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All Journal International Journal of Artificial Intelligence Research Ultima Management : Jurnal Ilmu Manajemen Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Aksara: Jurnal Ilmu Pendidikan Nonformal BASKARA: Journal of Business and Entrepreneurship IDEI: Jurnal Ekonomi & Bisnis MAHESA : Malahayati Health Student Journal Milestone: Journal of Strategic Management Feedforward: Journal of Human Resource Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Publikasi Riset Mahasiswa Manajemen Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Proceeding of International Conference on Entrepreneurship (IConEnt) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JER
Hutabarat, Zoel
Universitas Pelita Harapan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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CONSUMERS’ BRAND LOYALTY OF ENERVON C IN PANDEMIC ERA Hutabarat, Zoel; Putidita, Velya
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Abstract

The growth of Vitamin C demand in pandemic makes brand loyalty became one of an important factor to win competitive advantage among competitors. This study aimed to examine and understand the relationship between brand awareness, word of mouth, perceived quality, and brand image towards brand loyalty of Enervon C consumer in pandemic era. Sample of this study were 270 respondents that consume Enervon C during pandemic. This study applies quantitative research method with data collection method through electronic questionnaires. Collected data will be analyzed through SmartPLS 3.3.3 with Structural Equation Modelling. The result indicated that brand awareness, perceived quality, and brand loyalty has a direct relationship with brand loyalty and brand image mediated the relationship of brand awareness and perceived quality with brand loyalty. Word of mouth has a direct relationship with brand image.
THE EFFECT OF BRAND POPULARITY, BRAND AWARENESS, PERCEIVED QUALITY ON THE REPURCHASE INTENTION OF HYUNDAI ELECTRIC CAR Hutabarat, Zoel; Surya, Laurensius Ramadhan
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 2 (2022): Proceedings of the 2nd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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The aim of this study to examine the relationship between brand popularity, brand awareness, perceived value, and brand loyalty on repurchase intention in Hyundai electric car consumers. This study uses quantitative research methods with purposive sampling, the owners, or users of Hyundai cars. Data collection in this study used a questionnaire distributed using a google form electronic questionnaire. The data that was collected was 203 respondents who filled in validly for 3 months from August to October 2021. The data was then processed using the SmartPLS software test tool. This study tested the validity of the indicators, the reliability of the variables and tested the form of the research model with R2, Q2, and rms tetha. The results of this study indicate that the variable brand popularity has no effect on brand loyalty, and brand awareness has no effect on repurchase intention. Meanwhile, brand awareness and perceived quality affect brand loyalty. Meanwhile, brand popularity, perceived value, and brand loyalty influence purchase intention. These results indicate that the experience of using a Hyundai car will give consumers a separate assessment so that they are more interested in buying a Hyundai electric car.
Exploring the Innovativeness, Proactiveness, Risk Taking, CSR Support, Organizational Engagement, Job Engagement, and Creativity on PR Tirta Bangunan Baru Hutabarat, Zoel; Kuswanto, Khennedy
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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Companies that exist all around the world need to have the skills. Those skills are needed to become a flourishing company, because it’s not just about strategies or goals. It's also bound by the worker in that company. That bond is the worker or the employees of that company that contribute to the company which makes a difference against other competitors. The purpose of this research is to analyze the factors that employees need to be able to contribute by Innovativeness, Proactiveness, Risk Taking, CSR Support, Organizational Engagement, Job Engagement, and Creativity to the company. The data gathered was through the use of a survey approach using google forms in a series of questionnaires. The subject of this research is the employees of PT.Tirta Bangunan Baru. The method used is quantitative research and a purposive sampling is used for this research, The Partial Least Square Structural Equation Modelling which is SMART-PLS SEM is used for the technique to scrutinise the data (v 4.0.8.4). Validity and reliability tests were performed in this study with a pretest of 40 respondents. Furthermore, a total of 210 respondents were chosen for the sample size of this study. Additionally, the data concluded having 9 supported hypotheses and 2 not supported hypotheses from all 11 hypotheses that are included in this research. The data that has been gathered produced results to show all the variables examined had a positive effect on PT.Tirta Bangunan Baru employees.
The Influence of Entrepreneurship, Business Strategy, and Business Networking on Competitive Advantage in Micro, Small and Medium Enterprises in the FnB Industry in Jabodetabek Hutabarat, Zoel; Gianina, Gianina
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 3 (2023): Proceedings of the 3rd International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

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This research examines the impact of Entrepreneurship, Business Strategy and Business Networking for Competitive Advantage on small medium enterprises in FnB industry in Jakarta, Bogor, Depok, Tangerang, and Bekasi. This research uses quantitative research methods and purposive sampling. Total respondents in this research is 201 respondents from Jabodetabek area. The spread of the quationnaire is done using Google Form. Analysis and testing of statistical data in this research is using SmartPLS4 application. The result of this research study stated that entrepreneurship has an influence on business strategy, entrepreneurship has an influence on competitive advantage, business strategy han an influence on business networking, and business networking has an influence on competitive advantage. While business strategy doesn’t has influence on competitive advantage.
PENGARUH WORD OF MOUTH OLEH BRAND CREDIBILITY MELALUI CUSTOMER SATISFACTION, CUSTOMER LOYALTY, DAN REVISIT INTENTION PADA APOTEK CANON DI DEPOK Phiong, Sunny; Hutabarat, Zoel
Publikasi Riset Mahasiswa Manajemen Vol 4 No 2 (2023): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v4i2.3289

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh word of mouth oleh brand credibility melalui customer satisfaction, customer loyalty, dan revisit intention pada Apotek Canon di Depok. Penelitian ini dilakukan di Depok dengan 170 responden pria dan wanita yang berbelanja di Apotek Canon. Pengumpulan data dilakukan dengan menyebarkan kuesioner yang berisi 25 pertanyaan dengan Skala Likert 1-5. Analisis data menggunakan metode SEM berbasis PLS. Hasil penelitian ini menunjukkan bahwa customer satisfaction dan customer loyalty terbukti memediasi pengaruh word of mouth oleh brand credibility. Pengaruh positif terbukti juga pada Customer Loyalty oleh Brand Credibility dan Revisit Intention tetapi tidak Customer Satisfaction, Ada juga pengaruh positif pada Customer Satisfaction oleh Brand Credibility, Word of Mouth oleh Customer Satisfaction dan Customer Loyalty, Revisit Intention oleh Customer Satisfaction.
The Influence Of Factors In Dental Practice: Price, Facilities, Dentist Services, Staff Services, And Word Of Mouth With Patient Satisfaction And Patient Loyalty As Mediators At YDC Dental Clinic, East Jakarta Stephanie, Skolastika Stephanie; Hutabarat, Zoel
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1426

Abstract

dentist services, and staff services, on word of mouth, with patient satisfaction and patient loyalty as mediators at YDC Dental Clinic. This research involved 181 patients. Data collection was carried out by distributing questionnaires containing 35 questions using a 1-5 Likert Scale based on a purposive sampling technique. Data were analyzed using the PLS-SEM method. The results of this study indicate that Price, Facilities, Dentist Services, and Staff Services positively and significantly influence Patient Satisfaction. Furthermore, Patient Satisfaction was proven to have a positive and significant effect on both Patient Loyalty and Word of Mouth. Additionally, Patient Loyalty also has a positive and significant influence on Word of Mouth. Although some service dimensions (Facilities and Dentist Services) did not show a direct significant influence on loyalty, the mediating role of Patient Satisfaction is crucial in shaping loyalty and word of mouth across all examined service dimensions. These findings affirm that patient satisfaction is the primary foundation driving loyalty and word-of-mouth promotion within the context of dental healthcare services.
PENGARUH PENDIDIKAN KEWIRAUSAHAAN TERHADAP KREATIVITAS KEWIRAUSAHAAN YANG DIMEDIASI INSPIRASI KEWIRAUSAHAAN PADA MAHASISWA DI KOTA JAMBI Zoel Hutabarat; Megumi Callista Hensen
Proceeding National Conference Business, Management, and Accounting (NCBMA) 8th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Salah satu penyebab rendahnya rasio kewirausahaan di Indonesia adalah rendahnya kreativitas kewirausahaan pada pemuda di Indonesia. Pendidikan kewirausahaan di universitas saat ini berupaya meningkatkan kreativitas kewirausahaan sebagai kunci pendorong kemampuan inovasi dan wirausaha mahasiswa. Penelitian ini menguji pengaruh pendidikan kewirausahaan terhadap kreativitas individu dan kreativitas di universitas yang dimediasi oleh inspirasi kewirausahaan pada mahasiswa di Kota Jambi. Penelitian ini merupakan penelitian kuantitatif. Penelitian ini mengumpulkan sampel dengan metode non-probability purposive sampling. Kriteria spesifik yang ditetapkan penelitian yaitu mahasiswa dari jurusan bisnis manajemen yang sedang aktif berkuliah, telah menerima pendidikan kewirausahaan atau sedang mengambil kelas pendidikan kewirausahaan di universitas, dan berdomisili di Kota Jambi. Teknik pengumpulan data yaitu penyebaran kuesioner secara online. Responden dalam penelitian ini ada sebanyak 200 responden. Metode analisis data penelitian dengan PLS-SEM dengan program pengolahan data SmartPLS-4. Hasil penelitian menunjukan bahwa seluruh hipotesis penelitian diterima, yaitu pendidikan kewirausahaan berpengaruh positif dan signifikan terhadap inspirasi kewirausahaan, kreativitas individu, dan kreativitas di universitas pada mahasiswa di Kota Jambi. Inspirasi kewirausahaan berpengaruh positif dan signifikan terhadap kreativitas individu dan kreativitas di universitas pada mahasiswa di Kota Jambi. Terakhir, inspirasi kewirausahaan secara signifikan memediasi pengaruh positif antara pendidikan kewirausahaan terhadap kreativitas individu dan kreativitas di universitas pada mahasiswa di Kota Jambi.
The influence of green brand image, green awareness, green advertising, and ecological knowledge on green purchase intention and green purchase behaviour of beer Bintang and Heineken products in DKI Jakarta Adelina, Cynthia; Hutabarat, Zoel
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1660

Abstract

Green marketing strategies have become increasingly important in addressing the pressing issue of global warming. Companies are adopting green marketing to shape a positive and competitive brand image in offering environmentally conscious products, which ultimately affects consumer purchasing decisions. This study examines the impact of green brand image, green awareness, green advertising, and ecological knowledge on green purchase intention and green purchase behaviour among Beer Bintang/Heineken consumers in DKI Jakarta. The research collected data from 206 respondents who have purchased and seen advertisements for the beer brand. The research findings indicate that green brand image, green advertising, and ecological knowledge significantly and positively influence green purchase intention. Conversely, green awareness has a negative impact on green purchase intention. Additionally, green purchase intention significantly influences green purchase behaviour. The uniqueness of this study lies in its empirical model for predicting green purchasing decisions in the beer industry in Indonesia. It is hoped that this model can also be used by other environmentally friendly FMCG companies and retail industries to develop marketing strategies to enhance customers' green purchasing decisions. This research contributes to global efforts in addressing climate change and environmental issues through consumer choices based on information
The The influence of service quality, store atmosphere, pricefairness and customer satisfaction on consumer loyalty at Sallo Coffee in Jakarta Hutagalung, Christian Daniel Halomoan; Hutabarat, Zoel
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1843

Abstract

This study aims to analyse whether service quality, store atmosphere, and pricefairness have an influence on customer loyalty either directly or using the customer satisfaction variable as the mediation. This research is quantitative research with a causal approach. The findings of this research aim to benefit the food and beverage industry, particularly the coffee shop company. The sampling procedure was carried out by non-probability sampling with a purposive sampling approach. The total number of respondents used was 225 respondents. The data was processed using SmartPLS version 3.2.9. Based on the test results conducted, it is stated that the service quality and price fairness variables affect customer loyalty. However, the store atmosphere variable has no influence on customer loyalty at Sallo Coffee. while the customer satisfaction variable fails to mediate the three variables with the customer loyalty variable
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS PASIEN DI RUMAH SAKIT IBU DAN ANAK XYZ DI JAKARTA [THE INFLUENCE OF SERVICE QUALITY ON PATIENT SATISFACTION AND LOYALTY AT XYZ MOTHER AND CHILDREN'S HOSPITAL IN JAKARTA] Putra, Derryl Komala; Hutabarat, Zoel
Feedforward: Journal of Human Resource Vol. 4 No. 2: September 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ff.v4i2.8731

Abstract

This study was conducted to find out clearly what factors play the most role for patients to choose one hospital as their choice. Becoming the hospital of choice is not just coming to the hospital for treatment but forming trust and good relations between the two parties, so that patients can make repeated visits and even recommend to their relatives. Data collection in this study was carried out on the parents of patients in the hospital using a questionnaire containing 30 questions on a Likert scale of 1-5. The data that has been collected is then analyzed with PLS-SEM. From the results of the study, it was found that in order to get loyalty so that patients continue to choose the hospital in the future, it is necessary to create patient satisfaction first. All the factors discussed both from the physical environment, quality of care, medical personnel, and price reasonableness each have a positive impact on patient satisfaction. In the results of this study, the most significant factor is the quality of care provided to patients, namely about how patients are treated in the hospital. From these results, it is important for hospitals to build a physical environment and services that support patient comfort so that patients feel well served. This creates patient satisfaction and always returns to use the hospital's services. To achieve this, it is necessary to audit services and equipment as well as maintain the physical environment regularly so that service standards at the hospital can be maintained.Abstrak Bahasa Indonesia: Penelitian ini dilakukan untuk mengetahui secara jelas, faktor apa yang paling berperan bagi pasien untuk memilih satu rumah sakit sebagai pilihannya. Menjadi rumah sakit pilihan yang dimaksud bukan hanya sekedar datang ke rumah sakit untuk berobat namun agar terbentuk kepercayaan dan hubungan baik antar kedua pihak, agar pasien dapat melakukan kunjungan berulang dan bahkan merekomendasikan ke kerabatnya. Pengambilan data pada penelitian ini dilakukan terhadap orangtua pasien di rumah sakit dengan menggunakan kuesioner berisi 30 pertanyaan dengan skala likert 1-5. Data yang sudah terkumpul lalu dianalisis dengan PLS-SEM. Dari hasil penelitian didapatkan temuan bahwa untuk mendapatkan loyalitas agar pasien tetap memilih rumah sakit tersebut di masa mendatang maka perlu diciptakan kepuasan pasien terlebih dahulu. Adapun semua faktor yang dibahas baik dari lingkungan fisik, kualitas perawatan, tenaga medis, dan kewajaran harga masing-masing memberikan dampak yang positif terhadap kepuasan pasien. Pada hasil penelitian ini faktor yang paling signifikan adalah kualitas perawatan yang diberikan kepada pasien, yaitu tentang bagaimana pasien diperlakukan di rumah sakit. Dari hasil ini didapatkan bahwa penting bagi rumah sakit untuk membangun lingkungan fisik serta layanan yang mendukung kepada kenyamanan pasien sehingga pasien merasa terlayani dengan baik. Hal ini menciptakan kepuasan pasien dan selalu kembali menggunakan layanan rumah sakit tersebut. Untuk mencapai itu, dibutuhkan audit terhadap layanan dan peralatan serta pemeliharaan lingkungan fisik yang rutin sehingga standar pelayanan di rumah sakit tersebut dapat terjaga.
Co-Authors Adelina, Cynthia Agus Purwanto Ari Sulistyowati Berty, Berty Damarresa Adi Bharata Daniel Ong Kim Kui Denny Larson Dini, Shania Jusan Dodi Cristiawana Evelyn Angelita Februarga Padua Akwila Fitrianti, Asih Gianina, Gianina Handayani, Milda Hutagalung, Christian Daniel Halomoan Ian Nurpatria Suryawan Ian Nurpatria Suryawan Innocentius Bernarto, Innocentius Irdha Helawatunisa Juanna Judith Huliselan, Juanna Judith Komala Putra, Derryl Kuswanto, Khennedy Laurie, Shania Marchel Denny Irawan Megumi Callista Hensen Noferian, Aldy Paramitha Utami Pauline H. Partyranie Tan Phiong, Sunny Putidita, Velya Putra, Derryl Komala Richard Andrew Roman Kanta Sting Ruminggo Samuel, Sylvia Stephanie, Skolastika Stephanie Surya, Laurensius Ramadhan Vidiansyah, Achmad Wuisan, Dewi Yohana F. Cahya Palupi Meilaini