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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung Jurnal Manajemen Indonesia OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JAE (Jurnal Akuntansi dan Ekonomi) Jurnal Ilmu Manajemen dan Akuntansi Terapan Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Teknik Informatika (JUTIF) MANAJEMEN Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Economic Reviews Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JER International Journal of Economics, Management and Accounting Jurnal Pelayanan Masyarakat Panggung Kebaikan : Jurnal Pengabdian Sosial Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Accounting, Management, and Economics Research : Ijamer
Diana Aqmala
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Keputusan Pembelian Produk Somethinc: Peran Kepuasan Konsumen sebagai Mediator Sagita Adinda Fitri; Vincent Didiek Wiet Aryanto; Diana Aqmala; Adilla Kustya Ulfa
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2476

Abstract

Penelitian ini menguji pengaruh kualitas layanan dan kepercayaan konsumen terhadap keputusan pembelian dengan kepuasan konsumen sebagai variabel mediasi pada mahasiswa UDINUS. Menggunakan purposive sampling dan analisis PLS- SEM (SmartPLS 4.0), hasil menunjukkan bahwa kualitas layanan dan kepercayaan konsumen berpengaruh positif terhadap kepuasan dan keputusan pembelian, kepuasan konsumen memediasi hubungan tersebut secara signifikan.
Dampak Pemasaran Digital terhadap Pembelian Skincare: Sinergi Promosi Media Sosial, Ulasan Online, Harga, dan Kualitas Pelayanan Oktavia Ayu Lestari; Diana Aqmala; Guruh Taufan Hariyadi; Lenni Yovita
JAE (JURNAL AKUNTANSI DAN EKONOMI) Vol 10 No 1 (2025): JAE (Jurnal Akuntansi dan Ekonomi)
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jae.v10i1.24985

Abstract

The skincare industry in Indonesia continues to grow rapidly, but Natasha Skincare faces challenges in the form of declining sales from 2020-2024. Competition in this industry is getting tighter due to the emergence of many new clinics, so purchasing decisions are an important factor in maintaining a business. This study aims to determine the extent to which social media promotions, online customer reviews, prices, and service quality influence Natasha Skincare purchasing decisions. This study uses quantitative techniques with 100 respondents, selected based on predetermined criteria (Purposive sampling), and filling out an online questionnaire sent via G-form. The data was then analyzed using IBM SPSS 26 which includes descriptive analysis, validity and reliability tests, classical assumptions, multiple linear regression, hypothesis testing, and coefficient of determination. The findings of this study indicate that social media promotions, online reviews, prices, and positive service quality significantly influence purchasing decisions. This study shows that Natasha Skincare needs to improve its social media promotion strategy, maintain positive online customer reviews, offer competitive prices, and ensure quality service. With the skincare industry facing intense competition, it is important to expand sales and maintain competitiveness amidst increasingly competitive competition.
Co-Authors Abu Salam Acoktang Acoktang Adilla Kustya Ulfa Adilla Kustya Ulfa Agista Nurul Defani Almira Santi Samasta Ana Kadarningsih Ariati Anomsari Astrid Novianti Aufa Marzuq Alwi Awanis Linati Haziroh Calya Dini Daniswara Damar, Haunan Dandy Aprilya Dea, Widya Putri Nareswari Dita Endar Hardiyani Erin Kristina Fadillah Putri Abadi Farrikh Al Zami Febrianur Ibnu Fitroh Sukono Putra Firza Arief Ramadhan Guruh Taufan Hariyadi Handy Nur Cahya Ida Farida Ifan Rizqa Ika Novita Dewi Inggrit Faza Saputra Keisha Serafina Kristiana, Ratna Kusni Ingsih Lenni Yovita Mila Sartika Mochammad Eric Suryakencana Wibowo Monix Alfionita Lestari Muhammad Khusni Fikri Oktavia Ayu Lestari Pradana Kusuma Jati Raffa Ardarajuna Putra Roymon Panjaitan Sagita Adinda Fitri Sisca Dian Rahmawati Suci Nuryani Syamsul Arifin Tiara Apriliani Vincent Didiek Wiet Aryanto