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FAKTOR YANG MEMENGARUHI PATIENT LOYALTY DI UNIT RAWAT INAP RSIA XYZ  Komala Putra, Derryl; Hutabarat, Zoel
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5221

Abstract

Penelitian ini dilakukan untuk mengetahui secara jelas, faktor apa yang paling berperan bagi pasien untuk memilih suatu rumah sakit sebagai pilihan nya. Menjadi rumah sakit pilihan yang dimaksud bukan hanya sekedar datang ke rumah sakit untuk berobat, namun agar terbentuk kepercayaan dan hubungan baik antar kedua pihak, agar pasien dapat melakukan kunjungan berulang dan bahkan merekomendasikan ke kerabat nya. Pengambilan data pada penelitian ini dilakukan terhadap orangtua pasien anak yang menjalani rawat inap di rumahsakit dengan menggunakan kuesioner online berisi 30 pertanyaan dengan skala likert 1-5. Pengambilan data dengan purposive sampling, dan dilakukan selama dua bulan hingga tercapai jumlah responden sebanyak 160 orang Data yang sudah terkumpul lalu diolah dan dianalisis dengan PLS-SEM. Dari hasil penelitian didapatkan untuk mendapatkan patient loyalty, maka perlu diciptakan patient satisfaction terlebih dahulu agar pasien tetap memilih rumah sakit tersebut di masa mendatang. Adapun semua factor yang dibahas baik dari Physical environment, Quality of care, People, dan Price Fairness masing-masing memberikan dampak yang positif terhadap Patient Satisfaction. Pada hasil penelitianini factor yang paling signifikan adalah Quality of Treatment yang diberikan kepada pasien, yaitu tentang bagaimana pasien diperlakukan di rumah sakit.
Analisis Pengaruh Waktu Pelayanan, Lokasi, Operational Benevolence, Fasilitas, Price Affordability terhadap Kepuasan Pasien Poli Penyakit dalam RS Reksodiwiryo Vidiansyah, Achmad; Hutabarat, Zoel
MAHESA : Malahayati Health Student Journal Vol 5, No 11 (2025): Volume 5 Nomor 11 (2025)
Publisher : Universitas Malahayati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mahesa.v5i11.19692

Abstract

ABSTRACT Patient satisfaction is a crucial factor in evaluating the quality of hospital services, influencing patient loyalty and the efficiency of healthcare systems. Various aspects, such as service time, location, operational benevolence, facilities, and price affordability, play a significant role in determining the level of patient satisfaction in receiving medical care. Objective: This study aims to analyze the effect of service time, location, operational benevolence, facilities, and price affordability on patient satisfaction at the Internal Medicine Outpatient Clinic of Reksodiwiryo Hospital, Padang.  A quantitative approach with a cross-sectional design was employed, involving 170 randomly selected respondents. Data were collected through questionnaires and analyzed using PLS-SEM. The findings indicate that all variables have a positive and significant effect on patient satisfaction, with operational benevolence being the most dominant factor (β = 0.42; p < 0.001), followed by facilities (β = 0.31; p < 0.001), service time (β = 0.27; p < 0.001), price affordability (β = 0.21; p < 0.01), and location having the least impact (β = 0.18; p < 0.05). These findings emphasize that operational benevolence and service comfort play a more significant role in enhancing patient satisfaction compared to cost and accessibility factors. Therefore, hospital management is advised to prioritize improving medical staff interactions, upgrading service infrastructure, and optimizing service efficiency to maintain high patient satisfaction levels and hospital competitiveness.   Keywords: Patient Satisfaction, Operational Benevolence, Service Time, Healthcare Facilities, Price Affordability.  ABSTRAK Kepuasan pasien merupakan faktor krusial dalam menilai kualitas layanan rumah sakit, yang berpengaruh terhadap loyalitas pasien serta efisiensi sistem pelayanan kesehatan. Berbagai aspek, seperti waktu pelayanan, lokasi, operational benevolence, fasilitas, dan keterjangkauan harga, dapat memengaruhi tingkat kepuasan pasien dalam menerima layanan medis. Penelitian ini bertujuan untuk menganalisis pengaruh waktu pelayanan, lokasi, operational benevolence, fasilitas, dan keterjangkauan harga terhadap kepuasan pasien di Poli Penyakit Dalam RS Reksodiwiryo Padang. Penelitian ini menggunakan pendekatan kuantitatif dengan desain cross-sectional, melibatkan 170 responden yang dipilih secara acak. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa waktu pelayanan, lokasi, operational benevolence, fasilitas, dan keterjangkauan harga memiliki pengaruh positif dan signifikan terhadap kepuasan pasien, dengan operational benevolence sebagai faktor paling dominan (β = 0,42; p < 0,001), diikuti oleh fasilitas (β = 0,31; p < 0,001), waktu pelayanan (β = 0,27; p < 0,001), keterjangkauan harga (β = 0,21; p < 0,01), dan lokasi sebagai faktor dengan pengaruh terendah (β = 0,18; p < 0,05). Temuan ini menegaskan bahwa aspek operational benevolence dan kenyamanan fasilitas memainkan peran utama dalam meningkatkan kepuasan pasien dibandingkan faktor biaya dan aksesibilitas. Oleh karena itu, manajemen rumah sakit disarankan untuk lebih memprioritaskan peningkatan interaksi tenaga medis, perbaikan infrastruktur pelayanan, serta optimalisasi efisiensi waktu pelayanan guna menjaga tingkat kepuasan pasien yang tinggi dan daya saing rumah sakit.   Kata Kunci: Kepuasan Pasien, Operational Benevolence, Waktu Pelayanan, Fasilitas Kesehatan, Keterjangkauan Harga.
Pengaruh Quality of Work Life, Psychological Empowerment Terhadap Work Engagement Yang Dimediasi Oleh Job Satisfaction (Studi Empiris Pada Perawat Rumah Sakit XYZ) Berty, Berty; Hutabarat, Zoel
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 10 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i11.2974

Abstract

Penelitian ini dilakukan bertujuan untuk menganalisis pengaruh quality of work life, psychological empowerment terhadap work engagement yang dimediasi oleh job satisfaction (studi empiris pada perawat Rumah Sakit XYZ). Penelitian ini melibatkan perawat yang berjumlah 223 orang. Pengumpulan data dilakukan dengan menyebarkan kuesioner berisi 35 pertanyaan dengan Skala Likert 1-5 berdasarkan metode judgemental sampling. Data dianalisis dengan metode SEM berbasiskan PLS. Hasil penelitian menunjukkan bahwa Quality of Work Life berpengaruh positif terhadap Job Satisfaction dan Work Engagement, serta Psychological Empowerment juga memiliki pengaruh positif terhadap kedua variabel tersebut. Selain itu, Job Satisfaction terbukti berperan sebagai mediator yang signifikan dalam hubungan antara Quality of Work Life dan Psychological Empowerment terhadap Work Engagement. Temuan ini menunjukkan pentingnya kualitas kehidupan kerja dan pemberdayaan psikologis dalam meningkatkan kepuasan kerja yang pada gilirannya dapat meningkatkan keterlibatan kerja para perawat di Rumah Sakit XYZ.
Analisis Pengaruh Brand Awareness, Brand Image, dan Brand Trust terhadap Brand Loyalty nasabah tabungan BritAma di Jakarta Pusat Damarresa Adi Bharata; Zoel Hutabarat
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1991

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The purpose of this research is to examine the influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty. Research data was obtained through a survey involving 212 respondents. This research uses primary data obtained from questionnaires distributed online and directly in the Central Jakarta area via Google Form. The sampling technique was non-probability sampling, with the main respondents being BritAma Savings customers. This research uses a quantitative approach by applying the Partial Least Square Structural Equation Modeling (PLS-SEM) method. This research is expected to provide knowledge to BRI management to further increase Brand Loyalty through increasing Brand Awareness, Brand Image and Brand Trust. The research results explain that there is a positive and significant influence between Brand Awareness, Brand Images, Brand Trust and Brand Loyalty.
Pengaruh Corporate Social Responsibility dan Corporate Image Terhadap Brand Loyalty: Studi Martha Tilaar Group di Toko Pondok Indah Mall 2 [The Influence of Corporate Social Responsibility and Corporate Image on Brand Loyalty: A Study on Martha Tilaar Group Shop at Pondok Indah Mall] Hutabarat, Zoel; Fitrianti, Asih
Milestone: Journal of Strategic Management Vol. 2 No. 1 April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v2i1.5347

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This study aims to identify the effect of corporate social responsibility and corporate image on brand loyalty: a study case on Martha Tilaar Group at Pondok Indah Mall 2. This study uses a quantitative method in which the collection process uses an online questionnaire and uses non-probability sampling techniques with purposive sampling where respondents are respondents who have visited the Martha Tilaar Group store located at Pondok Indah Mall 2. The sample in this study involved 156 respondents which had been obtained from the questionnaires distributed and for data analysis using a partial approach least square (PLS)-structural equation modelling (SEM) with SmartPLS application. The results of this study indicate that there are six variables in which the variables of economic responsibility, ethical responsibility and philanthropic responsibility have a positive effect on corporate image and brand loyalty. Meanwhile, the legal responsibility variable has no positive effect on corporate image and brand loyalty.BAHASA INDONESIA ABSTRACTPenelitian ini bertujuan untuk mengidentifikasi pengaruh antara corporate social responsibility dan corporate image terhadap brand loyalty: studi kasus Martha Tilaar Group di Toko Pondok Indah Mall 2. Penelitian ini menggunakan metode kuantitatif yang di mana proses pengumpulan menggunakan penyebaran kuesioner dengan sistem online dan menggunakan teknik sampling non-probabilitas, dengan purposive sampling yang di mana responden merupakan responden yang pernah melakukan kunjungan ke toko Martha Tilaar Group yang bertempat di Pondok Indah Mall 2. Sampel pada penelitian ini melibatkan 156 responden dan data yang terkumpul diuji dengan menggunakan pendekatan partial least square (PLS)-structural equation modelling (SEM) dengan aplikasi SmartPLS. Hasil penelitian ini menunjukan terdapat enam variabel yang di mana variabel economic responsibility, ethical responsibility dan philanthropic responsibility berpengaruh positif terhadap corporate image dan brand loyalty. Sedangkan untuk variabel legal responsibility tidak berpengaruh positif terhadap corporate image dan brand loyalty.
Pengaruh Social Capital dan Human Capital Terhadap Business Growth Pengusaha Perempuan di Jakarta dan Tangerang [Effect of Social Capital and Human Capital on Business Growth of Women Entrepreneurs in Jakarta and Tangerang] Hutabarat, Zoel; Dini, Shania Jusan
Feedforward: Journal of Human Resource Vol. 1 No. 1: April 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ff.v1i1.3803

Abstract

The aim of this study is to examine the positive effect of social capital, human capital, reputational capital on business growth on women entrepreneurs in Jakarta dan Tangerang. Intangible assets are widely regarded as a key success factor for business growth in various countries. The growth of women's businesses in developing countries is still rare to find, but in recent years women have been seen to be more active in terms of entrepreneurship and business with women's ownership continues to grow to this day. This study uses a quantitative approach. The data collection technique in this study used an electronic questionnaire via Google Form, consisting of 31 indicators and the number of respondents was 201 respondents who are women and currently have businesses. The analytical method used in this research is SmartPLS 3.0, and in distributing the questionnaire, this study uses judgment sampling technique. The results of this study conclude that social capital has a positive effect on business growth, human capital has a positive effect on business growth, individual reputation capital has a negative effect on business growth, and organization reputational capital has a positive effect on business growth.
Kontribusi Pemimpin Terhadap Kepuasan Kerja Karyawan [Leader's Contribution to Employee's Job Satisfaction] Noferian, Aldy; Hutabarat, Zoel
Feedforward: Journal of Human Resource Vol. 1 No. 2: September 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ff.v1i2.4344

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This study aims to determine the effect of the leader-subordinate relationship, task structure, and strength of the leader's position on job satisfaction of Bank X employees in Jakarta and South Tangerang. This research is a quantitative research with survey using online questionnaire with Likert scale with 105 respondents who are employees of Bank X in Jakarta and South Tangerang. The results of this study indicate that the leadership-subordinate relationship, task structure, and strength of the leader's position altogether affect job satisfaction of Bank X’s employees in Jakarta and South Tangerang. Partially, the task structure and strength of the leader's position variables affect job satisfaction, while the leader-subordinate relationship has no effect on job satisfaction. This study emphasizes the relationship between the leader and subordinates, task structure and strength of the leader's position in order to be maintained so that employee productivity can increase in the company.BAHASA INDONESIA ABSTRACT:Penelitian ini bertujuan untuk mengetahui pengaruh hubungan pimpinan-bawahan, struktur tugas, dan kekuatan posisi pemimpin dengan kepuasan kerja karyawan Bank X di Jakarta dan Tangerang Selatan. Penelitian ini merupakan penelitian kuantitatif dengan survei menggunakan kuesioner online dengan skala Likert kepada 105 responden yang merupakan karyawan Bank X di Jakarta dan Tangerang Selatan. Hasil penelitian ini menunjukkan bahwa hubungan pimpinan-bawahan, struktur tugas, dan kekuatan posisi pemimpin secara bersama-sama berpengaruh terhadap kepuasan kerja karyawan Bank X di Jakarta dan Tangerang Selatan. Secara parsial, variabel struktur tugas dan kekuatan posisi pemimpin berpengaruh kepada kepuasan kerja sedangkan hubungan pimpinan-bawahan tidak berpengaruh terhadap kepuasan kerja. Penelitian ini menekankan hubungan antara pimpinan dengan bawahan, struktur tugas dan kekuatan posisi pemimpin agar tetap terjaga sehingga produktivitas karyawan dapat meningkat dalam perusahaan.
Analisis Pengaruh Perceived Meaningful Work, Environmental Transformational Leadership Terhadap Organizational Citizenship Behavior Towards the Environment di Hotel Mercure dan Ibis Samarinda [Effect of Perceived Meaningful Work, Environmental Transformational Leadership on Organizational Citizenship Behavior Towards the Environment at Mercure Hotel and Ibis Samarinda] Laurie, Shania; Hutabarat, Zoel
Feedforward: Journal of Human Resource Vol. 2 No. 1: April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ff.v2i1.5294

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An entrepreneur needs to maintain the sustainability of Natural Resources. The aim of this study is to determine the effect of perceived meaningful work and environment transformational leadership on organizational citizenship behavior towards the environment. This research is quantitative research with non-probability sampling method by distributing questionnaires to respondents who are all employees of Mercure and Ibis Samarinda hotels. For the pretest, the respondent's data was collected 30 respondents, while for the sample in the actual test, 222 respondents were collected. The collected data was then processed using the Partial Least Square Structural Equation Model (PLS-SEM) and analyzed further with validity, reliability, bias, and hypotheses testing. The results of the research conducted indicate that the ETL variable has a direct effect on OCBE and also has an indirect effect on OCBE, the PMW variable as a mediating variable. Likewise, the direct effect of ETL on PWM and the direct influence of PMW on OCBE.BAHASA INDONESIA ABSTRACTPelaku bisnis perlu menjaga keberlanjutan Sumber Daya Alam (SDA). Penelitian ini ingin mengetahui pengaruh perceived meaningful work (PMW) dan environment transformational leadership (ETL) terhadap Organizational Citizenship Behavior towards the Environment (OCBE). Penelitian ini merupakan penelitian kuantitatif dengan metode non-probability sampling dengan menyebarkan kuesioner kepada responden yang adalah seluruh karyawan hotel Mercure dan Ibis Samarinda. Untuk pretest, terkumpul data responden sebanyak 30 responden, sedangkan untuk sampel pada actual test terkumpul 222 responden. Data yang terkumpul kemudian diolah dengan menggunakan alat uji Partial Least Square Structural Equation Model (PLS-SEM) dan dianalisis lebih lanjut dengan validitas, reliabilitas, bias, dan hipotesis yang telah dibentuk. Hasil penelitian yang dilakukan menunjukkan bahwa variabel ETL memiliki pengaruh langsung terhadap OCBE dan juga berpengaruh tidak langsung terhadap OCBE variabel PMW sebagai variabel mediasi. Demikian juga dengan pengaruh langsung ETL terhadap PWM dan pengaruh langsung PMW terhadap OCBE.
The Influence of Entrepreneurial Intention, Entrepreneurial Commitment, Family Support, on Entrepreneurial Behavior to Students in Bandung Zoel Hutabarat; Evelyn Angelita
Proceedings of the International Conference on Entrepreneurship (IConEnt) Vol. 5 (2025): Proceedings of the 5th International Conference on Entrepreneurship (IConEnt)
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Students with high entrepreneurial intention but who have not yet transformed it into entrepreneurial behavior represent a contradictory issue that requires in-depth research. This study explores the influence of entrepreneurial intention, entrepreneurial commitment, and family support on the entrepreneurial behavior of students in Bandung. The study involved 193 students from three universities in Bandung using a non-probability sampling method, specifically judgmental sampling. The results of the study indicate that entrepreneurial intention has a positive influence on entrepreneurial behavior, both directly and indirectly through entrepreneurial commitment. However, entrepreneurial commitment does not have a direct influence on entrepreneurial behavior. Furthermore, family support does not provide a positive moderating effect on the relationship between entrepreneurial intention and entrepreneurial commitment. This study provides insights into the importance of entrepreneurial intention in shaping entrepreneurial behavior, despite the absence of a role for entrepreneurial commitment and family support.
The Influence of Servant Leadership, Knowledge Management and Strategic Management on Employee Engagement and Management Performance Ari Sulistyowati; Milda Handayani; Zoel Hutabarat
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3698

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The purpose of this study is to see the effect of servant leadership, knowledge management and strategic management on management involvement and performance in start-up companies in Jakarta. The method used in this study is descriptive quantitative. The sample in this study was 105 employees. The sampling technique used was a census. The data used in this study were primary and secondary data. The analysis tools used in this study included SmartPLS. The tests carried out in this study included Validity Test, Reliability Test, Inner Model Test, Outer Model Test, and Hypothesis Test. The results of research conducted at startup companies in Jakarta include: 1) Servant leadership has a positive and significant effect on employee engagement; 2) Knowledge management has a positive and significant effect on employee engagement; 3) Strategic management has no positive and insignificant effect on employee engagement; 4) Servant leadership has a positive and significant effect on management performance; 5) Knowledge management has a positive and significant effect on management performance; and 6) Strategic management has no positive and insignificant effect on management performance. This study is limited to management involvement and performance. The focus on startup companies may limit the generalization of these findings. In addition, although this study uses a questionnaire created by the researcher to ensure its relevance, the data used may be subject to bias, such as social desirability or limited disclosure of unfavorable opinions. This study contributes to the understanding of management performance and employee engagement in startup companies in Jakarta, with a focus on the factors of servant leadership, knowledge management, and strategic management. This research adds new insights related to other factors that influence management involvement and performance, especially in startup companies. So that, later it can be used as reference material in further literature.