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All Journal IQTISHODUNA JEJAK JURNAL PERSPEKTIF BISNIS AdBispreneur JURNAL INTEGRASI Jurnal Inovasi Bisnis (Inovbiz) JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JOURNAL OF APPLIED ACCOUNTING AND TAXATION Seminar Nasional FISIP Unila JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Ilmiah Administrasi Bisnis dan Inovasi Jurnal Ilmiah Akuntansi dan Finansial Indonesia Studi Akuntansi dan Keuangan Indonesia (SAKI) Bahtera Inovasi Interdisciplinary Social Studies Jurnal Bisnis Mahasiswa Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Of World Science Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Jurnal Pengabdian Inovasi dan Teknologi Kepada Masyarakat Aplikasi Administrasi: Media Analisa Masalah Administrasi Journal of Indonesian Economy and Business Proceeding Applied Business and Engineering Conference VALUTA Jurnal Administrasi Bisnis, Manajemen dan Ekonomi Social Sciences Insights Journal Journal of Sustainable Community Development
Shinta Wahyu Hati
Politeknik Negeri Batam
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Journal : Bahtera Inovasi

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Faktor-Faktor yang Mempengaruhi Persepsi Milenial Sebagai Viewer terhadap YouTuber Gaming di Batam Wahyu Hati, Shinta; Mallouhi El Arisni, Shafira
Bahtera Inovasi Vol 7 No 2 (2023): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v7i2.6657

Abstract

The aim of this research is to identify and analyze the factors that influence the perception of the millennial generation as YouTuber gaming viewers in Batam. The technique used to collect data is a questionnaire. The data analysis method used in this research is confirmatory factor analysis (CFA). The results of the research show that from the 14 indicators analyzed, 4 new factors were formed, namely: impact on viewers, content sharing, audience perceptions of YouTuber videos, and benefits received. After analysis, the most dominant factor influencing the perception of the millennial generation as viewers towards gaming YouTubers in Batam is the impact on viewers, with a variance value of 22.169%.
Co-Authors Ade Rizkia Pratama Adhitomo Wirawan Aditya Wirangga Afriani Kartika Agus Supriyadi Agussa Putra, Pandu Aisyah Juliati Alrido Martha Devano Andayani, Nur Rahmah Andi Erna Mulyana Arinah Dhiaurrahma Arumrasmy, Awik Aryani Aryani Aurora, Angel Ayu Puspitasari Ayu Puspitasari, Ayu Bakhroni, Fery Yudha Banu Failasuf Buyung Berlianto Atthariq Muzzammil Chandra Novita Danis Furqon Desi Rahmaningtias Desi Ratna Sari, Desi Ratna Diah Amalia Dian Mulyaningtyas Doni Putra Utama Dwi Kartikasari Ersya, Ozy Diva Fandy Bestario Harlan Fauziah, Salsabila Nurul Fedia Restu Feny Rafidah Fikri, Alif Fikri, Nuzuly Fillandini, Raja Frinki, Frinki Fuad Arif Rahman Geliga Tieland Ginting, Eva Valentina Hadyjah, Besse Hasanah, Raja Fillandini Nurul Haya Nabila Shafa Hendrawan, Bambang Heru Andika Hidayat, Hajan Indira Brahmana Intan, Sutra Ira Listiani Riswana Okta Jessica Olifia Kastella, Cantika Yosdianti Khalilah Ramiza Kiki Rohani Lidya Mariska Mallouhi El Arisni, Shafira Mia Syafrina Monica Elisa Napitupulu Muhammad Zainuddin Mulyana, Andi Erna Mulyaningtyas, Dian Nanik Lestari Naysila, Assyfa Nelmi Sabrina Fitri Ningrum, Selvy Agita Nisa, Atiqotun Novita, Chandra Nur Annisa Nur Rahmah Andayani Nurjanah Nurjanah Nurlidiya Parlewen Nurlidiya Parlewen, Nurlidiya Othanindyah, Larasati Prila Anjani Purnamasari, Dwi Amalia Putri, Aprilia Prastiana Rahayu, Yunita Rahmat Hidayat Rally Ferry Agusta Reza Firnanda RIA ANGGRAINI Riri Zelmiyanti Riri Zelmiyanti, Riri Riska Anjelli Mellinia Riszky Ramadhan Nourlette Rumata Nababan , Yesica rusda irawati Rusda Irawati, Rusda Ryan Fanase Marbun Ryza Dwi Mayasari S.M., Ilham Sahendra, Rezihardi Septiana, Maryani Septiani, Nurulia Serlina Simangunsong Setiawan, Muhamad Yusuf Seto Sulaksono Adi Wibowo, Seto Sulaksono Adi Sri Nurhayani Sri Zuliarni Suci Oktavia Dwi Ningsih Sugeng Riadi Sugeng Riadi Sumarni, Mei Syafrina, Mia Syarifah Syarifah, Syarifah Vina Kholisa Dinuka Wahyu Ningrum Handayani Windy Septiani Harefa Winri Gabriela Dumori Pasaribu Yola Putri Ningsih Yosi Handayani Yovan Sawir Saputra Yulia Nababan Yulinda Yulinda yulinda Yuniarti, Ela Yuniati, Indah Rahma