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All Journal Sosiohumaniora JKMS : Jurnal Ilmu Komunikasi Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Al-Ulum Jurnal Komunikasi Jurnal Dakwah Risalah JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Kajian Komunikasi Jurnal Studi Komunikasi Jurnal Pengabdian Pada Masyarakat Jurnal ASPIKOM Persepsi : Communication Journal Expose: Jurnal Ilmu Komunikasi Buletin Ilmiah Nagari Membangun Jurnal Riset Komunikasi Jurnal Pendidikan dan Konseling Jurnal Ranah Komunikasi Unri Conference Series: Community Engagement Jurnal Pewarta Indonesia Jurnal Signal Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Kawistara
Yasir Yasir
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Journal : Al-Ulum

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Political Economy of Religious and Cultural Symbols in the Soap Opera of Tukang Bubur Naik Haji At RCTI Yasir Yasir
Al-Ulum Vol. 15 No. 1 (2015): Al-Ulum
Publisher : Institut Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (671.62 KB) | DOI: 10.30603/au.v15i1.220

Abstract

Television is a very influential media and important tool in capital accumulation. This study aims to reveal the use of Islamic and Betawi ethnic symbols, workers, and also the audiences of Tukang Bubur Naik Haji (TBNH) soap opera at RCTI. This research used a political economy of communication perspective. The data were collected by using interview, observation, documentation, and literature study. The result shows that the religious symbols of Islam and Betawi culture have been exploited as comodity to be traded. Those symbols have been commercialized dan manipulated through the use of sensational, provocative, and hyperbole words or sentences to entertain audiences and to attract the advertisers. The hyper-comercialization and politicization of symbols caused the soap opera workers and Moslem audiences have been exploited.
Co-Authors Ade Irda Savitri Adriani Rahmida Hayati Ahmad Rifqi Andri Sulistyani Anuar Rasyid Benny Heltonika Dang Syaras Ahmad, Dang Syaras Efni Noor Salam Evawani Elysa Lubis Firzal, Yohannes Hevi Susanti I Gusti Ngurah Antaryama Irsad Irsad Ismandianto Juli Asri Muhammad Firdaus Muhammad Firdaus Nova Yohana Nurjanah Nurjanah Nurrahmi Nurrahmi Ramadhani Indah Al Dillah Reski Pulpi Tambes Reza Argianto Rizki Mulyadi Rizki Mutiara Nizam Rusmadi Awza Safri Safri Suyanto Suyanto Suyanto Suyanto Taslimahudin Taslimahudin TATI NURHAYATI Welly Wirman Yesicha, Chelsy