Garuda - Garba Rujukan Digital

Optimalisasi Kualitas Pelayanan, Citra Perusahaan dan Ikatan Emosional meningkatkan Loyalitas Pelanggan Wely Hadi Gunawan
Indonesian Journal of Strategic Management Vol 2, No 2 (2019)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v2i2.1966

Abstrak Penelitian ini bertujuan untuk menganalisa Kualitas Pelayanan, Citra Merek dan Ikatan Emosional meningkatkan Loyalitas Pelanggan dengan Aplikasi Media Sosial Sebagai Media Promosi Cirebon Bribin. Jenis penelitian ini merupakan penelitian deskriptif kualitatif berdasarkan hasil wawancara dan dokumentasi. Populasi yang akan digunakan oleh peneliti adalah pemilik usaha/Bisnis di kota Cirebon yang sesuai dengan tujuan dan manfaat penelitian. Jumlah informan pada penelitian ini berjumlah 8 orang pemilik usaha dan bisnis di Cirebon. Sampel yang akan didapatkan dengan menggunakan Teknik purposive sampling dimana pengambilan sampel/informan yang didasarkan pada pertimbangan tertentu sesuai dengan tujuan dan manfaat penelitian.Hasil penelitian menunjukkan bahwa kualitas pelayanan media promosi Cirebon bribin dalam mendukung kualitas pelayanan yang sangat baik, citra perusahaan baik dapat menciptakan ikatan emosional sehingga menciptakan kepuasaan pelanggan serta meningkatkan loyalitas pelanggan. Hal ini meningkatkan kemajuan teknologi dengan adanya media patner dan media sosial, sangat membantu untuk penjualan, meningkatakan keuntungan pemilik usaha yang ada di kota Cirebon, Pemilik usaha atau bisnis di kota Cirebon sangat terbantu dalam mepromosikan produk atau jasa pasarkan dengan adanya pemasaran digital memberikan hasil yang sama pada pertanyaan mereka mengetahui usaha bisnis ini dari digital marketing. Alasan masyarakat Cirebon atau pemilik usaha/bisnis menggunakan media promosi Cirebon bribin dikarenakan mempunyai posisi media promosi dan media partner diurutan pertama, pengaruh efek dari promosi melalui pemasaran digital ,produk/jasa selanjutnya akan berkunjung kembali dikarenakan masyarakat sudah percaya terhadap Cirebon bribin yang memiliki citra perusahaan dari toko online yang baik dengan desain yang ditawarkan pada Cirebon bribin untuk mempromosikan sebuah merek media digitial begitu baik membuat masyarakat untuk berkunjung kembali dan Cirebon bribin ini selalu berinovasi dengan desain yang lebih menarik baik foto dan video sehinga membuat pengguna untuk selalu berkunjung kembali.

ANALYSIS OF THE INFLUENCE OF INFORMATION TECHNOLOGY AND INNOVATION ON COMPETITIVE EXCELLENCE TO IMPROVE ORGANIZATIONAL PERFORMANCE ( CASE STUDY ON THE ATTRACTIONS OF BUKIT PANEMBONGAN VILLAGE TEMBONG KUNINGAN REGENCY) Wely Hadi Gunawan; Wachyuni Wachyuni
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i03.1305

Tourism is one of the uses of natural resources that can have high economic value for regions that manage natural resources into tourist attractions that can attract visitors both from within and outside the country. In addition, tourism also has an influence on Regional Original Revenue (PAD) for Local Governments. Kuningan Regency is one of the areas in West Java which has a variety of tourist attractions. One of the leading tourist objects is Panembongan Hill Tour. Panembongan Hill Tourism has potential that needs to be developed. With the existence of competition, the panembongan hill tourism is faced with various opportunities and threats both from outside and from within the country. Based on a survey conducted there was a decrease in the number of visitors during the opening of new tourist attractions, therefore this study was conducted to determine the effect of Information Technology and Innovation on Competitive Advantage to Improve Organizational Performance in Panembongan tourist attractions. The population in this study visitors come to tourist attractions in Panembongan which are domestic tourism and foreign tourists. The number of samples used was 150 respondents. The data collection method is done through a questionnaire method. This study uses structural equation medeling (SEM) analysis techniques using the AMOS 2.1 analysis tool. Keywords: Information Technology, Innovation, Competitive Advantage, Organizational Performance

BUSINESS OPPORTUNITIES FOR NOVICE BUSINESS PEOPLE IN MOMENT CAR FREE DAY KUNINGAN REGENCY WEST JAVA Wachyuni Wachyuni; Wely Hadi Gunawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2420

ABSTRACT This research is set against the backdrop of the rise of car free day events utilized not only to reduce air pollution, but also as a meeting place between groups of people in sports activities, cultural arts, and economics. As a public space, many businesses are used as a medium to promote the products they create. In this event also brings up budding business people. This research is intended to find out the business opportunities made by novice businesses by using SWOT analysis strategy of IFAS and EFAS matric models. This research was conducted with a quantitative and qualitative approach. This sampling method is probability sampling, with proportional random sampling technique. The data analysis tool used is swot analysis. As a result, budding businesses are taking advantage of opportunities by building permanent businesses instead of just on Car Free Day, innovating, and building networks and using digital marketing to introduce products and also to increase product sales, create products and services that differ from competitors, manage finance and planning and analysis properly and maintain the quality of products they offer to the public. Keywords : Business Opportunities, Strength, Weaknesses, Opportunities, Threats, IFAS, EFAS

Dampak Orientasi Kewirausahaan dan Strategi Usaha Terhadap Daya Saing Dalam Meningkatkan Kinerja Bisnis (Studi Kasus Pelaku UMKM Pemerintah Kabupaten Kuningan) Dikdik Harjadi; Wely Hadi Gunawan
JURNAL MANAJEMEN MOTIVASI Vol 18, No 1 (2022): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v18i1.2551

UMKM memiliki peran strategis dalam mendukung pertumbuhan ekonomi daerah. Namun, di masa pandemi ini, UKM menghadapi kendala seperti penjualan yang berkurang, modal distribusi yang terbatas, masalah bahan baku, dan produksi yang berkurang. Penelitian ini dilakukan dengan menganalisis Penelitian ini mengembangkan model teoritis berdasarkan Model Persamaan Stuktural (SEM) yang diuji menggunakan Amos 1.8 sebagai alat analisis. Responden dari penelitian ini adalah 130 konsumen produk UMKM di Kabupaten Kuningan. Hasil penelitian ini menunjukkan bahwa Orientasi Kewirausahaan tidak berpengaruh terhadap daya saing, Strategi bisnis berpengaruh terhadap Daya saing, orientasi kewirausahaan tidak berpengaruh terhadap kinerja bisnis, Strategi bisnis tidak berpengaruh Kinerja bisnis, Daya saing berpengaruh terhadap kinerja bisnis. Impilkasi dalam penelitian ini adalah Orientasi kewirausahaan dalam penanganan melakukan bisnis dalam UMKM Seseorang berani mengambil risiko dapat didefinisikan sebagai seseorang yang berorientasi pada peluang dalam ketidakpastian konteks pengambilan keputusan, Strategi Bisnis yang dilakukan memberikan dampak meningkatkan daya saing dibandingkan pesaing. Pelaku Bisnis diharapkan dapat meningkatkan kinerja bisnisnya dengan tetap membangun produk lebih baik lagi dengan meningkatkan pemasaran melalui digital marketing. Begitu pula menginovasi produk dapat meningkatkan profit dari bisnis tersebut. Keterbatasan dalam penelitian ini karena waktu yang sangat singkat, para peneliti membagikan kuesioner sehingga banyak responden yang tidak dapat diwawancarai secara mendalam.

PENGUATAN MASYARAKAT DENGAN PERAN SERTA KARANG TARUNA DALAM MENINGKATKAN KUALITAS OPERASIONALISASI ORGANISASI DESA Wely Hadi Gunawan
JURNAL ABDIMAS PLJ Vol 2, No 2 (2022): JURNAL ABDIMAS PLJ, Desember 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v2i2.786

Karang Cadets have a vision and mission that becomes an end goal, namely improving the quality of youth resources towards anadvancement that is aligned through Karang Taruna. The development of creativity of the younger generation to establish brotherhood and a sense of togetherness becomes an organizational partner, both youth and government in the development ofcreativity and ability in the field of Social Welfare. The mission of cadet coral is to improve the quality of youth resources through Karang Taruna, Increase the social responsibility of Karang Taruna in the development of social welfare, Develop the creativity ofthe younger generation to establish brotherhood. Based on the vision and mission above, there is a big agenda whose benefits are very much awaited by the wider community, namely the work of cadet corals and has an important role in community management.However, in the direction of more community management, cadet coral brushes themselves are required to make improvements interms of organizations and institutions managed by youth. This now digital condition becomes a momentum to activate the youththrough activities that provide benefits to other communities. Community service through the involvement of cadet coral inimproving the quality of organizational management in Kuningan Regency will be one of the activation of cadet coral to improve the quality of organizational management in Kuningan Regency for example providing business institutional education needed bythe business community in the cadet coral area.Keywords : Vision And Mission, Coral Cadets, And Quality Management Of The Organization

ANALYSIS OF THE INFLUENCE OF INFORMATION TECHNOLOGY AND INNOVATION ON COMPETITIVE EXCELLENCE TO IMPROVE ORGANIZATIONAL PERFORMANCE ( CASE STUDY ON THE ATTRACTIONS OF BUKIT PANEMBONGAN VILLAGE TEMBONG KUNINGAN REGENCY) Wely Hadi Gunawan; Wachyuni Wachyuni
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 03 (2020): IJEBAR, VOL. 04 ISSUE 03, SEPTEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i03.1305

Tourism is one of the uses of natural resources that can have high economic value for regions that manage natural resources into tourist attractions that can attract visitors both from within and outside the country. In addition, tourism also has an influence on Regional Original Revenue (PAD) for Local Governments. Kuningan Regency is one of the areas in West Java which has a variety of tourist attractions. One of the leading tourist objects is Panembongan Hill Tour. Panembongan Hill Tourism has potential that needs to be developed. With the existence of competition, the panembongan hill tourism is faced with various opportunities and threats both from outside and from within the country. Based on a survey conducted there was a decrease in the number of visitors during the opening of new tourist attractions, therefore this study was conducted to determine the effect of Information Technology and Innovation on Competitive Advantage to Improve Organizational Performance in Panembongan tourist attractions. The population in this study visitors come to tourist attractions in Panembongan which are domestic tourism and foreign tourists. The number of samples used was 150 respondents. The data collection method is done through a questionnaire method. This study uses structural equation medeling (SEM) analysis techniques using the AMOS 2.1 analysis tool. Keywords: Information Technology, Innovation, Competitive Advantage, Organizational Performance

THE INFLUENCE OF FINTECH DIGITAL PAYMENT AND P2P LENDING ON INDONESIA’S ECONOMIC GROWTH Yasir Maulana; Munir Nur Komarudin; Wely Hadi Gunawan; Ayus Ahmad Yusuf
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6633

Studies suggest that financial innovations, or "Fintech," boost GDP. Due to social distance and business operations, fintech digital payment and lending have the edge over conventional financial institutions. Fintech lenders don't require face-to-face meetings. This study examines the influence of Fintech digital payment and peer-to-peer lending on Indonesia's economy. Use OJK statistics on peer-to-peer lending and fintech, Statista data on digital payments, and Bank of Indonesia data on economic growth as secondary sources. Digital Payment and P2P financing have a favorable but small influence on Indonesia's economic development, according to multiple regression. Digital Payments and P2P Lending Explain 88% of Economic Growth.

DAMPAK IKLAN DAN KUALITAS PRODUK, KEPERCAYAAN MEREK MIE SEDAAP SEBAGAI VARIABEL INTERVENING DALAM KEPUTUSAN PEMBELIAN PRODUK Harjadi, Dikdik; Gunawan, Wely Hadi; Indriyani, Indriyani
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 1 (2022): Edisi Januari - April 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v6i1.1898

Fenomena penelitian ini terutama proporsi mie, dan penjualan menurun dari tahun ke tahun. Alhasil, pangsa pasar mie bisa dimaknai tumbuh negatif. Tujuan dari survei ini adalah untuk membantu Anda menemukan dan menganalisis efektivitas iklan . Kualitas produk terbatas pada keputusan pembelian berdasarkan kepercayaan merek. Kami mengumpulkan sampel sebanyak 130 orang untuk generasi Milenial Kabupaten Kuningan. Alat survey ini disediakan dalam bentuk distribusi survey. Metode analisis yang digunakan dalam penelitian ini diperoleh dengan menggunakan data yang digunakan, Structural Equation Modeling (SEM). Hasil uji hipotesis yang diajukan menunjukkan bahwa (1) iklan tidak mempengaruhi Kepercayaan merek dan tidak penting. (2) Kualitas produk berpengaruh positif dan penting terhadap kepercayaan merek.(4) Kualitas produk tidak mempengaruhi keputusan pembelian dan tidak relevan. (5) Kepercayaan merek berpengaruh positif dan signifikan terhadap keputusan pembelian.

The Influence of Instagram Social Media Marketing, E-WOM, and Co-Branding on Brand Switching Behavior from Other Shoe Brands to Aerostreet Shoes through Purchase Intention (Survey of Aerostreet Shoe Consumers in Kuningan Regency) Harjadi, Dikdik; Gunawan, Wely Hadi; Wijaya, Tri Sukma Wijaya
International Journal Administration, Business & Organization Vol 5 No 4 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.420

This study aims to determine the direct and indirect influence of Instagram as social media marketing, electronic word of mouth and co-branding on brand switching behavior through purchasing interest in Aerostreet shoe products. Sample in this research were people who are consumers of Aerostreet shoes as many as 120 samples. questionnaire used as the research instrument containing statements and distributed via Google form. SEM AMOS ver. 23 used as data proccesed in this research. The results showed: Instagram social media marketing has a significant and positive impact on purchase intention. Electronic word of mouth has a positive and significant effect on purchase intention. Cobranding has a positive and significant effect on purchase intention. Purchase Intention has a positive effect on brand switching. Instagram social media marketing has no effect and insignificant on brand switching. Electronic word of mouth has no effect and insignificant on brand switching. Co-branding has no effect and insignificant on brand switching. Purchase Intention can mediate the influences of Instagram social media marketing on brand switchin. Purchase Intention can mediate the influences of electronic word of mouth on brand switching. Purchase Intention can mediate the impact of co-branding on brand switching.

PENGARUH IKLAN DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND AWARENESS PADA KONSUMEN PRODUK SAMSUNG Gunawan, Wely Hadi; Iskandar, Iskandar; Fahmi, Anggito Hairul; Fauziah, Syifa
E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SNMAS) Vol 3 No 1 (2023): STIESEM 2023 (International Webinar & Call for Paper) “Utilization of Technology
Publisher : STIE Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan dari penelitian ini adalah untuk menganalisis apakah terdapat pengaruh iklan dan celebrity endorser terhadap keputusan pembelian melalui kesadaran merek pada konsumen produk Samsung. Metode penelitian yang digunakan adalah metode deskriptif dengan populasi dalam penelitian ini adalah masyarakat Kabupaten Kuningan yang pernah membeli dan menggunakan produk smartphone Samsung dalam jumlah yang tidak diketahui jumlahnya. Metode pengambilan sampel yang digunakan adalah probabilitas sampling, teknik pengumpulan data yang digunakan dalam penelitian ini adalah dengan menyebarkan kuesioner dan pengukuran menggunakan skala interval. Alat analisis yang digunakan dalam penelitian ini adalah SEM AMOS. Hasil penelitian menunjukkan bahwa: (1) Iklan berpengaruh positif dan signifikan terhadap kesadaran merek konsumen produk Samsung. (2) Celebrity endorser berpengaruh positif dan signifikan terhadap brand awareness konsumen produk Samsung. (3) Kesadaran Merek tidak berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen produk Samsung. (4) Celebrity endorser tidak berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen produk Samsung. Iklan tidak berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen produk

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