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All Journal Jurnal Akuntansi dan Pajak Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Bisnis Manajemen dan Akuntansi Proceeding of International Conference Health, Science And Technology (ICOHETECH) Jurnal Publikasi Ilmu Manajemen Trending: Jurnal Manajemen dan Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Social Society Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Manajemen, Bisnis dan Kewirausahaan
Rayhan Gunaningrat
Universitas Duta Bangsa Surakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Social Sciences Other

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Apakah Pemasaran Media Sosial, Pemasaran Influencer, dan Strategi Respons Berpengaruh terhadap Penjualan Coffee Shop X? Monica Farissa Zain; Rayhan Gunaningrat; Esti Dwi Rahmawati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 3 No. 2 (2024): Mei : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.5237

Abstract

This study aims to determine whether social media marketing, influencer  marketing, and customer response strategies affect actual sales at Coffee Shop X in Surakarta. The research background is based on the growing use of digital marketing strategies in the food and beverage industry, while their effectiveness in boosting sales remains to be proven. A quantitative approach was employed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS 4, supported by normality testing via SPSS. Primary data were collected through an online questionnaire distributed to 100 active customers of Coffee Shop X, while secondary data consisted of actual sales records over 100 days. The results show that all three independent variables have a positive and significant effect on sales, both partially and simultaneously. The coefficient of determination (R²) of 0.147 indicates that the independent variables explain 14.7% of sales variation, while the Q² value of 0.015 suggests low yet relevant predictive ability. These findings imply that coffee shop businesses should optimize digital marketing strategies, strengthen collaborations with relevant influencer s, and improve customer response speed to enhance sales.
Pengaruh Customer Engagement dan Trust Terhadap Impulse Buying Konsumen Pada TikTok Shop Nezha Putri Antika; Triana Triana; Rayhan Gunaningrat
Journal Social Society Vol. 6 No. 4 (2026): Oktober - Desember 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.4.2026.1748

Abstract

Perkembangan social commerce telah mengubah perilaku pembelian konsumen dengan mengintegrasikan aktivitas media sosial dan perdagangan daring dalam satu platform. TikTok Shop menjadi salah satu platform social commerce yang menawarkan fitur interaktif dan memungkinkan konsumen melakukan pembelian secara spontan. Penelitian ini bertujuan untuk menganalisis pengaruh Customer Engagement dan Trust terhadap Impulse Buying konsumen pada TikTok Shop. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian eksplanatori. Populasi dalam penelitian ini adalah konsumen yang pernah melakukan pembelian melalui TikTok Shop. Penentuan sampel dilakukan menggunakan teknik non-probability sampling dengan metode purposive sampling, dengan jumlah sampel sebanyak 118 responden. Analisis data dilakukan menggunakan analisis regresi linier berganda dengan bantuan IBM SPSS Statistics versi 26. Hasil penelitian menunjukkan bahwa Customer Engagement berpengaruh positif dan signifikan terhadap Impulse Buying dengan koefisien regresi sebesar 0,561, nilai t sebesar 7,500, dan signifikansi <0,001. Trust juga berpengaruh positif dan signifikan terhadap Impulse Buying dengan koefisien regresi sebesar 0,221, nilai t sebesar 2,888, dan signifikansi 0,005. Secara simultan, Customer Engagement dan Trust berpengaruh signifikan terhadap Impulse Buying dengan nilai F sebesar 102,701 dan signifikansi <0,001. Nilai R² sebesar 0,641 menunjukkan bahwa kedua variabel independen mampu menjelaskan 64,1% variasi Impulse Buying, sedangkan 35,9% dijelaskan oleh faktor lain di luar model penelitian. Temuan ini menunjukkan bahwa peningkatan keterlibatan dan kepercayaan konsumen berkaitan dengan meningkatnya kecenderungan pembelian impulsif pada TikTok Shop.
Apakah Hedonic Motivation, Electronic Word of Mouth, dan Electronic Service Quality menentukan Pembelian Ulang Produk Fashion di Shopee? Ananda Putri Widi Rachmawati; Rayhan Gunaningrat; Triana Triana
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 4 (2026): Oktober: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i4.7516

Abstract

The rapid growth of e-commerce has made Shopee the leading platform in Indonesia, with fashion as its largest transaction category; however, retaining customers to make repeat purchases remains a strategic challenge. This study aims to examine the effect of hedonic motivation, electronic word of mouth (e-WOM), and electronic service quality on repeat purchase of fashion products at Shopee, both partially and simultaneously. This research employs a quantitative causal approach using a cross-sectional design. Data were collected through structured questionnaires distributed online via Google Form to 100 respondents selected by purposive sampling, using a five-point Likert scale. Data were analyzed using multiple linear regression through the SEM-PLS method with SmartPLS and SPSS software, including validity and reliability tests, classical assumption tests, and hypothesis testing (t-test and F-test). The findings reveal that hedonic motivation, e-WOM, and electronic service quality each have a positive and significant effect on repeat purchase, with electronic service quality contributing the strongest influence. Simultaneously, the three variables explain 51.1% of the variation in repeat purchase. These results imply that creating a holistic shopping experience that integrates emotional pleasure, credible social validation, and superior electronic service is key to fostering customer loyalty and repeat purchases.
Pengaruh Kualitas Pelayanan dan Brand Image terhadap Keputusan Pembelian di Brand X Ita Carmelio; Rayhan Gunaningrat; Esti Dwi Rahmawati
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 4 (2026): Oktober: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i4.7644

Abstract

Intense competition in the beauty industry drives businesses to enhance service quality and build a positive brand image in an effort to influence consumer purchasing decisions. This study aims to analyze and determine the impact of service quality and brand image on purchasing decisions at Brand X, both individually and simultaneously. The study employs a quantitative method with a causal-associative approach and involves 190 respondents selected via purposive sampling. Data were collected through questionnaires and analyzed using classical assumption tests, validity and reliability tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination using IBM SPSS Statistics Version 25. The multiple linear regression analysis yielded the equation Y = 1.365 + 0.272X1 + 0.319X2. The t-test results demonstrate that both service quality and brand image have a positive and significant effect on purchasing decisions. The F-test results show a calculated F-value of 97.766, indicating that service quality and brand image simultaneously exert a significant influence on purchasing decisions. Furthermore, the Adjusted R-Square value of 0.506 indicates that 50.6% of the variation in purchasing decisions can be explained by service quality and brand image, while the remaining 49.4% is influenced by factors outside the research model. Service quality and brand image play a crucial role in boosting purchasing decisions at Brand X.
Pengaruh Kerja Remote dan Digital Leadership terhadap Kinerja Karyawan Freelance Nining Nurhasana Pujiarti; Rayhan Gunaningrat; Esti Dwi Rahmawati
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 4 (2026): Oktober: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i4.7655

Abstract

The development of digital technology has encouraged the increasing adoption of remote work and the growing importance of digital leadership in managing freelance workers. However, studies integrating these two variables in relation to performance remain limited. This study aims to analyze the effect of remote work and digital leadership on freelance worker performance. This study uses Organizational Behavior Theory, Transformational Leadership Theory, and Goal-Setting Theory as its theoretical foundations. A quantitative approach with an explanatory research design was employed. Primary data were collected through a Likert-scale questionnaire distributed to 166 freelance workers working remotely in Indonesia using purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 3. The results show that remote work has a significant effect on freelance worker performance. This indicates that better implementation of remote work systems, such as flexibility in working time and location and the utilization of digital technology, leads to higher performance among freelance workers. In addition, digital leadership has a significant effect on freelance worker performance. This indicates that leaders’ ability to utilize digital technology, establish effective communication, and provide direction and support to workers can improve freelance worker performance.
DIGITAL MARKETPLACE FOR RURAL CREATIVE ECONOMY AND SUSTAINABLE DEVELOPMENT GOALS: AN INDONESIAN PROTOTYPE STUDY Nurohman Nurohman; Rayhan Gunaningrat; Yafie Miftah Imani
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2026: Proceeding of the 7th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/3efh3930

Abstract

Indonesia's creative economy contributes 7.28 percent of national gross domestic product, yet rural producers who hold the country's living cultural knowledge capture only a small share of that value. General-purpose marketplaces reduce village creative products into anonymous commodities and provide no structured space for cultural provenance. This study designs, implements, and evaluates a village digital marketplace prototype that treats local wisdom as machine-readable metadata and links platform outcomes explicitly to the Sustainable Development Goals. A six-stage design science research methodology with evolutionary prototyping was applied in four craft villages in the Solo Raya Region, Central Java. Data were collected through observation, interviews with eighteen key informants, four focus group discussions, and questionnaires completed by eighty respondents, then analysed qualitatively and with descriptive statistics. The study produced a five-pillar conceptual model, a twelve-element Local Wisdom Metadata Schema, and a modular progressive web application. Evaluation showed a 96.61 percent functional test pass rate, a 95th percentile response time of 452 milliseconds under five hundred concurrent users, and a mean System Usability Scale score of 80.7. The findings indicate that culturally embedded platform design can operationalise Sustainable Development Goals 8, 9, 10, 11 and 12 at village scale.
Pengaruh Promosi Penjualan Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Efi Pertiwi Rahayu; Esti Dwi Rahmawati; Rayhan Gunaningrat
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 5 No. 01 (2025): Vol 5 No 1 Tahun 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v5i01.3074

Abstract

This study aims to analyze the effect of Sales Promotion on Emina Product Purchase Decisions with Brand Image as an Intervening Variable (Case Study of Emina Product Users in Karanganyar Regency). The population in this study were Emina users in Karanganyar Regency with a sample of 100 respondents. Non-probability sampling technique with a sampling technique using purposive sampling and the target respondents who have purchased Emina products. The research method used in this study is a quantitative method. The data used are primary data and secondary data. The data collection method used was a questionnaire in the form of a google form. The data analysis technique used was Partial Least Square (PLS). The results of this study indicate that the original sample value is 0.196 (positive) with a t-value of 2.333 > t-table (1.96) and a p-value of 0.022 <0.05, meaning that sales promotion has a positive and significant effect on purchasing decisions, the value of the original sample of 0.506 (positive) with a calculated t value of 5.870 > t table (1.96) and a p-value of 0.000 <0.05 meaning that sales promotion has a positive and significant effect on brand image, the original sample value is 0.634 (positive) with a t value count of 9,534 > t table (1.96) and p-value 0,000 <0.05 means that brand image has a positive and significant effect on purchasing decisions, the original sample value is 0,323 (positive) with a calculated t value of 4,319 > t table (1 .96) and a p-value of 0.000 <0.05 promotion has a positive effect on purchasing decisions through brand image.
Co-Authors Ananda Putri Widi Rachmawati Ananda Resta Efi Pertiwi Rahayu Erna Chotidjah Suhatmi Esti Dwi Rahmawati Eva Setyani Fajar Muharohmah Fakhry Adam Prayogo Firda Rona Hafizhoh Indra Hastuti Ita Carmelio KHABIB ALIA AKHMAD Miftahul Nur Latifa Monica Farissa Zain Nezha Putri Antika Nining Nurhasana Pujiarti Nur Khayati Nurohman Rahaju Muljo Wulandari Rahayu, Istiyawati Singgih Purnomo Siti Huzaimah Triana Triana Triana Umi Hanifah veronica Yafie Miftah Imani Youra Putri Anindari