of this research is to analyze whether there is an influence of Hedonistic Lifestyle, Financial Experience, and Financial Knowledge on Financial Management Behavior. The research method used was quantitative with the population in this study being PKK women in Kuningan Regency, totaling 1,183 people. The sampling method used was proportional simple random sampling, the data collection technique used in this research was through distributing questionnaires and measuring using an interval scale. The research results show that the hedonistic lifestyle has a positive and significant influence on financial management behavior, financial experience has a positive and significant influence on financial management behavior, financial knowledge has a positive and significant influence on financial management behavior and simultaneously all three influence financial management behavior.
Pengaruh Kebijakan Dividen Struktur Kepemilikan dan Kinerja Keuangan Terhadap Nilai Perusahaan Maulana, Yasir; Kartikasari, Dea; Gunawan, Wely Hadi; Komarudin, Munir Nur
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 23, No 1 (2025): Bulan Maret 2025
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v23i1.24804

Abstract

During the period 2018-2022, the average PBV of automotive and component sub-sector manufacturing companies listed on the IDX was 0.31, this shows that the value of the company still needs to be increased to attract investors because ideally, good stocks for investment have a PBV value> 1. This study aims to determine the impact of dividend policy, ownership structure and financial performance on company value. The research method used in this study is the verification and descriptive method. The population in this study was 13 companies, the sample in this study used a purposive sampling technique and produced 11 samples with 55 observation data. The data collection technique used in this study used non-participant observation, this technique is used to obtain data, namely financial reports from Automotive and Component Sub-Sector Manufacturing Companies in 2018-2022. Data analysis includes descriptive analysis, classical assumption tests, panel data analysis, and hypothesis testing using the F test and t test. The research findings show that dividend policy, ownership structure and financial performance have a simultaneous impact on company value. Dividend policy has a positive impact on firm value. Ownership structure has a positive effect on firm value. Financial performance has a positive impact on firm value.
Fama-French Five Factor Model: Systematic Literature Review Maulana, Yasir; Komarudin, Munir Nur; Tsuraya, Irma
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 15 No. 1: April 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v15i1.14909

Abstract

This inquiry is to find out, analyze, and integrate existing findings regarding the application and effectiveness of the Fama-French Five Factor Model in various market contexts through a systematic literature review approach. This research methodology uses a qualitative approach through a systematic literature review and bibliometric analysis through VosViewer software, obtained from 27 articles. Based on the literature review results, the Fama-French Five Factor Model has been shown to be superior in explaining asset price anomalies in several markets, such as Australia and South Africa, compared to previous models. However, its effectiveness varies depending on market characteristics, with less consistent results in emerging markets such as Asia, where profitability and investment factors are not always significant. In the context of the Indonesian market, research shows that FF5FM does not always outperform the three-factor model, suggesting that the addition of new factors may not always be relevant in all markets. Keywords: Fama-French Five Factor; Portfolio; Investment; Asset pricing; SLR  
Co-Authors A.A. Ketut Agung Cahyawan W Amanah, Anisa Dwi Aprilyan, Devita Aris Budiman Ayus Ahmad Yusuf Dadang Suhardi Dadang Suhardi Dahl, Martin Dede Djuniardi Deri Prayudi Dodi, Dodi Eeng Ahman, Eeng Elsa Rinjani Fatimah, Empat Fauzan, Adi Ilham Gilang Kripsiyadi Praramdana Hardiansyah, Dicky Hardjadi, Dikdik Harjadi, Dikdik Hartati, Teti Hepi Novita Dewi Herma Wiharno Iqbal Arraniri Irma Tsuraya Choirinnida Iskandar Iskandar Jahidah, Nurul Kartikasari, Dea Kuntara, Taopik Mulyana Marliani, Ana Masruroh*, Rina Nasser Nico Irawan Nugraha Nugraha Nugraha, Mr. Oktaviani, Winda Pasha, Riska Ayu Prayudi, Deri Ratih Hurriyati Rina Masruroh Rois, Tatang Siti Nurjanah Vigory Gloriman Manalu Wely Hadi Gunawan Wely Hadi Gunawan Wildan Permana Zaenal Asikin Yasir Maulana Yasir Maulana, Yasir Yunior, Ray