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Perancangan Klip Multimedia sebagai Media Introduksi untuk Memperkenalkan Studio Animasi FSRD Untar Darmo, Budi; Chandra, Edy; Kartawinata, Jennifer Aurelia; Jonathan, Jeremiah
VISUAL Vol 20 No 1 (2024)
Publisher : FAKULTAS SENI RUPA DAN DESAIN - UNIVERSITAS TARUMANAGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/vis.v20i1.31630

Abstract

Klip multimedia telah menjadi sarana efektif dalam berbagai konteks komunikasi modern. Dalam rangka penerimaan mahasiswa baru, perkenalan studio animasi DKV Untar diperlukan agar audiens mendapatkan pengertian lebih baik mengenai letak, tujuan, serta pembelajaran studio animasi. Perancangan ini mengembangkan klip animasi dengan tujuan untuk memenuhi kebutuhan informasi dan memperkenalkan studio animasi FSRD Untar kepada mahasiswa baru dan masyarakat. Metode yang digunakan untuk merancang adalah metode perancangan pipeline animation, dimana terdapat 3 tahap implementasi, yaitu tahap pra produksi, tahap produksi, dan tahap pasca produksi, sedangkan metode pengumpulan data yang digunakan pada perancangan ini meliputi: observasi, studi literatur, kuesioner, serta wawancara sebagai metode pengumpulan data. Hasil dari perancangan ini berupa klip multimedia berbentuk animasi 2D dengan durasi kurang lebih 2 menit yang menggunakan maskot "Sarang" sebagai guide virtual untuk meningkatkan pemahaman, daya tarik, dan interaksi dengan audiens melalui media yang informatif dan menarik.
Analisis Identitas Visual Produk Jasa Desain Website Keola Studio terhadap Kompetitornya Chandra, Edy
VISUAL Vol 20 No 1 (2024)
Publisher : FAKULTAS SENI RUPA DAN DESAIN - UNIVERSITAS TARUMANAGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/vis.v20i1.32675

Abstract

Abstrak— Di era digital yang terus berkembang, kecepatan dan kenyamanan dalam mendapatkan produk atau layanan menjadi prioritas utama bagi konsumen. Pertumbuhan pesat perusahaan penyedia jasa pengembangan website mencerminkan meningkatnya kebutuhan akan digitalisasi dalam bisnis. Tidak hanya layanan, identitas visual menjadi faktor penting dalam meningkatkan daya saing perusahaan, di mana logo sebagai elemen utama identitas visual harus mampu mencerminkan karakter dan reputasi perusahaan. Penelitian ini bertujuan untuk menganalisis identitas visual, khususnya logo Keola Studio, dan membandingkannya dengan empat kompetitornya di industri teknologi: Dibilabs, Flow Ninja, Finsweet, dan Amply. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif dengan mengadopsi strategi diferensiasi merek Kartajaya yang berfokus pada identitas visual. Data dikumpulkan melalui studi pustaka dan observasi, serta analisis komparatif terhadap lima logo dari berbagai aspek visual seperti bentuk, warna, tipografi, elemen, dan relevansi dengan identitas merek. Hasil penelitian menunjukkan bahwa logo Keola Studio memiliki kelemahan dalam penggunaan elemen grafis yang terlalu umum dan generik dibandingkan kompetitornya. Di sisi lain, logo kompetitor lebih efektif dalam mencerminkan identitas perusahaan melalui penggunaan elemen visual yang unik dan lebih bermakna bagi konsumen. Penelitian ini menyimpulkan bahwa untuk meningkatkan daya saing, Keola Studio perlu merancang ulang logonya agar lebih khas dan relevan dengan bidang teknologi, serta mengembangkan elemen visual yang lebih bermakna.
ANALISIS DAYA PESONA WISATA BERDASARKAN PESPEKTIF WISATAWAN PADA TAMAN REKREASI SELECTA KOTA BATU JAWA TIMUR Marhaeni, Tri; Widjajanti, Roos; Chandra, Edy; Sanjaya, Aprillina
JOURNAL AKSES STIA MALANG Vol 7 No 1 (2025): JOURNAL AKSES STIA MALANG
Publisher : STIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58535/jasm.v7i1.63

Abstract

This research aims to describe the perspective of tourists on the charm of the Selecta Recreational Park tourist attraction, using a qualitative approach. Data with unstructured interviews from 17 informants who have visited the tourist attraction, and analyzed qualitatively. The results obtained indicate that the charm of tourism according to the perspective of tourists is dominated by the charm of nature which is complemented by the charm of man-made attractions, in other words, it refers more to the assessment of service quality that leads to physical evidence that has been provided by tourism services. Recommendations are submitted for tourism managers to maintain the charm of nature and can increase other charms through artificial charms or physical evidence of services that are different from other tourist attractions
Content Digital Literation of Biology Textbooks SMA/MA Class XII in Genetic Materials Concept Yosriah, Ely; Chandra, Edy; Mulyani, Asep; Maryuningsih, Yuyun; Ubaidillah, Mujib
Journal on Biology and Instruction Vol. 3 No. 1 (2023)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/joubins.v3i1.7060

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Textbooks can be considered in determining the level of learning opportunities for students. The learning process to support 21st-century skills requires literacy skills, one of which is digital literacy. The purpose of this study was to determine the comparison of digital literacy content in the aspects of elements, skills, levels, and models in Biology textbooks for class XII SMA/MA on the concept of genetic material. The research method used in this research is qualitative content analysis. Overall, the textbooks analyzed so far have not been compiled digitally because they are still very low. Digital literacy must be optimum by being facilitated by appropriate books. Modifying the form of a book with accommodation for higher digital literacy, even though it is a printed book so that it can collaborate with digital media. Therefore, teachers should first analyze the quality of the contents of Biology textbooks with more complex digital literacy content from various publishers, to see a comparison of the quality of each book used in learning.
Fenomenologi Personal Branding Cosplayer: Studi Desain Komunikasi Visual dan Media Sosial Chandra, Edy; Chandra, Nero Devanca
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 01 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v7i01.1783

Abstract

Cosplay has evolved as both a form of identity expression and a personal branding strategy in the digital era. This study examines the phenomenology of cosplayer personal branding through a Visual Communication Design approach, highlighting the role of social media in identity formation and maintenance. This research is part of Edy Chandra's study entitled "Analysis of the Visualization of Indonesian Cosplayer Existence as a Potential for Branding Community Development, Entrepreneurship, and Creativity of Generation Z in Indonesia." Using a qualitative method comprising in-depth interviews, participatory observation, and content analysis, this research explores how Indonesian cosplayers construct their visual identity. Findings indicate that social media serves as a primary tool for shaping cosplayers' visual image, enhancing audience engagement, and fostering collaborations with communities and brands. Additionally, Visual Communication Design elements such as visual aesthetics, image composition, and digital storytelling contribute to effective personal branding. This study provides insights into how cosplayers strategically manage their identity through visual and digital approaches, offering valuable references for the creative industry and academia in understanding branding within the cosplay community.
Perancangan Visual Media Promosi Air Minum Nano Hexagonal Alkakua Chandra, Edy; Jesslyn, Jessica
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 01 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v7i01.1787

Abstract

Bottled drinking water (AMDK) is an essential commodity widely consumed by modern society. Alkakua is an AMDK product utilizing nano-hexagonal technology aimed at enhancing body health. However, the brand faces challenges in communicating its benefits and raising public awareness. This study aims to design a visual promotional media strategy for Alkakua to increase awareness among young adults aged 20-26. This research employs a qualitative descriptive approach, utilizing data collection techniques such as interviews, observations, and literature studies. The findings indicate that an effective promotional strategy for Alkakua involves printed media designs such as posters, banners, display racks, and merchandise, employing visually engaging and communicative approaches. A well-crafted visual design that aligns with brand identity and color psychology plays a crucial role in attracting the target audience's attention.
Establishing Students' Environmental Care Character At The Adiwiyata School In The Framework Of Education For Sustainable Development (ESD) Sari, Hilda Putri; Chandra, Edy; Roviati, Evi
Biosfer: Jurnal Tadris Biologi Vol 12 No 1 (2021): Biosfer: Jurnal Tadris Biologi
Publisher : UNIVERSITAS ISLAM NEGERI RADEN INTAN LAMPUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/biosfer.v12i1.7334

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This study aims to analyze students' environmental care character and the obstacles faced by the Adiwiyata school. This study employed the descriptive qualitative method with the case study approach. The researchers analyzed the students' environmental care character with the Adiwiyata program, specifically SMAN 1 Dukuntang. In the aspect of classroom hygiene management, the school was in the very good category. Next, in the environmental education management aspect, the school was also in the very good category. The school also foster students' creativity through the DLS program by creating environmentally friendly products with economic value. The obstacle faced by the Adiwiyata school in shaping the students'  environmental care character was the need for free time for students to participate in environmental activities outside of school during the implementation of the SBL program.
Visual Storytelling in the AI Era: A Study of the Uketsu Channel's Narrative Graphic Design on YouTube Chandra, Edy
IMAGIONARY Vol 3 No 2 (2025): APRIL
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/bc6snw39

Abstract

This study concludes that artificial intelligence (AI) plays a transformative role in enhancing visual storytelling on YouTube, particularly through the case of the Uketsu channel. The integration of AI-generated visual elements—such as atmospheric illustrations, narrative-driven diagrams, and memory-based imagery—not only supports narrative immersion but also deepens emotional engagement with the audience. The use of niche AI tools like Kakashi, as explored in one of Uketsu's most-viewed videos, reveals how personalized and emotionally resonant visuals can amplify horror storytelling. Furthermore, the findings highlight the importance of balancing human creativity with AI assistance to maintain originality and ethical integrity in digital content creation. While AI tools offer efficiency and personalization, creators must navigate challenges such as potential loss of artistic authenticity and overdependence on automated systems. Ultimately, this study offers insights into the evolving dynamics of narrative graphic design in the AI era, where technology serves not just as a tool but as an active participant in shaping audience experiences.
Menghidupkan Identitas Visual Kegiatan Sekolah Dasar melalui Desain Poster: Pengalaman Kolaboratif di SD Sinar Dharma Chandra, Edy; Ciputra, Luvena Valencia; Wijaya, Naomi Gracia; Alicia, Deasy; Chandra, Nero Devanca
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol. 8 No. 1: Juli 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v8i1.4725

Abstract

Kegiatan seni di sekolah dasar memiliki peran penting dalam membentuk ekspresi dan karakter siswa. Namun, kegiatan semacam ini sering kali tidak diiringi dengan media komunikasi visual yang efektif. Melalui pengabdian kepada masyarakat ini, penulis berkolaborasi dengan SD Sinar Dharma untuk merancang poster kegiatan Pentas Seni bertema "Around the World". Tujuannya adalah menciptakan identitas visual kegiatan yang komunikatif, kontekstual, dan edukatif. Kegiatan ini menggunakan metode partisipatif, mulai dari briefing, eksplorasi desain, hingga produksi dan distribusi poster. Hasilnya menunjukkan bahwa desain komunikasi visual mampu menghidupkan identitas kegiatan, memperkuat keterlibatan siswa, dan meningkatkan daya tarik kegiatan di mata masyarakat sekolah.
Eksplorasi Visual Personal Branding sebagai Alat Diferensiasi dalam Pemasaran Properti: Pendekatan Desain Komunikasi Visual Chandra, Edy; Elysia, Celine
VISUAL Vol 20 No 2 (2025)
Publisher : FAKULTAS SENI RUPA DAN DESAIN - UNIVERSITAS TARUMANAGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/vis.v20i2.34049

Abstract

Penelitian ini bertujuan mengeksplorasi penerapan personal branding secara visual sebagai strategi diferensiasi dalam pemasaran properti di tengah persaingan yang ketat. Melalui pendekatan desain komunikasi visual, penelitian ini menganalisis bagaimana agen properti menggunakan elemen visual seperti logo personal branding, desain konten media sosial, dan tampilan profesional untuk membangun kepercayaan dan menarik perhatian calon klien. Studi kasus berfokus pada agen properti di Ray White Tomang, Jakarta Barat, dengan sasaran audiens berusia 25–40 tahun. Hasil penelitian menunjukkan bahwa penerapan personal branding visual yang konsisten, profesional, dan menarik mampu menciptakan persepsi positif, meningkatkan kepercayaan, serta memperkuat identitas merek agen properti secara efektif. Penelitian ini juga menyoroti pentingnya integrasi elemen visual yang relevan dengan karakteristik audiens target sebagai kunci sukses diferensiasi dalam industri properti.