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All Journal ComEngApp : Computer Engineering and Applications Journal IJCCS (Indonesian Journal of Computing and Cybernetics Systems) JURNAL SISTEM INFORMASI BISNIS JAKPI Bulletin of Electrical Engineering and Informatics Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) Jurnal Teknologi Informasi dan Ilmu Komputer JUITA : Jurnal Informatika Jurnal Teknologi dan Sistem Komputer Jurnal ELTIKOM : Jurnal Teknik Elektro, Teknologi Informasi dan Komputer Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Sains dan Informatika JKIE (Journal Knowledge Industrial Engineering) Jurnal Ilmiah Ecobuss Juriti Prima (Jurnal Ilmiah Teknik Industri Prima) Journal of Electronics, Electromedical Engineering, and Medical Informatics Jurnal Sistem Teknik Industri Jurnal Mnemonic Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Teknik Informatika (JUTIF) Blend Sains Jurnal Teknik Scientific Journal of Informatics Indonesian Journal of Electronics, Electromedical Engineering, and Medical Informatics
Irwan Budiman
Fakultas MIPA, Universitas Lambung Mangkurat Banjarbaru, Kalimantan Selatan
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Social Sciences

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Journal : Jurnal Ilmiah Ecobuss

 1 
Strategi Pengembangan Pemasaran Produk Hortikultura pada PT Sumber Alam Jaya Perkasa Nantheni, Sobha; Budiman, Irwan
Ecobuss Vol 12 No 1 (2024): Jurnal Ilmiah Ecobuss, Volume 12, Nomor 1, Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i1.1862

Abstract

This study aims to determine the application and alternative marketing strategies for horticultural products so that the company can increase sales. The method used in this research uses desciptive analysis with a quantitative approach. The data collection technique used a questionnaire method with a sample of 22 respondents. In addition, there is additional supporting data from books and other sources related to the research. The data obtained was then analyzed using the SWOT analysis method to determine the strengths, weaknesses, opportunities, and threats of the company’s marketing strategy. The results of the study as shown in the Cartesian diagram that the company is in quadrant I which supports an aggressive growth strategy (Growth Oriented Strategy) which is a very favorable situation because it has strengths and can take advantage of existing opportunities.
Co-Authors Adi Mu'Ammar, Rifqi Ahdyani, Annisa Salsabila Ahmad Tajali Al Ghifari, Muhammad Akmal Al Habesyah, Noor Zalekha Andi Farmadi Andreas Panjaitan, Andreas Anita Christine Sembiring Anshory, Muhammad Naufal Antoh, Soterio AROTAMA, ARDIAN HIRAMAN Arumbasari, Atita Azizah, Azkiya Nur Azizah, Siti Roziana Chandra Wijaya david Deni Sutaji Dodon Turianto Nugrahadi Dwi Kartini, Dwi Engmir Faisal, M. Reza Fathmah, Siti Fatma Indriani Friska Abadi Halim, Kevin Yudhaprawira Halimah Halimah Hartono, James Luis Herteno, Rudy Jumadi Mabe Parenreng Kacaribu, Loista Sevnin Kamaluddin Kamaluddin Kartika, Tengku Heny Lilies Handayani Mahmud Mahmud Manik, Cindy Vivi Anggreni Martalisa, Asri Muhammad Alkaff Muhammad Itqan Mazdadi Muhammad Reza Faisal, Muhammad Reza Muliadi Muliadi MULIADI -, MULIADI Nantheni, Sobha Noor Hidayah Nurdiansyah Nurdiansyah Prastya, Septyan Eka Radityo Adi Nugroho Rhamadani, Poetri Rizky, Muhammad Hevny Rozaq, Hasri Akbar Awal Said, Muhammad Al Ichsan Nur Rizqi Santonius, celvin Saputro, Setyo Wahyu Saragi , Yosefin Saragih, Triando Hamonangan Sembiring, Anita Stefen Sembiring, Andes Stepvani, Putri Syahputra, Muhammad Reza Tajali, Ahmad Tampubolon, Jusra Tarigan, Uni Pratama Tuti Sarma Sinaga Wahyu Caesarendra Wahyu Saputro, Setyo Wardana, Muhammad Difha Wati, Vera Winda Agustina YILDIZ, Oktay Yunida, Rahmi