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All Journal MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Sosiohumaniora JKMS : Jurnal Ilmu Komunikasi Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Al-Ulum Jurnal Komunikasi Jurnal Dakwah Risalah JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Kajian Komunikasi Jurnal Studi Komunikasi Jurnal Pengabdian Pada Masyarakat Jurnal ASPIKOM Persepsi : Communication Journal Expose: Jurnal Ilmu Komunikasi Buletin Ilmiah Nagari Membangun Jurnal Riset Komunikasi Jurnal Pendidikan dan Konseling Jurnal Ranah Komunikasi Unri Conference Series: Community Engagement Jurnal Pewarta Indonesia Jurnal Signal Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Lektur, Jurnal Ilmu Komunikasi Jurnal Kawistara Journal of Management, Education and Communication Journal of Humanities Research Sustainability
Yasir Yasir
Universitas Riau
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Kampanye Konten Edukasi Mengurangi Sampah Plastik pada Akun Instagram @Aksikitaindonesia Winne Febrianisa; Yasir Yasir
Journal of Management, Education and Communication Vol. 2 No. 3 (2024): November
Publisher : Dimar Jaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64685/jmec.v2i3.50

Abstract

Social media has become a strategic tool for conveying sustainability messages in a massive and interactive way. This study aims to analyze and assess the educational content campaign on reducing plastic waste through the Instagram account @Aksikitaindonesia. The research method used is a descriptive qualitative approach with data collection techniques through content observation, semi-structured interviews with account managers, and analysis of user interaction (engagement) with posts on the theme of plastic waste reduction education. The results of the study show that consistent, informative, and visually appealing educational campaigns can increase audience awareness and participation in movements to reduce single-use plastics. Positive interactions such as comments, reposts, and an increase in followers are indicators of the success of such campaign communications. 
Co-Authors Ade Irda Savitri Adriani Rahmida Hayati Ahmad Rifqi Andri Sulistyani Anuar Rasyid Benny Heltonika Dang Syaras Ahmad, Dang Syaras Deana Ratnamaya Efni Noor Salam Evawani Elysa Lubis Firzal, Yohannes Helen Puspita Sari Hevi Susanti Hevi Susanti I Gusti Ngurah Antaryama Irsad Irsad Ismandianto Juli Asri Muhammad Firdaus Muhammad Firdaus Nofri Sandria Nova Yohana Nurjanah Nurjanah Nurrahmi Nurrahmi Ramadhani Indah Al Dillah Reski Pulpi Tambes Reza Argianto Rizki Mulyadi Rizki Mutiara Nizam Rusmadi Awza Rusmadi Azwa Safri Safri Suyanto Suyanto Suyanto Suyanto Tantri Puspita Yazid Taslimahudin Taslimahudin TATI NURHAYATI Welly Wirman Winne Febrianisa Yesicha, Chelsy