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All Journal JURNAL SISTEM INFORMASI BISNIS Jurnal INKOM Jurnal Simetris E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis TELKOMNIKA (Telecommunication Computing Electronics and Control) Bulletin of Electrical Engineering and Informatics Trikonomika: Jurnal Ekonomi Sisforma: Journal of Information Systems JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Kesehatan Vokasional JIEET (Journal of Information Engineering and Educational Technology) Syntax Literate: Jurnal Ilmiah Indonesia JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Sebatik SEIKO : Journal of Management & Business Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis Journal of Innovation in Business and Economics Jurnal Pengabdian Masyarakat Akademisi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Management Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Inaba of Community Services Journal In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism)
Candiwan
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Go-To-Market Strategy And Customer Value Proposition Assistance To Increase Competitive Advantage Of Textile MSMEs Muhammad Iqbal Alamsyah; Deden Syarif Hidayatulloh; Candiwan Candiwan
Inaba of Community Services Journal Vol. 5 No. 1 (2026): Volume 5 Number 1, June 2026
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/wekk6102

Abstract

Textile MSMEs in Bandung face increasingly intense competition due to penetration of cheap imported products, changes in digital consumer behavior, and growing competition on marketplace platforms. The main problems faced include a weak customer value proposition (CVP), unstructured marketing funneling, and the absence of a go-to-market (GTM) strategy grounded in competitive advantage. This community service activity aims to improve the strategic capacity of textile MSMEs through assistance in formulating customer value propositions, designing marketing funneling based on customer journey, and developing segmented and positioning-based go-to-market strategies. The activity was carried out with 19 textile MSME participants at CV. Million Bandung Indonesia, Arcamanik District, Bandung City, from March to June 2026. The implementation method used a participatory approach through stages of baseline assessment, workshop, coaching and business mentoring, implementation, and monitoring and evaluation. Post-activity survey results showed that 92–100% of the 19 participants strongly agreed that the program materials, duration, and facilitation met their needs, while five core management personnel received intensive one-on-one mentoring to translate the strategic frameworks into business-specific action plans. Results show that participants were able to identify main customer segments, formulate clearer value propositions, develop more structured marketing strategies, and establish simple marketing performance indicators. Program outputs include a practical module on marketing funneling and go-to-market strategy, a marketing KPI dashboard, and improved partner capabilities in designing data-based marketing strategies.
Information technology value engineering through partial adjustment valuation theory Lukman Abdurrahman; Candiwan Candiwan
TELKOMNIKA (Telecommunication Computing Electronics and Control) Vol 24, No 1: February 2026
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/telkomnika.v24i1.27478

Abstract

The paper proposes a systems management approach that utilizes information technology (IT) treatment as a framework to help firms enhance future performance by optimising key parameters. The method certifies a valuation approach that enables businesses to better manage their IT infrastructure and improve performance. A case study of A case study of PT Telekomunikasi Indonesia (Telkom) and PT XL Axiata (XL) (2004–2018) shows the method’s effectiveness. Once the IT value is identified, specific parameters can be engineered to improve performance without changing other variables. The approach uses a partial adjustment valuation model, enabling performance gains at lower costs. The results show significant improvements in both firms’ performance values and ratios compared to their originals. This supports adopting a cost leadership strategy, making IT based businesses more efficient, cost-effective, and better performing across financial, business, and strategic dimensions.
PELATIHAN PENINGKATAN KAPABILITAS DIGITAL UMKM DI MALANG Candiwan Candiwan; Nurvita Trianasari; Puspita Kencana Sari; Adhi Prasetio; Aulia Ferina Sendhitasari; Eris Dianawati; Intan Ayu Lestari; Rafly Mochamad Arief; Fina Nailatul Izzah
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 4 No. 1 (2026): Februari
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v4i1.3370

Abstract

PT. Dinova Kanaya Pratama (DKP) Malang memiliki UMKM binaan yang berasal dari berbagai wilayah di Area Malang. UMKM binaan tersebut memerlukan pelatihan pembuatan konten dan peningkatan kesadaran keamanan informasi untuk mendukung aktivitas pemasaran digital mereka. Untuk mengatasi masalah tersebut, Fakultas Ekonomi dan Bisnis (FEB) Universitas Telkom dan DKP melakukan kegiatan pengabdian masyarakat berupa pelatihan pembuatan konten dan peningkatan kesadaran keamanan informasi. Dengan dilakukannya kegiatan tersebut, diharapkan kegiatan pemasaran digital UMKM binaan PT. Dinova Kanaya Pratama (DKP) terutama promosi online UMKM di Malang dapat berjalan dengan lebih efektif dan aman serta mematuhi kaidah-kaidah privasi pelanggan. Pelatihan tersebut dilaksanakan pada 26 November 2025 dan diikuti 25 UMKM. Pembuatan konten dilakukan dengan pemberian pelatihan Canva dengan hasil pelatihan PreTest dan PostTest beberapa item pernyataan secara umum terdapat peningkatan, meskipun tidak terdapat perbedaan rerata yang signifikan secara statistik antara hasil PreTest dan PostTest pada pelatihan canva ini. Hasil pelatihan kesadaran keamanan informasi menuntukkan bahwa semua item pernyaatan PreTest dan PostTest meningkat dan terdapat perbedaan rerata yang signifikan secara statistik antara hasil PreTest dan PostTest pada pelatihan kesadarn keamanan informasi ini. Program Pengabdian Masyarakat Universitas Telkom ini dapat membantu UMKM menerima pelatihan Canva dan keamanan siber agar mereka dapat berfungsi secara efektif dalam promosi online khususnya di e-commerce atau media sosial dan aman di dunia digital serta memenuhi kaidah privasi yang berlaku.
Pelatihan Pengukuran Kinerja Bisnis Dan Produktifitas Usaha Produksi Pakaian (Tekstil) Deden Syarif Hidayatulloh; Candiwan Candiwan; Muhammad Iqbal Alamsyah
Jurnal Pengabdian Masyarakat Akademisi Vol. 5 No. 3 (2026)
Publisher : Jurnal Pengabdian Masyarakat Akademisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/jpma.v5i3.1888

Abstract

Industri tekstil dan garmen merupakan salah satu sektor padat karya yang memiliki peran penting dalam perekonomian Indonesia. Namun, banyak usaha produksi pakaian skala mikro dan kecil (UMKM) masih menghadapi berbagai kendala, seperti belum adanya indikator kinerja yang terukur, rendahnya produktivitas produksi, tingginya pemborosan proses, serta belum optimalnya pengambilan keputusan investasi usaha. Untuk penyelesaian kendala ini maka Fakultas Ekonomi dan Bisnis Universitas Telkom mengadakan pelaksanaan pengabdian Masyarakat kepada UMKM C.V. Billion Bandung Indonesia di Kecamatan Arcamatik. Program ini dirancang dengan pendekatan holistik, yang menjawab kebutuhan akan peningkatan kinerja bisnis khususnya pengeloan Capital expenditure (CAPEX) dan Operasional Expenditure (OPEX) pada UMKM C.V Billion Bandung Indonesia secara efektif. Pelaksanaan program pengabdian Masyarakat ini dilaksanakan dengan dilakukannya Pre-Test kemudian training terkait penngkatan kinerja bisnis CAPEX dan OPEX UMKM Tekstil, tanya jawab dan dilanjutkan dengan Post-Test. Dari hasili Pre-Test sebedar 73,33 presen menjadi 95 persen pada saat Post-Test, hal ini menunjukkan terjadi peningkatan pengetahuan pengelolaan CAPEX dan OPEX yang efektif setelah training ini. Implikasi dari sosialisasi ini dapat mengelola CAPEX dan OPEX umkm CV. Billion Bandung Indonesia secara efektif yang berdampak dapat meningkatkan kenerja bisnis khususnya keuntungan. Berdasarkan feedback yang dilakukan peserta umumnya menjawab setuju dan sangat setuju terhadap item yang ditanyakan serta berharap pelaksanaan pengabdian masyarakat ini dapat dilakukan lagi pada masa yang akan datang.
Role of decision style and knowledge in awareness influence to phishing detection in higher education Muh. Bafadhal Kurnia Alamsyah; Candiwan Candiwan
Bulletin of Electrical Engineering and Informatics Vol 15, No 4: August 2026
Publisher : Institute of Advanced Engineering and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11591/eei.v15i4.10199

Abstract

Phishing attacks are a significant cybersecurity threat in higher education, where employees handle sensitive data such as student records, financial transactions, and research information. This study investigates the relationship between information security awareness (ISA), intuitive decision style (IDS), and phishing detection confidence (PDC), while assessing the moderating role of phishing email knowledge (PEK). A quantitative approach was employed, using a structured questionnaire distributed to 120 employees at XYZ University in Indonesia. Data were analyzed using moderated mediation analysis with PROCESS Macro. The findings indicate that ISA positively influences IDS, but an overreliance on intuition negatively impacts PDC. PEK significantly moderates this relationship, reducing the negative effects of intuitive decision-making. The results emphasize the importance of cybersecurity awareness and phishing-specific training programs to enhance detection confidence. Organizations should integrate security awareness programs with phishing simulations and automated detection tools to strengthen their cybersecurity defenses. This study is limited by its focus on a single organization and reliance on self-reported measures. Future research should explore additional cognitive and contextual factors influencing phishing susceptibility to develop more comprehensive security strategies.
Analisis Budaya Keamanan Informasi di Puskesmas Kota Bandung Syauqina, Syaza; Sari, Puspita Kencana; Prasetio, Adhi; Candiwan, Candiwan
Jurnal Kesehatan Vokasional Vol 4, No 2 (2019): May
Publisher : Sekolah Vokasi Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jkesvo.44409

Abstract

Background : The use of information systems today has become a necessity in organizations, including in the health sector due to the large amount of patient data that must be managed. 95% of Bandung City citizens are entitled to health facility services in all health facilities that have been partnered with BPJS Kesehatan, one of which is the Puskesmas. In its service, the Puskesmas manages patient health data using computer-based SIM Puskesmas, thus personal health information is vulnerable to information security threats both from internal and external. Therefore, Puskesmas need to build information security to reduce the level of security violations and maintain the health information of their patients.Objective : The purpose of this study was to determine the factors that significantly influence the Culture of Information Security in Bandung Public Health Center.Methods : The research method used is a quantitative method with PLS-SEM data analysis technique using WarpPLS 6.0 software. The technique used is Model Evaluation consisting of Measurement Models, Structural Models and Hypothesis Testing. This research data uses primary data taken through questionnaires to 154 employees who were sampledResults : Based on the characteristics of the respondents it can be seen that the majority of health center employees are women, the highest age is 19-29 years, the most positions are Administration / Medical Records, Education of employees is S1, lenght of work of Employees is 1-5 years. In the information management process, the Puskesmas has used Computer Based. The Puskesmas has an Information Security Policy. Based on the Evaluation Model, it can be seen that the model is fit, because it meets the Rule of Thumb criteria.Conclusion : Based on the results of the Model Evaluation and Hypothesis Testing, it can be seen that the variables that influence the Information Security Culture in Bandung City Health Center are Management, Change Management, Knowledge, Soft Issue-Workplace Independent and Attitude.Keywords :  Information Security Culture, Healthcare, PLS-SEM.
Co-Authors Adhi Prasetio Akmal Zaifullah Maingak Akraman, Robbi Astri F. Manullang Aulia Ferina Sendhitasari Balqis Rofiqoh Chasanah Cahyo, Muhamad Ridho Dwi Deden Syarif Hidayatulloh Dian Chisva Islami Dodie Tricahyono Eris Dianawati Eva Nurhazizah Fahrezi, Muhammad Fahrezi, Sulthan Muhammad Faisal, Bagus Farisha Pratami Tallei Fetty Poerwita Sary Fina Nailatul Izzah Haekal, Fiqri Harsono, Listyo Dwi Helni Mutiarsih Jumhur I Nyoman Prana Jaya Semedi I.H, Khodijah Bunga Intan Ayu Lestari Irdana, Farhan Muhammad Islami, Dian Chisva Khodijah Bunga I.H Listyo Dwi Harsono Listyo Dwi Harsono Lukman Abdurrahman Manullang, Astri F. Maulana, Imam Ryan Maya Ariyanti Muh. Bafadhal Kurnia Alamsyah Muhammad Iqbal Alamsyah Nur Lela sari Nurul Reskyana Nurvita Trianasari Prabowo , Fajar Sidiq Ari Puspita Kencana Sari Radiansyah, Ikhsan Rafly Mochamad Arief Rina Djunita Pasaribu Roja Abdussami Sidiq Ari Prabowo , Fajar Soeparwoto Dharmoputra Sontya Laurence Syams, Obed El Fatih Syauqina, Syaza Syaza Syauqina Wahyuningtyastuti, Indrajati Yudi Priyadi Yuni Cintia Yuze, Yuni Cintia