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All Journal Gadjah Mada International Journal of Business Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Procuratio : Jurnal Ilmiah Manajemen Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) ARSY : Jurnal Aplikasi Riset kepada Masyarakat Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Sarli Rahman
Institut Bisnis Dan Teknologi Pelita Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Applied Business and Technology

 1 
ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, PROMOTION, BRAND IMAGE AND LIFESTYLE ON PURCHASE DECISION OF MOTORCYCLE KAWASAKI KLX 150CC AT PT. GREENTECH CAKRAWALA MOTORINDO IN PEKANBARU Sarli Rahman; Agustinus Wijaya
Journal of Applied Business and Technology Vol. 2 No. 1 (2021): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.181 KB) | DOI: 10.35145/jabt.v2i1.62

Abstract

This study aims to determine and analyze the effect of product quality, promotion, brand image and lifestyle on purchasing decisions of the Kawasaki KLX 150cc motorcycle PT. Greentech Cakrawala Motorindo in Pekanbaru. The data used in this study are primary data obtained from questionnaires. Respondents from this study were 150 respondents who visited the Kawasaki Greentech Dealer. The data analysis technique used is multiple linear regression analysis using the t test and F test for hypothesis testing. The results of this study indicate that not all variables have an effect, the product quality and brand image variables have no effect, while the promotion and lifestyle variables have an influence on the purchase decision of the 150cc KLX Kawasaki PT. Greentech Cakrawala Motorindo. Of the four variables, the promotion and lifestyle variables had the most dominant influence on the purchase decision of the 150cc KLX Kawasaki PT. Greentech Cakrawala Motorindo.
Organizational Commitment, Job Satisfaction, and Locus of Control on Employee Turnover Intention and Performance at PT. Sekarbumi Alam Lestari Habibi; Achmad Tavip Junaedi; Sudarno; Sarli Rahman; Mujtaba M. Momin
Journal of Applied Business and Technology Vol. 3 No. 2 (2022): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v3i2.102

Abstract

The purpose of this study is to determine and analyze organizational commitment, power, and flexibility of control affect turnover intention and employee performance of PT. Sekarbumi Alam Lestari. The population in this study is PT. Sekarbumi Alam Lestari in Kampar district employs 185 employees while the research sample as the unit of observation is referred to as the census technique. So the number of samples in this study found 185 employees of PT. Sekarbumi Alam Lestari in Kampar district. The data analysis technique in this study used descriptive analysis and PLS structural equation model analysis (SEM). The results of this study indicate that the organizational commitment variable is significant in turnover intention. The job satisfaction variable has no effect on turnover intention. Locus of the control variable is significantly positive on turnover intention. Organizational commitment variable has a significant effect on employee performance. The job satisfaction variable has no effect on employee performance. Locus of control variable has a significant effect on employee performance. The turnover intention variable is significantly positive on employee performance.
The Effect of Commitment, Motivation, and Leadership on Heads and Teachers Performance in the Junior High School in Rimba Melintang Yarmanelis; Sarli Rahman; Achmad Tavip Junaedi; Mujtaba M. Momin
Journal of Applied Business and Technology Vol. 3 No. 3 (2022): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v3i3.106

Abstract

This research was conducted to know and analyze the influence of commitment, motivation, and leadership on the satisfaction and performance of teachers in the SMP Rimba Melintang Sub-district. This study was chosen because of the phenomenon and problems related to the satisfaction and performance of elementary school teachers in the Rimba Melintang sub-district. This is of course related to many factors, but the authors have a conjecture that factors of commitment, motivation, and good leadership will affect and improve teacher satisfaction and performance. The method used in data collection and this research is a questionnaire. The results of this study are: (1) There is a significant and positive influence between commitment to satisfaction. (2) There is a significant and positive influence between motivation to satisfaction. (3) There is no significant influence between leadership and satisfaction. (4) There is no significant influence between commitment to performance. (5) There is no significant influence between motivation on performance. (6) There is no significant influence between leadership on performance. (7) There is no significant influence between satisfaction with performance.
Co-Authors Achmad Tavip Junaedi Agustinus Wijaya Alfred Yang Andi Oh Andi Oh Andi oh Angelina Rudyanto Antoni Putra Aprilli Sugianto Astri Ayu Purwati Astri Ayu Purwati Bord Nandre Aprila Budiyanto Budiyanto David David Dedy Novrizal Desnelita, Yenny Diana Diana Eliza Sofian Putri Erianto Erianto Fadrul Fadrul Fery Martias Fitri Yani Habibi Hamzah Hamzah Hendri . A Hendri Hendri Hidayat Saputra Intan Purnama Jeki Supranto Kevin Adrian Kiki Joesyiana Luciana Fransisca Martini Martini Maulana Rejfajri Mazzlida Mat Deli Mimelientesa Irman Muhammad Hasbi Yazid Muhammad Luthfi Hamzah Muhammad Panji Prabowo Mujtaba M Momin Mujtaba M. Momin Mujtaba M. Momin Nicholas Renaldo Onny Setyawan Pamuji Hari Santoso Prihastuti, Asepma Hygi Priyono Priyono Pujiono Eddy Rizaldi Putra Rizqon Jamil Farhas Robert Marlyn Sherlyn Stevanie Silvia Sari Sitompul sri wahyuni Suci Ramadhani Suci Ramadhani Sudarno Suharti Suwitho, Suwitho Verina Saputri Gultom Verly Novelia Wiko Rusmansyah Yarmanelis Yusnita Octafilia Theresia A Yesu Infante Yusrizal