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ANALISIS PENERAPAN MANAJEMEN SDM TERHADAP PRODUKTIVITAS KARYAWAN DI TOKO SENSATIA LOMBOK EPICENTRUM MALL Widiastini, Putu Pranita; Chandra, Edy
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6967

Abstract

Penelitian ini bertujuan untuk menganalisis peran manajemen sumber daya manusia terhadap peningkatan produktivitas karyawan di Toko Sensatia Lombok Epicentrum Mall. Pendekatan penelitian yang digunakan adalah deskriptif kualitatif dengan tujuan memberikan gambaran menyeluruh mengenai bagaimana fungsi-fungsi manajemen sumber daya manusia diimplementasikan dalam lingkungan kerja ritel kecantikan. Penelitian dilaksanakan selama tiga bulan, yaitu pada September hingga November 2025, dengan melibatkan satu store manager dan empat shop assistant sebagai informan utama yang memiliki keterlibatan langsung dalam operasional toko. Teknik pengumpulan data meliputi wawancara mendalam, observasi langsung pada aktivitas kerja sehari-hari, serta analisis dokumen terkait kebijakan dan prosedur kerja yang diterapkan di toko. Hasil penelitian menunjukkan bahwa fungsi-fungsi manajemen sumber daya manusia seperti rekrutmen, pelatihan, kompensasi, motivasi, dan evaluasi kinerja telah diterapkan secara konsisten dan berkesinambungan. Pelatihan rutin yang diberikan oleh Retail Operational Supervisor dan store manager terbukti meningkatkan pemahaman karyawan terhadap product knowledge, kemampuan komunikasi dengan pelanggan, serta kedisiplinan dalam pelaksanaan tugas sesuai standar operasional. Sistem kompensasi yang mencakup gaji tetap, insentif, dan atmosfer kerja yang harmonis turut memperkuat motivasi internal karyawan. Selain itu, komunikasi yang terbuka antarstaf menciptakan iklim kerja suportif yang mendorong kolaborasi dan efektivitas kerja. Secara keseluruhan, temuan penelitian ini mengindikasikan bahwa pengelolaan manajemen sumber daya manusia yang baik berperan penting dalam menciptakan lingkungan kerja yang produktif dan mendukung peningkatan kualitas kerja karyawan di Toko Sensatia Lombok Epicentrum Mall.
PENGARUH DISIPLIN DAN KERAMAHAN TEKNISI TERHADAP KEPUASAN KONSUMEN (STUDI KASUS ASTRA HONDA MOTOR SRIWIJAYA MATARAM) Wulandari, Ni Luh Desi; Chandra, Edy
Empiricism Journal Vol. 6 No. 4: December 2025
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/8qg2kx10

Abstract

   
Pemanfaatan Event Marketing Dalam Menumbuhkan Brand Awareness Depo Jaya Bangunan Kananda, I Nengah Dwi Vive; Chandra, Edy
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2237

Abstract

Penelitian ini bertujuan untuk menganalisis strategi event marketing yang digunakan oleh Depo Jaya Bangunan sebagai upaya meningkatkan brand awareness. Penelitian menggunakan pendekatan kualitatif deskriptif dengan desain studi kasus. Data diperoleh melalui observasi partisipatif dan wawancara mendalam dengan narasumber yang dipilih secara purposive sampling, yaitu Manajer Marketing Depo Jaya Bangunan dan Ketua Panitia Event. Observasi dilakukan secara sistematis selama berlangsungnya  event Rise in Red, yang terdiri dari kegiatan Jaya Run dan konser musik, untuk mengamati interaksi konsumen, eksposur merek, serta pengalaman emosional yang terbentuk. Data dianalisis melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi event marketing yang diterapkan mampu meningkatkan brand awareness melalui keterlibatan emosional konsumen, konsistensi eksposur merek, serta pengalaman positif yang dirasakan peserta selama event. Event tidak hanya berfungsi sebagai sarana hiburan, tetapi juga sebagai media komunikasi merek yang efektif dalam menanamkan identitas Depo Jaya Bangunan di benak masyarakat. Implikasi penelitian ini menunjukkan bahwa event marketing berbasis pengalaman dapat menjadi strategi alternatif yang efektif bagi sektor ritel bahan bangunan untuk memperkuat pengenalan merek di tingkat daerah. Penelitian ini juga membuka peluang bagi penelitian selanjutnya untuk meneliti dampak jangka panjang event marketing terhadap loyalitas konsumen dan keputusan pembelian.
Peran Listing Produk Komprehensif dalam Strategi Pemasaran Website Bagi UMKM Lombok di NTB Mall Suari Tri Astuti, Ni Nyoman; Chandra, Edy
Jurnal Disrupsi Bisnis Vol. 9 No. 1 (2026): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v9i1.55970

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Penelitian ini menganalisis peran listing produk yang komprehensif sebagai elemen krusial dalam strategi pemasaran digital UMKM Lombok, berpusat pada platform NTB Mall. Platform NTB Mall berfungsi sebagai wadah promosi digital dan fisik yang bertujuan memperluas jangkauan pasar produk unggulan lokal. Fokus utama penelitian ini adalah mengkaji bagaimana kualitas dan kelengkapan informasi listing meliputi deskripsi detail, visual berkualitas, serta data harga dan stok yang akurat memengaruhi keputusan pembelian konsumen dan visibilitas produk UMKM di dunia maya. Metode yang digunakan adalah Kualitatif Deskriptif, dengan pengumpulan data dilakukan melalui observasi website, wawancara, dan tinjauan dokumen. Penelitian ini sangat relevan dengan konsep Pemasaran Digital/E-Commerce, Kepercayaan Konsumen (Trust), dan Search Engine Optimization (SEO). Listing yang lengkap dan akurat diyakini meningkatkan kepercayaan, sementara listing yang kaya kata kunci berfungsi sebagai teknik SEO untuk memperluas jangkauan. Hasil penelitian menunjukkan bahwa listing produk yang lengkap secara signifikan meningkatkan kepercayaan konsumen dan diferensiasi produk. Selain itu, kelengkapan listing juga memainkan peran penting dalam optimasi SEO, yang pada akhirnya memperluas jangkauan pasar digital UMKM. Kurangnya fokus dan kualitas UMKM Lombok dalam menyusun listing produk yang komprehensif di NTB Mall mengindikasikan bahwa kualitas listing saat ini belum optimal, sehingga menghambat potensi penjualan. Oleh karena itu, penelitian ini sangat penting dilakukan guna meningkatan kualitas listing produk dan mengoptimalkan potensi penjualan mereka melalui platform NTB Mall.
Training and Internship in Japan by The Job Training Institution (Disnakertrans NTB) to Improve the Competency of Human Resources in NTB Province Made Restu Wardani, Desak; Chandra, Edy
Jurnal Ilmiah Sumber Daya Manusia Vol 9 No 2 (2026): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v9i3.54592

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The gap between workforce competencies and the needs of the business and industrial world remains a fundamental issue. Many formal education graduates lack the technical and soft skills required by the current job market. Therefore, the NTB Manpower and Transmigration Office continues to promote the strengthening of vocational training, competency certification, and collaboration with the business sector to ensure that human resource development programs are more relevant and targeted. This scientific paper uses descriptive qualitative research. It is designed to provide a detailed and in-depth description of a phenomenon or situation as it occurs in a given environment. Data were collected directly through interviews, observation, and documentation. The Training and Internship Program to Japan, conducted by the NTB Manpower and Transmigration Office (LPK), plays a crucial role as a facilitator and liaison between prospective workers, training institutions (LPK), the central government, and Japanese partners such as IM JAPAN. The Manpower and Transmigration Office (Disnakertrans) is responsible for ensuring a transparent and selective recruitment process, ensuring that selected candidates are truly prepared and meet the criteria. The Disnakertrans Office begins the process with a rigorous selection process, including administration, physical tests, psychological tests, interviews, and a basic Japanese language test. The goal is to select candidates who possess not only physical and mental abilities but also the motivation and readiness to face the challenges of working abroad. This program is expected to significantly impact human resource competency in the province of West Nusa Tenggara (NTB) and create a superior and competitive workforce.
The Role of Transformational Leadership in Improving Employee Performance at the NTB Provincial Cultural Park Cahyani, Ni Putu Andhinnia Prita; Sudarma, I Made; Chandra, Edy
Jurnal Ilmiah Sumber Daya Manusia Vol 9 No 1 (2025): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v9i1.55421

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This study analyzes how transformational leadership improves employee performance at the Cultural Park of West Nusa Tenggara Province. As a regional cultural preservation institution, the Cultural Park faces complex operational demands requiring adaptive human resource management. Using a qualitative phenomenological approach, this research explores employee experiences with transformational leadership implementation through in-depth interviews with 10 employees of varying tenure, participatory observation, and documentation analysis. Thematic analysis was applied focusing on Bass and Riggio's four dimensions of transformational leadership.Findings reveal that all four dimensions are effectively implemented. Leaders demonstrate idealized influence through caring behavior that serves as a role model. Inspirational motivation manifests in consistent vision communication and efforts to secure work facilities. Intellectual stimulation appears through openness to innovative ideas, particularly regarding digital adaptation. Individualized consideration is realized via personal attention and recognition aligned with employee characteristics. These practices significantly enhance performance by creating a conducive work environment and strengthening motivation.The study enriches transformational leadership theory in public sector cultural organizations and offers practical guidance for developing leadership quality in similar institutions, emphasizing the importance of supporting systems including adequate staffing, welfare improvement, and continuous capacity development for sustainable organizational performance.
Analysis of the Utilization of the E-Sensi Attendance Application and the Work Environment in Building Employee Work Discipline at the NTB Provincial Cultural Park Adiwidnyana, Ida Bagus; Sudarma, I Made; Chandra, Edy
Jurnal Ilmiah Sumber Daya Manusia Vol 9 No 1 (2025): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v9i1.55578

Abstract

This study examines the utilization of the E-Sensi attendance application and the role of the work environment in building employee work discipline at the NTB Provincial Cultural Park. Using a qualitative case study approach, data were collected through in-depth interviews with 13 employees, observation, and documentation, and analyzed using thematic analysis. The findings indicate that GPS- and photo-based E-Sensi effectively reduces attendance manipulation, although technical issues such as system errors and internet quota limitations persist. A supportive work environment strengthens discipline through positive social norms and interpersonal relationships. Employee discipline is shaped by the interaction of technological control, work environment conditions, and economic incentives from TPP. The study concludes that an integrated approach combining technology optimization, work environment improvement, and consistent sanction enforcement is more effective than partial interventions.
Biology Teachers' Perceptions of the Theory of Evolution Based on an Islamic Perspective in Senior High School Destina, Ramanda; Chandra, Edy; Mulyani, Asep
Bioeducation Journal Vol 9 No 1 (2025): Bioeducation Journal
Publisher : Universitas Negeri Padang Address: Biology Education Study Program Faculty Mathematics and Natural Science (FMIPA) Jl. Prof. Dr. Hamka Air Tawar Barat, Padang-West Sumatera-Indonesia Telp. +62751-7057420 - Fax.+62751-7058772 - Ph. +6281363229286

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/bioedu.v9i1.510

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The theory of evolution is still debated today because it is considered to conflict with religious beliefs and teachings, especially concerning the origins of humans. Although many biology teachers believe that the theory of evolution is important and should be taught in schools, teachers' misconceptions about the theory can lead to misunderstandings and controversy. This study aims to identify the types of perceptions held by biology teachers who are Muslim and to describe the influence of Islamic perspectives on Muslim biology teachers' perceptions of the theory of evolution. This research employs a descriptive qualitative method. The subjects of this study are three Muslim biology teachers from a high school in Cirebon City. The results indicate that the teachers' perceptions fall into the category of Adam's Exceptionalism. Acceptance of the concept of evolution varies, and the Islamic perspective emphasizes that knowledge is a means to understand the greatness of Allah SWT and seek the truth. Teaching the theory of evolution in schools is considered important, and it should be conveyed correctly to prevent misconceptions.
Pengaruh Disiplin dan Keramahan Teknisi terhadap Kepuasan Konsumen (Studi Kasus Astra Motor Honda Sriwijaya Mataram) Wulandari, Ni Luh Desi; Chandra, Edy
Empiricism Journal Vol. 6 No. 4: December 2025
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/8qg2kx10

Abstract

Penelitian ini bertujuan menganalisis pengaruh disiplin dan keramahan teknisi terhadap kepuasan konsumen pada layanan servis motor di Astra Motor wilayah Mataram. Pendekatan kuantitatif digunakan dengan sampel 100 responden konsumen melalui kuesioner Likert skala 1-5. Analisis data dilakukan dengan regresi linier berganda menggunakan SPSS versi 25, setelah uji asumsi klasik (normalitas, multikolinearitas, heteroskedastisitas). Hasil menunjukkan bahwa disiplin teknisi (X1) berpengaruh positif dan signifikan terhadap kepuasan konsumen (Y) dengan koefisien β = 0.28 (t = 4.12, Sig. = 0.000), sementara keramahan teknisi (X2) memiliki pengaruh lebih kuat dengan β = 0.42 (t = 6.25, Sig. = 0.000). Secara keseluruhan, model regresi menjelaskan 65.2% variasi kepuasan (R² = 0.652), dengan F-hitung = 89.45 (Sig. = 0.000). Faktor lain seperti harga dan fasilitas masih memengaruhi sisanya. The Effect of Technician Discipline and Friendlyness on Customer Satisfaction (Case Study of Astra Motor Honda Sriwijaya Mataram) Abstract This research aims to analyze the influence of technician discipline and friendliness on consumer satisfaction in motorcycle service at Astra Motor in the Mataram a region. A quantitative approach was employed with a sample of 100 consumer respondents via a Likert scale questionnaire (1-5). Data analysis was conducted using multiple linear regression in SPSS version 25, following classical assumption tests (normality, multicollinearity, heteroscedasticity). The results indicate that technician discipline (X1) has a positive and significant effect on consumer satisfaction (Y) with a coefficient β = 0.28 (t = 4.12, Sig. = 0.000), while technician friendliness (X2) exhibits a stronger influence with β = 0.42 (t = 6.25, Sig. = 0.000). Overall, the regression model explains 65.2% of the variation in satisfaction (R² = 0.652), with an F-statistic of 89.45 (Sig. = 0.000). Other factors such as price and facilities still influence the remainder.
RELIGIUSITAS DALAM PENDIDIKAN KIMIA (ESENSI PEMIKIRAN PENDIDIKAN KIMIAWAN KLASIK JABIR BIN HAYYAN) Edy Chandra
Scientiae Educatia: Jurnal Pendidikan Sains Vol. 1 No. 1 (2012)
Publisher : Tadris Biologi Fakultas Ilmu Tarbiyah dan Keguruan IAIN SYEKH NURJATI CIREBON

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/sc.educatia.v1i1.496

Abstract

Religiousity has not received adequate attention among scientists and educational researchers. Fundamental problems faced by the Islamic university and school is how to strengthen the integration of religiousity into science education. It should be further explored the life and work of Muslim chemists. In this case, Jabir ibn Hayyan, seems to be the most authoritative figures Muslim chemists to be explored further. This research is based on factual historical research model. The object of this study is a collection of writings Jabir ibn Hayyan Classical Arabic in Mukhtar Rasa `il vol.1 (scripted by Paul Kraus 1935), using a qualitative approach to descriptive analytical method, combining historical and philosophical approach, taking into account the substantial and functional relationship between information and obtained and the views contained in the manuscript.  Jabir had engage religiousity his Philosophical thought on divinity, universe, human, society, and knowledge. He had also enhanced religiousity into educational practice, especially in chemistry education. His thoughts could be simplified as an integrative educational thought and balance. Jabir promote holistic education that integrates the various aspects in a balanced education fields, and encourage positive interaction between educators and learners, prioritize based on experiment and observation.Keywords:  religiousity, chemistry, science, education, philosophy