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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Akuntansi dan Pajak Scientific Journal of Reflection : Economic, Accounting, Management and Business Stability: Journal of Management and Business Inovasi: Jurnal Ilmiah Ilmu Manajemen JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Diseminasi : Jurnal Pengabdian kepada Masyarakat Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Ilomata International Journal of Management Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Economic Reviews Journal Journal of Artificial Intelligence and Digital Business IIJSE Journal of Innovative and Creativity E-Amal: Jurnal Pengabdian Kepada Masyarakat E-JURNAL AKUNTANSI As-Syirkah: Islamic Economic & Financial Journal Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Pika, Putu Ayu Titha Paramita
Universitas Pendidikan Nasional
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Fear of Missing Out sebagai Mediasi pada Social Media Marketing terhadap Keputusan Pembelian Putu Ayu Titha Paramita Pika; Said Agil Harris; Ni Ketut Anjani; Made Mulyadi
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1833

Abstract

Customers' purchasing decisions have been altered by the growing intensity of social media use, especially among Generation Z, who are very sensitive to social cues and digital trends. Fear of Missing Out (FOMO) is one psychological phenomena that arises from this setting and may have an impact on consumer behavior beyond logical considerations. The purpose of this study is to examine how social media marketing influences Generation Z customers' purchasing decisions in Denpasar, Indonesia, using FOMO as a mediating variable. A survey with 130 respondents chosen by purposive sampling was used in a quantitative manner. Partial Least Squares-Structural Equation Modeling (PLS-SEM) was used to examine the data. The findings show that FOMO and purchasing decisions are positively and significantly impacted by social media marketing. Furthermore, FOMO significantly influences purchase decisions and partially mediates the relationship between Social Media Marketing and purchase decisions. These findings highlight that effective social media marketing not only relies on engaging content but also triggers emotional and psychological responses that strengthen consumers’ purchasing tendencies. The study provides practical insights for marketers in designing emotionally driven social media strategies targeted at Generation Z.
peran brand awareness sebagai mediasi pemasaran digital dan customer review terhadap keputusan pembelian di nesh navya Ni Kadek Denda Clarisa Faradita; I Gusti Ngurah Oka Ariwangsa; Nilna Muna; Putu Ayu Titha Paramita Pika
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

This study aims to empirically test and analyze the strategic role of Brand Awareness as a mediating variable in influencing the relationship between Digital Marketing and Customer Reviews on Purchasing Decisions among Nesh Navya consumers. This study uses a quantitative approach with a survey method, where data is collected from respondents through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) through SmartPLS software. The results show that Digital Marketing and Customer Reviews have a significant positive influence on the formation of Brand Awareness, and Brand Awareness is also proven to be significant in driving Purchasing Decisions. Crucial findings confirm that Brand Awareness plays an effective partial mediation role; the combined effect of Digital Marketing and Customer Reviews on Purchasing Decisions becomes substantially stronger through the strengthening of Brand Awareness. Therefore, it is concluded that Brand Awareness at Nesh Navya is not only the result of marketing activities, but is a critical bridge that integrates digital initiatives and the credibility of consumer reviews into real transaction decisions, so the company is advised to continue prioritizing investment in strategies that strengthen brand visibility and awareness on an ongoing basis.
Inovasi Digital Sebagai Pengaruh Peningkatan Jumlah Siswa di Campuhan College Ubud Putu Ayu Titha Paramita Pika; Putu Satya Wirasentana
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.1857

Abstract

This research seeing the impcat of Digital Marketing, Creative Content, and Digital Promotion on the increase in student enrollment at Campuhan College. The research focuses on the importance of digital communication strategies for educational institutions in attracting prospective students. Quantitative method applied using questionnaires and multiple regression analysis. And the end result shows about every variables have a good effect, contributing 77.4% to the increase in student numbers. These results indicate that engaging, relevant, and consistent digital strategies effectively enhance prospective students’ interest and enrollment decisions. The implication is that Campuhan College should strengthen its content management and digital activities to maintain attractiveness and support institutional growth.
Harga, Kualitas Pelayanan, dan Kepuasan Wisatawan pada Destinasi Wellness Tourism Titi Batu Ubud I Gusti Ayu Rismadewi; Putu Ratna Juwita Sari; Komang Widhya Sedana Putra P; Putu Ayu Titha Paramita Pika
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.1955

Abstract

The development of wellness tourism in Ubud has intensified destination competition, making an understanding of the factors that explain tourist satisfaction increasingly important. This study aims to examine the impact of pricing and service quality in wellness tourism on tourist satisfaction at Titi Batu Ubud. The research adopts a quantitative approach using a survey method, with data collected through questionnaires distributed to 112 domestic and international tourists who have experienced the services of Titi Batu Ubud. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results of this study confirm that price has a statistically positive effect on tourist satisfaction, while service quality is also proven to have a positive and significant influence. Furthermore, price and service quality simultaneously demonstrate a statistically positive relationship with tourist satisfaction. These findings indicate that price fairness in relation to the benefits received, along with high-quality service, are key components in creating tourist satisfaction. The implications of this research are expected to serve as a basis for the management of Titi Batu Ubud in formulating pricing strategies and enhancing service quality to promote higher levels of satisfaction and strengthen the competitiveness of wellness tourism destinations.
Co-Authors Adiani, Cahya Izati Arniti, Ni Ketut Desak Made Febri Purnama Sari Dewiningrat, Ayu Indira I G. N. Oka Ariwangsa I Gusti Ayu Rismadewi I Kadek Arya Darma Wijaya I Kadek Pasek Pastika Jaya I Komang Cahya Patu Darma I Nengah Wirsa I Putu Abdi Putra Budiartha I Wayan Wita Merta Ida Ayu Oka Martini Ida Bagus Dharmadiaksa Kadek Darmaastawan Kadek Devi Kalvika Anggria Wardani Kadek Dwi Rumadhita Komang Sri Widiantari Komang Widhya Sedana Putra P Latupeirissa, Jonathan Jacob Paul Made Mulyadi Ni Kadek Denda Clarisa Faradita Ni Kadek Kirana Iswari Dewi Ni Ketut Anjani Ni Komang Putri Apriliani Putri Ni Nyoman Raditya Juli Widiantari Ni Putu Adinda Putri Gayatri Ni Putu Nina Eka Lestari Ni Wayan Lasmi Ni Wayan Widhiasthini Nilna Muna Nyoman Sri Subawa Parasari, Nyoman Sri Manik Putri, Rizkana Nazlia Putu Dyah Permatha Korry Putu Irma Yunita Putu Ratna Juwita Sari Putu Satya Wirasentana Said Agil Harris Suari, Ni Made Mirah Surya, Komang Bagus Ariwangsa Mannu Mahaputra Wisesa, I Ketut Ari Pramana Yanti, Ni Kadek Winda