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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika JURNAL MANAJEMEN MOTIVASI Indonesian Journal of Strategic Management Indonesian Journal Of Business And Economics Jurnal Ilmiah Administrasi Bisnis dan Inovasi Valid Jurnal Ilmiah International Journal of Economics, Business and Accounting Research (IJEBAR) BERNAS: Jurnal Pengabdian Kepada Masyarakat Bussman Journal : Indonesian Journal of Business and Management International Journal Administration, Business & Organization Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JURNAL ABDIMAS PLJ House of Management and Business Journal E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) DIGIBE: Digital Business and Entrepreneurship Journal Jurnal Manajemen Maranatha
Wely Hadi Gunawan
Universitas Kuningan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Orientasi Kewirausahaan, Penciptaan Nilai Melalui Daya Saing Dalam Meningkatkan Kinerja BUMDes Di Kabupaten Kuningan Suhardi, Dadang; Gunawan, Wely Hadi; Watulandi, Micki
Valid: Jurnal Ilmiah Vol. 22 No. 2 (2025): Valid Jurnal Ilmiah - Edisi Januari-Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of entrepreneurial orientation and value creation on the performance of village-owned enterprises (BUMDes), with competitiveness as a mediating variable. The research adopts a quantitative approach with descriptive and explanatory design. Data were collected through questionnaires and in-depth interviews and analyzed using Structural Equation Modeling (SEM) with AMOS software. The study population consists of 361 BUMDes in Kuningan Regency, with 100 respondents selected using purposive sampling techniques. The findings indicate that entrepreneurial orientation and value creation significantly influence competitiveness, which positively impacts BUMDes performance. However, the direct effect of entrepreneurial orientation on BUMDes performance is insignificant. These results highlight the importance of synergy between entrepreneurship, value creation, and competitiveness in BUMDes development. The study provides strategic recommendations to enhance BUMDes performance through training, technology-based innovation, and collaboration with various stakeholders
PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PELANGGAN OJEK ONLINE GOJEK Gunawan, Wely Hadi; Watulandi, Micki
Indonesian Journal of Strategic Management Vol. 7 No. 1 (2024): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v7i1.9539

Abstract

This study aims to analyze the impact of price, promotion, and service quality on customer satisfaction among Gojek users. The research adopts descriptive and verification methods and employs purposive sampling to select 100 respondents who are Gojek users in Cirebon City. Data collection involves distributing questionnaires and utilizing Likert scale measurements. The collected data are analyzed using SPSS 25 software. The findings reveal that: (1) price has a significant positive effect on customer satisfaction, (2) promotion does not significantly influence customer satisfaction, (3) service quality positively and significantly impacts customer satisfaction, and (4) collectively, price, promotion, and service quality significantly influence customer satisfaction. 
Pengaruh Digital Marketing, Electronic Word Of Mouth dan Citra Merek terhadap Kepuasan Pelanggan pada Produk Facial Wash Wardah Lightening di Kabupaten Kuningan Ulhaq, Virgina Dhia; Suhardi, Dadang; Gunawan, Wely Hadi
Indonesian Journal of Strategic Management Vol. 7 No. 2 (2024): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v7i2.10183

Abstract

Fenomena dalam penelitian ini adalah penjualan produk Facial Wash Wardah Lightening yang mengalami penurunan penjualan selama tiga tahun terakhir dari tahun 2021 – 2023 di beberapa toko swalayan seperti toko Terbit Toserba Kuningan, Fajar Babatan Kadugede dan Dhiva Cosmetics Kuningan. Maka dapat diartikan bahwa produk Facial Wash Wardah Lightening mengalami pertumbuhan yang negatif. Penelitian ini bertujuan untuk mengetahui atau menganalisis Pengaruh Digital Marketing, Electronic Word Of Mouth Dan Citra Merek Terhadap Kepuasan Pelanggan Pada Produk Facial Wash Wardah Lightening Di Kabupaten Kuningan. Sampel yang diambil sebanyak 100 orang pengguna produk Facial Wash Wardah Lightening di Kabupaten Kuningan. Instrument penelitian ini berupa penyebaran kuisioner (angket) secara online melalui google form. Teknik analisis data yang digunakan adalah software SPSS 22.0. Hasil hipotesis yang diajukan menujukkan bahwa (1)Digital Marketing, Electronic Word Of Mouth dan Citra Merek secara simultan berpengaruh positif terhadap Kepuasan Pelanggan. (2) Digital Marketing berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan. (3) Electronic Word Of Mouth tidak berpengaruh terhadap Kepuasan Pelanggan. (4) Citra Merek berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan.
Brand Image dalam Memediasi Pengaruh Green Marketing dan Green Product terhadap Brand Loyalty Harjadi, Dikdik; Gunawan, Wely Hadi; Alawiyah, Widi Suci
Indonesian Journal of Strategic Management Vol. 8 No. 1 (2025): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v8i1.11216

Abstract

Fenomena dalam penelitian tersebut menunjukkan bahwa meningkatnya kerusakan lingkungan dan kesadaran konsumen akan pentingnya produk ramah lingkungan telah mendorong Lion Star, produsen wadah makanan plastik, untuk menerapkan strategi Green Marketing dan Green Product. Penelitian ini bertujuan untuk mengkaji secara empitis bagaimana kesadaran lingkungan, Pemasaran Hijau, Produk Hijau, Loyalitas Merek, dan Citra Merek memengaruhi keputusan konsumen untuk membeli kembali wadah plastik Lion Star. Melibatkan 180 responden. data dikumpulkan melalui kuesioner yang didistribusikan melalui Google Forms dan dianalisis menggunakan Structural Equation Modeling (SEM). Temuan penelitian (1) Pemasaran Hijau memiliki efek positif dan signifikan pada Citra Merek. (2) Produk Hijau memiliki efek positif dan signifikan terhadap Brand Image. (3) Pemasaran Hijau tidak memiliki efek yang signifikan pada Loyalitas Merek. (4) Produk Hijau memiliki efek positif dan signifikan terhadap Brand Loyalty. (5) Brand Loyalty memiliki efek positif dan signifikan terhadap Brand Image. (6) Variasi Pemasaran Hijau tidak mempengaruhi Loyalitas Merek melalui Citra Merek sebagai variabel yang mengintervensi. (7) Variabel Produk Hijau memiliki pengaruh positif dan signifikan terhadap Brand Loyalty melalui Brand Image sebagai variabel intervensi.
PRODUCT DIFFERENTIATION AND BRAND AWARENESS STRATEGIES IN INCREASING INTEREST IN BECOMING SHARIA BANKING CUSTOMERS Kartika, Neng Evi; Hardjadi, Dikdik; Gunawan, Wely Hadi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.11779

Abstract

Islamic banking is a type of financial institution whose activities are based on sharia principles which aim to be free from usury. In the development of attracting people to become sharia banking customers, there are obstacles, especially in the marketing sector. So an appropriate marketing strategy is needed, so that sharia banking can be accepted by the public. In this research, as a form of sharia banking to win the competition, a product must be created that is different from similar products, this difference is called product differentiation. Apart from that, companies need to raise public awareness of their existence with a positive and innovative impression through the products they offer. This research uses descriptive quantitative research with a sample size of 100 people. The results of this research show that together product differentiation and brand awareness influence interest in becoming a customer; (2) product differentiation has a positive effect on purchasing interest; (3) brand awareness has a positive effect on purchasing interest.
THE INFLUENCE OF FINANCIAL PERFORMANCE ON RETURNS WITH ESG AS AN INTERVENING VARIABLE Arraniri, Iqbal; Maulana, Yasir; Komarudin, Munir Nur; Gunawan, Wely Hadi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13192

Abstract

The purpose of this study is to examine the effect of financial performance on stock returns by considering sustainability as an intermediate variable. This study uses Structural Equation Model analysis to assess the relationship between ROI, PER, PBV, and OPM variables as a representation of economic fundamentals, ESG variables as a representation of sustainability, and the relationship between Stock Return. The data used in this study are secondary data in the form of financial reports and accountability reports of public companies. The research sample consists of companies that meet the criteria set out in this study. The results of SEM analysis show that there is a significant direct influence between financial performance (ROI, PER, PBV, and OPM) and stock eturns and there is a significant direct influence between ROI, PER, PBV, and OPM and sustainability (ESG). In addition, this study also found that ESG acts as a mediator between economic fundamentals (ROI, PER, PBV, and OPM) and stock returns. The results of this study have important implications for understanding the relationship between economic fundamentals, sustainability and stock performance. This study provides empirical evidence that companies with good financial performance tend to adopt better sustainability practices, which in turn can affect stock returns. Business stakeholders, regulators and investors can use this impact to make more informed and sustainable decisions.
Entrepreneurial Orientation and Marketing Innovation ON PERFORMANCE MARKETING WITH LEVEL OF COMPETITION AS INTERVENING VARIABLES (Survey on UMKM Actors in KUNIGAN DISTRICT) Gunawan, Wely Hadi; Novandari, Weni; Setyanto, Refius Pradipta
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.14105

Abstract

The phenomenon in this research is the market share, especially MSMEs in Kuningan Regency, which experienced a decline in sales from year to year. So it can be interpreted thatThe Kuningan Regency MSME market share experienced negative growth. This lessonaims to find out or analyze the influence of green marketing and corporate socialresponsibility for purchasing decisions through consumer knowledge. The sample taken was 150 MSMEs in Kuningan Regency. The research instrument was in the form of distributing questionnaires via Google from. The data analysis technique used is Structural Equation Modeling (SEM). The results of hypothesis testing show that (1) Entrepreneurial Orientation has a positive and significant influence on the Level of Competition. (2) Marketing Innovation has a significant positive impact on the Level of Competition. (3) Entrepreneurial Orientation has a positive and significant impact on Marketing Performance. (4) Marketing Innovation has no effect on Marketing Performance decisions. (5) The level of Interference has a positive effect on purchasing decisionsand has a positive effect on Important Marketing Performance. (6) Entrepreneurial Orientation has a positive effect on Marketing Performance through Marketing Innovation. (7) Marketing Innovation has a positive effect on Marketing Performance through Level
Loyalty among online food delivery customers: Extended scale of e-service quality Hernando, Hendrick; Gunawan, Wely Hadi
Jurnal Manajemen Maranatha Vol 20 No 2 (2021): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v20i2.3507

Abstract

Considering the contradictory finding regarding e-service quality influence toward customer loyalty in the context of online food delivery (OFD) service, we evaluate e-service quality measurement by adding an extended indicator. Our study aims to validate payment flexibility as an extended indicator and examine e-service quality influence on customer loyalty. Data were collected through an online questionnaire involving 100 OFD customers in West Java (Indonesia). The Partial Least Square (PLS-SEM) technique was used to analyze data from that answered questionnaire. Interestingly, our findings showed that payment flexibility is valid and reliable as an e-service quality indicator. Moreover, the influence of e-service quality on OFD customer loyalty is found to be statistically significant. Finally, this study provides new insight into the existing knowledge of e-service quality and generates valuable implications. OFD service providers are suggested to ensure order suitability in retaining their customer loyalty.
PENGARUH GAYA HIDUP, IKLAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI PADA KONSUMEN QINTHARA COFFEE N RESTO DI KABUPATEN KUNINGAN) Pratama, Widy Nur; Wachjuni, Wachjuni; Gunawan, Wely Hadi
House of Management and Business (HOMBIS) Journal Vol 4, No 1 (2025): House of Management and Business (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v4i1.1550

Abstract

Penelitian ini bertujuan untuk mengetahui 1) pengaruh gaya hidup, iklan dan Kualitas Produk terhadap keputusan pembelian di Qinthara Coffee n Resto Kabupaten Kuningan 2) pengaruh gaya hidup secara parsial terhadap keputusan pembelian di Qinthara Coffee n Resto di Kabupaten Kuningan 3) pengaruh pengaruh iklan secara parsial terhadap keputusan pembelian di Qinthara Coffee n Resto di Kabupaten Kuningan 4) pengaruh kualitas produk secara parsial terhadap keputusan pembelian di Qinthara Coffee n Resto di Kabupaten Kuningan. Metode penelitian menggunakan metode kuantitatif dengan jenis penelitian survei. Teknik pengambilan sampel menggunakan rumus purposive sampling dimana pengambilan sampel atau informan didasarkan pada pertimbangan tertentu sesuai dengan tujuan dan manfaat penelitian. Pengumpulan data diperoleh dengan menggunakan kuesioner dengan google form kepada 100 responden konsumen Qinthara Coffee n Resto di Kabupaten Kuningan. Teknik analisis data yang digunakan adalah uji asumsi klasik, analisis regresi linier berganda, uji koefisien determinasi dan uji hipotesis. Analisis regresi linier berganda menunjukkan adanya hubungan pengaruh positif antara gaya hidup, iklan dan kualitas produk terhadap keputusan pembelian. Hasil penelitian menunjukkan: 1) gaya hidup, iklan dan kualitas produk secara simultan berpengaruh terhadap keputusan pembelian. 2) gaya hidup berpengaruh secara parsial terhadap keputusan pembelian. 3) Iklan berpengaruh secara parsial terhadap keputusan pembelian. 4) kualitas produk berpengaruh secara parsial terhadap keputusan pembelian. Kata Kunci : Gaya Hidup, Iklan, Kualitas Produk, Keputusan Pembelian
Co-Authors . Wachjuni Alawiyah, Widi Suci Ariwibawa, Yopani Ayus Ahmad Yusuf Dadang Suhardi Dewi Fatmasari Fahmi, Anggito Hairul Hardiansyah, Indra Hardjadi, Dikdik Harjadi, Dikdik Hendrick Hernando Hendriyadi, Resnu Indriyani Indriyani Indriyani Indriyani Iqbal Arraniri Iqbal Arraniri Iskandar Iskandar Kartikasari, Dea Komarudin, Munir Nur Miyasto Miyasto Munir Nur Komarudin Neng Evi Kartika Nur Komarudin, Munir Oktaviani, Winda Pratama, Widy Nur Rina Masruroh Setyanto, Refius Pradipta Susilo, Rahardjo Toto Syifa Fauziah Ulhaq, Virgina Dhia Wachyuni Wachyuni Wachyuni Wachyuni Watulandi, Micki Weni Novandari Wijaya, Tri Sukma Wijaya Yasir Maulana Yasir Maulana, Yasir