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ANALYSIS OF THE INFLUENCE OF INFORMATION TECHNOLOGY AND INNOVATION ON COMPETITIVE EXCELLENCE TO IMPROVE ORGANIZATIONAL PERFORMANCE ( CASE STUDY ON THE ATTRACTIONS OF BUKIT PANEMBONGAN VILLAGE TEMBONG KUNINGAN REGENCY) Wely Hadi Gunawan; Wachyuni Wachyuni
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i03.1305

Tourism is one of the uses of natural resources that can have high economic value for regions that manage natural resources into tourist attractions that can attract visitors both from within and outside the country. In addition, tourism also has an influence on Regional Original Revenue (PAD) for Local Governments. Kuningan Regency is one of the areas in West Java which has a variety of tourist attractions. One of the leading tourist objects is Panembongan Hill Tour. Panembongan Hill Tourism has potential that needs to be developed. With the existence of competition, the panembongan hill tourism is faced with various opportunities and threats both from outside and from within the country. Based on a survey conducted there was a decrease in the number of visitors during the opening of new tourist attractions, therefore this study was conducted to determine the effect of Information Technology and Innovation on Competitive Advantage to Improve Organizational Performance in Panembongan tourist attractions. The population in this study visitors come to tourist attractions in Panembongan which are domestic tourism and foreign tourists. The number of samples used was 150 respondents. The data collection method is done through a questionnaire method. This study uses structural equation medeling (SEM) analysis techniques using the AMOS 2.1 analysis tool. Keywords: Information Technology, Innovation, Competitive Advantage, Organizational Performance

BUSINESS OPPORTUNITIES FOR NOVICE BUSINESS PEOPLE IN MOMENT CAR FREE DAY KUNINGAN REGENCY WEST JAVA Wachyuni Wachyuni; Wely Hadi Gunawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2420

ABSTRACT This research is set against the backdrop of the rise of car free day events utilized not only to reduce air pollution, but also as a meeting place between groups of people in sports activities, cultural arts, and economics. As a public space, many businesses are used as a medium to promote the products they create. In this event also brings up budding business people. This research is intended to find out the business opportunities made by novice businesses by using SWOT analysis strategy of IFAS and EFAS matric models. This research was conducted with a quantitative and qualitative approach. This sampling method is probability sampling, with proportional random sampling technique. The data analysis tool used is swot analysis. As a result, budding businesses are taking advantage of opportunities by building permanent businesses instead of just on Car Free Day, innovating, and building networks and using digital marketing to introduce products and also to increase product sales, create products and services that differ from competitors, manage finance and planning and analysis properly and maintain the quality of products they offer to the public. Keywords : Business Opportunities, Strength, Weaknesses, Opportunities, Threats, IFAS, EFAS

PENGUATAN MASYARAKAT DENGAN PERAN SERTA KARANG TARUNA DALAM MENINGKATKAN KUALITAS OPERASIONALISASI ORGANISASI DESA Wely Hadi Gunawan
JURNAL ABDIMAS PLJ Vol 2, No 2 (2022): JURNAL ABDIMAS PLJ, Desember 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v2i2.786

Karang Cadets have a vision and mission that becomes an end goal, namely improving the quality of youth resources towards anadvancement that is aligned through Karang Taruna. The development of creativity of the younger generation to establish brotherhood and a sense of togetherness becomes an organizational partner, both youth and government in the development ofcreativity and ability in the field of Social Welfare. The mission of cadet coral is to improve the quality of youth resources through Karang Taruna, Increase the social responsibility of Karang Taruna in the development of social welfare, Develop the creativity ofthe younger generation to establish brotherhood. Based on the vision and mission above, there is a big agenda whose benefits are very much awaited by the wider community, namely the work of cadet corals and has an important role in community management.However, in the direction of more community management, cadet coral brushes themselves are required to make improvements interms of organizations and institutions managed by youth. This now digital condition becomes a momentum to activate the youththrough activities that provide benefits to other communities. Community service through the involvement of cadet coral inimproving the quality of organizational management in Kuningan Regency will be one of the activation of cadet coral to improve the quality of organizational management in Kuningan Regency for example providing business institutional education needed bythe business community in the cadet coral area.Keywords : Vision And Mission, Coral Cadets, And Quality Management Of The Organization

ANALYSIS OF THE INFLUENCE OF INFORMATION TECHNOLOGY AND INNOVATION ON COMPETITIVE EXCELLENCE TO IMPROVE ORGANIZATIONAL PERFORMANCE ( CASE STUDY ON THE ATTRACTIONS OF BUKIT PANEMBONGAN VILLAGE TEMBONG KUNINGAN REGENCY) Wely Hadi Gunawan; Wachyuni Wachyuni
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i03.1305

Tourism is one of the uses of natural resources that can have high economic value for regions that manage natural resources into tourist attractions that can attract visitors both from within and outside the country. In addition, tourism also has an influence on Regional Original Revenue (PAD) for Local Governments. Kuningan Regency is one of the areas in West Java which has a variety of tourist attractions. One of the leading tourist objects is Panembongan Hill Tour. Panembongan Hill Tourism has potential that needs to be developed. With the existence of competition, the panembongan hill tourism is faced with various opportunities and threats both from outside and from within the country. Based on a survey conducted there was a decrease in the number of visitors during the opening of new tourist attractions, therefore this study was conducted to determine the effect of Information Technology and Innovation on Competitive Advantage to Improve Organizational Performance in Panembongan tourist attractions. The population in this study visitors come to tourist attractions in Panembongan which are domestic tourism and foreign tourists. The number of samples used was 150 respondents. The data collection method is done through a questionnaire method. This study uses structural equation medeling (SEM) analysis techniques using the AMOS 2.1 analysis tool. Keywords: Information Technology, Innovation, Competitive Advantage, Organizational Performance

THE INFLUENCE OF FINTECH DIGITAL PAYMENT AND P2P LENDING ON INDONESIA’S ECONOMIC GROWTH Yasir Maulana; Munir Nur Komarudin; Wely Hadi Gunawan; Ayus Ahmad Yusuf
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6633

Studies suggest that financial innovations, or "Fintech," boost GDP. Due to social distance and business operations, fintech digital payment and lending have the edge over conventional financial institutions. Fintech lenders don't require face-to-face meetings. This study examines the influence of Fintech digital payment and peer-to-peer lending on Indonesia's economy. Use OJK statistics on peer-to-peer lending and fintech, Statista data on digital payments, and Bank of Indonesia data on economic growth as secondary sources. Digital Payment and P2P financing have a favorable but small influence on Indonesia's economic development, according to multiple regression. Digital Payments and P2P Lending Explain 88% of Economic Growth.

DAMPAK IKLAN DAN KUALITAS PRODUK, KEPERCAYAAN MEREK MIE SEDAAP SEBAGAI VARIABEL INTERVENING DALAM KEPUTUSAN PEMBELIAN PRODUK Harjadi, Dikdik; Gunawan, Wely Hadi; Indriyani, Indriyani
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 1 (2022): Edisi Januari - April 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i1.1898

Fenomena penelitian ini terutama proporsi mie, dan penjualan menurun dari tahun ke tahun. Alhasil, pangsa pasar mie bisa dimaknai tumbuh negatif. Tujuan dari survei ini adalah untuk membantu Anda menemukan dan menganalisis efektivitas iklan . Kualitas produk terbatas pada keputusan pembelian berdasarkan kepercayaan merek. Kami mengumpulkan sampel sebanyak 130 orang untuk generasi Milenial Kabupaten Kuningan. Alat survey ini disediakan dalam bentuk distribusi survey. Metode analisis yang digunakan dalam penelitian ini diperoleh dengan menggunakan data yang digunakan, Structural Equation Modeling (SEM). Hasil uji hipotesis yang diajukan menunjukkan bahwa (1) iklan tidak mempengaruhi Kepercayaan merek dan tidak penting. (2) Kualitas produk berpengaruh positif dan penting terhadap kepercayaan merek.(4) Kualitas produk tidak mempengaruhi keputusan pembelian dan tidak relevan. (5) Kepercayaan merek berpengaruh positif dan signifikan terhadap keputusan pembelian.

The Influence of Instagram Social Media Marketing, E-WOM, and Co-Branding on Brand Switching Behavior from Other Shoe Brands to Aerostreet Shoes through Purchase Intention (Survey of Aerostreet Shoe Consumers in Kuningan Regency) Harjadi, Dikdik; Gunawan, Wely Hadi; Wijaya, Tri Sukma Wijaya
International Journal Administration, Business & Organization Vol 5 No 2sp (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.420

This study aims to determine the direct and indirect influence of Instagram as social media marketing, electronic word of mouth and co-branding on brand switching behavior through purchasing interest in Aerostreet shoe products. Sample in this research were people who are consumers of Aerostreet shoes as many as 120 samples. questionnaire used as the research instrument containing statements and distributed via Google form. SEM AMOS ver. 23 used as data proccesed in this research. The results showed: Instagram social media marketing has a significant and positive impact on purchase intention. Electronic word of mouth has a positive and significant effect on purchase intention. Cobranding has a positive and significant effect on purchase intention. Purchase Intention has a positive effect on brand switching. Instagram social media marketing has no effect and insignificant on brand switching. Electronic word of mouth has no effect and insignificant on brand switching. Co-branding has no effect and insignificant on brand switching. Purchase Intention can mediate the influences of Instagram social media marketing on brand switchin. Purchase Intention can mediate the influences of electronic word of mouth on brand switching. Purchase Intention can mediate the impact of co-branding on brand switching.

PENGARUH IKLAN DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND AWARENESS PADA KONSUMEN PRODUK SAMSUNG Gunawan, Wely Hadi; Iskandar, Iskandar; Fahmi, Anggito Hairul; Fauziah, Syifa
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 3 No 1 (2023): STIESEM 2023 (International Webinar & Call for Paper) “Utilization of Technology
Publisher : STIE Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan dari penelitian ini adalah untuk menganalisis apakah terdapat pengaruh iklan dan celebrity endorser terhadap keputusan pembelian melalui kesadaran merek pada konsumen produk Samsung. Metode penelitian yang digunakan adalah metode deskriptif dengan populasi dalam penelitian ini adalah masyarakat Kabupaten Kuningan yang pernah membeli dan menggunakan produk smartphone Samsung dalam jumlah yang tidak diketahui jumlahnya. Metode pengambilan sampel yang digunakan adalah probabilitas sampling, teknik pengumpulan data yang digunakan dalam penelitian ini adalah dengan menyebarkan kuesioner dan pengukuran menggunakan skala interval. Alat analisis yang digunakan dalam penelitian ini adalah SEM AMOS. Hasil penelitian menunjukkan bahwa: (1) Iklan berpengaruh positif dan signifikan terhadap kesadaran merek konsumen produk Samsung. (2) Celebrity endorser berpengaruh positif dan signifikan terhadap brand awareness konsumen produk Samsung. (3) Kesadaran Merek tidak berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen produk Samsung. (4) Celebrity endorser tidak berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen produk Samsung. Iklan tidak berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen produk

PENGARUH VIRAL MARKETING DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN RAZWA CAFÉ NAGARAKEMBANG: (Studi Kasus di Razwa Café Nagarakembang Majalengka) Hendriyadi, Resnu; Harjadi, Dikdik; Gunawan, Wely Hadi
Digital Business and Entrepreneurship Journal Vol. 1 No. 1 (2023): Digital Business and Entrepreneurship Journal
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v1i1.4

This research raises problems related to the consumer purchasing decisions of Razwa Café Nagarakembang Majalengka which have not been maximized. The purchasing decision problem can be determined by various factors, including viral marketing and store atmosphere. The aim of carrying out this research is to determine the influence patterns of viral marketing and store atmosphere on purchasing decisions, both simultaneously and partially. There are three hypotheses that will be tested, namely viral marketing and store atmosphere influence purchasing decisions together, and viral marketing and store atmosphere have a positive influence on purchasing decisions individually. This research uses a quantitative method approach. The sample determination in this research was carried out efficiently based on random sampling. The sample size used was 100 respondents. The data collection technique is questionnaire-based with data analysis techniques using multiple linear regression models. The research results show that: (1) the viral marketing and store atmosphere variables simultaneously have a significant effect on purchasing decisions, (2) the viral marketing variable partially has a significant effect in a positive direction on purchasing decisions, (3) the store atmosphere variable partially has a significant effect in a positive direction on purchasing decisions. Keywords: viral marketing; store atmosphere; purchase decision

THE INFLUENCE OF FINANCIAL PERFORMANCE ON RETURNS WITH ESG AS AN INTERVENING VARIABLE Iqbal Arraniri; Yasir Maulana; Munir Nur Komarudin; Wely Hadi Gunawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13192

The purpose of this study is to examine the effect of financial performance on stock returns by considering sustainability as an intermediate variable. This study uses Structural Equation Model analysis to assess the relationship between ROI, PER, PBV, and OPM variables as a representation of economic fundamentals, ESG variables as a representation of sustainability, and the relationship between Stock Return. The data used in this study are secondary data in the form of financial reports and accountability reports of public companies. The research sample consists of companies that meet the criteria set out in this study. The results of SEM analysis show that there is a significant direct influence between financial performance (ROI, PER, PBV, and OPM) and stock eturns and there is a significant direct influence between ROI, PER, PBV, and OPM and sustainability (ESG). In addition, this study also found that ESG acts as a mediator between economic fundamentals (ROI, PER, PBV, and OPM) and stock returns. The results of this study have important implications for understanding the relationship between economic fundamentals, sustainability and stock performance. This study provides empirical evidence that companies with good financial performance tend to adopt better sustainability practices, which in turn can affect stock returns. Business stakeholders, regulators and investors can use this impact to make more informed and sustainable decisions.

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