p-Index From 2020 - 2025
19.284
P-Index
This Author published in this journals
All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan E-Jurnal Ekonomi dan Bisnis Universitas Udayana Ekuitas: Jurnal Pendidikan Ekonomi Business UHO: Jurnal Administrasi Bisnis Informatika Mulawarman: Jurnal Ilmiah Ilmu Komputer Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JMM (Jurnal Masyarakat Mandiri) Jurnal AKSI (Akuntansi dan Sistem Informasi) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Riset Inspirasi Manajemen dan Kewirausahaan OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JAD: Jurnal Riset Akuntansi & Keuangan Dewantara JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi ACADEMICS IN ACTION Journal of Community Empowerment Syntax Idea Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Syntax Transformation BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Research in Social Science and Humanities Indonesian Journal of Innovation Studies Jurnal Akuntansi dan Keuangan Annals of Human Resource Management Research Jurnal Indonesia Sosial Sains Journal of Economics and Management Scienties IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ekuitas Jurnal Pnedidikan Ekonomi Journal of Ekonomics, Finance, and Management Studies
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Dinasti International Journal of Economics, Finance

The Role of Brand Image in Mediating The Influence of Electronic Word of Mouth (E-Wom) on Purchase Intention Fazrin, Fauzi Ikhsan; Komariah, Kokom; Jhoansyah, Dicky
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3095

Abstract

This study was conducted to examine the effect of Electronic Word of Mouth (E-WOM) on brand image and purchase intention, as well as the mediating role of brand image in the relationship between E-WOM and purchase intention. The phenomenon observed is the increasing role of online reviews and digital recommendations in shaping consumers' perceptions of brands and their purchasing decisions. This study used descriptive and associative methods with a quantitative approach. The study population was 356,410 residents of Sukabumi City, with a sample of 200 people randomly selected through probability sampling technique. Validity and reliability testing was conducted using SPSS version 23. The results showed that E-WOM had a significant effect on brand image with all items on the E-WOM variable and brand image declared valid (r_hitung > r_kritis). In addition, brand image also has a significant influence on consumer purchase intention. Brand image acts as a mediator that strengthens the influence of E-WOM on purchase intention. Cronbach's Alpha values for brand image, E-WOM, and purchase intention show high reliability (>0.60). In conclusion, E-WOM and brand image have an important role in shaping consumer purchase intention, with brand image strengthening the relationship between E-WOM and purchase intention. Effective marketing strategies should focus on improving brand image and leveraging E-WOM to drive consumer purchase decisions.
Analysis of Social Media Influencers on Purchase Intention through Perceived Value as a Mediating Variable Hanifah, Bunga; Ramdan, Asep Muhamad; Jhoansyah, Dicky
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3144

Abstract

Lazada, one of the largest e-commerce in Southeast Asia, experienced a decrease in the number of visitors in early 2023. This study aims to analyze the influence of social media influencers on purchase intention through perceived value as a mediating variable for Lazada users in Sukabumi City. The research method used is quantitative with a sample size of 180 respondents. Data analysis techniques using Structural Equation Modeling Partial Least Square (SEM-PLS). The results showed that social media influencers have a positive and significant effect on perceived value. Social media influencers have no significant effect on purchase intention. Perceived value has a positive and significant effect on purchase intention. Perceived value is not effective in mediating the relationship between social media influencers and purchase intention, because the direct effect is greater than the indirect effect. In conclusion, Lazada needs to increase the role of social media influencers and perceived value to encourage user purchase intention, but it needs a more effective strategy in integrating these two factors.
Co-Authors Acep Samsudin Afra Maulia Ai Nurhalimah Aisha, Salsabil Aisyah, Serlina Alayya, LA Syara Alfana Duwi Alamanda Aliya Nurfauzia Amira Tussa'Adah Anak Agung Gede Sugianthara Andi Sopandi Andre Reymon Nirwana Aneu Lutfiana Anggita Dwi Rahmatika Anisa Nur Oktaviani Annisa, Annisa Mardiana Ramdhani Any Octaviany Asep Muhamad Ramdan Asep Muhammad Ramdan Aufa Salwa Hidayat Aulia Agustian Awaliyah, Nanda Putri Ayulestari, Devi Bagja Pasca Ramadhan Bilqis Nabillah Galih Bima Zikrillah Haq Bobby Billian Ramadhan Cindy Fitriya Dara Almira Deni Muhammad Danial Deria Cahya Fitriadi Desti Karimah Deuis kartinah Dewi, Fitriani Deya Mentari Octavia Anugerah Dina Apriani Dion Setianto Elsa Amaliana Elsa Gusfryani Elsa Yulianti Erik Candra Pertala Erry Sunarya Erry Sunarya Fadhila Wanda Hidayati Faizal Mulia Z Fajar Bayhaq, Tegar Fazrin, Fauzi Ikhsan Febriani, Selvy Fendira lutfianisa Fikri Ahmad Fauzi Gunawan, Meilani Gusfryani, Elsa Hana Alvita Hanifah, Bunga Haniifah , Khairunnisa Hanna Friska P Friska P Hudaya, Syalva Fauzia Ilham Purnama Putra Intan Firmantiny Yulia Intana Audri Frikatiani Ira Ardyani Isa, Indra Griha Tofik Iwan Rizal Setiawan Jauza Dzahabiyya Juliaristanti, Vira Karin Maulia Sulaeman Kokom Komariah Kokom Komariah Lala Febby Ardiany Leonita Siwiyanti Lia Amelia Lienry Salsia Putri Suryadi Linda Novita Dewi Lindiana, Resa Lisnawati Lisnawati Lisnawati Lisnawati Lisnawati Listiawati, Pika Lulu Almarjan Lulu Luciana Luthfi Aulazia Fatahillah Mazzlida Mat Deli Mila Almaudina Mita Tri Utami Mitha Tri Mutiar Moch Lutfi Gunawan Mochamad Anton Wiguna Saputra Mochammad Sigit Satibi Muhamad Ramdan, Asep Muhammad Rahmatullah, Muhammad Muhammad Tasbit Hamzah Ramdani Murty, Try Mustika Nabila Salsabila Rahman Najma Alifia Nanda Putri Awaliyah Nazri Raihan, Muhammad Nazriel, Muhammad Neneng Maesyarah Neng Nia Fania Nor Norisanti Novy Anggraini Nurdianti, Resti Nurjanah, Disa Siti Nurmala, Resa Pika Pirliana Pitriani, Elsa Priyanti Handayani Pryal, Agitya Nur R Deni Muhammad Danial Rahmatika, Anggita Dwi Raihan Mughits Shalshabill Ramdan, Asep M. Ramdan, Asep Muhammad Ramdani, Muhamad Sahrul Rana Putra Pamungkas Refi Sandria Oktapiadi Reina Riswanti Pertiwi Reni Uniana Resa Nurmala Resta Restiani Resti Juwita Resti Yunisa Restiani, Resta Ria Mulvianti Riana Afriansyah Rifki Ramdhan Rika Indriani Rika Nur Rahmawati Rima Praditya Septiani Rini Anisa Riri Rifardi Riska Riska Riska Riska Risma Melati Risnanamawati Risnanamawati Rivaldi Muslim Ruswandi Rizki Akbari Rizky Anugerah Pratama Rosanti Rosanti Sahira Nurjehan Saidah, Siti Aulia Salsabil Aisha Salsabila Khoirunnisa Sami Raras Sarah Nurlaeli Tanzil Selawati Selawati Setianto, Dion Siti Nur Syipa Siti Nuraeni Sonia Firdaus Sopyan Saori Srimaulani, Vina Sulaeman, Karin Maulia Sunarya, Erry Sunarya, Erry Suryana, Erry Syaban, Agil Syawaliyah, Nisrina Syifaurrohmah, Syifaurrohmah Taopik, Moh. Tarisa Nur Fadilah Tetty Sufianty zafar Ujang Sumarwan Ulpa, Fhirda Putriana Uniana, Reni Vira Juliaristanti Wahyu Restu Illahi Widya Nindi Pratiwi Wijaya, Sukma Winda Astri HIdayat Windi Yanti Wiwin Rosmiyanti Agustin Yeti Laelasari Yoga Mudofar Bahri Yuniar, Elsa Zafar, Tetty Suffianty Zafar, Tetty Sufianty Zahra, Nadabila