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PELATIHAN PEMASARAN DIGITAL UMKM ROTI AURY, DAN KEGIATAN BERSIH-BERSIH MAKAM DALAM RANGKA SADRANAN MAKAM SHUUFI Ananta, Tesa; Khoiriyah, Kholidatul; Dheba Ammilia Araffat, Aurell; Muhamad Fadkhurohim, Bilard; Stevani Rama Repi, Gabriela; Pramesti Nur Cahyani, Hardinar; Nur, Inayah Islami; Iskanabila, Syifa Zahra; Ramadhanty, Thifa Rizma; Nugroho, Verdiansyah Adi; Barkhowa, Mokhammad Khukaim
Perwira Journal of Community Development Vol 5 No 2 (2025)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v5i2.491

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy. However, challenges in digital marketing are still an obstacle for MSME actors. This community service activity aims to improve MSME digital marketing strategies through training in the use of the Canva and CapCut applications, at Roti Aury in Tegalrejo, Salatiga City, while MSMEs also support the preservation of local culture. The methods used are training and grave cleaning activities. The results of the study showed that before the training, digital marketing at Roti Aury was still less than optimal. After the training, there was an increase in the use of social media for product promotion, the creation of more attractive visual content, and a better understanding of digital marketing. In addition, involvement in Sadranan cultural activities helps strengthen the relationship between MSMEs and the local community. Sadranan is a cultural tradition that is carried out as a form of gratitude and as a prayer for the safety and blessings of the local community. In addition, Sadranan is an event to strengthen social relations and preserve local culture that has been passed down from generation to generation.
RELIGIUSITAS DAN KINERJA PEGAWAI SETELAH PEMBERIAN VAKSIN COVID-19 : PERAN MEDIASI WORK ENGAGEMENT Barkhowa, Mokhammad Khukaim; Fitriyanti, Nurul; Barhaq, Vio Vanessa
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 13 No. 1 (2022): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (763.998 KB) | DOI: 10.36694/jimat.v13i1.389

Abstract

New normal life aims to improve faith and religiosity, by worshiping according to their respective beliefs. Work engagement is also the feeling of workers being comfortable with their work or organization so that faith or worship is needed to be comfortable with their work or organization. This study aims to examine how religiosity has on employee performance with work engagement as mediation for company employees in Salatiga City. The sample in this study uses the calculation with the Slovin formula with a sample of 100 employees. Sampling using simple random sampling. There are three measuring tools for data analysis in testing the hypothesis, namely Simple Regression Analysis, Multiple Regression Analysis, and Sobel Test through Classical Assumption Test, Model Goodness Test, and Validity and Reliability Test. The results of hypothesis testing are that religiosity has a positive effect on work engagement, work engagement has a positive effect on employee performance, and religiosity affects employee performance through work engagement.
PENTINGNYA WORK ENGAGEMENT, WORK-STUDY CONFLICT DAN WORK-LIFE BALANCE : BAGI KARYAWAN YANG KULIAH SAMBIL KERJA Barkhowa, Mokhammad Khukaim Barkhowa; Auliya, Dina
Perwira Journal of Economics & Business Vol 4 No 2 (2024)
Publisher : UNPERBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjeb.v4i2.325

Abstract

Universities that offer courses to employees generally hold them outside of working hours, such as evening courses or weekend courses. Human resources are one of the key factors that companies focus on to meet job needs. The aim of this study seeks to examine the influence of work-study conflict and work-life balance on the work engagement of those studying while working in Salatiga City. This research was conducted on employees who study while working, the population of which is unknown. For a population whose size is unknown, the sample is a total of 16 indicators multiplied by 6, so the sample is 96 respondents. This type of research is quantitative with the data source being primary data and data collection using a questionnaire. The sampling technique uses simple random sampling. In hypothesis testing using multiple regression analysis, so that the resulting analytical model is declared good, it is necessary to test the validity, reliability, goodness of the model and classic assumption tests. The research results show that work study conflict has a negative and significant effect on work engagement, work life balance has a positive and significant effect on work engagement
SISTEM KERJA HYBRID, WORK ENGAGEMENT, DAN KINERJA DOSEN: UNTUK PERLUASAN DAN PEMERATAAN AKSES PENDIDIKAN PERGURUAN TINGGI Mokhammad Khukaim Barkhowa; Sephia Isyana Nabila
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 2 (2026): Eqien Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i2.2154

Abstract

The decline in the number of students entering private universities has been recorded throughout Indonesia. There needs to be an expansion and equalization of access to higher education using a hybrid system. The purpose of this study is to examine how the hybrid work system and lecturer performance with the mediating role of work engagement on private university lecturers in Salatiga City. This scientific research was conducted on private university lecturers in Salatiga City based on the Central Statistics Agency of Salatiga City. Sampling in this study used calculations with the Slovin formula with a sample size of 86 lecturers. Sampling used simple random sampling. The data analysis tool to answer the research hypothesis used Smart Partial Least Square (PLS). The results of this study are that the hybrid work system has a positive effect on work engagement, the hybrid work system and work engagement have a positive effect on lecturer performance partially and work engagement functions as a mediator between the hybrid work system and lecturer performance. Private Universities in Salatiga City can pay attention to reporting on the hybrid work system, lecturers can enjoy the work completed in a hybrid manner and the lecturer's perseverance in completing work in a hybrid manner so that learning activities at Private Universities in Salatiga City can be maximized.
ANALISIS KELAYAKAN USAHA PADA UMKM WM MIROSO BU WARMAN BANYUBIRU: ASPEK SDM DAN LEGALITAS Fa'iza Annisa Salsabila; Khoirotun Nadhiroh; Sania Camilia Putri; Mokhammad Khukaim Barkhowa
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 3 (2026): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/bkghce36

Abstract

Micro, small, and medium enterprises (MSMEs) have an important role in supporting the economy, especially in creating employment opportunities and improving community welfare. However, MSMEs still face various challenges, particularly in the aspects of human resources and business legality, which may affect business sustainability. This study aims to analyze the business feasibility of UMKM WM MIROSO Bu Warman banyubiru by focusing on human resource and business legality aspects.  This study used a descriptive qualitative approach. Data were obtained through interviews with business owners and employees, questionnaires to customers, and direct observation of business activities. The results showed that the human resource aspect was considered quite good. The number of employees was sufficient to support operational activities, employees had adequate skills, and the quality of service provided was considered good by customers in terms of responsiveness, assurance, and empathy. Nevertheless, there were still several shortcomings, such as occasional service errors and less optimal cleanliness conditions. In terms of business legality, the business already possessed a halal certificate but had not yet obtained a Business Identification Number (NIB) and other business permits. Overall, the business was considered feasible to operate and develop because it had adequate human resources and service quality. However, improvements were still needed in terms of cleanliness, service accuracy, and completion of business legality to support sustainable business development