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All Journal Jurnal Riset Akuntansi Dan Bisnis Airlangga Jurnal Riset Akuntansi dan Keuangan Owner : Riset dan Jurnal Akuntansi JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen Strategi dan Aplikasi Bisnis ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi JPM PAMBUDI Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming JURNAL MANAJEMEN Jurnal Ekonomi Manajemen JIAI (Jurnal Ilmiah Akuntansi Indonesia) Community Engagement and Emergence Journal (CEEJ) ASSET: Jurnal Manajemen dan Bisnis Masyarakat Berdaya dan Inovasi Budimas : Jurnal Pengabdian Masyarakat Jurnal Arastirma Golden Ratio of Marketing and Applied Psychology of Business Bussman Journal : Indonesian Journal of Business and Management Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) The Academy Of Management and Business (TAMB) Golden Ratio of Data in Summary Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Manajemen Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital JPM Pambudi Jurnal Pengabdian Masyarakat Manage LENTERA SALAM INSTITUTE
Titi Rapini
Universitas Muhammadiyah Ponorogo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Other

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The Influence of Consistency and Originality on Brand Loyalty Mediated by Brand Attachment among Fajar Batik Ponorogo Customers Vellia Ekaprasti; Fery Setiawan; Titi Rapini
Golden Ratio of Marketing and Applied Psychology of Business Vol. 7 No. 1 (2027): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v7i1.2477

Abstract

This study aims to analyze the influence of Consistency and Originality on Brand Loyalty, with Brand Attachment serving as a mediating variable among customers of Fajar Batik Ponorogo. The study employed a quantitative approach using primary data collected through questionnaires distributed to 158 respondents. The analysis was conducted using the Partial Least Squares (PLS) method with the assistance of SmartPLS 3.0 statistical software. The results indicate that Consistency and Originality have a positive and significant effect on both Brand Attachment and Brand Loyalty. In addition, Brand Attachment has a significant effect on Brand Loyalty and is able to mediate the relationship between Consistency and Originality and Brand Loyalty. Originality was found to be the variable with the strongest influence on Brand Attachment, while Consistency emerged as the dominant factor in shaping Brand Loyalty. The high R-Square values for Brand Attachment (75.3%) and Brand Loyalty (80.0%) indicate that the model has strong explanatory power. The findings of this study suggest that customer loyalty is influenced not only by product consistency and uniqueness but also by customers’ emotional attachment to the brand.
Co-Authors Adella Nurlita Firdausy Adi Santoso Anfal Husna Tuada Bahtiar Muslim Bambang Widiyahseno, Bambang Devionata Octaviananda Diana Pramudya Wardhani Dwi Warni Wahyuningsih Endang Palupi Erma Novitasari Fery Setiawan Fery Setyawan Fifid Syarifah Aini Misdawati Gandhi Gumelar Hadi Sumarsono Hadi Sumarsono Heri Wijayanto Ika Silvia Devy Indah Duwi Agustina Ipur Nindiani Luluk Rizki Ferdiana melinda nasyrokha Moch. Muhajir Nafiah Nur Jamilah Naning Kristiyana Nazalu Zhufa Nadya Anjani Novia Ridatul Artika Pinky Wulandari Prestilia Windy Pratiwi Riawan . Riawan Riawan riawan riawan Rinda Dwi Herlyna Rizki Listyono Rizki Listyono Putro Rizki Listyono Putro Rizki Putro Rochmatul Fitriani Rosiana Ismi Santoso, Slamet Setiana Siti Humayroh Siti Munifah Sri Hartono Sri Hartono Tegoeh Hari Abrianto Titis Purwaningrum Umi Farida Umi Farida Vellia Ekaprasti Wahid Febryan Zakaria Wahna Widhianingrum Wulan Nur Fitriani Yuliana Mariya Ulva Yurike Meida Trisnaningtyas Zainal Arifin Nurudin Zulfa Nur Aini