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All Journal International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) Ultima Management : Jurnal Ilmu Manajemen Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management Aksara: Jurnal Ilmu Pendidikan Nonformal BASKARA: Journal of Business and Entrepreneurship MAHESA : Malahayati Health Student Journal Milestone: Journal of Strategic Management Feedforward: Journal of Human Resource Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Publikasi Riset Mahasiswa Manajemen Proceeding National Conference Business, Management, and Accounting (NCBMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Proceeding of International Conference on Entrepreneurship (IConEnt) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JER IDEI: JURNAL EKONOMI & BISNIS
Hutabarat, Zoel
Universitas Pelita Harapan
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Consumer’s Purchase Intention on Sustainable and Greener Liquid Laundry Pods Driven by Green Innovation and Green Brand Naryanton, Naryanton; Zoel Hutabarat
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

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Abstract

This study examines the factors influencing consumer purchase intention toward environmentally friendly laundry pods in Indonesia, a country facing severe waste challenges and increasing demand for sustainable products. The research aims to analyze how green product innovation, green perceived quality, green customer value, and attitude toward green brand shape purchase intention in the context of eco friendly household products. Using a quantitative correlational design, data were collected through an online questionnaire from 135 respondents who use washing machines and have experience with laundry pods. The data were analyzed using Partial Least Squares Structural Equation Modeling through SmartPLS 4. The results show that green product innovation positively affects green customer value and purchase intention, while green customer value significantly influences both purchase intention and attitude toward green brand. Green perceived quality also has a direct positive effect on purchase intention. However, attitude toward green brand does not significantly predict purchase intention, and its mediating role is not supported. In contrast, green customer value successfully mediates the relationship between green product innovation and purchase intention. These findings highlight the importance of product innovation and perceived value in strengthening consumer interest in sustainable household products.
ANALISA PENGARUH SERVICE STAFF PERFORMANCE, PHYSICAL SORROUNDINGS DAN POSITIVE INTERACTIONS TERHADAP AUTHENTICITY PERCEPTION DAN EXPERIENTIAL VALUE SERTA DAMPAKNYA TERHADAP CUSTOMER SATISFACTION NAMAAZ DINING Ramadhan, Akhmad; Hutabarat, Zoel
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/gqmj9f42

Abstract

Restoran saat ini bukan hanya dijadikan sebagai tempat makan, namun juga dapat menjadi tempat untuk memperoleh pengalaman yang menyenangkan seperti misalnya pada Namaaz Dining, yang menerapkan konsep fine dining dengan gastronomi molekuler untuk memberikan pengalaman lebih kepada para konsumen. Penelitian ini bertujuan untuk menguji pengaruh dari variabel service staff performance, physical sorroundings dan positive interactions terhadap authenticity perception dan experiential value serta dampaknya terhadap customer satisfaction pada konsumen yang pernah melakukan kunjungan pada restoran Namaaz Dining. Penelitian dilakukan secara kuantitatif dengan pendekatan kausal. Data dikumpulkan secara langsung dengan menyebarkan kuesioner pada responden penelitian dan diperoleh 238 responden. Analisa dilakukan dengan menggunakan teknik analisa structural equation modelling (SEM) pada aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa seluruh hipotesis pada penelitian ini diterima, artinya service staff performance, physical sorroundings dan positive interactions berpengaruh signifikan positif terhadap authenticity perception, begitu juga dengan authenticity perception yang berpengaruh signifikan dan positif terhadap experiential value, dan experiential value serta perceived value berpengaruh signifikan dan positif terhadap customer satisfaction.  
PENGARUH PERCEIVED PARENTAL REWARD, ENTREPRENEURIAL SELF EFFICACY, YANG DIMODERASI FAMILY BUSINESS INVOLVEMENT TERHADAP ENTREPRENEURIAL INTENTION DI UNIVERSITAS PELITA HARAPAN Zoel Hutabarat; Denny Larson; Marchel Denny Irawan
IDEI: Jurnal Ekonomi & Bisnis Vol 2 No 1 (2021): JUNE 2021
Publisher : Insan Doktor Ekonomi Indonesia (IDEI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38076/ideijeb.v2i1.59

Abstract

The number of business people who started from a family business in Indonesia were quite large. But the number of companies that prepare successors to continue and develop the family business could be counted on fingers. This study aimed to determined the effect of Perceived Parental Reward, Entrepreneurial Self Efficacy, which was moderated by Family Business Involvement on Entrepreneurial Intention. This study used quantitative research by distribute 200 questionnaires and tested using PLS Structural Equation Modeling (SEM) to evaluate the reliability and validity of measurement models and structural models. The results showed that there was a positive influence between the Perceived Parental Reward, Entrepreneurial Self Efficacy, which was moderated by Family Business Involvement on Entrepreneurial Intention. From these results it was hoped that the campus could form a supportive environment for the development of family businesses. It did not always form the mindset to form a new business so that a growing family business was not abandoned or no longer want to build a family business. Jumlah pelaku bisnis yang memulai dari bisnis keluarga di Indonesia cukup banyak. Namun jumlah perusahaan yang menyiapkan penerus untuk melanjutkan dan mengembangkan bisnis keluarga bisa dihitung dengan jari. Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Parental Reward, Entrepreneurial Self-Efficacy yang dimoderatori oleh Family Business Involvement terhadap Entrepreneurial Intention. Penelitian ini menggunakan penelitian kuantitatif dengan menyebarkan 200 pertanyaan dan diuji menggunakan PLS Structural Equation Modeling (SEM) untuk mengevaluasi reliabilitas dan validitas model pengukuran dan model struktural. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara Perceived Parental Reward, Entrepreneurial Self-Efficacy yang dimoderatori oleh Family Business Involvement terhadap Entrepreneurial Intention. Dari hasil tersebut diharapkan kampus dapat membentuk lingkungan yang mendukung bagi pengembangan usaha keluarga. Tidak selalu membentuk pola pikir untuk membentuk usaha baru agar usaha keluarga yang sedang berkembang tidak terbengkalai atau tidak mau lagi membangun usaha keluarga.
Pengaruh Pay Satisfaction, Supervisor Support, Career Development, Worklife Balance dan Workload Terhadap Job Satisfaction Pegawai di PT PLN (Persero) UID Suluttenggo Roman Kanta Sting Ruminggo; Zoel Hutabarat
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.7998

Abstract

                    The aim of this research is to determine the influence of Pay Satisfaction, Supervisor Support, Career Development, Worklife Balance and Workload on Job Satisfaction. In this research, the cross-sectional method was used to obtain quantitative data from questionnaires distributed online. The questionnaire was taken and modified based on existing questions from previous literature. Data was obtained from 206 respondents who were members of the population who were organic employees at PT PLN (Persero) UID Suluttenggo using probability sampling techniques. The data was then analyzed using Smart PLS4 software. The research results show that there is a positive relationship between Pay Satisfaction, Supervisor Support, Career Development and Worklife Balance on Job Satisfaction, but Pay Satisfaction does not show a significant relationship. Meanwhile, Workload was found to have a negative effect on Job Satisfaction. The results of this research provide managerial implications that will help companies increase job satisfaction. There are several limitations to this research, so it is followed by recommendations for further research.
ANALISIS PERBANDINGAN KINERJA TEXTBLOB DAN CLIFF NLP PADA KLASIFIKASI SENTIMEN ULASAN PELANGGAN PENGRAJIN JEPARA Hendra Achmadi; Sylvia Samuel; Zoel Hutabarat; Yorkie Radnan Kristiono
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Analisis sentimen merupakan salah satu teknik dalam pemrosesan bahasa alami (Natural Language Processing/NLP) yang digunakan untuk mengidentifikasi opini dan emosi pengguna terhadap suatu produk atau layanan berdasarkan data teks. Penelitian ini bertujuan untuk melakukan analisis sentimen terhadap ulasan konsumen pengrajin mebel di Jepara yang diperoleh dari Google Maps Review, serta membandingkan kinerja dua pendekatan yang berbeda, yaitu metode berbasis transformer dan metode berbasis leksikon. Metode yang digunakan dalam penelitian ini adalah Text Mining-based Sentiment Analysis Method yang meliputi tahapan pengumpulan data, preprocessing teks, ekstraksi fitur, klasifikasi sentimen, dan evaluasi hasil. Pendekatan transformer diimplementasikan menggunakan model cardiffnlp/twitter-xlm-roberta-base-sentiment yang mampu memahami konteks kalimat melalui representasi embedding dan mekanisme self-attention, sedangkan pendekatan leksikon menggunakan TextBlob yang mengklasifikasikan sentimen berdasarkan kamus polaritas kata. Hasil analisis terhadap data ulasan menunjukkan bahwa distribusi sentimen didominasi oleh sentimen negatif dengan 63 ulasan (54%), diikuti oleh sentimen positif sebanyak 38 ulasan (33%), dan sentimen netral sebanyak 16 ulasan (13%). Temuan ini menunjukkan bahwa sebagian konsumen masih memiliki pengalaman yang kurang memuaskan terhadap layanan atau produk pengrajin Jepara. Secara metodologis, model berbasis transformer menunjukkan kemampuan yang lebih baik dalam memahami konteks bahasa dibandingkan metode leksikon yang cenderung bergantung pada polaritas kata secara individual. Penelitian ini diharapkan dapat memberikan kontribusi dalam memahami persepsi konsumen terhadap industri kerajinan lokal serta memberikan referensi metodologis dalam penerapan analisis sentimen pada data ulasan berbahasa Indonesia.
DARI IDE MENJADI AKSI: MODEL PENGABDIAN KEPADA MASYARAKAT UNTUK PENGUATAN KREATIVITAS, INOVASI, DAN LITERASI AI BERPUSAT PADA MANUSIA DALAM MENUMBUHKAN MINAT KEWIRAUSAHAAN BERKELANJUTAN SISWA SMA Selvi Esther Suwu; Ika Suhartanti Darmo; Yohana F. Cahya Palupi Meilani; Isana Sri Christina Meranga; Zoel Hutabarat
Proceeding National Conference Business, Management, and Accounting (NCBMA) 9th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This community service (PkM, Pengabdian Kepada Masyarakat) article reports a youth entrepreneurship empowerment intervention for 16–18-year-old students at SMA Citra Kasih Jakarta (n=24). The program responds to two concurrent realities: (1) Indonesia’s creative economy is increasingly important for job creation, and (2) students’ growing reliance on generative AI risks weakening independent thinking and problem sensitivity. Four theoretical pillars guide the intervention: youth empowerment and entrepreneurial mindset; experiential learning and design thinking; (creative) self-efficacy as a driver of action; and UNESCO’s human-centered AI literacy. The intervention combined a 45-minute interactive session, guided discussion, a micro-challenge translating real problems into value propositions, and rapid prototyping using pipe-cleaners to practice iteration and feasibility. Evaluation used a post-activity survey (5-point Likert), facilitator observations, and a structured rubric assessing problem clarity, novelty, usefulness, feasibility, and sustainability sensitivity. Results show strong participant acceptance (means 4.46–4.58; SD 0.51–0.66) and six group prototypes with value statements; indicating early gains in problem-framing and confidence to ideate without letting AI replace human reasoning. The novelty lies in embedding human-centered AI literacy within a compact entrepreneurship learning design and providing a replicable logic model, worksheet template, rubric, and follow-up roadmap aligned with sustainability agendas.
Co-Authors Adelina, Cynthia Agus Purwanto Ari Sulistyowati Berty, Berty Damarresa Adi Bharata Daniel Ong Kim Kui Denny Larson Dini, Shania Jusan Dodi Cristiawana Evelyn Angelita Februarga Padua Akwila Fitrianti, Asih Gianina, Gianina Handayani, Milda Hendra Achmadi Hutagalung, Christian Daniel Halomoan Ian Nurpatria Suryawan Ian Nurpatria Suryawan Ika Suhartanti Darmo Innocentius Bernarto, Innocentius Irdha Helawatunisa Isana Sri Christina Meranga Juanna Judith Huliselan, Juanna Judith Komala Putra, Derryl Kuswanto, Khennedy Laurie, Shania Marchel Denny Irawan Megumi Callista Hensen Naryanton, Naryanton Noferian, Aldy Paramitha Utami Pauline H. Partyranie Tan Phiong, Sunny Putidita, Velya Putra, Derryl Komala Ramadhan, Akhmad Richard Andrew Roman Kanta Sting Ruminggo Samuel, Sylvia Selvi Esther Suwu, Selvi Esther Stephanie, Skolastika Stephanie Surya, Laurensius Ramadhan Vidiansyah, Achmad Wuisan, Dewi Yohana F. Cahya Palupi Meilaini Yohana F. Cahya Palupi Meilani Yorkie Radnan Kristiono