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All Journal Assets : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Kultur Demokrasi Bioeksperimen: Jurnal Penelitian Biologi AKUNTANSI DEWANTARA SEIKO : Journal of Management & Business ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi ASSET: Jurnal Manajemen dan Bisnis Journal of Indonesian Scholars for Social Research Jurnal Visi Manajemen (JVM) The Academy Of Management and Business (TAMB) Gemilang: Jurnal Manajemen dan Akuntansi Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset J-CEKI Jurnal Pengabdian Masyarakat Manage Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Umi Farida
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Penerapan Kecerdasan Buatan (Artificial Intelligence) untuk Meningkatkan Keamanan Finansial Nasabah pada Sektor Perbankan listyono, rizki; Titi Rapini; Umi Farida
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 1 (2025): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i1.1433

Abstract

The use of artificial intelligence (AI) in banking has grown rapidly in recent years, providing opportunities and challenges in dealing with it. AI in the banking world is expected to facilitate use, strengthen customer data security, and optimize risk management. This article aims to analyze the level of customer user experience towards banking services by utilizing artificial intelligence (AI). The analysis technique used in this study is descriptive with a quantitative approach, involving 100 respondents of various ages, various jobs and various educational backgrounds. The main requirement for respondents is that they are customers of various conventional banks in Ponorogo Regency who have used artificial intelligence (AI)-based banking services. Data were collected through questionnaires supplemented with secondary data in the form of documents related to the implementation of artificial intelligence in the banking service system. The application of AI in the banking sector is the detection and prevention of fraudulent transactions in real time, identity verification through biometrics, identity verification through biometrics, chatbots and virtual assistants for customer service, detecting suspicious activity, and the use of smart wallets. The findings in this study explain that artificial intelligence (AI) is able to increase the efficiency of services to customers, provide a better experience, and improve the quality of banking services. Customers are greatly helped by the use of artificial intelligence (AI)
Co-Authors Adelina Hasyim Adi Santoso Ansar Aprilia Widya Kurniawati Astutik Dwi Rahayu Choirul Hamidah Eka Destriyanto Pristi Eko Wagiyanto evi liana Fery Setiawan Friska Adita Wulandari Putri Hadi Sumarsono Helvy Rafika Krisdiyanti Hermi Yanzi Jayawarsa, A.A. Ketut Jihan Suci Lestari Kurniawaty Laksono Trisnantoro Listyono, Rizki Luluk Nadiroh Masri R Muhammad Bayu Nirwana Muhammad Luthfi NAHLA RAHMA YUNITA Nindya Sharita Anggraini Pinaryo Pinaryo Putro, Rizki REIGION JUMANTORO Setyo adji Siti Chamidah Tazkiyah, Firda Auliya Titi Rapini Yusriadi, Yusriadi Yuvi Safitri Zaenal Fanani